The best salespeople are obsessed with finding the truth. They ask themselves: 'What do my buyers need, and how can I deliver that to them?' 'What do my buyers want, and how can I deliver that to them?' 'How can I help my buyers succeed?' 'How can I help my buyers win?' 'How can I make my customers happy?' 'How can I make my customers successful?' 'How can I make my customers excited?' 'How can I make my customers proud?' 'How can I make myself proud?' 'How can I make my company proud?' 'How can I make the world proud?' 'How can I make my family proud?'
A question I get from new founders: “How do I get VC funding?” (And a piece of advice I would give) ❌ Don’t go to VCs for funding. ❌ Don’t go to VCs for validation. ❌ Don’t go to them for answers. ❌ They’ll give you advice but won’t execute. ❌ They’ll tell you how to build their company ❌ They’ll tell you your valuation ❌ They’ll tell you when to sell ❌ They’ll tell you when to IPO ✅ Go get funding and validation from customers ✅ Build a company that solves customer problems, not VC problems. ✅ Make money. ✅ Stay in control of your company. ✅ Sell when you want, not when they want.
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