I help B2B SaaS companies generate 30% more sales-ready opportunities in 12 weeks — guaranteed, without increasing ad spend.

We’re trusted by SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and 150+ other SaaS leaders.

Most CMOs and VPs of Marketing come to us because:

❌ Pipeline is inconsistent
❌ Opp quality is shaky
❌ Sales doesn’t trust Marketing
❌ Ad spend feels wasted

Here’s our Grand Slam Promise: If we don’t deliver the 30% lift in 12 weeks, we keep working until you hit it. Not if — only when.

💡 At typical SaaS ACVs, just 1–2 closed customers cover our fee. Everything after that is compounding margin.

We only onboard 4 new clients each month.

⸻
➡️ DM me “Predictable Growth” to see where your funnel is leaking and how to fix it in the next 90 days.
⸻

We’ve led 150+ demand generation engagements for companies like SentinelOne, Elastic, Varonis, Collibra, Reltio, Clio, and CallRail, turning Marketing from a cost center into a predictable revenue engine. These programs now drive $100M+ in pipeline every year.

🎯 Who we work with:
Mid-market & enterprise SaaS companies that:
• Spend $20K–$200K+/mo on paid media
• Sell $25K–$250K ACV products with 3–18 month cycles
• Run Salesforce or HubSpot
• Need Marketing to deliver revenue, not just leads

❌ Not the right fit if you:
• Only want top-of-funnel leads
• Treat Marketing as projects, not systems
• Resist aligning Marketing with Sales/RevOps
• Want hacks vs. long-term growth
• Prefer generalist agencies or freelancers

💬 What we hear before clients hire us:
“Our agency isn’t strategic — they just take orders.”
“We get reports but no clarity on opps.”
“Sales doesn’t trust the leads.”
“We spend a lot but pipeline isn’t predictable.”
“We need someone who owns the whole funnel, not just channels.”

🤝 What our best clients want instead:
• A true partner, not just executors
• Proactive GTM insight — not lagging reports
• Sales-ready opps in CRM, not MQLs
• CFO + Board visibility they can defend
• A compounding pipeline system they can scale with confidence

🛠 What we do (Predictable Growth™ System):
We own strategy → roadmap → execution → reporting, across: SEO • Paid Media • Content • ABM • Marketing Ops • RevOps

We fix:
✅ Wasted spend
✅ Leaky demo paths
✅ Sales-marketing friction
✅ Attribution Sales doesn’t trust
✅ Pipelines no one owns

We build:
✅ Sales-ready opps Sales accepts
✅ Full-funnel GTM alignment
✅ Trust with Sales & Finance
✅ Growth that compounds and is boardroom-defensible

⸻
If that sounds like your world → let’s talk.
📧 dev@poweredbysearch.com
☛ poweredbysearch.com

“We’re generating leads, but we aren’t closing deals.”

I hear this often from SaaS businesses, and it’s rarely a simple fix.

- Sometimes you’re attracting the wrong prospects.
- Sometimes sales is dropping the ball on demo calls.
- Sometimes your landing page overpromises.

Most teams jump straight to A/B testing, hoping a new headline or button color will move the needle.

But if you don’t know where prospects are dropping off (or why), most tests don't mean anything.

Audit the entire funnel, step by step.

- Does your targeting match real buyer intent, or just drive unqualified traffic?
- Is your landing page message aligned with your ad, or does it create friction?
- Are your nurture sequences actually moving MQLs to SQLs, or just filling inboxes?
- How fast does sales follow up, and do they have the right resources to close?
- Are you reactivating stalled opportunities, or letting them die in the CRM?
- Does onboarding deliver value fast, or do new customers get lost right after the sale?

When you break down the funnel like this, you find the real friction points and you know exactly what to test next.

Random tweaks rarely move the needle.

Systematic audits and targeted fixes do.

Generating leads but not closing deals? Apply for your free marketing plan to increase your pipeline, add more qualified demos & trials within the next 90 days: https://lnkd.in/gKxQrCdW

Dev Basu

B2B SaaS: 30% more opps in 90 days — guaranteed | Trusted by SentinelOne, Elastic, Varonis, Collibra & 150+ other B2B SaaS leaders.

Most SaaS companies waste their best testimonials.

- They collect a few quotes
- They bury them on a landing page
- They forget about them and call it a day

And then, as a result:

Proof that never gets seen, sales teams scrambling for relevant examples, and buyers left unconvinced at the moment of friction.

I’ve seen this cost companies deals.

The real problem is a lack of system (not a lack of happy customers or sh*tty product).

Working with multiple B2B SaaS companies, we figure out how to build a flywheel that sells when you sleep.

Here's a flywheel:

- Proof is captured in real time, not months later.
- Every win is tagged and organized so it’s instantly findable.
- Objections in the sales process are met with the right story, not generic praise.
- Customer success uses proof to drive upsells, not just new business.
- Even churned accounts get targeted with stories that address exactly why they left.

