Founder OS

Helping founders grow their business to $5M/year through proven systems. More at: www.founderos.com

Head of Founder Success

Longevity Life

Helping people live measurably longer, healthier lives. 

Our mission is to add 1B healthy years to humanity.

Owner

KarmaCheck

Head of Customer Success

Blueshift

Head of Customer Success, EMEA (2019 to 2021)

Director, Customer Success

Mixpanel

Enterprise Onboarding Lead

Optimizely

Onboarding Specialist

Nanigans

Account Director

Ashraya Initiative for Children (AIC)

Supported the development of AIC's Education Outreach Program

Educator / Mentor

Follow for daily Insights to live a longer, healthier life

Over the past decade, I’ve led Customer Success teams at fast-growing Silicon-Valley startups, scaling them from $10M to $100M+, while achieving best in class net dollar retention and net promotor scores. 

Today, I lead Founder Success at Founder OS - where we help founders grow their audience with organic content, build a predictable lead engine and make $1M+ online. No fluff, no BS, just proven systems. 

I also lead the team at Longevity Life, a digital health & wellness company for founders and high performers. Our mission is to add 1B healthy years to humanity.

7 viral hook writing frameworks to grow on LinkedIn:

(Just plug and play)

—

Hook writing is just one piece of the content jigsaw.

I go much deeper into ideation strategies, sharing your expertise, and creating valuable content in my newsletter.

Make sure to subscribe here:

www.rohankarunakaran.com

And repost to your network to share.

Rohan Karunakaran

I help business owners build a predictable lead engine with organic content on LinkedIn.

What are some best practices for hook writing?

How can subscribing to the newsletter help me?

7 Viral Hook Frameworks to Grow On LinkedIn (Plug & Play)

Most aspiring founders don’t know what to sell.

5 steps to identify a profitable business idea:


1. Find your target audience

There are 7B+ people on this planet.

The reality is you can’t help all of them…

The good news?

You only need to attract 1000 loyal fans to make a 7-figures.

Start by figuring out:
• Who can YOU help?
• Who can buy? (Try selling a finance course to broke people)
• Who has a problem you can fix? (Problem → Pain → Pay for a fix)

If you can articulate their problem better than they can, they’ll assume you have the solution.


2. Define your Ikigai

‘Iki’-’Gai’ = Life-worth.

This is how you live a life of purpose, pleasure, and profit.

To find yours, answer these 4 questions:
• What am I good at?
• What brings me joy?
• What can I get paid to do?
• What does the world need?

Your Ikigai lies at the intersection of your answers.


3. Identify what excites you

Building a business you don’t believe in is a proven path to burnout (and $0 profit).

To do it well ask yourself:
• What could you work on for the next 10 years?
• What do you wish someone built for you?
• What do you love doing in your spare time?

Let the answers be your compass.


4. Build specific solutions

Sell to everyone → you’ll sell to no one.

Instead, start with one:
• Market (e.g. Coaches, Agency Owners, SaaS founders, Health & Wellness, etc)
• Problem (e.g. Burnout, Gut Health, Saving Money)
• Demographic (e.g. 30-45 year old men)
• Location (e.g. NYC, LA, Mexico City)
• Interest (e.g. Runners, Painters, Backpackers)
• Business Model (e.g. SaaS, Online education, Service Delivery)


5. Seek feedback

The ‘perfect’ idea is worth $0 if no one wants to buy it.

Speak to your ideal customer to find out:
• Why they haven’t taken action yet
• What they don’t trust about other solutions
• Whether your solution helps them achieve their goal

This validates whether you’re on the right path to create something people want.

—

Found this helpful? ♻️ Repost it to your network and follow Rohan Karunakaran for more.

I share in-depth checklists and step-by-step how-to guides to grow and monetize your brand on LinkedIn.

Access this exclusive content today:

https://lnkd.in/gMff8j2X

The secret to endless content ideas: Reframing.

9 powerful reframes to create your content idea machine (without ChatGPT):

—

Here’s an example idea:

“How to write scroll-stopping headlines for your content”

Now, let’s reframe it:

1. Borrowed authority reframe:
“Gary Halbert is the king of writing headlines.
Here’s how he approached writing them (in his own words):”

2. Trends reframe:
“Most headline formulas are outdated…
So I gathered the top 5 headlines from viral content last week:”

3. Failure reframe:
“My headlines use to suck, until I learned this crucial secret to hook in any reader”

4. Comparison reframe:
“Long headlines vs short:
Which one is better? (and when to use which one)”

5. Tips reframe:
“I’ve written over 1000 headlines online.
Here are my top 10 tips to craft the perfect one:”

6. Personal story reframe:
“How I went from writing weak headlines to ones that capture attention:”

7. Courses reframe:
“The top 10 copywriting courses for crafting eye-catching headlines:”

8. Limiting beliefs reframe:
“You don’t have to be an expert copywriter to write monster headlines.
Here’s why:”

9. Guide reframe:
“A simple and easy 5-step guide to writing headlines that convert:”

Reframes are the secret to never running out of ideas for your content again.

