Rohan Karunakaran's Linkedin Analytics

You have 1.7 seconds to capture attention on LinkedIn. No matter how valuable your content is - if your hook doesn’t grab attention, you're invisible. After helping 20+ SaaS CEOs grow their presence on LinkedIn, here’s what I've found makes an exceptional hook: 1. Establish authority quickly – Clearly state why you’re credible in the first two lines. Avoid generic tips without context. Readers need to know why they should trust you. 2. Tell a compelling story – Humans are wired for stories. Frame your hook around a specific, relatable narrative. Here's how this looks in practice: ❌ "Here’s 3 tips for getting clients from LinkedIn" (Generic, untrustworthy, and boring) ✅ "Last week I sat down with a SaaS founder doing $1M ARR who was struggling on LinkedIn. Here’s how we grew her reach by 225% in just 7 days (with one simple change):" (Authority + Story + Intrigue) David Ogilvy famously said: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Your hook is your headline. Nail the hook, and you're already 80% there. P.S. Next time, try framing your hook as a story from a recent customer conversation or a pivotal career experience.

"We're active on LinkedIn but lead quality is terrible" That's how Sarah, the founder of a boutique insurance firm, started our call last month. Her team was posting consistently, engagement was up, but qualified leads...almost non-existent. LinkedIn buzz wasn't translating to deal flow. I asked a simple question: “Who are your absolute best clients?” We spent 45 minutes diving into her client data - no squishy anecdotes, just real business drivers: • Who's paid the most? • Who referred others? • Who has the shortest time to value? • Who provided testimonials and case studies? • Who got big results with minimal support? The patterns became clear: Her highest-value clients (HVCs) wanted specialized D&O and cyber-risk advisory packages. Not the general business insurance their content was highlighting. Almost 80% came through referrals from CFO roundtables and PE firms referrals - not from cold LinkedIn traffic. They all fit a tight profile: • 150-500 employees • $40-200M revenue • Boards prioritizing risk mitigation The problem? Their LinkedIn strategy wasn't aimed at these people. Armed with these insights, we revamped her approach Content: weekly posts breaking down real boardroom exposures, tagging CFOs in her network to join in the conversation. Engagement: Actively commented in CFO and PE groups before posting Proof: Publish case studies showing how similar firms slashed risk in 90 days I'll publish a Part 2 with the results. But their Sales team is already seeing an uptick in quality. More, "How do we implement" instead of "Why should we care?" 👉 Want the HVC (Highest-Value Client) checklist I used with Sarah's team? DM me "HVC" and I'll send it over.