Employment Hero

UK SDR Manager

MySalesCoach

MySalesCoach match SDRs who need coaching with SDR leaders who are willing to share their knowledge and deliver expert 1-1 coaching on-demand.

Currently coaching 5 SDRs at different stages of their journey in:

- Cold Calling
- Cold Emailing
- LinkedIn Outreach
- Objection Handling
- Account Based Sales
- Outbound Prospecting
- Confidence & Direction
- Personal Growth & Mindset

SDR Coach

Sales Development Leaders (SDL)

Member

Flexprts

Too many SDR teams are failing because their organisation lacks the expertise to build and scale them right, stunting growth for everyone involved.

With a trusted trio of flexible sales development experts (AKA “flexperts”), Flexprts provides SaaS founders and sales leaders with the expertise they need to build a high-performing SDR team, how and when they need it.

We offer:
- Bootcamps for SDRs and SDR Leaders
- SDR Training Programme
- Fractional Management

Co-Founder

Hook

Joined as the first SDR leader at Seed-stage:

- Hired, onboarded and trained team of 4 SDRs
- Built frameworks for outreach & experimented with messaging
- Built SDR <> AE rules of engagement, HubSpot processes & data hygiene
- Built SDR playbook on Notion for scalability and benefit of SDRs & AEs
- Prospected and cold called with the team to lead by example
- Promoted 1 SDR; built development plans & career progress paths for SDRs
- Tech stack = HubSpot, SalesLoft, Gong, Apollo, Cognism, Lavender, Sales Nav

Awarded Top 50 SDR Managers 2022 by Sales Confidence.

SDR Team Lead

SaaSLeads.io

This was an Academy for SDRs - we hired & trained SDRs for top start-ups.

Company went into insolvency, but before it did:

- I was one of the first CSMs, advising Founders & VPs of Sales on building & scaling their SDR process, strategy & team.

- Transitioned into training SDRs over a 12-week programme.

- Coached SDRs at companies like Talkwalker, Papirfly & Lokalise.

Sales Development Coach

Tessian

Gave being an IC a go - it was great exposure & experience - but an opportunity to go back into the SDR world came along, and I wholeheartedly wanted to do it!

Account Manager

- Took on more leadership opportunities
- Mentoring new SDRs
- Hosting upskill workshops

Senior SDR

Full year attainment after ramp = 113%.

I won't lie though - I had a sub 100% quarter and learned how to not get myself in that position again!

Reflect > Adapt > Grow :)

Sales Development Representative

DSJ Global

Recruitment Consultant

Became an SDR in 2019.

5 years later:

- Promoted 5 times
- Moved into leadership
- Coached 30+ SDRs in a year
- Generated over $3m in pipeline
- Quit my job to become an SDR Coach & Trainer
- Realised that solopreneurship wasn't for me in the end
- Joined a fast-growth scale-up, Employment Hero, as SDR Manager

Enter 2024.

Follow me for free content on outbound prospecting, cold outreach & all things SDR! :)

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