Haydn Fleming 🧩

2POINT Digital Agency

Helping ambitious companies grow to $100M+ with scalable multi-marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Chief Marketing Officer

Marketing 123's

Join 350+ Marketers and get my Content Repurposing Playbook for free + weekly marketing content.

Newsletter Writer

Marketing Minds

Marketers from all walks of life share their experiences & lessons.

Podcast Host

Dropoff

Dropoff is the fastest-growing same-day delivery service in the US. 

We don't believe in the "one size fits all" business model that so many logistics companies have come to rely on.

We create one-to-one custom solutions to guarantee the highest degree of reliability & unbeatable service for all of our clients. Read more on our website linked below.

Marketing Coordinator

VideoWise

VideoWise is the most advanced video marketing platform built from the ground up to help eCommerce businesses grow. 

Increase traffic, on-site engagement, time-on-site, conversion rates, and more.

I was a foundational marketer at VideoWise, even helping to develop the initial brand name. I was dedicated to growing all channels through content writing, video editing, social distribution, community engagement, and much more.

Head of Content Marketing

Star Tech Studios

I strive to build and lead teams of forward thinking creators with a strong focus on the consumer.

Our interest was in the future of the #nocode movement. 

The idea that anyone can create interesting software without having to learn the intricacies of the various programming languages is groundbreaking. 

I oversaw all application development, marketing strategy/execution, maintained company workflow, and managed company resources.

CEO & Co-Founder

Premium Retail Services

Taught, Coached, Mentored and Inspired Wireless Professionals.

I recruited and developed top tier talent.

Lead Wireless associates to become the next generation of successful Wireless Leaders. 

Was driven to execute above and beyond any and all sales expectations provided to expand and grow the business.

I directly managed a team of 4 locations and an average of 15-20 associates that generated over 1.4M in revenue during 2020.

Area Manager

GameStop

Held the responsibility of leading a team of sales associates, assisted by an assistant manager.

I focused on leading my team in executing the core company KPI's. 

Co-ordinating efforts with upper management, maintaining clear communication lines between C-Suite and the storefront. 

I oversaw all P&L expectations for my location, and strive to provide the best in class selling and customer service behaviors.

Store Manager

Key asset in all areas of employee management, schedule management, loss prevention, store security, sales, customer support, resource management, and inventory control. 

Manage controlled marketing both physical and digital.

Assistant Store Manager

Worked as a team leader, doing all elements of retail work. 

Managing, shipping, handling shipment, inventory management, customer service, sales, releasing product, handling outgoing customer calls, event management and coordinating successful product release.

Senior Guest Advisor

Twitch

I was a partnered streamer on Twitch. 

I developed a brand and generated an audience based around video games and humor. 

I signed a contract of exclusivity with Twitch in April of 2016 and spent most of my spare time tending to that audience and growing it while maintaining my part time job and school work. 

During my time streaming on Twitch I reached an audience of 8500+ people and had a steady stream of income.

Online Entertainer

Hey there! 👋

Thanks for checking out my profile.

Here's what you need to know about me:

👉 I build sustainable multi-channel marketing programs that make growth inevitable.

👉 I share my experiences here on LinkedIn, in my Newsletter, and on my Podcast. 

👉 I do this so others can learn from my life lessons and become better marketers themselves. 

[+ I find joy in the process]

I'm the CMO of 2POINT Agency and the Managing Partner of the 2POINT Dallas branch. 

This means I'm plugged into 100s of companies' marketing programs at all times and can help you with your marketing too.

🧩 If you want to get the most out of my profile at no cost, make sure to check out my featured section for all my free resources and hit the bell on my profile to get notified when I post.

I love getting to know other people in the space and helping out in any way I can.

Hit connect & shoot me a DM to start a conversation!

- Haydn


Ps. I don't reply to sales pitches

LinkedIn is about to have a big moment with video content. 
 
I'm really excited about this!  
 
LinkedIn has been the home of text-focused everything for years and that's changing quickly.  
 
 
 
 
I will preface this by saying, LinkedIn is notorious for rolling out new features and then rolling them back.  
 
