Scott Jagodzinski

Argent Alpha

Argent Alpha is a community of Men over 50 who focus on becoming Harder To Kill. Men start with our Argent Alpha Upgrade, a program that introduces them to guiding principles that focus on improving body composition, reversing age and creating the Mindset necessary for making the 2nd half of life the best half. Our community is open for application to any Man over 50 with a growth mindset. If you are interested in applying, send me an email at info@argentalpha.com or a direct message in LinkedIn. I look forward to hearing from you!

Founder

Alchemy

* Co-founder, Chairman and lead investor in unique fitness concept with 7 total locations (5 in MN, 2 in CO).
* Inc. 5000 list of fastest-growing companies in 2019 at #629.
* Introduced EOS/Traction upon founding.
* Raising a Series A round in 2020 to accelerate expansion.

Co-Founder and Chairman

Lucrari LLC

* Personal LLC used for delivering consulting services and investing in businesses.
* Owner of two Snap Fitness locations from 2005 to 2008.

Owner

Y Scouts

We advise executive leadership in high-growth companies across the United States including Arizona, Nevada, Colorado, Texas, and Minnesota, looking for a purpose-driven search partner to help them find and align top talent. Retained leadership search experience in SaaS, Technology, Health & Wellness, Cannabis, and High-Growth Companies.
 
Through our Hiring on Purpose process, we help define our client’s success outcomes and connect aligned leaders with meaningful, impactful work. Our expertise in finding and connecting exceptional leaders to mission-driven companies has proven successful through the hundreds of long-standing leadership placements we’ve made over the years. In short, we’ve created a better way, for a better reason, that achieves better results for our clients and the candidates with whom we matched them.
 
We envision a world where everyone finds fulfillment from the work they do and where businesses have the greatest positive impact. We are Y Scouts. Hiring on Purpose.

President

GoKart Labs

* Internal ventures group focusing on startups in healthcare, financial services and education.
* Invested in 2 early-stage companies prior to pivoting to creating startups with large enterprises.  Both early-stage companies have advanced to Series A funding and continue to grow.
* Co-created the Custom Built Company model which invents, builds and integrates companies with and for large enterprises.

Managing Director - Ventures

Adrenaline Health

Adrenaline Health is a firm focused on humanizing the consumer health and wellness experience. Utilizing deep experience and grounded on iconic consumer experiences with great brands in the CPG and Services Industries, Adrenaline seeks to improve both the virtual and in-person experiences individuals have when receiving care, determining choice and direction. Focused primarily on Medical Systems, Payors and Self-insured Employers, we are passionate about making every consumer engagement with the system more bespoke based on specific needs, behaviors and lifestyles while inspiring the consumer to take on more responsibility for initiating steps that will promote improved health, wellness and personal well-being.

Partner

BringMeTheNews

Board Member

Nimble Lifecycle

Advised founder in strategy and business development.

Chief Advisor

Healthgrades

Executive Vice President

Mediaspace Solutions

* Transformed business from <$1M in EBITDA in 2009 to $13M+ from 2010 to 2013 despite industry revenues dropping over 30% during the same period.
* Added digital capabilities and launched a marketing automation practice whose first client became the most profitable client in under 12 months.
* Consolidated two offices into one, resulting in improved efficiencies and 20% overall cost reduction.

Chief Executive Officer

Making Men Over 50 Harder To Kill

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help Men over 50 become Harder To Kill so they can make the 2nd half of life the best half.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: Our community accepts ONLY Men over 50 with a growth mindset who believe they can achieve optimal health and fitness. I work with:
- C Suite Executives
- Entrepreneurs
- Business owners
- High Producing Sales Executives
- Investment professionals
- Successful retirees
- And any Man over 50 committed to becoming the best version of himself

I prefer to work with Men who believe in the following:
* All progress starts by telling the truth
* Extreme Ownership - You must own problems along with solutions
* Victor not Victim - it’s a choice
* Limiting beliefs can be overcome
* Learning and applying knowledge is the key to continued growth

𝗪𝗛𝗬 𝗜 𝗛𝗔𝗩𝗘 𝗦𝗢 𝗠𝗔𝗡𝗬 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗦𝗧𝗢𝗥𝗜𝗘𝗦: Men thrive when they are in a like-minded community who have high expectations of themselves and others. Our program and community delivers the structure, accountability, feedback and results Men want and need.

