Brendan Hufford's Linkedin Analytics

Look familiar? This is what an *actual* enterprise deal looks like. Not a funnel. Not a linear journey map. Just… chaos. 1. It starts with a LinkedIn comment. 2. Then a gift shows up. 3. Then thirty days of silence. 4. Then somebody from the buying committee shows up at a webinar. 5. More LinkedIn engagement. 6. They see a few ads. 7. Then another gift shows up. 8. Then someone else from the same company downloads a case study. 9. But no one fills out a demo form... MOST dashboards says this deal came from “direct traffic.” But that’s not what happened. That’s just the moment someone finally typed in the URL. Marketing gets it. But non-marketers don't. Real talk: That deal was carried by brand. By community. By human moments they almost didn’t do — because attribution said they weren’t working. SaaS marketers have been taught to chase clean data. But clean doesn’t equal true. Next week I’m walking through how Sendoso made peace with the mess — and used Dreamdata to actually understand it. This isn’t a teardown. Nor a product pitch. It’s just the honest behind-the-scenes we're all craving right now. Can wait. PS - You can join me via the link in the featured section of my profile, or comment below and I'll send it to ya!