LinkedIn Growth Engine

Building profitable audiences for established founders & CEOs.

Founder & CEO

Longevity Life

Helping people live measurably longer, healthier lives. Our mission is to add 1B healthy years to humanity.

KarmaCheck

Head of Customer Success

Blueshift

Head of Customer Success, EMEA (2019 to 2021)

Director of Customer Success

Mixpanel

Enterprise Customer Success

Ashraya Initiative for Children (AIC)

Supported the development of AIC's Education Outreach Program

Dada

Follow for daily Insights to live a longer, healthier life

Over the past decade, I’ve scaled three companies from $1M to $10M+. 

I'm on a mission to help 1M founders grow their influence, business and legacy by sharing their stories with others. 

Today, I help established B2B SaaS founders build authority, drive qualified leads, and accelerate 
growth on LinkedIn. 

My portfolio:

→ Founder & CEO of LinkedIn Growth Engine - growth agency, community and coaching for 75+ founders & CEOs. 
→ Founder & CEO of Longevity Life - helping high-performers extend their health span.
→ I run longevity retreats 2X/year in LA, Bali and Sedona. 

My results:

→ 25K+ person audience across LinkedIn and X
→ 75 person highly vetted paid community
→ 0.65 PACE of aging - better than Bryan Johnson

Shoot me a DM or head to the link in bio to learn more & connect.

This chart confirms what I've believed for a long time:

Case studies are THE highest-converting content type on LinkedIn (and other channels)

The breakdown:
• Yellow = awareness content
• Orange = consideration content
• Red = decision stage content

Case studies are valuable because they help prospects visualize the journey people like them experienced.

Remember, people don't want to buy what you're selling. They want to buy what others like them have purchased and achieved the desired result from.

5 common mistakes people make with case studies (so you can avoid them):

Treat them like a story: the more you can include the 'before' state - the pain, frustration, lack of clarity they faced BEFORE they started working with you, the more compelling they are to move someone along the journey.

Corporate speak: Nobody wants to read about your "innovative solutions" and "strategic implementations." Tell a human story with real language about real challenges. 

Self-promotional: don't make it all about you and your company. You are the trusted guide and your customer is the hero of this story

Include proof: screenshots are worth 1,000 words. Use them where possible

Use across all channels - keep depth appropriate to channel (shorter, visual based on LinkedIn. More detail of transformation via email)

The data doesn't lie - case studies convert better than any other content type. If you're not regularly sharing client success stories, you're leaving money on the table.

If you want our question guide to producing case studies that actually drive revenue, shoot me a DM - I'll send it over.

Rohan Karunakaran

Helping tech CEOs turn LinkedIn into their #1 growth channel.

Taplio

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