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Getting results via my 4-part SaaS growth framework is what I do. Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) a 6-12 month marketing engagements. I knew there was a better way, so I created this service. My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google. It’s why so many of them double, or even triple leads and MQLs after working together: 📈 +2,750% MQLs for ETL Software company 📈 Launched content marketing campaign that brought in 100k site visitors, 1,000 new backlinks and $130,000 in monthly traffic value for Cloud Operations software company 📈 Led strategy for a multi-pronged SEO and content marketing campaign for an established software company resulting in +100% website traffic in only 3 months.
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6:47pm. I'm ripped away from my kids arguing over garlic rolls as a Slack message from my boss pops up. "Hey can you hop in my Zoom for a second?" My stomach tightens. I swear the rotini instantly goes ice cold on my fork. Then... panic. It's after work hours. They want to talk face to face. Am I about to get more tasks when I'm already drowning? Is there a problem with my work? Did I miss a deadline? Who just quit? I'm fired. I'm definitely fired. Honest to god the best workplace tip I ever received was: QUESTION + CONTEXT The second part always get's left out. We've all received messages like: - "How's [project] coming along?" - "How's [person] doing?" - "How are you using [tool]?" Each one launches a tiny stress bomb into your day. Each one pulls you out of flow state or family time. The leaders I respect most write differently: + "Hey can you come in my office real quick? I'd like to discuss the timeline for the new campaign to make sure I'm giving you enough time and focus to make it A+ work." + "Can you hop in my Zoom for a second? I want to get your thoughts on the new UI mockups." + "How's [project] coming along? I'm thinking about featuring it in next month's all-hands." This simple change doesn't just reduce anxiety. It shows respect for your time. It allows you to prepare mentally. It transforms every interaction from interruption to invitation. It takes 5 extra seconds. The ROI is immeasurable. It's crazy how many leaders still don't realize the anxiety their "quick question" messages create... Yet the fix is absurdly simple. Five. Extra. Seconds. Context included. Respect conveyed. There's a hidden superpower in those five seconds... if you know how to use them.
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