Our approach can be summarized as follows:
𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴: How to create your Northstar and knowing what to do in 5 critical areas
𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating non-negotiable standards and following them daily
𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Daily, weekly and monthly accountability to ensure progress.
𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Regular testing to measure progress in 3 major drivers of becoming Harder To Kill

When all four of these components come together, massive transformation takes place.
-Instead of guessing what to do, you follow a proven roadmap for success.
-Instead of accepting a fat, weak, unhealthy version of you, you create a lean, strong, healthy version of you.
-Instead of endless google searching on your challenges, you engage with a community of high performing Men.

𝗥𝗲𝗮𝗱 𝗺𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 to learn more about our members' experiences.

𝗛𝗢𝗪 𝗧𝗢 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘: Send me a message here in LinkedIn or go to https://argentalpha.com/ to apply.

Scott Jagodzinski is the founder of Argent Alpha and an advocate for age reversal, longevity and personal development. A transformative CEO, Scott twice led companies to extraordinary success – one to a 9-figure exit, and another from losing $1M to $14M in profit. As co-founder and Chairman of Alchemy365, his leadership helped land the company in the Inc 5000 at #629 in 2019.

𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗖𝗹𝗶𝗺𝗯𝗶𝗻𝗴 𝗮 𝗠𝗼𝘂𝗻𝘁𝗮𝗶𝗻

Sunday morning, a number of Argent Men answered the call and scaled Piestewa Peak.

It was event number 1 of day 3 of Argent Alpha Live.

Standing at the top with the Argent Alpha crew, it hit me – it’s about way more than the view. It’s the grind up and the lessons learned. It's about pushing through the burn, backing your brothers, and coming out stronger on the other side.

The descent is just as critical, teaching us humility and preparation for the next climb.

𝗔 𝗴𝗿𝗲𝗮𝘁 𝗺𝗲𝘁𝗮𝗽𝗵𝗼𝗿 𝗳𝗼𝗿 𝗹𝗶𝗳𝗲.

Here’s to the journeys that test us and the views that are worth it. Onward and upward, everyone.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗺𝗼𝘂𝗻𝘁𝗮𝗶𝗻 𝘆𝗼𝘂 𝗰𝗹𝗶𝗺𝗯𝗲𝗱, 𝗹𝗶𝘁𝗲𝗿𝗮𝗹𝗹𝘆 𝗮𝗻𝗱/𝗼𝗿 𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝘃𝗲𝗹𝘆?

𝗙𝗿𝗼𝗺 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗛𝗮𝗻𝗱𝘀𝗵𝗮𝗸𝗲𝘀 𝘁𝗼 𝗥𝗲𝗮𝗹-𝗪𝗼𝗿𝗹𝗱 𝗕𝗼𝗻𝗱𝘀 - 𝗔𝗿𝗴𝗲𝗻𝘁 𝗔𝗹𝗽𝗵𝗮 𝗟𝗶𝘃𝗲 𝗜𝗜 

Last weekend 12 Argent Alpha Men gathered in Phoenix and Scottsdale, AZ for a 3 day event.

We moved seamlessly from the virtual to the physical world for a one of a kind experience.

It's hard to capture 3 days in less than a minute, but my son Max Jag managed to do it.

Tomorrow's newsletter recaps the event (see link in comments)

𝗗𝗶𝗱 𝘆𝗼𝘂𝗿 𝗱𝗮𝘆 𝗴𝗼 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗹𝘆 𝗮𝗴𝗮𝗶𝗻? 

Me either.

The quote below emphasizes resilience and the practical approach to handling challenges and setbacks in life. Here’s a breakdown of its core messages:

"𝗜𝘁'𝘀 𝗼𝗸𝗮𝘆 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗮𝗱 𝗱𝗮𝘆":

This part acknowledges that everyone experiences difficulties and that it's normal to have times when things don't go as planned. This is where "flexible pathways" come into play. Always have a contingency plan. 

