Jeremy Epperson

ConversionAdvocates

Chief Revenue Officer

Conversion Guides

As a fractional executive and management consultant, I have built growth programs for 210+ startups. The insights and experience with clients created a proven process that you can use across any industry to drive ROI. 

As a paid professional speaker, I've presented over 212 times in 47 states. In 15 years of keynotes, conducting trainings, and leading full-day seminars I have positively impacted over 54,000 startup execs, marketers, growth leaders, and entrepreneurs. 

Current Project Types:

Growth Maturity Assessments 
12 Month & 90 Day Growth Plans
GTM Strategy
Team Enablement & Growth Training Program
Market & Customer Research
Positioning & Differentiation 
Breaking Down Silos across Marketing, Sales, Product & Customer Success

Some of my clients:

Grammarly, Intellimize, Bill.com, SimplyInsured, Kate Somerville, Murad, NavexGlobal, ThermoFisher, The Barnes Firm, WeightedEvolution, AlephBeta, CardioCube, Dear Cleo, Dia, Dick Hannah, Dominique Cosmetics, Egen, Format, FutureSafe, Generation Genius, Hard Head Veterans, Infosec Institute, Kreyol Essence, Labster, Lamden, Mailbird, Ministry of Supply, OJO Labs, Preszler Law, Quench, Sharply, Simtics, SimTutor, SuccessTMS, Universal Standard, Visual Composer, Voodle, Wally

Current Keynotes:

The 6 Principles of Triple Digit Growth
The Revenue Leaders Guide to Customer Journey Mapping
Tying Market Research to Business Strategy
Customer Intelligence - Gain a 360° Understanding Of Your Customers
10 Experimentation Strategies That Drive Results
Building and Managing GTM Teams in Uncertain Times

Fractional Chief Revenue Officer

I consulted for startups on growth strategy, growth marketing, market research, customer research, and building GTM teams. 

My areas of specialization were Finance, Fintech, Blockchain, Crypto and SaaS

Venture Capital and Private Equity firms brought me in to help startups that were stuck and needed to increase their growth rates and improve their metrics so they could close on their next round of funding.

Growth Stage Startup Advisor for Silicon Valley VCs

Intellimize

I helped enable Intellimize customers to improve the maturity of their experimentation programs and increase ROI from testing and personalization.

I consulted with the Intellimize management team on marketing, sales, positioning, customer success, customer onboarding, and partnerships.

Executive Consultant & Experimentation Advisor

3Q Digital

Top Accomplishments:
3+ years of driving revenue growth with a profitable P&L for my division of the agency
74.4% Closing ratio on qualified leads with an average contract size of $80,000-$240,000 projects
37.7% validated win rate on tests across all clients and verticals over 3 years

Organizational Responsibilities: 
--Built a best in industry growth methodology that drove hundreds of millions in revenue by launching optimization programs for clients
--Owned end to end marketing and sales functions for my business division
--Demonstrated agency thought leadership and drove MQLs by conducting 32 keynotes, speeches, and expert panel interviews at industry events and conferences
--Created relationships with technology partners and vendors, responsible for selling analytics, a/b testing, and personalization software to 77 clients
— Built market & customer research team

Management Responsibilities:
--Managing client relationships for 15+ client accounts simultaneously in a fast paced technical and agile environment
--Managed strategy and cross team collaboration across 8 internal teams (CRO, SEM, SEO, Analytics, Design, Development, Strategy, Research) as the senior leader on high value client accounts
--Hired, trained, and managed professionals from varied backgrounds
--Developed entry level employees into high performing, results driving consultants
--Created executive buy in and bypassed politics to align internal and external stakeholders

Partial Client List: 
American Giant, American Queen, AppFolio, Arizona College, Ashley Stewart, Blurb, Brandless, Caviar, CIT Bank, Cubii, Curiosity Stream, eero, Equinix, Facebook, Galvanize, Guava Family, Guided Choice, Gulf Shores, Keen, LinkedIn, Modcloth, Motiv, MyCase, Nerdwallet, One Tech, OpenDoor, Pearl Auto, Puritan’s Pride, RealNetworks, The RealReal, RingCentral, Square, Sungevity, SurveyMonkey, SumoLogic, Twilio, Unbundled Legal Services, US Realty, Vistage, Wilshire Law, Wine.com, World Finance, Zendesk,Zenefits

Vice President of Experimentation

FunnelEnvy

At FunnelEnvy I helped lead the growth of a startup from scratch to one of the most technologically advanced and strategically sophisticated CRO agencies in the world, in less than a year. We experienced exponential growth as well as driving the same type of growth and results for our startup clients.

