Jake Abrams's Linkedin Analytics

I'll probably regret saying this, but AI Arbitrage is the #1 money-making opportunity for marketers right now. I'm still seeing a massive gap between: - What many companies perceive as time-intensive work - What AI can actually help you produce in less time This gap = your short-term opportunity (it's closing fast) 3 specific examples: 1. Ghostwriting for LinkedIn ↳ Previously: Hours writing from scratch ↳ Now: AI gets you 70% there in 10 seconds 2. Creative strategy for brands ↳ Previously: 3-4 client capacity max ↳ Now: 8-10 clients with the same level of quality 3. Email marketing for sweaty startups ↳ Previously: Days of manual email setup and campaign creation ↳ Now: Complete systems built in hours using AI For a temporary window, the perceived value is still the same. But the time investment is significantly lower. If you're good at AI. And honestly, if you're actually good at: - Prompting - Workflows - Taste Go get yours.

Here's why I hired Brenda over 595 other people. I might get torched for saying this... ...but it's a waste of time to send hundreds of job applications into space. Instead? Be "different enough" to land the interview. Here's a tangible example of this in action👇

You can deliver the exact same creative to two different clients: Client A: Gets the creative with zero context Client B: Gets the same creative with a clear explanation of why it was made Client A will: - Take longer to respond - Have more feedback - Question your strategy - Eventually churn Client B will: - Respond quickly - Trust your judgment - Feel like a partner - Stick with you through rough periods The difference isn't always the work. It's the why.

How to ship breakthrough creative and still lose 90% of your clients (Pay attention if you’re a creative strategist) When you have something ready for review, just say this: ”Here is the new creator video for approval: [link]” Instead, try this: ”Here is the new creator video for approval: [link] Some context: - This uses the existing #1 angle in the ad account for the last 30 days - We’re testing the use of that angle in a brand new format (podcast-style) - We used the #2 trigger event from review mining as inspo for the hook We’re excited to see how this performs, let us know if good to ship.” Lesson: That foundational creative strategy work you did 30 days ago? It’s invisible if you don’t consistently bring it back into the conversation. Every single time you share creative, you need to reinforce WHY you made it.

I asked ChatGPT to analyze 50+ hours of client call transcripts. The #1 pain point from clients who churned? “I didn’t get why we were making what we were making.” Biggest learning: As a creative partner, your job doesn’t end with making great ads. Inevitably, there will be periods where you screw up: - You fall behind on delivery - Your ads struggle to perform - Your ideas aren’t innovative enough Given that reality? Purpose is the foundation for longer, healthier client partnerships. You need to constantly reinforce WHY you’re making what you’re making. First, as a self-check to ensure you’re staying strategic. Second, as a reminder to the client of the bigger picture. When you re-surface the purpose with every interaction: here’s what happens: → Smarter creative decisions → Faster client approvals → Less nitpicky feedback → Higher retention → More strategic conversations Apply a layer of purpose to everything you do.

The Severance Strategy for dealing with negative feedback Step 1: Accept that the feedback was warranted (Nobody likes the person who always pushes back) Step 2: Put the negative feedback in another part of your brain (Go down the elevator) Step 3: Action the solution to the feedback (Write down the plan for fixing it, delegate it, etc...) Step 4: Get back to being your normal self and work on everything else (Go back up the elevator) Use this strategy to become the person who is good at taking feedback.

4-part framework to ensure your client knows the “why” behind every creative: 1. Start with a robust creative roadmap - Use the Audience / Angle / Offer framework - Map concepts to specific objectives - Create a clear testing structure 2. Reinforce the "why" every time you share something - "We're testing this concept because..." - "This is based on the insight that..." - "This addresses the objection we found in..." 3. Connect everything back to a data-driven insight - Customer reviews - Previous performance - TikTok trends within the category - Competitor analysis 4. Close the loop after the results come in - "This worked because..." - "This didn't work because..." - "Here's what we learned..." - "Here's how we're building on that win..." When you consistently reinforce the “why”, here is what happens: → Faster client approvals → Less nitpicky feedback → Higher retention → More strategic conversations → Better creative performance Anybody have other ideas for reinforcing “why" you’re making each piece of creative?