It's a reminder not to be too hard on yourself during tough times.

"𝗯𝘂𝘁 𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗿𝗲𝗰𝗼𝘃𝗲𝗿 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗯𝗮𝗰𝗸 𝗼𝗻 𝘁𝗿𝗮𝗰𝗸":

This segment highlights the importance of bouncing back, a/k/a resilience. It suggests that while it's acceptable to face difficulties, it is crucial to not dwell on them for too long. The focus should be on overcoming obstacles and returning to one's goals or routines as quickly as possible.


"𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿: 𝘁𝗵𝗲 𝗴𝗼𝗮𝗹 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗼 𝗯𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁. 𝗜𝘁'𝘀 𝘁𝗼 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝘃𝗲𝗿 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗳𝗿𝗼𝗺 𝗳𝗮𝗶𝗹𝘂𝗿𝗲":

Here, the quote shifts focus from striving for unattainable perfection to aiming for personal bests and rapid recovery from setbacks. It suggests that perfection isn't a realistic or healthy goal; instead, effort and the ability to bounce back from failure are more valuable and achievable aims. 

It's also a reminder to avoid the "all or nothing" trap where you avoid anything that you cannot be "good at" right out of the gate. A sloppy start is way better than not starting.

Give yourself a break, get back after it, and do your best (and forget the rest. Thanks Tony Horton!).

𝗚𝗼𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗻 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 (one you chose) produces all kinds of emotions.

𝗡𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗮𝗱 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁. It will arm you with a model to help you overcome obstacles and reach your goals. And there will be obstacles. From personal experience, most of them are in our mind.

At the beginning, it is exciting because it's all about promise, aspirations, outcomes and best case scenarios.  It's the honeymoon period.  This stage is called 𝗨𝗻𝗶𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺.

As you put in time and effort and learn more about the process and the challenges, your emotions move to frustration, fear and doubt. You've entered 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗣𝗲𝘀𝘀𝗶𝗺𝗶𝘀𝗺. 𝘉𝘶𝘵 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦𝘯'𝘵 𝘩𝘪𝘵 𝘳𝘰𝘤𝘬 𝘣𝘰𝘵𝘵𝘰𝘮 𝘺𝘦𝘵.

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝘀𝘁𝗮𝗴𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘀𝘁𝗮𝗴𝗲 where most will become overwhelmed, admit defeat and quit. Emotions include shame, doubt and hopelessness. 

A part of the decision to quit can include being attracted to the next "bright shiny object" and a return to Uninformed Optimism because of the positive emotional feelings. 

This stage is called the 𝗩𝗮𝗹𝗹𝗲𝘆 𝗼𝗳 𝗗𝗲𝘀𝗽𝗮𝗶𝗿.

But here is what's interesting. 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗶𝗺𝗮𝗴𝗲 𝗯𝗲𝗹𝗼𝘄. The valley of despair is the midpoint. 𝗬𝗼𝘂 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗰𝗹𝗼𝘀𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗮𝘀 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗼𝘃𝗲𝗿!

This is where you should lean on a coach, a friend, a group, your band of brothers. Talk to people on a similar journey and ask for counsel.

If you keep going, you'll soon hit the next stage called 𝗜𝗻𝗳𝗼𝗿𝗺𝗲𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗺.

You start seeing signs of success. Hope starts to return. You can see a light at the end of the tunnel. You start believing this is possible. You overcome limiting beliefs. 

You keep moving because you believe.

In the final phase called 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 & 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁, you reach your goal. You lose the fat, hit 15% body fat, launch the product, get your first pull-up, write your first newsletter, land your next job, start your side gig.  

You did it.

𝙎𝙤 𝙠𝙚𝙚𝙥 𝙜𝙤𝙞𝙣𝙜. 𝙔𝙤𝙪 𝙖𝙧𝙚 𝙬𝙖𝙮 𝙘𝙡𝙤𝙨𝙚𝙧 𝙩𝙝𝙖𝙣 𝙮𝙤𝙪 𝙩𝙝𝙞𝙣𝙠.

