MKTK

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $1.1M influenced with a single enterprise deal with the CEOs brand
💰 $320k deal closed 70% faster through LinkedIn content.
💰 $93k in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “I was able to turn my experience building ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Founder

Limelight

Building the first-ever B2B creator collaboration platform for brands and B2B creators.

Advisor

Ad World Prime

Spoke at the world's largest online advertising event for 20,000+ attendees.

Speaker, 2023 Edition

flace

flace was a SaaS company committed to optimizing hybrid work. 
• Co-founded and bootstrapped flace to a €550,000 valuation (pre-seed), in 3 months;
• Created and implemented the positioning, branding, and launch strategy;
• Launched marketing campaigns across several digital channels.

Co-Founder & CMO

CyberU, Inc.

• Produced 30+ hours of material on content marketing and brand building;
• Taught marketers, leaders, and entrepreneurs from Fortune 500 companies (Airbus, Hitachi, and NYSE).

Invited Marketing Expert

Building Brands for B2B Tech Founders that turn into multi 6-figures in their sales pipeline

$6,700,000 in influenced pipeline for our B2B founders & CEOs.

→ The best product doesn’t always win, visible ones do.
→ Your competitors are building authority while you’re stuck in the shadows.
→ You’re missing 6-7 figures because you’re not top of mind.

We fix that.

Our branding approach turns B2B tech founders and CEOs into industry authorities - amplifying visibility, driving revenue, and shortening sales cycles.

→ Reach your ideal buyers
→ Close deals faster
→ Attract PR & podcasts
→ Find investment deals
→ Boost employer branding

The Results Speak for Themselves:

💰 $320K deal closed 70% faster through LinkedIn content.
💰 $93K in paid ads saved with a single LinkedIn post. 
💰 $1.8M in funding secured after building the founder’s brand.
💰 800+ CTOs reached in a single post, hitting their exact ICP.
💰 $3.2M in pipeline influenced in 2024 alone.

Trusted by Founders & CEOs from:
Metadata, Hootsuite, ClickFunnels, PostPilot, Mighty Networks, Zakeke, and 35+ more.

What they say: 

⭐ “Filipa helped me scale my social presence, structure my posts, and have real industry conversations.”
— Gil Allouche, CEO @ Metadata.io (Inc5000, Series B)

⭐ “Filipa helped me turn my experience running ClickFunnels into content that performs, get on relevant podcasts, and scale my brand.”
— Todd Dickerson, Co-Founder @ ClickFunnels ($100M+ SaaS)

⭐ “People finally see us again. They see my company, they see me. And that’s why suddenly people reach out to us again… which is pretty awesome!”
— Leopold, CEO @ Amsterdam Standard

Stop creating content pieces, start building content assets. 

Content piece 𝘷𝘴 Content asset:

𝟬𝟭/ 𝗧𝗶𝗰𝗸𝗶𝗻𝗴 𝗮 𝗯𝗼𝘅 𝘃𝘀 
𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀

→ Content piece fills in your content calendar, think volume and meeting deadlines.

→ Content asset is created with a strategic purpose. It serves multiple roles in your business, from marketing to sales to product collateral. 


𝟬𝟮/ 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘃𝘀 
𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲

→ Content piece has a short shelf life.

→ Content asset can be revisited and repurposed and continue to support your business.


𝟬𝟯/ 𝗢𝗻𝗲-𝗮𝗻𝗱-𝗱𝗼𝗻𝗲 𝘃𝘀 
𝗠𝘂𝗹𝘁𝗶-𝘂𝘀𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

→ Content piece is posted and forgotten.

→ Content asset is designed to be multi-use, serving as blog content, a sales tool, a video script, and even employer branding.


𝟬𝟰/ 𝗗𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝘃𝘀 
𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

→ Content piece often lacks a connection to your revenue goals.

→ Content asset is part of a well-defined strategy, driving specific outcomes like lead gen, conversions, or engagement.


The difference? 

Content assets drive multi 6-figure and 7-figure opportunities for your business. 

𝗦𝘁𝗼𝗽 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. 
𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝘀𝘀𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀.

Filipa Canelas

content piece vs content asset

You don't have a content problem.
You have a "why should I care?" problem.

Here's the framework I use to find topics buyers pay attention to and pay to get solved 👇

Talks about #marketing, #b2bmarketing, #ghostwriting, #contentmarketing, and #linkedinmarketing

framework for creating content that drives pipe

Building & Scaling Brands for B2B SaaS CEOs you follow on LinkedIn® that turn into 7-figures in their pipeline

5 LinkedIn content frameworks to build trust, fast!

(that the algorithm loves and promotes! 😍)

𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝘂𝘆𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 →

5 LI Posts to Build Trust, Fast

Everyone's obsessing over AEO optimization. Meanwhile, they're ignoring what actually gets cited:

→ Original research and proprietary data 
→ Strong POV backed by experience 
→ Depth and relevancy 

But some are treating AEO like it's SEO back in 2012. 

“Let’s crack this.” 
“Just follow this checklist.”

But ChatGPT and Claude don’t cite "optimized for AEO."

Sure, you might game your way into AI citations for a bit. But (thankfully), it will evolve to prioritize what buyers already trust:

- Content that sales teams send to prospects
- ⁠Content that gets shared in internal Slack channels
- ⁠Content that shows up in buying conversations
- ⁠Content that influences deals and stakeholders 

That's what gets indexed.

You can't optimize your way into trust. But build trust, and optimization takes care of itself.

My client's LinkedIn video got 110,000+ impressions... but we're NOT doubling down on video.

Look, LinkedIn video is growing at 2x the rate of other post formats (the LinkedIn CMO said it herself). Every platform does this – launch feature, boost engagement, create FOMO.

Recently, we posted a video that reached 110,000+ impressions in just a few hours.

But we’re not pivoting our entire strategy to video.

Here's why:

01/ Massive distribution ≠ right distribution.

110k impressions sounds impressive until you look at who actually saw it. Video gets pushed to broader, colder audiences. I’ve seen this pattern with dozens of clients - huge impression spikes that hardly move the needle on pipeline.

02/ Impressions ≠ views.

For video, views should be the primary metric, not impressions. There's a reason YouTube prioritizes view count.

03/ It creates false benchmarks. 

When one video hits 110k, you start expecting that performance every time. But organic content doesn't work that way.

04/ Pipeline influence >>> vanity metrics. 

This client's brand has influenced $10M+ in enterprise deals over the last 6 months with FAR fewer impressions on average posts.

91% of buyers coming to a sales meeting are already familiar with your company (Wynter, 2025).

Brand + content + trust + right audience = 
make it to their vendor shortlist. 
 
We're not changing our strategy… this 110k+ video is just another content asset working with our strategy.

BREAKING NEWS: ChatGPT can now remove those damn dashes from your AI writing. 

Let’s all celebrate. 

Except, the dashes were never the problem.

Look, AI can clean up grammar, follow your style guide and make your writing polished. 
(It will also use super accusatory language and repeat the same point 3x 😬). 

But here's what AI can't do: 

→ Know which insight from your experience will resonate with your ICP 
→ Frame that insight to drive toward a specific goal
→ Decide what to emphasize, what to leave out

This is where most B2B content fails.
Your buyers want to see through the AI-polished copy. 

Dashes are the least of your problems.

taplio

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taplio

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