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Are your B2B customers not responding to marketing and sales? If this sounds like you, you might have a MESSAGING problem if you're: → Spending money on ads but not seeing results you want → Customers don't even understand what you're selling → Marketing and Sales not working together well ---- We help B2B brands w/ complex products stand out and sell more: ✅ Getting marketing, comms, and sales teams on the same page with one core story ✅ Getting crystal clear about your company's USP ✅ Boosting conversion of sales conversations with marketing --- 🟠 CLIENTS GET RESULTS LIKE: → A hospitality company won a $4M contract against stiff competition → A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products → $15M+ raised from a narrative built together in 3 days --- 🟠 HOW WE HELP: 1. GO-TO-MARKET STRATEGY Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 2. STORY-SELLING TRAINING We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling. 3. SALES ENABLEMENT ASSET SPRINTS We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc. Step away from your product, demystify your customer's business language, and communicate more persuasively. --- 🟠 WHY US: 1. >10 years working with major B2B brands We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake. 2. We've done this hundreds of times We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B. 3. Keep getting value even after working together Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party. --- 🟠 MY BACKGROUND: A seasoned marketer, new dad, and Forbes 30Under30 honouree. I started my first business at 19 and said no to college. Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more. DM me for more info or just a friendly chat!
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The greatest friends I tend to get to know unexpectedly. I met Audrey Chia a year ago when she reached out on Linkedin. Who knew she'd rocket to 50K followers and build her niche in AI. On the flip side Sam Szuchan's like a celebrity on Linkedin with 200K followers. By chance, we connected because my payment was not accepted for his course offering. We'd catch up whenever Sam visits Singapore. Often discuss how interesting it might be to share about their journey on Linkedin to more people in the country. The recent Linkedin Masterclass Tin Men Founder's School Session by Tin Men Capital made this a reality. (h/t John Tay Gwen S. for organising) An amazing community of B2B founders hungry for knowledge all hosted at the beautiful Antler office. Felt so glad and proud to finally see the duo on stage where others can learn from them in person - especially when I've learned so much personally from them myself. Topics like: - Leveraging AI to post on Linkedin without sounding cringe - How to position to win an avalanche of new leads - Building a massive following in 6 months or less Attendee: "Are you speaking today?" Me: "Nope, just here to support and ask funny questions" Exactly how it played out. Moderating was a blast and I got to crack a few dad jokes I've been saving. These two are some of the smartest experts I know when it comes to these topics, and I'm happy to promote them and get on their nerves profusely. If you got to attend - how did you find the session?
I used to do pitch teardowns with founders every month. Accelerators and VCs would book time for me to rip pitches apart live. And string them together again more clearly and persuasively. Just as we’ve done for clients that have collectively raised more than $300M from major names. As the team and I have been more focused on corporate work, I’ve been doing a lot less of those sessions. Really miss them a lot. Very happy to share I’m going to be doing one again in May. With the good folks at Blue InCube Ventures. If you’re facing these challenges: 🟥 Investors not seeing the value of your startup 🟥 Prospects getting confused by the technical aspects of your business 🟥 Losing opportunities to lower quality competition 🟥 Sales reps all pitching different stories 🟥 Not really sure what’s wrong with your pitch after looking at it 100x Avail an afternoon to come by the Pitch Clinic. Get it reviewed by myself and experienced investors like Chew Lam (CL) Goh And nope, there’s no cost - although we usually charge for this. Credits to Jiayi Teo and Cynthia Mak for organising. Sign up here: https://lu.ma/juqstiq7
Couple of days left to join us - (pitch submissions closing soon) Last chance to join us at the upcoming "Pitch Clinic" co-organised by HighSpark and Blue InCube Ventures. Excited to look through the many pitches we've already received with Chew Lam (CL) Goh live on Wednesday. A short but impactful sequence: 🔸 A crash course on putting together winning pitches 🔸 Actionable, unfiltered feedback to level up your fundraising story 🔸 Select founders speed-pitching their startup This is the final call since it's in a few days. Genuinely don't know if we'll be doing this again any time soon. If you've been pitching VCs... But just not really sure what's holding you back.... I invite you to join us. See you there! P.S. I apologise in advance if we stop accepting new sign-ups once we hit venue capacity (really soon). But drop me a line if you happen to face that. Big kudos to Cynthia Mak and Jiayi Teo for arranging this.
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