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Shlomo Genchin is a copywriter and creative director with 20 years of experience. He is the founder of Copyhackers and the host of the Copy Chief podcast. His recent viral posts on LinkedIn have amassed over 100k likes and 10k comments. In this micro-interview, Shlomo shares insights into his copywriting process, his favorite psychological pricing concept, and the role of visuals in advertising. Can you tell us a bit about your journey as a copywriter and how you got to where you are today? I started as a copywriter in 2000. Since then, I've worked with some of the world's largest brands, from Coca-Cola to Salesforce. In 2015, I founded Copyhackers, a training company that helps businesses grow with persuasive messaging. In 2020, I started the Copy Chief podcast, where I interview the world's best copywriters. How has your approach to copywriting evolved over the years? My approach to copywriting has evolved significantly over the years. When I first started out, it was all about crafting clever headlines and punchlines. But as I've become more experienced, I realized that the best copywriting is about connecting with people on a deeper level. Now, I focus on creating work that's not only clever but also emotionally resonant. What role

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