🧩 Stories 
🧩 Profile videos 
🧩 Live audio events 
🧩 Carousel generators 
 
So maybe this is another one of those features that LinkedIn beta tests and then decides to roll it back? 
 
Possibly... it ends up NOT sticking but I'm very hopeful it does.  
 
 
 
 
Because this would mean video finally becomes a big part of LinkedIn. 
 
I've already been noticing this change happening.  
 
We've seen probably a 10-15% lift in the last 12 months now it could be double that amount in a matter of just a few weeks.  
 
It could happen really fast like that.  
 
Like I said I'm very excited to see this role out.  
 
Are you?  
 
 
 
- - - 
 
 
 
PS. Ring the 🔔 for daily marketing content.  
 
 
 
- - - - - - - - - 
 
 
 
PPS. As someone who works with 100s of brands I know how important video is and will continue to be... if you want to get ahead of the competition → shoot me a DM.  
 
#video #linkedin #socialmediamarketing 

If you've posted video content on LinkedIn in the past year, you're likely getting an organic boost right now.  
 
 
 
 
Why? 
 
LinkedIn is rolling out a TikTok-style video feature and they could be filling that feed with your previously posted content. 
 
It's in the Beta version, but this is potentially a seismic shift for LinkedIn.  
 
With a TikTok-style algorithm (which favors discoverability) being combined with a network-focused one like we've seen consistently for years now.  
 
In the immediate future, this means increased impressions without any additional effort. 
 
 
 
 
Why do I say this? 
 
My impressions have spiked in the last few days 📈 
 
I had 1000 additional views yesterday but here's the thing... my post flopped which means it didn't come from that.  
 
So I did some research and I discovered that all those views came from video content that had already been previously posted.  
 
A huge amount of all the video content that I've ever shared on LinkedIn is circulating in this new feed! 🤯 
 
That's why anyone who has already posted video on LinkedIn is likely getting a boost. 
 
Even if you're not working on content, your profile is growing even so. 
 
⬇️⬇️⬇️ 
 
So for anyone who has been super carousel-heavy or text-heavy with their content... all those people will get blown away by creators who have been committed to video for a long time.  
 
 
- - - 
 
 
Pretty exciting right? 
 
Are you a video creator? 
 
Have you noticed a spike in impressions on previously posted content this last week? 
 
 
- - - - - - - - - -  
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#linkedin #video #contentmarketing 

Reddit kills it with SEO. 
 
 
Because they've been doing what LinkedIn has only recently started accomplishing with collaborative articles for a long time. 🧩 
 
On Reddit you get all these experts weighing in on an endless list of topics, it's all crowd-sourced and unique information. 
 
Because of this, you won't find the stuff you discover on Reddit anywhere else. 
 
The content that bubbles to the top of a subreddit (page one) is always high-quality, and unique.  
 
And that's the stuff that ranks on Google as well. 
 
Reddit kills it with SEO.  
 
Did you know? 
 
 
- - -  
 
 
Are you a Reddit user? 
 
And if so how do you spend your time on that platform? 
  
 
- - - - - - - - - - -  
 
 
PS. Ring the 🔔 on my profile for daily marketing content.  
 
#seo #google #socialmedia 

Multi-channel marketing for $100M teams 🤙

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Your goal is to serve a specific person not create a successful product. 
 
I got this insight from Russell Brunson. 
 
The CEO of Click Funnels.  
 
I can't vouch for his products. I haven't used them but he's definitely a great marketer. And his wisdom applies a lot in startup culture. 
 
It's incredibly important that you focus on the person → not the product.  
 
What do I mean by that? 
 
 
⬇️⬇️⬇️ 
 
 
You're not trying to market and sell your product to a person. 
 
You're instead, trying to find a person to satisfy by any means necessary.  
 
In the pre-product market fit stage you should be breaking sh*t and redefining how your product works. 
 
And I'm not one to say "Let's rebrand" over and over again and come up with new colors and fonts... 
 
That's less important than just identifying the person that you want to serve. 
 
Then changing anything that's required to make sure it serves that person better. That's the fastest way you're gonna get to product market fit. 
 
 
⬇️⬇️⬇️⬇️⬇️ 
 
 
Don't try to: 
 
❌ Alter the person 
❌ Or change their mind 
 
And convince them of something that they don't believe. 
 
