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Over a decade ago I walked into a small, unknown company. "We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business." I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February). Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue... We did that in the first quarter. From there, the rest is history. Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure. Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on. But before we dive into that, let me hit you with a truth: If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table. Why? Because at the end of the day, you're not a business if people don't pay you money. How do I know this? At this point I've helped - Brand new companies get off the ground at a rocketship pace. - Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever. - Taken companies that are growing at a "happy" pace to an "oh wow" pace. Interested? Drop me a message to learn how I can help your company to the next level! 🚀

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