Jason Chappel's Linkedin Analytics

Has your growth stalled? Your customer acquisition costs have gone through the roof? And your customer retention could could use some improvement? Despite all of this you need your eCommerce store to keep growing. More than that, you need to make a profit. So, what's the answer? A highly profitable, engaged customer base with high retention levels that you could confidently acquire more of, right? By placing the customer at the heart of your offering, I help you increase your Customer Lifetime Value (CLV) by clearly defining your ideal customer profile. When you know who your target customer is, acquisition, conversion and retention all become much easier. Not sure where to start? In 30 minutes I can tell you where you should be placing your money to get the greatest return on investment. Want to see it in action? Book a call with me by emailing jason@wearedefiant.io. One thing to remember, not all customers were created equal. When you acquire better customers, you retain more customers. When you analyse your retention data, you’ll find some customers are way more valuable than others. It’s time to use this data to enhance your acquisition strategy, delivering even better customers, which leads to better conversion and even better retention. Rather than pitting acquisition against retention, I help you bridge the gap on growing your customer base by using learnings from one to enhance the other in an infinite growth loop. ♾️ Some call this an unfair advantage, I call it Customer Value Optimisation. Want to find out more about how it all works? Drop me a DM or email me on jason@wearedefiant.io. I’ve worked with brands big and small. From start ups and challenger brands to some of the worlds biggest and best. I’ve worked with DTC brands such as Absolute Collagen, Oliver Sweeney, and Tropic Skincare to name a few, but some of the greatest success I’ve had has been taking unknown brands into millions of dollars of revenue (and more importantly, significant profit). One of the smaller brands I have worked with achieved over 5x growth in their subscriber base in 6 months, and saw their revenue increase by more than 60%. The one thing that all of the brands I work with have in common is a growth mindset. Whatever the market conditions, they weren’t about to let that deter them. If you want to know more about how Customer Value Optimisation can help grow your brand, send me an email on jason@wearedefiant.io or drop me a DM.