Just figure out: 
 
🧩 What they believe/think 
🧩 And align themselves towards 
 
And piggyback on that emotion. 
 
That's the fastest way I've seen any company go from zero to a million. 
 
Sometimes it takes you a quarter.  
 
Sometimes it takes a year or more but that's start-up life at the end of the day.  
 
Find a way to serve a specific person, that's my advice.  
 
 
- - - 
 
 
PS. Ring the 🔔 for daily marketing content.  
 
 
- - - - - - - - -  
 
 
PPS. This post is inspired by a podcast appearance I had with the CMO Network.  
 
Link below in the comments if you want to check it out. 🔗↓ 
 
#startups #founders #marketing

I've been posting a lot about this and for good reason...

It's a really manipulative move on the part of LinkedIn.

And if they were going to do something like this they should have rewarded creators more for their efforts. 

They also should have made the collaborative articles a part of the feed and made it so there was even better content being distributed because of it 

but...

unfortunately, they have only done this to win the SEO brownie-points rather than the user base on LinkedIn.

I respect the tactic from a SEO-hack perspective but I also really dont like it for the platform.

What do you think?

Are you still contributing? 



#linkedin #seo #google

Are you still contributing to LinkedIn articles?

If your prospect isn't hanging out on a specific social media platform, don't create content on that site. ❌ 
 
Countless creators fall into this trap and it can easily happen to anyone.  
 
 
 
 
So for example... maybe you're advertising to Gen Z? 
 
Then you probably don't need to put a bunch of time into Facebook or LinkedIn.  
 
Invest your efforts into: 
 
1. Tiktok 
2. Instagram 
3. & YouTube 
 
Because that's where that demo spends the most time.  
 
And it goes for the opposite example too. 
 
 
 
 
If you're targeting the CEOs of Fortune 500 companies... posting on Instagram probably won't help you that much.  
 
Think about who you're going after. 🤔 
 
And before you start scratching your head wondering how to find this information... it's all public knowledge.  
 
We're all too familiar with data constantly being collected about everything... this isn't any different.  
 
You can see the average, age demographic, gender, geographic location... etc of any platform you think would be a good fit for your marketing efforts.  
 
 
 
 
Most of the time, I figure this out in the first 30 seconds of talking to a new client.  
 
It's second nature at this point. But there are a lot of great tools out there to help you figure this out on your own.  
 
Drop a comment below if you want that info.   
 
⬇️⬇️⬇️ 
 
Don't waste time creating content on platforms where your prospect isn't hanging out. 🧩 
 
And as someone who oversees thousands of social media posts per year that's my advice.  
 
Do the research and then put in the work.  
 
- - - 
 
PS. Ring the 🔔 for daily marketing content.  
 
#socialmedia #marketing #data #strategy

Don't share your insights in LinkedIn collaborative articles. ❌  
 
Do this instead ↓ 
 
 
Put them on your website.  
 
 
Especially if you're a bonafide expert at your craft.  
 
LI articles won't lead to growth and the disappearing badge doesn't make it worth it either. Instead, put those same insights on your website. 
 
That way you can rank for relevant terms that LinkedIn is trying to rank for as well.  
 
Beat them at their own game.  
 
 
 
 
They're already curating the subject matter, so why not riff on those same topics but... ensure those eyeballs lead back to your brand instead? 
 
⬇️⬇️⬇️ 
 
Say, for instance, you're a branding expert. You can easily write an amazing article about 'Brand Affinity.' 
 
You can put your:  
 
🧩 Insight 
🧩 Expert advice 
🧩 And first-party data  
 
On your site instead.  
 
Then your page could potentially outrank LinkedIn if you do this enough. 
 
 
 
 
Instead by contributing to LI articles all you're doing is giving them an SEO boost.  
 
And in return, they give you a shiny badge to parade around with until they take it back from you.  
 
As an SEO guy at my core, I respect the strategy but I think there are better uses of your time. 
 
I hope this helps you.  
 
 
- - - 
 
 
Can you see yourself implementing a strategy like this? 
 