“You’re a liar” is literally the #1 consumer objection. Deepfake AI. Exaggerated claims. Deceptive language. Nobody trusts your brand. That’s your starting point. Undeniable Proof is the only anecdote. You need to present visual evidence. That your product actually does. What you say it does. 5 easy-to-understand examples: 1. Skincare ↳ Green-screen video over old photo showing transformation 2. Fertility tracker ↳ Show real customer, ultrasound, and their baby 3. Dog food ↳ Up-close shots of unprocessed, individual ingredients 4. Stretchy jeans ↳ Man pulling a bowling ball out of his pants 5. Air fryer ↳ Timelapse of chicken wings crisping up The pattern? Each provides indisputable visual evidence. Not testimonials. Not claims. Not before/after photos that could be fake. Actual proof that the outcome is real. Your audience is skeptical. Show undeniable proof. That you’re telling the truth.

"When am I ready to quit my job and freelance full-time?" ↳ I get this question weekly, here's my answer... The 7-5-3 Framework. While still employed: --> Secure 75% of your current salary with freelance work --> Across 3 different sources That's it. --> So if you're making $200K / year --> Line up $150K / year in consulting work --> That's 3 clients at $50K each --> That's only $4,167 / month per client Why 3 sources? Because weird things happen with companies: - Budgets get cut - Decision-makers leave - Priorities shift 3 sources gives you time to replace that one source who will inevitably disappear. Why 75% of current income? - Because you'll have more time to grow when you quit - The hardest part is juggling consulting with your full-time job - Once you go all-in, going from 75% to 100% will happen in weeks This shift isn't a cliff dive. It's a puddle jump. What's holding you back?

Give me ~2 minutes & I'll teach you how to subvert expectations (this is how the top 1% of advertisers are earning attention) 1. Set up the boring expectation 2. Subvert it within 5 seconds 3. Establish more common ground 4. End with native-feeling CTA Subvert expectations. Earn attention. Drive better performance.

$3.5M+ in spend last month on podcast-style UGC ads. We hire real podcasters. So that they feel like organic conversations. Not boring ads. Here's the 3-part structure we use: 1. Drop-In Moment (Hook) Start mid-conversation with emotional tension: → "Okay, so explain this to me again, [product]..." → "You're still using [failed solution]? Just get [hero brand]." 2. Natural Banter (Body) Unpack the tension through real conversation: → Use interruptions and laughter → Include physical gestures (motions toward product) → Make it feel lived-in, not scripted 3. Playful Close (CTA) Stay in character, don't break the fourth wall: → "Alright, dude, I'm sold. Where do you get it?" → "Seriously, just go to [website] & thank me later." The magic happens in the details: → Real human moments → Authentic reactions → Natural product integration These ads work because they don't feel like ads.

The 5 AI tools I actually use as the operator of a ~30-person agency 1. Claude: where I do all my writing and content creation 2. TypingMind: my team setup for agency work 3. Wispr Flow: by far, the best AI dictation tool I use for voice-to-text 4. Fireflies: meeting recorder that captures and organizes conversations 5. Poppy AI: my tool for crafting newsletters and LinkedIn posts There's so much noise out there about AI tools. 90% of the tools I test out? Overpromise. Underdeliver. Waste of time. Massive disappointment. But I actually use these 5 every single day.

3 signs you’re not actually a creative strategist 1. You can talk about creative strategy, but you can't analyze data A creative strategist can: → Look at a Motion (Creative Analytics) report or Google sheet of ad data → Immediately identify patterns → Within 10 minutes suggest 5 new ad ideas based on the data 2. You can write a script, but you can't give actionable feedback A creative strategist can: → Take a video from 70% to 100% with specific direction → Identify exactly what's missing from a creative → Provide feedback that's immediately actionable to an editor 3. You can critique work, but you can't produce your own storyboard A creative strategists can: → Translate insights into words → Create storyboards that editors can actually use → Think visually, not just verbally --- The best creative strategists work seamlessly across: 1. Data 2. Taste 3. Creation You don't need to go to school to learn these things. Just do these 2 things: - Regularly consume content from the smartest people in creative strategy - Make ads, document what works & what doesn't Costs $0.

I've been a creative strategist for 7+ years. I've watched this industry "die" at least 6 times since Covid. ChatGPT's initial launch (2022) Midjourney v5 release (2023) Runway's Gen-2 launch (2023) Sora video generation (2024) ChatGPT's image generation release (2025) Google’s VEO 3 launch (2025) Each time, I heard the exact the same predictions: "Creative strategy is over." "AI will replace all creative jobs." "Anyone can be creative now." But instead, something different happened. Instead of replacing all creatives, these tools supercharged our capabilities: → AI became the execution partner → Creative direction became more valuable → Taste determined AI output quality → Prompting became creative strategy in real-time → Feedback loops shrunk from weeks to minutes 2025 is the death of any creative who fights AI. Straight up, you will lose your job. But if you embrace AI and: Move up the creative ladder Be the director, not the executor Document as you learn & apply AI You will become a creative with superpowers. And have more leverage now than at any point in history.

