Shlomo Genchin
@shlomogenchinShlomo Genchin is a copywriter and creative director with 20 years of experience. He is the founder of Copyhackers and the host of the Copy Chief podcast. His recent viral posts on LinkedIn have amassed over 100k likes and 10k comments. In this micro-interview, Shlomo shares insights into his copywriting process, his favorite psychological pricing concept, and the role of visuals in advertising. Can you tell us a bit about your journey as a copywriter and how you got to where you are today? I started as a copywriter in 2000. Since then, I've worked with some of the world's largest brands, from Coca-Cola to Salesforce. In 2015, I founded Copyhackers, a training company that helps businesses grow with persuasive messaging. In 2020, I started the Copy Chief podcast, where I interview the world's best copywriters. How has your approach to copywriting evolved over the years? My approach to copywriting has evolved significantly over the years. When I first started out, it was all about crafting clever headlines and punchlines. But as I've become more experienced, I realized that the best copywriting is about connecting with people on a deeper level. Now, I focus on creating work that's not only clever but also emotionally resonant. What role
Tibo Louis-Lucas
@thibaultllAttention all entrepreneurs! Are you still overlooking the power of building your personal brand? It's time to change that. Whether you want to attract investors, connect with your target audience, test your product, or expand your network, building your personal brand can give you the leverage you need. Don't just take my word for it β I've experienced it firsthand. I've successfully built and sold products by putting my personal brand at the forefront. So, fellow founders, it's time to jump on the creator economy bandwagon and start documenting your journey today! Imagine building not one, not two, but ELEVEN products within just 120 days. Sounds crazy, right? Well, that's exactly what my team and I did. Out of those eleven products, six had active users and four generated cash flow. But here's the kicker β one of them took off and became a huge success. Now you might be wondering why we built so many products in such a short span. The answer is
Tibo Louis-Lucas
@thibaultllπ Remember, LinkedIn is a networking platform. Itβs where you build relationships. And where you build trust. So, next time, think twice before you post. Because it all matters.
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