Accomplishments:
- Measurably generated tens of millions of dollars in additional revenue for our clients with conversion rate optimization
- Headed all agency services with 20 total reports, including team members and engineering contractors
- Developed a streamlined and agile workflow process that allowed us to reach industry leading testing velocity
- Innovated on conversion research methodologies to drive actionable insights and test hypotheses that consistently drove winning test results
- Created an unrivaled prioritization framework for aggregating hundreds of data points and isolating the most valuable test hypotheses for roadmap development
- Collaborated with the software engineering team to produce personalization software, optimization tools, and integrations (some of which Optimizely built into its experimentation platform)
- Recognized by Optimizely as being one of the leading agencies in the world for CRO and Personalization
- Consistently produced double-digit improvements on key metrics for products and mobile apps  

A partial client list:
TripAdvisor, HP, Disney, Zillow, SolarCity, Adroll, Hugo Boss, Angie's List, MVMT Watches, Paddle8, Time4Learning

Director of Experimentation, Senior Leadership Team

AdFicient

I founded and managed the CRO program at Adficient. Our goal was to provide more value to existing clients by optimizing beyond media. I found that this was not only a value add to our clients, but a profitable offering. This transformed us into a full service and integrated agency that could handle multiple channels with optimization along the user journey. 

As the Head of CRO I lead various projects, including:
- Website design and development
- Landing Page Optimization
- UX Research
- Customer Journey Mapping
- Design and A/B testing for media channels

Accomplishments:
- Created over 115% growth in company revenue in the first year
- Hired, trained, and managed multiple functional teams on a wide range of fast paced and deadline driven projects
- Displayed a proven track record of producing measurable improvements in sales and ROI across dozens of client verticals
- Improved onboarding, workflow process, and client management practices across the agency
- Developed consultative sales methodology responsible for improvements in closing ratio, upselling, and client referrals

Key Strengths:
Analytics
Landing Page Optimization
User Experience Research (UX Research)
Usability Testing
User Experience Design (UX Design)
Information Architecture
Content Strategy
Copywriting
Surveying

Software that I used to improve optimization results for clients: 
User Testing/Usability: UserTesting, UserZoom, WhatUsersDo 
Qualitative Research: Qualaroo, SurveyMonkey, HotJar
Heatmap/Session Recordings: ClickTale, CrazyEgg, Inspectlet
Testing Software: Optimizely, Visual Website Optimizer, Unbounce
Web Analytics: Google Analytics, Mixpanel

Conversion Rate Optimization Manager, Leadership Team

Market and Customer Research:
-Analyzed competitive factors in industry verticals
-Quantitative and qualitative research methods to provide a data-driven approach to decision making
-Developed market positioning and competitive differentiation
-Conducted research to create personas and integrated with overall marketing plans

Digital Marketing:
-Developed and managed websites and A/B testing to improve conversion rates
-SEM strategy and implementation
-Created strategic insights from Google analytics and offline data sources
-Automated follow up system for online leads (autoresponder email series)
-Direct response copywriting for landing pages, ad copy, and email campaigns
-Tested pricing strategies and promotions

Sales Strategies:
-Wrote and tested sales language to increase closing rate for sales calls
-Revised and improved sales processes to increase average transaction size
-Implemented referral programs which directly and measurably increased revenue
-Created a structured upselling system and trained employees to implement it in onsite client situations

Digital Marketing and Sales Consultant

Hope LLC

Sold medical equipment to businesses for use as a service and also home kits for direct sale to consumers both online and offline. 

Managed the inside and outside sales teams
Created lead generation site and ecommerce website to sell products online
Developed and implemented online and offline marketing strategies
Hired, trained, and managed 12 employees for two business locations
Lead a national roll out of our products at trade shows and conventions

Co Founder and CEO

16 Years of ROI Positive Experimentation Programs in 90 Days

Since 2007 I have dedicated my life to researching, building, and implementing processes for triple digit growth in startups. I focused on consulting to have a laboratory for testing strategies across 210+ clients. 

In that time, I have been fortunate to work with the fastest growing unicorn startups in the world. I databased insights, analyzed processes and team behavior, and started enough cross functional growth teams from scratch to know how to help them skip the steep learning curve. 

It pains me to say that I have messed up every way you can possibly imagine (and some you can't). Learning from all these experiences allows me to guide startups to avoid all the pitfalls. 

Whether you are a veteran of the startup world or new but willing to grind, please feel free to connect and let me know what you are working on. Im happy to provide guidance and maybe it makes sense for us to work together.

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