𝗘𝗮𝗰𝗵 𝗱𝗮𝘆 𝘄𝗲 𝗺𝗼𝘃𝗲 𝗰𝗹𝗼𝘀𝗲𝗿 𝘁𝗼 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲 𝗼𝗳 𝗼𝘂𝗿 "𝗱𝗮𝘀𝗵".

For me its 1964 - ?

If's not if, but when.

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗲𝗾𝘂𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗵𝗼𝘄.

How will you live your remaining years?

Unfortunately nearly 80% of Americans will spend the last 15-20 years of their life in a steady decline.

This is a voluntary decline for the vast majority. 𝗬𝗲𝘀, 𝘃𝗼𝗹𝘂𝗻𝘁𝗮𝗿𝘆. 

People are opting into decline based on their lifestyle choices.

But you can change that by adopting the 6 tiny habits outlined below.

Become a better, stronger, more sustainable you. It’s not a New Years resolution, it’s a life resolution and it’s time for you to...

TAKE BACK CONTROL of your health. ✊ 

You can start today. 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄:

🥩  𝗣𝗿𝗼𝘁𝗲𝗶𝗻 - Eat your ideal bodyweight in grams of protein every day

💦 𝗛𝟮𝗢 - Drink 1/2 your bodyweight in ounces of pure water every day

🚶‍♂️ 𝗪𝗮𝗹𝗸 - Average 10,959 steps per day and you'll walk 4,000,000 steps in a year.

💤 𝗦𝗹𝗲𝗲𝗽 - Follow the 3-2-1 rule: no eating 3 hours before bed, no liquids 2 hours before bed, no screens 1 hour before bed.

🧠 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 - Bookend your day with positives by adding a 5-minute morning and evening routine. Plan, execute and count the wins.

💪 𝗟𝗶𝗳𝘁 - Add muscle, get stronger, burn fat, improve longevity by lifting weights.

Follow me Scott Jagodzinski for more posts on Personal Growth, Health and Making the 2nd Half of Life the Best Half!
 
 ♻️ Repost this so your network can be harder to kill too.

𝗦𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 𝗼𝘁𝗵𝗲𝗿𝘀 𝘁𝗼 𝗵𝗼𝗹𝗱 𝘆𝗼𝘂 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲. 𝗜𝘁'𝘀 𝗶𝗺𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲.

You can't outsource accountability.

Others can deliver consequences. But accountability is all about personal ownership of outcomes and results.

But that doesn't mean you can't use some support.

We use 𝗥𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗗𝗿𝗶𝘃𝗲𝗿𝘀 at Argent Alpha. 

Our short hand is R.A.D. 

It's not only an acronym, it describes the results Men get 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗵𝗼𝗹𝗱 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲.

We have tools to help Men on a daily, weekly and monthly basis.

Many Men will request they "be held accountable." 

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗵𝗼𝗹𝗱 𝗮 𝗯𝗮𝗯𝘆👶 , 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗵𝗼𝗹𝗱 𝗮 𝗯𝗲𝗲𝗿🍺 , 𝗯𝘂𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗵𝗼𝗹𝗱 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲.

You can create consequences but those aren't nearly as powerful as personal accountability.

We provide structure, tools, community, feedback and support for one purpose:

𝗧𝗼 𝗛𝗲𝗹𝗽 𝗠𝗲𝗻 𝗼𝘃𝗲𝗿 𝟱𝟬 𝗵𝗼𝗹𝗱 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲 𝘁𝗼 𝘁𝗵𝗲 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱.

We all have freedom to make choices. R.A.D. helps you make choices that are aligned with your standards. But only you can hold yourself accountable.

Stop looking for a someone to hold you accountable. 𝗟𝗼𝗼𝗸 𝗳𝗼𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗵𝗼𝗹𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗹𝗲.

𝗦𝘁𝗼𝗽 𝗰𝗼𝗺𝗽𝗹𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘀𝗹𝗲𝗲𝗽.

