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Alex M.

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I could be defined as eclectic: In college, I was a philosophy major who minored in computer science and almost quit both to pursue film. I still dream about a career as a movie reviewer. My career is similar. I started in finance, then went on to become a product manager, and finally settled as a marketer for the last decade. However, not before having a small grocery store for a period of seven years! The outcome is this: My approach to marketing mirrors my approach to life. I understand that the task extends beyond just creating awareness. The message serves as an invitation to step into the store, but it's inside where the real effort to secure a sale starts. This full-funnel or full customer journey approach allows me to operate in very different ways: ๐Ÿ“ˆ At BENlabs, I guided the company's rebranding and helped spear its transformation from an agency model to an AI tech-oriented firm. This pivotal change was instrumental in creating our biggest business pipeline to date ๐Ÿ“ˆ At Bloomberg Media I reduced paid media costs by 400% and helped grow the product to $100M by partnering with the product team and using data to figure out how many of the 50M monthly website visitors had the most buying intent ๐Ÿ“ˆ At TubeBuddy I increased revenue by 30% during my first 6 months simply by doing experiments on our pricing page ๐Ÿ“ˆ At Verizon, I used plain old good top-of-funnel marketing to lead multicultural marketing and gain an incremental 300K subscribers. I won an award for Latino Marketer of the Year. I work best using data to align with colleagues and believe that connection greatly increases business results. I believe that lasting ROI is achieved when values and authenticity are allowed to live

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