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Eugene Cheng 🪄

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Are your B2B customers not responding to marketing and sales? If this sounds like you, you might have a MESSAGING problem if you're: → Spending money on ads but not seeing results you want → Customers don't even understand what you're selling → Marketing and Sales not working together well ---- We help B2B brands w/ complex products stand out and sell more: ✅ Getting marketing, comms, and sales teams on the same page with one core story ✅ Getting crystal clear about your company's USP ✅ Boosting conversion of sales conversations with marketing --- 🟠 CLIENTS GET RESULTS LIKE: → A hospitality company won a $4M contract against stiff competition → A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products → $15M+ raised from a narrative built together in 3 days --- 🟠 HOW WE HELP: 1. GO-TO-MARKET STRATEGY Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 2. STORY-SELLING TRAINING We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling. 3. SALES ENABLEMENT ASSET SPRINTS We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc. Step away from your product, demystify your customer's business language, and communicate more persuasively. --- 🟠 WHY US: 1. >10 years working with major B2B brands We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake. 2. We've done this hundreds of times We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B. 3. Keep getting value even after working together Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party. --- 🟠 MY BACKGROUND: A seasoned marketer, new dad, and Forbes 30Under30 honouree. I started my first business at 19 and said no to college. Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more. DM me for more info or just a friendly chat!

Check out Eugene Cheng 🪄's verified LinkedIn stats (last 30 days)

Followers
14,928
Posts
1
Engagements
186
Likes
127

What is Eugene talking about?

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Who is engaging with Eugene

Audrey Chia profile picture
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Rishasri Kashyap profile picture
Christel Goh profile picture
Artem Chetverykov profile picture
Deepam Suneja profile picture
Nigel Lim 🚀 profile picture
Thibaut Briere profile picture
Marcus Cheu profile picture
Alvis Oh 胡峻愷 profile picture
Cindi Wirawan 林幸妮  profile picture
Choon Yau, Jackie Lee profile picture
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Hong Wei Ng profile picture
Mayank Singh ♾️ profile picture
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ChandraKumar R Pillai profile picture
Kalpesh Patel profile picture
Duke Vu profile picture
Rena Tan (陈俐霖) profile picture
Adrian K. profile picture
Mohamed Abubakkar Siddiq A profile picture
Abu Sofian, “Buy-In” Strategy Coach and Speaker profile picture
Bryan Lee profile picture
Ho Khinwai (Ken) profile picture
Carmen Yeoh profile picture
Jeremy Choo, CFA profile picture
Leon De Silva profile picture

Eugene Cheng 🪄's Best Posts (last 30 days)

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Firing a client cost us $34,000 - it happened after receiving this email. Never seen anything like this over 10+ years and 1,000+ engagements. "I need to see written updates every 48 hours" "If this is missed at any time, we will have to cancel our engagement" I processed a full refund almost immediately after reading the email. My team member was surprised at how quickly I did so. The decision was very simple to make: → It's very clear that we're misaligned and that we'd have a difficult time continuing the work - especially since creative work can be subjective. → On top of the work, we'd need to write a special update every 2 days... If every client requested this. We'd surely become experts in sending updates. It's less about us not being able to report what we're up to. (We do that regularly with clients anyway) It's the lack of trust after we've communicated our process with milestones. And I wouldn't bet on that to change as we go. Thankful this was only after our first call and we haven't really gotten into the weeds of execution yet. *Pretty sure it's inspired by Elon Musk's 'weekly email request' months back to suss out underperformers via the DOGE agency. But this felt largely out of context. We've had hundreds of engagements over the years delivered without a hitch - many on larger scales and tighter timelines. Clients were happy with outcomes and I didn't have to send an email every 48 hours to get there. 🥲 Sharing this because it left me quite confused - maybe I'm missing something here. Yet, I'm not that keen to find out by experience here. Was I being a bit too hard-handed? Should we ask all our vendors for 48-hourly written updates too? 🤔


127

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