If you aren't consistently implementing the 6 steps below, you are on the wrong track.

I improved my sleep score from 78 to 88 (per my Oura ring) over a few short years by following the simple steps below.

I've also decreased my body fat % over the same time period. There are no benefits to being fat (or weak).

Fix your sleep, fix your body fat, fix your life.

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗹𝗲𝗲𝗽?

𝟳 𝗥𝗲𝗻𝗲𝘄𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗧𝗼 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 𝗪𝗶𝗻 𝗧𝗵𝗲 𝗟𝗼𝗻𝗴 𝗚𝗮𝗺𝗲

My friend, Julie Hruska, is a High Performance Coach for Executives and she created this "Energy Renewal Matrix." 

These are 7 of her favorite practices for renewal.

If you are going to play the long game, you need a Renewal Strategy.

Start with one of these and see how it feels. 

My favorite for daily renewal is journaling. 

At Argent Alpha, we recommend starting your day the night before with a 𝗩𝗶𝗰𝘁𝗼𝗿𝘆 𝗟𝗮𝗽 where you write down all your wins, priorities, and anything bouncing around in your head. It's a great way to clear your head and improve sleep. 

Journaling ties into another of Julie's tips - 𝗦𝗹𝗲𝗲𝗽.

How many of these renewal methods are you using?

Follow me Scott Jagodzinski for more posts on Personal Growth, Health and Making the 2nd Half of Life the Best Half!
 
 ♻️ Repost this so your network can create their own Renewal Strategy!

𝗧𝗼𝗼 𝗺𝗮𝗻𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗺𝗲𝗱𝗶𝗼𝗰𝗿𝗶𝘁𝘆.

For average.

Why? 

It pays the bills.

It's comfortable.

It's easy.

𝗔𝗻𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗰𝗮𝗽𝗮𝗯𝗹𝗲 𝗼𝗳.

It's not about how you stack up against others.

It's about giving the world your A game.

It's not coasting and showing up with your B or C game.

It's in you. You just don't know how to tap into it.

To reveal it.

𝗪𝗲 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗼 𝗳𝗿𝗼𝗺 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗼 𝗲𝗹𝗶𝘁𝗲.

Make the decision. Apply today. Link in comments.

𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮𝗯𝗼𝘂𝘁 𝗯𝗲𝗶𝗻𝗴 𝗯𝘂𝘀𝘆 𝗼𝗿 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲.

It's about prioritization.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆...𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?

Carve out 14 minutes and 24 seconds and work on 1 thing that is important to you.

Do this daily.

Watch your life change.

Freeform Friday - habit stacking, microworkout, the Psychology of Hope, and this weekend‘s newsletter.

𝗠𝗲𝗻 𝘁𝗵𝗿𝗶𝘃𝗲 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝗮 𝗴𝗼𝗮𝗹. 𝗧𝗵𝗲𝘆 𝗳𝗹𝗼𝘂𝗻𝗱𝗲𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲𝗺.

With goals, a process to achieve them, and accountability they tend to hit the targets they aim for in business.

But when it comes to how they perform in their personal lives, they lack this structure.

𝗦𝗼 𝘁𝗵𝗲𝘆 𝗳𝗹𝗼𝘂𝗻𝗱𝗲𝗿.

Weight goes up, fitness isn't what it used to be, drinking goes from weekends to every night.

Even the men who are in relatively good shape and health will tell you they've slipped from 5 years ago.

𝗜𝘁'𝘀 𝘄𝗵𝘆 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 Argent Alpha.

We take business principles and apply them to your personal health and fitness.

We help you create a vision, goals, and processes to support .your efforts.

We measure results. We keep score.  

We have daily, weekly and monthly accountability drivers in place.

Each month 1-2 guest speakers delivering content customized for Men over 50.

And a community that provides support, ideas, best practices, and advice.

Call it a community, a tribe, a band of brothers or a club. 

Like-minded Men all striving to become the best version of themselves. 

