Rohan Karunakaran's Linkedin Analytics

The most important book I’ve read this year: "When everything changes, change everything" This book hit different. The biggest shift? Realizing that change isn’t just happening to me - it’s happening for me, through me, and as me. How I used to see change: • Something to manage • Something that either worked in my favor or didn’t • Something I needed to control But this book showed me that how I experience change has way more to do with my chosen perspective than the event itself. 9 core ideas that shifted my perspective: 1. Change your decision to “go it alone” • We’re not meant to navigate change in isolation • When I connect with others and a higher power, I find support, meaning, and even enjoyment in change. 2. Change your relationship to emotions and feelings • Emotions are the body’s reaction to thoughts • Valid, but not always wise. Often tied to past experiences, ego, or fear. • Feelings are the language of the soul - deep and intuitive • Thought → emotion → feeling → aligned action When I pause and ask, “Is this a reactive emotion or a true feeling?” - I return to clarity. 3. Change the story you're telling myself • Most limitations? made up • We're making it all up. Why not make up something better? 4. Question what I call "truth" • Many of the “truths” I hold are just deeply ingrained beliefs • If it's keeping me stuck, I'll drop it • My truth is fluid, evolving, and aligned with growth and joy 5. Change your idea about change itself • Change isn’t a threat - it’s purposeful and part of life’s rhythm • Tied to a larger process of evolution or awakening • Instead of resisting it, I can flow with it 7. Change your idea about the future • Worrying about the future is just trying to control it in advance • Instead, I can choose to meet the unknown with curiosity, anticipation and trust 8. Change your idea about yourself • I am not my roles, achievements, or past experiences • Identity isn’t fixed - it’s fluid and expansive • Who I was isn’t who I have to be 9. Change your way of responding to change • Act with intention rather than reaction. • Create a new way of being in the moment, aligned with my deepest values. The gap between stimulus and response? That’s where my power and freedom is I’m still integrating these shifts, but already, I feel myself moving through uncertainty with less resistance and more trust. if you're navigating a big transition, this book might change the way you see everything. Would love to hear - how do you experience change? have you ever had a perspective shift that helped you move through it differently?

Most tech CEOs are realizing it’s time to play a different game. Here are 5 smart shifts CEOs are making: 1. Modern B2B playbook Traditional strategies (outbound, paid, PLG) still matter but aren't enough: • B2B products are becoming commoditized faster than ever • Your real moat? Trusted distribution + good product • The "10x Content Marketer" is the new "10x Engineer" Budget for content like your AWS or Stripe bill - it's not a campaign, it's critical infrastructure to generate trust and demand. 2. Dominate ONE platform before expanding • Master 1-2 platforms before expanding elsewhere • You can build an 8-figure business from LinkedIn & email alone • Use LinkedIn for discovery and to generate intent • Deepen and convert attention to action via email 3. Trust is the new currency • Buyers are skeptical – we’re in a trust recession • First-person content builds trust. Trust creates future demand • Shift focus from faceless SEO to real human engagement 4. Play the long game • Only 5% of buyers are ready now • Target the 95% not yet in-market – they’re forming buying preferences today • Content pre-sells before they ever engage 5. Differentiate through content: • If people can swap you out for a competitor, you’re not differentiated • Your content should make you the obvious choice when they're ready to buy • Turn your insights into your competitive advantage PS - Next month, we're launching a COMPLETE implementation system for tech CEOs to turn Linkedin into their #1 growth channel - without wasting time or sacrificing authenticity. Stay tuned for the launch!

I've helped over 40 B2B SaaS founders turn LinkedIn into their #1 lead source. Here’s the exact playbook: Most founders & CEOs struggle with lead gen because they rely on channels with diminishing returns: • Cold outreach gets ignored • Ad costs are skyrocketing • SEO traffic keeps dropping The solution? A 3-stage organic content funnel: • Rented Audience (Attract) • Owned Audience (Retain) • Monetized Audience (Monetize) How It Works: Rented Audience (Attract): • Pick ONE platform (LinkedIn for B2B) • Solve ONE problem (Operational Excellence through RevOps) • Focus on ONE customer avatar (VP Sales) The 3-Post Formula for LinkedIn Growth: • Pain Post – Call out a specific struggle your ideal customer faces • Framework Post – Teach a simple, actionable solution (like this post!) • Proof Post – Share results from yourself or a client 👉 Repeat this cycle weekly to build authority and attract inbound leads Owned Audience (Nurture) • Build a high-converting landing page • Use lead magnets to drive signups • Email weekly with valuable insights Compete on generosity. I didn’t fully grasp the power of this until we installed this system with over 40+ SaaS founders doing $1M+ ARR. Results in 90 days: • 9 qualified leads • $95K in new pipeline • 28% shorter sales cycle The best part? Just 2-3 hours per week to maintain. • This isn’t magic - it’s systems • People buy from people they know, like & trust • Your audience is your most valuable asset Following me for more practical frameworks to grow your brand and business on LinkedIn. PS: What's the biggest challenge you face with your content strategy? Drop a comment below 👇

