Tok_Vibes

We handle every step of the UGC production process so DTC brands can scale high-quality creative efficiently.

Founder

Softizing

Driving 360 campaigns from insight to execution.
Skilled at distilling research into compelling creative strategies that engage consumers and drive business results. 
Analyzing test Performance and doubling down on what works to drive higher ROAS 
Passionate about positioning brands through innovative concepts. 
Proven track record of building high-performing teams that bring creative ideas to market.

Founding Member & Creative Strategist

www.sociallywitholi.com

Strategic UGC Campaign Management

End-to-end ideation, conceptualization, and delivery of multiple high-performing influencer campaigns for leading Beauty & Health brands including Neutrogena, J-Lo Beauty, and Ka’chava
Deep audience and consumer analysis to develop precise, targeted messaging per campaign
Innovative omni-channel UGC creation spanning IG Reels, TikTok, YouTube to organically spotlight brands and drive awareness
Complete creative oversight - edited engaging custom videos, leveraged latest trends/formats, and crafted authentic, brand-aligned captions
Tailored differentiated and breakthrough go-to-market plans customized to each brand’s unique voice, tone, aesthetic, and key messaging
Proven success engaging and converting niche audiences such as millennial moms by tapping into current passions, behaviors, and media consumption

Creative Strategist & UGC Creator

fromtiredtothriving

Grew an engaged and targeted audience & offered health coaching services.

Content Creator - Health coach

Apple

Managed music metadata to ensure accuracy and consistency for content operations, recommendations, and optimal listener experiences.
Partners with acquisition, curation, engineering teams to leverage metadata for categorization, discovery and insights.

Mapping QA 

• Responsible for managing, correcting, metadata to create the best user experience possible.
• Conduct research and cross-reference various sources to ensure accuracy of content.
• Identify and isolate bugs and/or errors to ensure accuracy of the content in terms of its localization, translation, functionality and flow.
•   Implement changes, advancements, and/or improvements within internal systems and suggest further improvements where applicable.
• Support special projects related to upcoming product launches as needed.
• Curated qualitative datasets for Siri, Homepod personal assistant, and flagship music product
• Researched digital media sources to generate metadata from US and French music industries
• Ticketed system bugs and requested enhancements in machine learning tools

Metadata | Media Specialist | Machine Learning | Siri | Music Industry | Digital Content | Provider Content | Localization | Information Science | Curation | User Experience | Industry Research | French  | 
Hebrew

Apple Music - Metadata Specialist

TikTok and Meta ads for DTC Brands | Creative Strategist | UGC Producer|Founder of Tok-Vibes.com

Through practicing and learning from the best creatives on TikTok & Meta, I've perfected my creative strategy skills 

My journey in the content world started with my a personal account and making some viral videos, then with UGC.

Until I moved into Creative Strategy for DTC brands. 

Managing entire campaigns directly with agencies and brands, I've learned what works.

Whether it's startups or 9Fig brands, I've produced UGC and TikTok campaigns that... rock.

Let's work together on campaigns that drive meaningful growth for your company.

Feel free to DM me.

I was drowning in limiting beliefs when I first started out.  
 
"I'm not sure this will take off" 
 
"I can't seem to build any traction" 
 
"Maybe this entrepreneur life isn't for me" 
 
I was so terrified of failure and rejection that I almost convinced myself I just didn't have what it takes. 
 
And it nearly stopped me from trying again, and again, and again. 
 
The truth is? 
 
Those doubts still creep in sometimes. 
 
The harsh truth? 
 
This isn't unique to me at all. 
 
Every single entrepreneur battles those thoughts, even the successful ones you see crushing it online. 
 
Don't get caught up in how the negative self-talk makes you feel. 
 
Focus on how you're stronger than those fears - your belief in yourself will always overcome them. 
 
Keep. Going. No. Matter. What.

Oli Cimet

Through practicing and learning from the best creatives on TikTok & Meta, I've perfected my creative strategy skills 

My journey in the DTC world started with viral videos, then with UGC.

Until I moved into Creative Strategy. Since I started managing entire campaigns directly with agencies and brands, I've learned what works.

Whether it's startups or 9Fig brands, I've produced UGC and TikTok campaigns that rock.

Let's work together on campaigns that drive meaningful growth for your company.

Feel free to DM me.

5 things that separate good ads from GREAT ads:  
 
#1 Strong Hook - For this ad, I used the chew sticky note hook 
#2 Storytelling - tell a story, make it relatable 
#3 Tap into the deep emotions 
#4 Use the same scene, multiple angles 
#5 pick an engaging music

DTC Founder: What marketing actions should I do in 2024? 
 
Me: Make more Middle and Bottom of the funnel UGC ads. 
 
- Talk to that niche demographic with that specific issue. 
 
- Stop telling about the benefits of your product, more about how it benefits THEM. 
 
- More authentic copy/scripts using data about your ideal consumer. 
 
Now tell me; 
 
What marketing tactic are you planning this year?

Framework for WINNING ads: 
   
 
1. Research A LOT  about your audience, and come up with different angles and concepts. 
 
2. Make detailed briefs, and use out of the box visuals.   
 
3. Launch, test, and pick a winner  
   
4. Aim for hook > 25-35% + , hold >10%.   
 
5. Change frame every 2 sec. 
 
6- detailed brief for editor.   
    
   
🔁 Repost, so it reaches more folks.

WINNING ads Formulas & Benchmarks 
 
(if you're not using motion)  
 
Aim for hook > 25-35% + , hold >10%. 
 