𝗜𝗿𝗼𝗻 𝘀𝗵𝗮𝗿𝗽𝗲𝗻𝘀 𝗶𝗿𝗼𝗻.

If you want (need?) what we are offering, I'll drop a link in the comments that will point you towards next steps.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗙𝗹𝗶𝗻𝗰𝗵 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆?

The lower the better.

Conquering fear is necessary to achieve your goals and it is a skill you can develop.

𝗙𝗮𝗰𝗲 𝗧𝗵𝗲 𝗙𝗹𝗶𝗻𝗰𝗵 by Julien Smith helps you build this skill.

As each year passes, 𝗠𝗲𝗻 𝗼𝘃𝗲𝗿 𝟱𝟬 Flinch at things they used to do with ease.

Taking on physical challenges, learning new things, and stretching ourselves used to be what we did before lunch everyday!

I started Argent Alpha to help Men over 50 not only face the flinch, but embrace it. 𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗳𝗹𝗶𝗻𝗰𝗵, 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘀:

Reinvention > Retirement. 
Abundance > Scarcity. 
Growing > Shrinking.
Connections > Isolation.
Learning > Stagnation.
Resilience > Resistance.
Contribution > Consumption.
Courage > Fear.
Fulfillment > Contentment.
Creativity > Repetition.

What are you flinching at? 

𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻: Identify one thing you are flinching at. Now do it. Don't overthink it. See how you feel.

𝗡𝗲𝗲𝗱 𝗮𝗻 𝗶𝗱𝗲𝗮? Take a cold shower. Start to finish, no warm or hot water. When you succeed (you will), you'll feel amazing on multiple levels.

I'll drop a link in the comments to a free copy of Julien Smith's book.

🤔 𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗧𝗿𝗮𝗱𝗲-𝗢𝗳𝗳𝘀 𝗶𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴 🤔

An American economist wisely said, "𝙏𝙝𝙚𝙧𝙚 𝙖𝙧𝙚 𝙣𝙤 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨. 𝙏𝙝𝙚𝙧𝙚 𝙖𝙧𝙚 𝙤𝙣𝙡𝙮 𝙩𝙧𝙖𝙙𝙚-𝙤𝙛𝙛𝙨." 

Let's delve into the meaning behind this quote:

🔍 𝗡𝗼 𝗥𝗶𝘀𝗸-𝗙𝗿𝗲𝗲 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀

Every decision involves risk, and there's no such thing as a risk-free choice.
Acknowledging trade-offs means understanding the inherent risks associated with any decision.

When talking about fitness, many Men say "I don't want to get hurt." Me either.

But the risks of being sedentary are far greater than the risks that accompany exercise.

⚖️ 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗰𝘁: 𝗥𝗶𝘀𝗸 𝘃𝘀. 𝗥𝗲𝘄𝗮𝗿𝗱

In the realm of decision-making, it's a constant balancing act between risks and rewards.
Each choice we make is essentially a trade-off between different sets of risks and rewards.

Once Men get into a positive routine relating to their health, it's easy to take things too far.  Keep this in mind as you make progress.

🔄 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲

Decision-making is an ongoing process of exchanging one set of risks and rewards for another.
Embracing the idea of trade-offs highlights the dynamic nature of choices.

Grass fed beef or grain fed beef? Cost vs quality? Organic vs Conventional? 

💡 𝗡𝗼 𝟭𝟬𝟬% 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀

The economist's insight reminds us that perfection is elusive; there are no one-size-fits-all solutions.
Accepting trade-offs allows us to navigate the complexities of decision-making with a realistic perspective.

Not making a decision is a decision. Waiting for the "perfect" solution is a waste of time. Choose the best the decision with the best risk/reward ratio.

🚀 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝘁𝗵𝗲 𝗧𝗿𝗮𝗱𝗲-𝗢𝗳𝗳 𝗠𝗶𝗻𝗱𝘀𝗲𝘁

Understanding trade-offs empowers us to make informed decisions, navigate uncertainties, and take  action with the best risk adjusted return on investment.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗿𝗶𝘀𝗸 & 𝗿𝗲𝘄𝗮𝗿𝗱 𝘄𝗵𝗲𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻?

