Casey Hill's Linkedin Analytics

Casey is a growth veteran, with over a decade of experience in helping software companies scale fast. Whether it's garnering 25,000,000+ views across Linkedin, Reddit and Quora, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. In his current role leading marketing at DoWhatWorks, he is looking to reshape how brands split test and experiment online. On the consulting side, Casey has worked with some of the world's biggest firms including places like McKinsey, Blackrock, Colemans, GLG, Guidepoint, etc., where he provides institutional guidance to PE/VC teams around topics such as: SMB marketing vendor selection, SaaS pricing, SaaS marketing/CRM tool differentiation, market analysis, inbound marketing, conversion rate optimization and marketing automation. Casey also teaches classes at UCSD and Stanford extension around demand creation, email marketing and content marketing. Current areas of extensive experience... -> B2B SaaS / B2B Enterprise SaaS / SMB SaaS -> CRO (Conversion Rate Optimization) / Website optimization -> Email marketing -> Content marketing (especially LinkedIn and Reddit) -> B2B Influencer marketing -> Pricing optimization