𝗛𝗼𝗼𝗸 𝗿𝗮𝘁𝗲 also called "Thumbstop ratio", is the percentage of views where user stops to watch video 
 
Formula: 
(𝗩𝗜𝗗𝗘𝗢 𝗩𝗜𝗘𝗪𝗦 𝟯𝗦 / 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡𝗦) * 𝟭𝟬𝟬 
 
Hold rate is the percentage of videos that appeared on a users feed which was played for at least 15 seconds 
 
Formula 
(𝗧𝗛𝗥𝗨𝗣𝗟𝗔𝗬 / 𝗜𝗠𝗣𝗥𝗘𝗦𝗦𝗜𝗢𝗡𝗦) * 𝟭𝟬𝟬 
 
You want to aim 25% + hook rate (otherwise make changes on the hooks to test 
 
You want to aim 10% or higher hold rate, otherwise the video doesn't hold the attention... 
 
Make sure to save this in your notes :)

Many DTC brands struggle with a lack of original content.  
 
in other words.. 
 
No unique storytelling.  
 
You need raw and authentic content that resonates with your audience at the emotional level. 
 
Start with these steps: 
 
1. **Read what your consumer share on the youtube comment section and Reddit to pinpoint how they feel. 
 
2. **Make UGC ads with Hooks that stop the scroll, even if they have nothing to do with your product )like using slime/glitters ... 
 
3. **static ads are good but UGC videos are better, get some great UGC creatives with a bunch of hook variations to test. 
 
If you need help with this, DM me and let's connect.

There are two types of Strategies for creatives:  
 
𝗧𝗵𝗲 𝗦𝗰𝗿𝗮𝗽𝗽𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 
 
Gets exited by seeing Competitor Brands winning, so he copies them... and fails . 
 
Thinks like a founder with empty pockets, not like a customer with a problem. 
 
Misses the peak of a market and wins SOME of the leftover and aware customers when a trend is ending – if he’s lucky. 
 
Result: Tries to compete with the sharks and loses 
 
𝗧𝗵𝗲 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 
 
Sees the real problem of his prospects and how competitors present the solution via ads. 
 
Questions Competitors: “What audiences and desires 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗼𝘂𝘁?” 
 
Does research, like he himself would die if he couldn’t solve his problem with a product. 
 
Knows Direct response copywriting 
 
To become a The Visionary, you need to work like one, follow my page to get the structured workflow to make banger Visionary Ads!

 There is no safety net in entrepreneurship. Once you take the leap, don’t look down. 
 
A plunge doesn't have to be a sudden, uncontrolled descent.  
 
When you use your capabilities you can rise up and achieve great things. 
  
Look ahead...look back only to reflect and learn...

Everyone loves to talk about awards and accolades that come with content and production.   
 
But this is what life is really like. 
 
Smart creative people dedicating time away from family and friends on nights, weekends, and holidays to make something we hope resonates, convert and engage people. 
 
 
We don’t do it for the glory.  
 
We’re passionate about it.  
 
Here’s to the creative people out there.🍻

How to make your ads HYPNOTIC, and stop the scroll 
 
Try to think like the customer first. 
 
Search: 
 
-YouTube 
-Reddit 
-TikTok 
 
+ Forums and blogs where individuals within a specific niche or bubble share their opinions.  
 
 
Pay special attention to comment sections and amazon reviews, where passionate individuals often overshare detailed stories about products and issues, providing rich insights. 
 
Then and only then you can start your creative strategy. 
 
How do you make YOUR ads hypnotic? 
 
Follow me for more insights!

What if I fall? 😶 
 
But, 
 
What if you fly?

DTC Copyrighting tips for UGC ads: 

 
ALWAYS ✅ 
 
- simple words, easy to understand, concise 
- be fun/funny 
- be entertaining 
- be disproportionally valuable to their low effort investment (of their attention and action) 
- be educational 
- be specific - show you know EXACTLY how they feel/what they’re going through with vivid examples.  
Example: “sell clothes online easy” vs “how I sold my old coat in 30 seconds and cashed out $50 in 3 clicks” 
- be digestible - add numbers, emojis, examples, filters, b roll... 
- ask for lowest effort - show them everything they have to know. 
 If it’s a website - show how it looks, what it sells and what are the prices 
- be relatable  
Example: “I never understood how my friends got promotions so fast” 
 
NEVER ❌ 
 
- use difficult words or filler words (adjectives, etc) 
- long sentences 
- nag, make people feel bad or judged 
- be confusing 
- be vague -  
Example: “how to lose weight” vs “this is how I lost 50 kg in 1.5 month - no crazy diets” 
- mention brand name in the hook - their brain mark it as an ad straight away and they scroll 
- irrelevant info 
- buzzwords 
    - luckily/fortunately 
- Infomercial host vocab: 
    - let me introduce you to X/ meet X / let me put you on.. 
    - tired of..? 
    - I found/discovered/my friend showed me 
    - If you are…. 
    - say goodbye/say hello 
 
drop a comment below with your favorite tip. Let's learn together! 💬

4 tips to nail your UGC creatives delivery 
 
 
1-Create detailed shot lists and scripts for creators by Friday to film ads on Monday/Tuesday. 
 
 
2-Have creators Film UGC ads on Monday/Tuesday 
 
 
3-Edit UGC ads on Wednesdays and Thursdays. 
 
 
4-Send final edited ads to clients every Friday. 
 
what's your fav schedule?

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