—

Found this helpful? ♻️ Repost it to your network and follow Rohan Karunakaran for more.

I share in-depth checklists and step-by-step how-to guides to grow and monetize your brand on LinkedIn.

Access this exclusive content at the link in my bio

How can I use reframing to generate endless content ideas?

What are the nine powerful reframes to create a content idea machine?

Tired of people not reading your emails?

7 proven copywriting principles to make your emails stand out:

—

1. Always add a call to action in the subject line
↳ So your reader knows what’s expected of them before they even open your email.

2. Start with the main point
↳ THEN add the context (why you need what you’re asking for) so the reader can decide if they need to read on.

3. Fewer commas, more periods.
↳ This makes your reader flow down the page effortlessly.

4. Stand by what you’re saying. Don’t sit on the fence.
↳ Swap “I think we should…” for “The best thing to do is…”

5. Bullets are your secret weapon. They’re
• Easy to read
• Eye-catching
• Pattern-interrupting

6. Write at a 5th grade level. Clear, not clever.
↳ Complex words and jargon switch off your reader’s attention. Keep your writing clear.

7. One clear ask
↳ Don’t confuse your reader by asking them to do multiple things. (They’ll end up doing none).

Apply these proven principles the next time you send an email.

Your message will be understood by everyone.

—

I share in-depth checklists and step-by-step how-to guides to grow and monetize your brand on LinkedIn.

Access this exclusive content at the link in my bio.

How can having one clear ask improve my email communication?

How can bullets make my emails more effective?

What are some examples of effective calls to action?

How to generate a predictable lead engine from LinkedIn:

(And get leads flowing on autopilot)

If you’re already:
• Posting consistent, quality content
• Engaging with your audience
• Crafting an offer and positioning yourself as an authority

You’re leaving money on the table by not doing these 3 things:

1. Create a lead magnet
• According to HubSpot, companies see a 67% increase in leads when they use lead magnets compared to companies that don't.
• A lead magnet gives someone something valuable for free in exchange for their email.

Examples:
• Checklists
• Templates
• Email courses
• Swipe files
• How-to guides

Make sure to plug it at the end of your posts or in the comments.
The goal is to get people from LinkedIn to your email list and move them down your funnel.

2. Send targeted connection requests
It’s the best way to connect with & get your content in front of the right people.

3. Engage in the DMs
This is where you build a deeper 1 on 1 relationship.
For best results message people who:
• Match your Ideal Customer Profile (ICP)
• Have interacted with your content before
Be curious and conversational
And make sure you can actually help them before you pitch.

If you have an optimized profile, are creating differentiated high-quality content consistently and follow the steps above, you’ll start having qualified conversations in no time. 

—

Found this helpful? ♻️ Repost it to your network and follow Rohan Karunakaran for more.

I share in-depth checklists and step-by-step how-to guides to grow and monetize your brand on LinkedIn.

Access this exclusive content at the link in my bio.

What is a lead magnet and how can it increase leads?

There's a new hidden feature on LinkedIn.

It increased my profile visibility by 1,257%:

It's called "Support your Fellow Creator"

Here’s how it works:

1. Scroll through your feed
2. Finda a post that resonates
3. Leave a  meaningful comment
4. Do it for 10 more people providing value 

Repeat daily for the next 30 days.

Total time: 20 minutes per day.

This feature gives you:

• Up to 1,250% more profile visibility
• Better opportunities to grow your business
• Most important: infinitely more good karma points

How to unlock this feature?

Tap into your inner 5th grader at recess and  make some friends!

Will you try it?

P.S. Repost ♻️ this to help people connect and grow

Why is profile visibility crucial for LinkedIn users?

What impact can 'Support your Fellow Creator' have on profile visibility?

What potential do business growth opportunities offer on LinkedIn?

It’s never been more important to build your brand.

Let me explain:

There are two core trends shaping the future of entrepreneurship:

1. Brands are increasingly founder-led:

• Meta has 3.7m followers - Zuck has 23.7 million followers
• Apple has 9.7m followers - Tim Cook has 15 million followers
• Tesla has 18m followers - Elon Musk has 181 million followers
• Virgin has 550k followers - Richard Branson has 17 million followers

2. Every brand is a media company:

• Four of the most valuable companies in the world are media companies
• We’re in the Attention Economy. Customer attention = most valuable currency 
• Creators can use these platforms to curate niche communities and attract people around their core interests

Chamath P. grew Facebook from 1 million users to 1 billion.