♻️ Repost this so your network can get tested.

Follow me Scott Jagodzinski for more posts on Personal Growth, Health and Making the 2nd Half of Life the Best Half!

𝗜𝘁 𝗶𝘀𝗻'𝘁 𝗲𝘃𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝘁𝘂𝗿𝗯 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗶𝘁'𝘀 𝘁𝗵𝗲𝗶𝗿 𝗷𝘂𝗱𝗴𝗲𝗺𝗲𝗻𝘁𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺.

Epictetus, one of the great stoics, said that a long time ago.

In today's passage from The Daily Stoic, Ryan Holiday covers the idea that our judgments cause disturbance.

What we observe and what we perceive are two different things.

An event is inanimate. It's objective. It simply is what it is. That's what our 𝗼𝗯𝘀𝗲𝗿𝘃𝗶𝗻𝗴 eye sees.

𝘛𝘩𝘪𝘴 𝘸𝘪𝘭𝘭 𝘳𝘶𝘪𝘯 𝘮𝘦. 𝘏𝘰𝘸 𝘤𝘰𝘶𝘭𝘥 𝘵𝘩𝘪𝘴 𝘩𝘢𝘷𝘦 𝘩𝘢𝘱𝘱𝘦𝘯𝘦𝘥? 𝘐𝘵'𝘴 𝘺𝘰𝘶𝘳 𝘧𝘢𝘶𝘭𝘵. That's our 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗶𝗻𝗴 eye at work.

𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘄𝗲 𝗮𝘀𝘀𝗶𝗴𝗻 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗲𝗻𝘁𝘀, 𝗴𝗼𝗼𝗱 𝗼𝗿 𝗯𝗮𝗱. 𝗜𝘁'𝘀 𝗮 𝗰𝗵𝗼𝗶𝗰𝗲.

Think about which set of eyes you are using today as you go through your day. Slow things down and choose.

Thanks to Ryan Holiday, most of this post is from the April 10th reading of his book The Daily Stoic.

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲 𝗕𝘂𝗶𝗹𝘁 𝗼𝗻 𝗤𝘂𝗶𝗰𝗸𝘀𝗮𝗻𝗱 𝗼𝗿 𝗤𝘂𝗮𝗿𝘁𝘇? 

Assess Now with This Powerful Tool.

All you need is a pen and paper.

That's the topic of this week's issue of Harder To Kill.

Join us.

Link in comments.

How do you invest in your Sunday?

This morning Jackie & I hiked the Quartz Ridge Trail in Phoenix with our weight vests.

A number of the guys in Argent Alpha use weight vests to increase the challenge of a walk, hike or workout.

How are you investing in your Sunday?

𝗙𝗿𝗲𝗲 𝗙𝗼𝗿𝗺 𝗙𝗿𝗶𝗱𝗮𝘆 - Reviewing Game Film, Hope & Kevin's Rule.

𝗥𝗲𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗚𝗮𝗺𝗲 𝗙𝗶𝗹𝗺 - Every month & quarter we "review game film" by examining our actions and results and making adjustments to keep us on course for our goals. We specifically cover:

- Top 5 accomplishments.
- What went well?
- What could be better?
- Biggest lessons.
- What we are grateful for.
- Monthly / Quarterly summary.
- How we will make the next month / quarter better.

I like to write this out with pen and paper and look back at previous "game films" to see what I wrote, what I was thinking, and what I've accomplished.

𝙄𝙛 𝙮𝙤𝙪 𝙬𝙖𝙣𝙩 𝙖 𝙘𝙤𝙥𝙮 𝙤𝙛 𝙩𝙝𝙚 𝙛𝙤𝙧𝙢 𝙬𝙚 𝙪𝙨𝙚, 𝙘𝙤𝙢𝙢𝙚𝙣𝙩 𝙬𝙞𝙩𝙝 "𝙧𝙚𝙫𝙞𝙚𝙬 𝙜𝙖𝙢𝙚 𝙛𝙞𝙡𝙢" 𝙖𝙣𝙙 𝙄'𝙡𝙡 𝘿𝙈 𝙮𝙤𝙪 𝙖 𝙘𝙤𝙥𝙮.