GTM & Ops leaders - if you're looking for guidance on all things RevOps and operational excellence w/ Salesforce & Hubspot - make 🌱 Kathryn Castle your first call. Their client testimonials speak for themselves:

How to be more emotionally intelligent (without trying so hard): These insights come from Joe Hudson, executive coach to some of the world’s top leaders. Here are a few of my favorite: 1. If you’re scared of feeling an emotion, you’re already in it. 2. Constantly trying to make sense of your emotions prevents you from hearing their wisdom. 3. You can’t give or receive love fully if you’re constantly calculating what could go wrong. 4. We often abandon ourselves in an attempt to prevent other people from abandoning us. 5. You can’t be accepted for who you are if you’re not showing up as who you are. 6. There is no perfect. No finish line. Just the next experiment. Just play. Perfection is the enemy of creation. 7. If you can’t say “no” easily, you can’t be trusted. 8. • If it feels scary to say, it's important • If it feels scary to say, NOT saying it will hurt your connection • If it feels scary to say, NOT saying it prioritizes their imagined reaction over your truth. 9. Willpower is needed if it’s a desire from the head. Willpower is not needed if it’s a desire from the heart. 10. Unconditional love isn't people - pleasing or caretaking. It's the capacity to hold space for others' choices while honoring your own truth. 11. Judging others for showing off is often an indication that we’re struggling with our own desire to be seen. 12. People don’t want you to be perfect.  What they want is to feel connected to you. Which of these hit home for you the most? Drop the number in the comments - I'm curious what resonates.

I think about this daily. Life’s work. Ikigai. It’s not always obvious. Finding the intersection of what you love, what you’re great at, what the world needs, and what pays the bills - some people spend a lifetime searching. For me, the biggest shift was reflecting on: 1. My formative life experiences 2. My human nature / human design 3. Past work experiences and what parts were energizing vs. draining 4. How I spend my time outside of work As Harley Finkelstein shared: "A good hack to find your Ikigai is to find where your personal mission has a strong overlap with your professional mission. For me, it was entrepreneurship" If you’re exploring this for yourself, my friend Vishwath Mohan created a custom Chat GPT to help you find & refine your Ikigai through conversation. So much more helpful than staring at a blank page trying to figure out your life's purpose ;) Check it out in the first comment 👇

Rippling just sued Deel for corporate espionage. The story is wild: • A planted spy • A bathroom escape • A corporate honeypot trap Who knew B2B HR tech news could feel like a thriller? But here we are… The allegations: Deel allegedly embedded a spy inside Rippling, who accessed confidential data 23 times DAILY for months - stealing sales leads, pricing details, and competitive intelligence. Rippling ($13.4B valuation) set a trap - a fake Slack channel mentioned only in a letter to Deel’s execs. A few hours later, the spy allegedly searched for it - connecting the dots back to Deel’s leadership. When served a court order, the spy locked himself in a bathroom, possibly destroyed evidence, and fled. You can't make this stuff up. These are just allegations - the courts will decide what actually happened. While a fascinating news story, here’s the takeaway for founders: Parker Conrad, Rippling’s CEO, broke the story himself - directly on X. • Not through a PR team • No corporate spin • His own voice The result? • The story trended on X with over 4.3K mentions in 24 hours. • Rippling controlled the entire news cycle from the start. The lesson for tech CEOs: • If you define & bring awareness to an issue, attention accrues to you • Mainstream media simply follows & amplifies the narritive established on social media. • Founder-led comms is the most effective way to shape public opinion The courts will decide the legal outcome. But in the court of public opinion? A founder willing to own the story is already winning. Tech CEOs - if your business faced a crisis tomorrow, how would you handle it?