I built a $500k+ / month creative agency using these 5 creative frameworks (Creative strategists & brand operators, swipe these to make better ads) 1. Problem-Agitate-Solution (PAS) → Hook: "This might be the greatest hack for [pain point]" → Agitate the problem (make it relatable) → Introduce your solution ("That's when I found X") 2. Enemy Framework → Hook: "Don't settle for [enemy], try this instead" → Show why the enemy fails → Present your product as the superior option 3. Failed Solution → Hook: "This is the #1 mistake I made as a [audience]" → Discuss the pain point and failed solution → Present your product as the actual solution 4. AIDA (Attention-Interest-Desire-Action) → Hook with something visually shocking → Build curiosity with the setup → Create desire by showing the outcome → End with clear CTA 5. Before/After/Bridge (BAB) → Start with relatable frustration → Paint the outcome after solving it → Your product is the bridge Stop trying to be 100% original. Start with a framework. Then fill in the rest.

Breaking down Bilt Rewards' $3.2 billion TikTok ad strategy ✅ Creator talent ✅ Unscripted with boundaries ✅ Authenticity 🛑 Creative control 🛑 Heavily scripted 🛑 Manufactured This is where creative strategy is headed in 2025.

I’ve driven over $50M in revenue from Klaviyo for DTC brands. Now, I'm giving away my 93-step checklist to help you do the same. Here's the catalyst: - The macro environment is making new customer acquisition harder.  - So it’s critical to monetize your existing customers and lists. How you can monetize the people you already paid for, better: 1. Unify your customer data 2. So that you can personalize at scale 3. And create consistent experiences That's why I’ve compiled 93 insanely actionable steps to take within Klaviyo’s B2C CRM to accomplish exactly that. No outdated advice. I’m talking about real tactics that $10M+ / year brands are using right now to drive more than 25% of their revenue.   The checklist includes things like: 1. Data & Audience Set-Up:  ↳How to build a unified customer view that powers everything. 2. Revenue Flow Optimization:  ↳The exact flows driving the highest conversion in 2025. 3. Campaign Optimization ↳Templates and strategies for personalization at scale. 4. Service Revenue Integration:  ↳How to connect your service offerings with product sales. 5. Analytics & Optimization:  ↳The metrics that actually matter for growth marketers This isn't just another email marketing guide. It's an in-the-weeds, growth marketing blueprint for using Klaviyo's B2C CRM to monetize people you already paid to acquire. I wrote it for: - Email marketers tasked with driving more revenue with fewer resources - DTC brands struggling with rising costs  - Operators unsure of how to close the personalization gap - Marketing teams looking to unify their customer data How to get it: 1. Comment "CHECKLIST" below  2. Make sure we’re connected & you're following me 3. I’ll DM the checklist

Turn 1 breakthrough creative idea into 450+ ads. That's how you solve the Creative Value Problem. I'm giving away the 44-page deck showing the exact system I use for achieving: 1. Quality optimization 2. Volume optimization 3. Cost optimization Inclusive of critical steps like: ⚫ Motion Reports ⚫ Organic Gold Sourcing ⚫ Customer Review Mining ⚫ Quarterly Creative Roadmapping ⚫ Structured Team Brainstorms ⚫ Shared Notion Creative Databases ⚫ Elevated UGC Scriptwriting ⚫ Writing With Claude ⚫ Audience Multipliers ⚫ Angle Multipliers ⚫ Format Multipliers ⚫ Stage Of Awareness Multipliers I made a 44-page deck where I walk through every single step. Honestly, I should probably charge for this. But you can have it for free this week. To get the full 44-page deck:: 1. Follow & connect with me Jake Abrams 2. Like this post 3. Comment “VALUE” below I’ll send it over via DM. P.S. This is the exact process my team uses to make winning creatives for Caraway, Insurify, MindBodyGreen, and 45+ other leading DTC brands. --- 🧠 If you know a Creative Strategist or Brand Operator who could use this to help improve their creative workflow, feel free to share this post with them. --- 📍 EDIT📍 Decided to just post the link. You can access the deck here: https://lnkd.in/eQhbkwa6

If you're 22 - 24 years old, don't optimize for salary. (lesson I learned from making $35,500 / year for ~3 years) Instead, optimize for the intersection of: - What you are good - What the market values Future you (who makes a lot more money than you), will thank you.