When you treat testimonials as a system, not a one-off, you create compounding trust, and trust is what actually moves deals across the line.

How many of your best customer stories are sitting unused right now?

undefined undefined

powered-by-search

gomyrealpage

B2B buyers don't move in a straight line. But your funnel assumes they do.

That's the problem.

The traditional marketing funnel says buyers move through:

Awareness → Consideration → Decision → Purchase

Clean. Linear. Predictable.

Except that's not how anyone actually buys B2B SaaS. Most of their research happens before they talk to you.

They consume content across multiple channels in no particular order.
They loop back when new stakeholders join the buying committee.
They make decisions as a group, not as individuals.

The funnel can't account for any of this.

That’s why I prefer a flywheel.

The customer sits at the centre. Not your product. Not your features. But the outcomes your buyers need.

Why does this matter?

In competitive B2B SaaS, every product eventually reaches feature parity.

Notion and Coda do the same thing. Canva and Figma solve the same problem.

Customer-centricity becomes your only sustainable differentiator.

The flywheel forces you to:

Attract the right buyers (not just any traffic)
Engage them with pain-point content (not feature dumps)
Convert them when they're ready (not when you need a deal)

And every satisfied customer adds momentum to the wheel. They refer others. They expand. They become advocates.

The funnel extracts value once.

The flywheel compounds it over time.

This comes up in a lot of funnel reviews.

Leads are flowing.
Pipeline exists.
Revenue still lags.

When teams look closer, the pattern is familiar:
• MQL to SQL sits in the 5–15% range
• Follow-up slips past a day
• Demos turn into walkthroughs
• Deals stall after a solid first call
• Closed lost stays closed

No single failure.
No bad intent.

Just small gaps compounding in the middle.

The fix usually isn’t more volume.
It’s clearer ownership, tighter handoffs, and a shared definition of progress.

That’s where predictability starts.

This shows up often in deal reviews: 

A lead gets marked as lost after a few quiet weeks, so the team moves on. Then the same account comes back. A different contact. A different question. The same underlying problem.

Nothing about the buyer suddenly changed. Timing did. Internal discussions did. Who was involved did. 

That’s normal in B2B SaaS, especially once more than one stakeholder is involved.

Friction happens when teams expect buying decisions to move cleanly from interest to action. That assumption creates gaps in follow-up, content, and visibility.

The teams that perform better plan for this reality. They stay useful between conversations, keep showing up in relevant places, and make it easy for buyers to pick things back up without starting from scratch.

Growth becomes more predictable when your approach reflects how deals actually happen, not how a dashboard prefers to label them.

SaaS marketing teams are under constant pressure to hit bigger pipeline targets with fewer resources.

So they try to:

- Generate more leads
- Launch more campaigns
- New strategies and tactics

Yet pipeline stays unpredictable, and sales keeps asking for better opportunities.

It’s exhausting and it rarely works.

Here's the root problem.

Most teams are breaking the fundamentals of pipeline growth: Chasing volume over quality, reporting vanity metrics, and hoping the next campaign will be the breakthrough.

After 15 years and 100+ SaaS clients, I’ve learned that predictable, profitable pipeline comes from following a set of core principles.

That’s why we built the 10 Commandments of Profitable Pipeline Growth.

1. Start at the bottom of the funnel, not the top
2. Invest in the best leads, not the cheapest
3. Map content to real pain points
4. Nurture until prospects are ready to buy
5. Train sales to close every demo
6. Triangulate attribution for truth
7. Report revenue KPIs, not vanity metrics
8. Build flywheels, not funnels
9. Say no to unreasonable goals
10. And above all: drive pipeline, everything else is noise

If you want a pipeline you can count on, these are the rules that move the needle.

Which commandment does your team need to focus on most right now?

I’ve sat in a lot of deal reviews where someone asks, “Do we have a customer story for this?”

The answer is usually yes. But the pause that follows tells the real story.

Someone remembers a win from months ago. Another person thinks it’s in a deck somewhere. Then, Sales moves on without it.

Nothing went wrong in the relationship with the customer. The proof just wasn’t ready when it was needed.

Teams that treat customer stories as an ongoing practice tend to close that gap. 
Wins get captured early. Stories get organized around real objections. Proof shows up naturally in the flow of a deal.

Over time, trust builds without forcing it. And deals move with less friction.

taplio

Dev Basu's Linkedin Analytics

Dev Basu

Performance ScoreDev Basu's LinkedIn Performance

What is Dev talking about?

Who is engaging with Dev

Dev Basu's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Dev Basu's Linkedin Analytics

Dev Basu

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dev Basu's LinkedIn Performance

What is Dev talking about?

Who is engaging with Dev

Dev Basu's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Dev Basu's Linkedin Analytics

Performance ScoreDev Basu's LinkedIn Performance

Dev Basu's Best Posts (last 30 days)