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Eugene Cheng 🪄

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Are your B2B customers not responding to marketing and sales? If this sounds like you, you might have a MESSAGING problem if you're: → Spending money on ads but not seeing results you want → Customers don't even understand what you're selling → Marketing and Sales not working together well ---- We help B2B brands w/ complex products stand out and sell more: ✅ Getting marketing, comms, and sales teams on the same page with one core story ✅ Getting crystal clear about your company's USP ✅ Boosting conversion of sales conversations with marketing --- 🟠 CLIENTS GET RESULTS LIKE: → A hospitality company won a $4M contract against stiff competition → A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products → $15M+ raised from a narrative built together in 3 days --- 🟠 HOW WE HELP: 1. GO-TO-MARKET STRATEGY Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 2. STORY-SELLING TRAINING We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling. 3. SALES ENABLEMENT ASSET SPRINTS We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc. Step away from your product, demystify your customer's business language, and communicate more persuasively. --- 🟠 WHY US: 1. >10 years working with major B2B brands We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake. 2. We've done this hundreds of times We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B. 3. Keep getting value even after working together Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party. --- 🟠 MY BACKGROUND: A seasoned marketer, new dad, and Forbes 30Under30 honouree. I started my first business at 19 and said no to college. Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more. DM me for more info or just a friendly chat!

Check out Eugene Cheng 🪄's verified LinkedIn stats (last 30 days)

Followers
14,928
Posts
2
Engagements
73
Likes
66

What is Eugene talking about?

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Eugene Cheng 🪄's Best Posts (last 30 days)

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I saw one of the best Demo Day-style pitches ever. Every time I do a 'Pitch Clinic' - I become a learner all over again. We saw 50+ founders in attendance. Tore apart live (very politely) various pitches that were submitted. Nice to also see some familiar faces and ex-clients that dropped by to show their support. My favorite segment? Watching 2 founders pitch their businesses live in 5 minutes. Really hard to do - but I believe they did a masterful job. Had a really good time doing pitch teardowns with the very sharp Chew Lam (CL) Goh - really hope to be able to do this again real soon. Kudos to Cynthia Mak Jiayi Teo for organising and Jannah Jamil ✨Nimran Khan Gidwani for helping out! P.S. Oh - if you're wondering, the pitch was from Mathieu VAN GIEL Wasna


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Couple of days left to join us - (pitch submissions closing soon) Last chance to join us at the upcoming "Pitch Clinic" co-organised by HighSpark and Blue InCube Ventures. Excited to look through the many pitches we've already received with Chew Lam (CL) Goh live on Wednesday. A short but impactful sequence: 🔸 A crash course on putting together winning pitches 🔸 Actionable, unfiltered feedback to level up your fundraising story 🔸 Select founders speed-pitching their startup This is the final call since it's in a few days. Genuinely don't know if we'll be doing this again any time soon. If you've been pitching VCs... But just not really sure what's holding you back.... I invite you to join us. See you there! P.S. I apologise in advance if we stop accepting new sign-ups once we hit venue capacity (really soon). But drop me a line if you happen to face that. Big kudos to Cynthia Mak and Jiayi Teo for arranging this.


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