 
- - - - - - - - - - 
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#seo #webdesign #socialmedia #marketing 

These are the biggest downsides growing businesses face when hiring marketing talent. 
 
Avoid these at all costs or you'll waste a lot of time and money.  
 
 
 
→ You're inevitably going to make some bad hires. 
 
→ You're going to bring on somoene who did a great interview... 
 
→ And then they come in and they absolutely suck.  
 
→ Then you have to let that person go. 
 
→ Now you have to find somebody else and start recruiting. 
 
→ You need an HR team to do interviews  
 
→ Because you don't have the time to vet all these applicants.  
 
 
 
 
There's so much more expense outside of just the person's salary... there's: 
 
1. The job post 
2. The interviews 
3. The onboarding 
4. The training period 
 
Finally, you're up to speed but... what happens if it doesn't go well?  
 
What happens if they get offered a higher-paying gig?  
 
There's a good chance they'll leave.  
 
 
 
 
And you're right back to hiring again. 
 
 
 
 
Now... you could avoid this by partnering up with an agency of vetted experts.  
 
2POINT has been around since '06  
 
We've worked with 1000s of:  
 
🧩 Experts 
🧩 Designers 
🧩 Coders, etc.  
 
And we've filtered out all the dirt so there's nothing but gold left in the pan. And we have nothing but the absolute best working for us. 
 
You benefit from nearly 20 years of going through all the previously described ups and downs so you can avoid them entirely.  
 
⬇️⬇️⬇️ 
 
Which option would you pick? 
 
- - -  
 
PS. Does this sound like something you need?  
 
DM me.  
 
- - - - - - - - - - 
 
PPS. Ring the 🔔 for daily marketing content. 
 
#marketing #recruitment #founders

Multi-channel marketing is insanely important. 
 
 
 
That's why companies across the spectrum invest hand over fist in it. 
 
 
 
Many marketers excel in specific areas, such as: 
 
1. Social media 
2. Copywriting 
3. Email marketing 
4. Lead gen 
5. SEO 
 
Larger companies often work with multiple, freelancers, agencies, and in-house teams. 
 
 
 
This leads to a jumbled mix of skills, varied reporting methods, and different KPIs... 
 
This causes scattered information and poor communication. ❌ 
 
This is why it's so important to integrate all marketing channels. 
 
 
 
Ensuring consistency in: 
 
🧩 Writing 
🧩 Visuals 
🧩 Brand 
🧩 Measurements 
 
Combining reporting into a single communication structure. 
 
⬇️⬇️⬇️ 
 
This approach benefits every individual puzzle piece that's involved in the process. 
 
- - -  
 
Are you in the multi-channel game?  
Or... are you focused on only one marketing channel at a time? 
 
- - - - - - - - 
 
PS. Ring the 🔔 for daily marketing content. 
 
#communication #marketing #strategy

Text content is never going away but to become the best in your category you need to do video.  
 
Reading is a timeless medium and I'm NOT saying people are done with it. ❌ 
 
There's no reason a video can't be recreated into a blog article or an email newsletter.  
 
I would strongly encourage you to do all of the above. 
 
 
 
But... every brand needs to be producing video content if they want to become (the GOAT) 🐐 in their category. 🧩  
 
 
 
Text is awesome, but video is the differentiator.  
 
I truly believe that and with huge changes on the horizon for this platform in terms of video...  
 
And with other text-heavy platforms like Twitter even creating a video feed... there could be a huge opportunity for people who want in on this.  
 
 
- - - 
 
 
What do you think?  
Are you creating video? 
If so what kind and how?  
 
 
- - - - - - - - - 
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#copywriting #video #content 

LinkedIn has me hyped with this one 👏



Please treat this well & actually make video a big part of the platform 🤞

If you want to find red-hot buyers don't lean too far into social media trends. 
 
Here's why: 
 
⬇️⬇️⬇️ 
 
↳ Individuals 
↳ Companies 
↳ Businesses 
 
Who are just trying to create content and become a name online... if they follow the algorithm too closely it will curtail their actual growth. 
 
Just because you're getting impressions doesn't mean you're turning up the temperature for your target customers.  
 
Viral growth doesn't always tie back to what you would call the heat level of a lead. 
 