 In a recent interview, he predicted the future belongs to content creators. 

People are becoming media companies. You can own the attention of people who subscribe to your point of view. 

We’re seeing it already:

• Mr. Beast: At 24, his current net worth is $1.5 billion
• George Clooney: sold his tequila company, Casamigos, to Diageo for $1 billion
• Dwane Johnson: leveraged his brand to turn Teremana into a $3.5B brand
• Kylie Jenner: leveraged her audience to become the youngest self-made female billionaire
• Tim Ferriss, Naval, and A16Z: can invest in any company they wish because of the brand they’ve built

People often wonder, “Why should I build a personal brand? I’m not trying to become famous!”

You’re missing the point.

Attention is the new oil and your brand is the pipeline to tap into this valuable resource.

Your online brand is your digital reputation. It’s your salesperson who never sleeps.

Growing your brand online will increase your surface area for luck, community, connections, and opportunities. 

The good news: if you’re reading this, you’re early.

LinkedIn in 2024 is like Facebook in 2013 - the opportunity to grow your business is insane. 

Be sure to follow me Rohan Karunakaran for more content on how to grow and monetize your personal brand on LinkedIn.

P.S. ♻️ Please repost if you found this post insightful!

Nature does not hurry.

Yet everything is accomplished.

This quote by Lau Tsu (author of Tao Te Ching) came to mind while I was hiking & exploring the magnificent rock formations at Zion National Park last week.

Nature is the greatest mentor.

Whenever I go deep into nature, my world becomes more clear and joyful.

Friendly Friday reminder to spend some time in nature this weekend ⛰

What are the benefits of spending time in nature?

What are the top attractions in Zion National Park?

The best way to validate your offer?

Create flow THEN add friction:

In the beginning stages, you want to: Create flow. Monetize flow. THEN add friction.

In essence:
• Start by giving away the farm
• Make a BIG CLAIM along with giving away the farm
• Make a BIG GUARANTEE along with the big claim

Don’t be untruthful. Make a believable, but achievable.

For your first 20 clients, you want to validate that you're solving the RIGHT problem in the RIGHT way.

Too many people overthink, overbuild, and aim for perfection from the start. 

Avoid this trap. 

Instead, make the sale. Then work with clients 1-1 and do whatever it takes to get them results.

This experience will help you build something people want because you've been on the ground floor with them.

Once you've created and monetized flow, you can add friction:
• Remove more and more of your time
• Take away certain deliverables
• Tighten up your guarantee
• Increase prices
• Etc.

It will be a gradual process as you balance price and value.

Credit to Alex Hormozi for this concept: Create flow. Monetize Flow. Then add friction.

P.S. REPOST THIS ♻️ to help others grow.

What is the importance of the validation process?

How can flow creation benefit businesses?

What is the impact of adding friction in business strategies?

Content is the powerhouse of modern business.
Supercharge yours using these 6 STEPPS.
Here’s the breakdown of Jonah Berger’s framework:

—

S - Social Currency

When was the last time you shared someone else’s content with a friend?
Chances are it made you:

- Laugh
- Feel cool
- Look smart

Create content that makes people feel good for sharing.
Because (harsh truth) - we all care about how we’re perceived by others.


T - Triggers

Triggers make readers associate things with you even if you’re not there.

- Stay top-of-mind by weaving memorable themes
- Create content that causes people to think of you via association

The ‘Kit Kat and Coffee’ campaign literally triggered millions of Americans into thinking of having a Kit Kat every time they had a coffee, and grew company revenues from $300 million to $500 million.


E - Emotions

All viral content makes you feel something.

- Try to arouse the emotions of your audience as much as possible
- Emotional content frequently goes viral

Powerful, emotion-driving words (i.e. furious, astonished, devastated) can transform passive readers into active sharers.


P - Public

- People love feeling like they're part of something bigger than themselves
- Create content that gives a sense of belonging

Think of the iconic red soles of Louboutin shoes, people don’t just buy them because they look great. 

They wanted to feel associated with this exclusive luxury-brand
Berger calls this “built to show, built to grow.”


P - Practical Value

- Useful things get shared
- Create informative and digestible content that is easy to pass along and helpful to others.


S - Stories

Bring your content to life by including captivating stories that people can relate to

- Show a clear obstacle/struggle
- Highlight a transformation (before/after)
- Relate it back to the reader with advice or a powerful lesson

By applying these principles to your writing, you’ll massively increase the chances of your content taking off.

—

♻️ If you found this helpful, repost it so others can also benefit from this framework.

How did the 'Kit Kat and Coffee' campaign increase company revenues?

Why is it important to arouse emotions in viral content?

How do Louboutin shoes create a sense of belonging?

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