𝗧𝗵𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗼𝗳 𝗛𝗼𝗽𝗲 - Brian Johnson’s tome "Arete" is something I've been reading daily for a month and if you were going to put an ROI on a book purchase, this one might end up being #1 on my list.

On page 88, Johnson talks about the science of hope as explained by Professor Rick Snyder.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝟯 𝗸𝗲𝘆 𝗮𝘀𝗽𝗲𝗰𝘁𝘀 𝗼𝗳 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗮 𝗴𝗿𝗼𝘂𝗻𝗱𝗲𝗱, 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗵𝗼𝗽𝗲:
1 - we need a 𝗚𝗢𝗔𝗟. A jump out of bed, fires you up kind of goal.
2 - we need a sense of 𝗔𝗚𝗘𝗡𝗖𝗬. A belief in our ability to make things happen.
3 - we need 𝗣𝗔𝗧𝗛𝗪𝗔𝗬𝗦. A plan to achieve the goal with flexibility to change the plan.

When you ask someone about their goal and they say "I hope I can do it" ask them about the 3 key aspects supporting their hope. It's an opportunity to help move someone from words to actions.

𝗞𝗲𝘃𝗶𝗻'𝘀 𝗥𝘂𝗹𝗲 - Jesse Itzler’s buddy Kevin has a rule that is all about creating memorable experiences. Jesse's description:

'Ready for a year full of mini adventures? If you take one day every other month and do something that you normally wouldn't do, you will add 6 new adventures this year that you otherwise wouldn't have had."

My wife and I are following Kevin's rule and have done 2 mini adventures this year. 

The first one was a trip to Nashville to watch Band of Horses at Ryman Auditorium. The second one was a trip to Sonoita, AZ wine country and a campfire wine tasting at Rune Wines (with a bowl of campfire chili, delicious). 📷 : Rune Wines Instagram

Don't overthink it, just do it. Kevin's rule gives you the permission to go out and make memories.

𝗣𝗼𝘀𝘁 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 if anything in the first Free Form Friday resonated with you!

𝗘𝗺𝗼𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿 𝗟𝗼𝗴𝗶𝗰: 𝗧𝗵𝗲 𝗧𝗿𝘂𝗲 𝗗𝗿𝗶𝘃𝗲𝗿 𝗕𝗲𝗵𝗶𝗻𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝟭𝟱% 𝗕𝗼𝗱𝘆 𝗙𝗮𝘁

Most of us don't make significant life changes because of logic. 

We change because something clicks emotionally. Then, we backfill with logic to justify what our gut has already decided.

In this week's edition of 𝗛𝗮𝗿𝗱𝗲𝗿 𝗧𝗼 𝗞𝗶𝗹𝗹, we look at some of the emotions behind improving body composition and support it with the health benefits of living a leaner lifestyle.

Join us, I'll drop a link in the comments.

𝗖𝗵𝗼𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗔𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 - 𝟱 𝗣𝗼𝗽𝘂𝗹𝗮𝗿 𝗣𝗼𝘀𝘁𝘀 𝗧𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗧𝗿𝗲𝗻𝗱𝗹𝗶𝗻𝗲

Some posts resonate more than others. I consolidated 5 of my best performing posts into this week's newsletter:

👉 From Dadbod to Warrior in 6 Months⚔️ 

👉 This 1 Change Will Reduce Your Risk of ALL of the Top 10 Causes of Death. ☠️ 

👉 7 Hard Pills You Need To Swallow To Get Unstuck in Life 💊 

👉 If You Are Serious About Dropping Fat, You Need To Seriously Cut Back On Alcohol.🍸 

👉 Jumpstart Your Life in 13 Weeks🏁 

It's a quick read and something is sure to resonate with you. 

𝗗𝗿𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗼𝗼𝗸 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗶𝘀𝘀𝘂𝗲.⤵️ 

I'll share a link in the comments, I appreciate you joining us!

Taplio

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