What I mean by that is...  
 
➡️ Is it cold? 
➡️ Is it warm? 
➡️ Is it burning hot... 
 
And ready to buy from you?  
 
If not what are you doing to get them there?  
 
Because as fun as they are... most trend-chasing content doesn't lead to that.  
 
 
- - -  
 
 
What do you think?  
Do you agree or disagree? 
 
 
- - - - - - -  
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#sales #marketing #leadgeneration #socialmediamarketing

If you're a marketer at an early-stage startup you need to be aligned with the founders 100%. 
 
This is even more important with smaller teams of 10 or less. 
 
When you're founding a company, and you're determining what your solution is going to be... 
 
Founders who have experienced the problem firsthand that they are now solving are especially well suited to this dynamic.  
 
 
 
 
Think about the founders of Lyft. Logan Green and John Zimmer.  
 
They have retold this story about their experience of discovering this problem in the modern transportation system... and they (strategically) chose to fit their solution to that origin story.  
 
Most people had experienced the flawed taxi system so the solution was tailor-made for that group. 
 
The:  
 
🧩 Employees 
🧩 Marketers 
🧩 Management 
🧩 Developers 
🧩 Coders 
 
And everyone in between could easily understand that. 
 
 
 
There's something different about a founder who has experienced a problem and now they're solving it in public. There's a more visceral and honest story you can tell. 
 
"I used to be just like you, I've created a better way and I'm building this for us." 
 
And that community aspect is incredibly important before product market fit.  
 
And marketers need to be able to tap into that as well.  
 
 
⬇️⬇️⬇️ 
 
 
Even if you're NOT the founder you need to be able to align with the problem and the solution. 
 
Being able to say that you've experienced that pain yourself will help so much with messaging across the company.  
 
- - - 
 
Are you a founder?  
What's your take?  
 
- - - - - - - - - -  
 
PS. Ring the 🔔 for daily marketing content.  
 
#founders #community #storytelling #marketing 

Here's one of the best ways you can build a company from scratch.  
 
Find a problem and solve it. 🧩 
 
 
 
Say you experience the alternative.  
 
If you've never heard/experienced the problem before, you won't be able to relate to the person who's feeling that specific pain point. 
 
Especially if you're in a niche. 
 
If your solution to the problem uses language that's NOT very common then you're going to struggle to:  
 
→ Create good messaging 
→ Have ad copy that works 
→ Build a community 
 
Because it is inauthentic.  
 
 
 
 
It's like speaking from a textbook instead of truly understanding something.  
 
Or in more realistic terms you're speaking from your founder's experience, NOT your own. ❌ 
 
So I encourage marketers, whether they are the founders themselves, or they're exploring jobs in startups...  
 
If you want to do great marketing anywhere you have to 100% believe in the mission. And have experienced and can relate to the problem that your company is solving. 
 
If you do these things then it sort of just happens on its own.  
 
And that level of authenticity is incredibly attractive to customers and prospects who think very similarly.  
 
In my eyes, this is the best way to build a company from scratch.  
 
 
 
 
Founders... what do you think?  
 
How do you ensure your team has a binding philosophy and mission across the company?  
 
- - - 
 
PS. Ring the 🔔 for daily marketing content.  
 
#marketing #founders #startups

Collaborative articles are nothing more than a gimmick... 
 
 
 
It's a simple tactic for LinkedIn to get easy SEO rankings for relevant business topics. 🧩  
 
Ie. outsource content to the mass public so that their articles have "expert insight" in them. 
 
 
 
I'll be the first to admit I was quick to jump on these when they launched (just like everyone else) as I wanted the shiny badge to see how it affected my reach/authority. 
 
What I came to find out is that outside of being an early "top voice" for a specific subject matter and having that displayed beneath my profile headline... 
 
It had no tangible benefit. ❌ 
 
 
⬇️⬇️⬇️ 
 
 
If anything I see it as a complete waste of time that likely benefits LinkedIn more than it benefits us.  
 
I hate to say it. 
 
- - - 
 
Do you contribute to articles still?  
 
Have you noticed any tangible effect from them?  
 
