Rohan Karunakaran's Linkedin Analytics

77 sales calls, 25+ paying clients, 8 months of Fathom call recordings analyzed through Claude & ChatGPT. Here are the 6 most common reasons 95% of tech CEOs struggle to drive results from LinkedIn in 2025: Btw, no one said: "I need better hooks" or "I need stronger CTAs" They said: "I'm doing stuff... but it's not working." Here's why tech CEOs fail to generate demand: 1. No clear strategy - You have expertise to share but lack a strategy that converts your insights into buyer intent. 2. Time constrained - You don’t have 10+ hours per week to “figure out” LinkedIn. You have a company to run. 3. Low engagement - Your posts go unnoticed, limiting reach and impact. 4. No Authority - You're seen as just another vendor, not a trusted leader or advisor in your space. 5. Content overwhelm - Creating content feels overwhelming and unsustainable. 6. Unclear ROI - You're not sure how LinkedIn drives leads, pipeline, or revenue. One RevOps client went from zero inbound to 3 qualified leads monthly within 90 days of starting with us (case study coming soon). The solution isn't "more content" or "more engagement" - it's a complete and integrated implementation system that aligns with your company stage, market drivers, and product differentiators. If you’re serious about growing awareness and demand with buyers on LinkedIn, DM me for our "LinkedIn Compass" framework to get started the right way.

"We're active on LinkedIn but lead quality is terrible" That's how Sarah, the founder of a boutique insurance firm, started our call last month. Her team was posting consistently, engagement was up, but qualified leads...almost non-existent. LinkedIn buzz wasn't translating to deal flow. I asked a simple question: “Who are your absolute best clients?” We spent 45 minutes diving into her client data - no squishy anecdotes, just real business drivers: • Who's paid the most? • Who referred others? • Who has the shortest time to value? • Who provided testimonials and case studies? • Who got big results with minimal support? The patterns became clear: Her highest-value clients (HVCs) wanted specialized D&O and cyber-risk advisory packages. Not the general business insurance their content was highlighting. Almost 80% came through referrals from CFO roundtables and PE firms referrals - not from cold LinkedIn traffic. They all fit a tight profile: • 150-500 employees • $40-200M revenue • Boards prioritizing risk mitigation The problem? Their LinkedIn strategy wasn't aimed at these people. Armed with these insights, we revamped her approach Content: weekly posts breaking down real boardroom exposures, tagging CFOs in her network to join in the conversation. Engagement: Actively commented in CFO and PE groups before posting Proof: Publish case studies showing how similar firms slashed risk in 90 days I'll publish a Part 2 with the results. But their Sales team is already seeing an uptick in quality. More, "How do we implement" instead of "Why should we care?" 👉 Want the HVC (Highest-Value Client) checklist I used with Sarah's team? DM me "HVC" and I'll send it over.

This chart confirms what I've believed for a long time: Case studies are THE highest-converting content type on LinkedIn (and other channels) The breakdown: • Yellow = awareness content • Orange = consideration content • Red = decision stage content Case studies are valuable because they help prospects visualize the journey people like them experienced. Remember, people don't want to buy what you're selling. They want to buy what others like them have purchased and achieved the desired result from. 5 common mistakes people make with case studies (so you can avoid them): Treat them like a story: the more you can include the 'before' state - the pain, frustration, lack of clarity they faced BEFORE they started working with you, the more compelling they are to move someone along the journey. Corporate speak: Nobody wants to read about your "innovative solutions" and "strategic implementations." Tell a human story with real language about real challenges. Self-promotional: don't make it all about you and your company. You are the trusted guide and your customer is the hero of this story Include proof: screenshots are worth 1,000 words. Use them where possible Use across all channels - keep depth appropriate to channel (shorter, visual based on LinkedIn. More detail of transformation via email) The data doesn't lie - case studies convert better than any other content type. If you're not regularly sharing client success stories, you're leaving money on the table. If you want our question guide to producing case studies that actually drive revenue, shoot me a DM - I'll send it over.