- - - - - - - 
 
PS. Ring the 🔔 for daily marketing content.  
 
#linkedin #seo #contentmarketing 

Stop wasting your time collaborating on LinkedIn articles. ❌ 
 
"What do you mean Haydn?! What about the badge that they give me? That's worth something... isn't it?" 
 
Unfortunately, not really.  
 
LinkedIn has hijacked the new Google algorithm and you as well.  
 
 
 
Some context → this site went to town generating garbage AI articles.  
 
Something like 5 simple paragraphs with questions like: 
 
"What is brand affinity?"  
"How do you build brand affinity?"  
"Why is brand affinity important?"  
 
Then LinkedIn "incentivizes" all the brand experts on LinkedIn to comment and share their actual, real advice, which is seen as an "expert opinion."  
 
I'm sure you've seen these recently in your notifications tab.  
 
"You've been selected to contribute..." 
 
LinkedIn gets all that first-party data and then that gets added to the collaborative article.  
 
 
 
 
So now when Google reads this page, it thinks: 
 
"Wow, 50 different brand experts weighed in on this article"  
 
And now the LinkedIn article ranks incredibly well for 'Brand Affinity' on search. Which drives more traffic back to this site. 🧩 
 
 
 
 
And that's why I say LinkedIn has not only hijacked Google but it's hijacked you and your insights for its own SEO gain.  
 
I respect the strategy but it feels really manipulative and the payoff is not great enough to make it worth it for the average creator.  
 
 
 
 
I'm sorry... but a badge that appears on my page for a couple of months and then disappears is not enough to motivate me to contribute to articles anymore.  
 
- - - 
 
 
How do you feel?  
 
Are you still contributing to LI articles?  
 
 
- - - - - - - - -  
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#linkedin #seo #google #marketing

TikTok is starting to penetrate Google search.  
 
 
 
For the longest time, YouTube dominated video-based search. 
 
If you searched for something, and there was a good video associated with it nine times out of 10 you'd get a big wall of YouTube videos.  
 
 
 
But TikTok is starting to show up more because they've had a fairly good relationship with Google.  
 
Similar to LinkedIn.  
 
And so now you can find TikTok showing up in Google Search, as well.  
 
For people who: 
 
🧩 Produce quality video 
🧩 Get a lot of reshares 
🧩 Answer questions in a good way 
🧩 And have their content picked up by that algorithm...  
 
They will also start showing up more often on Google searches. 
 
 
- - - 
 
 
What do you think about this shift in the social media/SEO landscape? 
 
Are you excited or not at all? 
 
 
- - - - - - - - - - 
 
 
PS. Ring the 🔔 for daily marketing content. 
 
#seo #socialmedia #google #tiktok

Reddit isn't just great for SEO... it's also fantastic for anyone trying to sell to an expert audience. 
 
 
 
First, the organic reach is insane so it's very easy to plug in and have it get picked up both within that niche community and elsewhere. 
 
Second, those niche communities are filled with hyper-fans. 🧩 
 
The people who are on Reddit or subscribe to a community on that site are really into it. 
 
That's the value. 
 
 
 
Say you go into an advertising subreddit... 
 
You're gonna get some major ad nerds in there.  
 
If you're selling software or a solution that benefits that audience you have a good chance of doing well. 
 
And if the ad nerds respond to it and like it, then you have a good chance of ranking well with search.  
 
 
⬇️ ⬇️ ⬇️ 
 
 
Reddit is a great place for overall SEO and lead gen overlap. 
 
And that makes it very powerful for marketers.  
 
 
- - - 
 
 
What do you think about Reddit?  
 
 
- - - - - - - - - - -  
  
  
PS. Ring the 🔔 on my profile for daily marketing content.  
  
#seo #google #socialmedia #advertising

Are you excited that LinkedIn is finally starting to take video seriously?

I've been noticing increased engagement on my previously posted video content... the feed itself looks pretty good too.

Especially when you compare it to the video feed on other sites like Twitter. 

Have you tested it out yet?

What do you think?

Or is your app not even showing the video feed beta yet? 

🤙

#video 
#contentmarketing 
#linkedin

Are you happy LinkedIn is finally starting to take video seriously?

Taplio

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