Chris Ritson

Late Co-Founder + COO

Founder

The SDR Leader

Co-Founder

The User Syndicate

Angel Investor & Member

Data Literacy Academy

Angel Investor

Qobra

MySalesCoach

Jointflows

Uhubs

Uhubs saves Sales Leaders time and ramps reps faster by using data to intelligently develop reps into A players.

Sourced From The User Syndicate:

https://theusersyndicate.com/
https://theusersyndicate.typeform.com/membersapply

ecademy

Tessian

Global Director of Sales Development

I make Cold Outreach easy for SDR teams💰

I run TWO businesses (am I crazy? Maybe) 

Here’s what they do: 

Business 1.0 - I help SDRs hit quota and get promoted. 

How? 

1. My digital course - The Cold Call OS 

2. My live Bootcamps - The SDR-to-AE skills Camp

3. My Outbound Team Training Program 

Want to learn more? Check out my website by clicking ‘visit my store’s 

Business 2.0 - I help SDR Leaders build high performance SDR teams. 

How? 

1. Live Bootcamps - The SDR Leader Bootcamp 

So yes, I’m a busy boy. But I LOVE what I do and I LOVE the SDR community! 
 
When you need me, reach out:

Email: chris@flexprts.com
Phone: +447814904622

Co-Founder + CEO

On Friday, I became a girl dad 👶 🍼 🙌 
 
Delighted to introduce everyone to baby Violet... 💜 
 
PS. I'll be quieter here whilst I soak in being a dad of 2. 

I went from SDR > AE > Head of Sales > SDR Director > 2x Founder in 10 years. 
 
The MOST important skill I've learned...  
 
Outbound...  
 
Outbound got me promoted to AE 
Outbound made me loads of commish 
 
And now... 
 
Outbound built me a multi 6-fig business of my own.  
 
10 years ago I questioned my Outbound SDR job.  
 
Now I say its the best decision I ever made [professionally].  
 
If you're struggling... 
 
Keep going, my SDR friends 💜 
 
PS. Register here [and get my 8 lesson outbound mini course]: https://lnkd.in/e6csnUQd

I'll never work in an office again.  
 
Here are 4 underrated benefits flexible working gave me... 
 
--- 
 
1. I skip office politics and toxicity  
 
See you later brownosers. Farewell bosses who bully people to fed their own egos. I don't want to ''build'' a relationship with you. I must save 10+ hours a week not having to see you in real life - it's GREAT.  
 
--- 
 
2. I eat better [and go on more dates] 
 
No more £8 takeaway lunches. No more team building'' dinners. No skipping lunches if I have too many meetings. Instead, I go for lunch dates with my wife most days.  
 
--- 
 
3. It's father:son time by 530pm [everyday] 
 
I'm not 'stuck' on a train or 'been asked to stay late'. Instead, my laptop is down, my phone away and I'm building a REAL relationship with my kid.  
 
--- 
 
4. My health doesn't fit around my job   
 
No more 6am or 8pm gym sessions to ''squeeze it in''. Now I go 3x a week at 9am. I feel better, I'm more committed to working out and I enjoy it more [so I go more often].  
 
 
I just want a well lived life...  
 
And I'm sorry employers but  
that ain't sitting next to you  
for 40 hours a week.  
 
PS. Flexible for the win. Agree? 

47.4% of you suck at your SDR job.  
  
Since only 52.6% are hitting quota, the rest of you are terrible.  
  
Here's why:  
  
→ You raised quotas in a recession  
→ You cut marketing spend by 75%  
→ You've had 5 bosses in 2 years  
→ You decided to fire half the team to do ''more with less''  
→ You're running off a playbook from when your VP was an SDR in 2003  
→ You hired 5 more reps into a crowded territory  
  
Sure, you can always do more calls, send more emails and connect with more execs on LinkedIn.  
  
But there is no way 52.6% of you suck at your SDR job.  
  
Most SDRs I speak with are either great or are simply unlucky and work at a business that makes terrible decisions.  
 
SDRs ❤️

PS. Get a 1hr Masterclass on ''How I book meetings on LinkedIn'' here: https://lnkd.in/ezzJvTfn

My honest advice for every SDR & AE:  
  
(after coaching 750+ of you)  
  
You're competing against yourself. Not your teammates.  
  
→ None of you have it figured out  
→ You'll never be bigger than the team  
→ You can always learn something new  
  
Be helpful. Be supportive. Be a team player.  
  
No one likes top reps who only care about themselves.  
  
♻️ Repost if you agree.

Dear SDR Community - today I decided to put all my free stuff in one post... 
 
 
𝗙𝗼𝗿 𝗦𝗗𝗥𝘀: 
 
 
🧚‍♂️ Learn to book meetings on LinkedIn in my 1-hour Masterclass: https://lnkd.in/ePbikNGd 
 
🎓 Get 8 lessons, 5 bonus tips and 3 free gifts to help you book outbound meetings in my Mini Course: lnkd.in/e6csnUQd 
 
🗞️ Steal my 2024 Outbound Starter Kit with tactics, templates, cold call scripts and more to help you book more meetings. lnkd.in/e5ZxumqA 
 
🎨 Get 50+ FREE articles with tips on how to book more outbound meetings lnkd.in/gF3u65sj 
 
 
𝗙𝗼𝗿 𝗦𝗗𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀: 
 
 
🧙‍♂️Learn to Coach Cold Calls from someone who has done >150k dials in my 1-hour Masterclass: https://lnkd.in/e3K_cTWK 
 
✍️ Get 50+ FREE articles with tips on how I built and scaled 3x world class SDR functions. lnkd.in/gF3u65sj 
 
👫 Steal the Hiring Playbook that helped me hire >250 SDRs: 
lnkd.in/eQWAw6NC 
 
👑 Get my SDR Leader Mini Course - 8 leadership lessons, 5 bonus tips and 3 free gifts. 
lnkd.in/eKJXPWkj 
 
Enjoy.  
 
PS. Repost to share the love ♻️

Yesterday, an SDR Cold Called me... 
 
SDR: ''Hey Chris, its John at ACME, I know you're a busy guy, mind if I get 15 seconds to tell you why I called?  
 
Me: ''John from where?''  
 
SDR: ''John from ACME, we help Founders build and manage their email subscriber lists. As I said, mind if I get 15 seconds to tell you why I called''?  
 
Me: ''Okay''... 
 
Then they: 
 
- gave me the reason  
- asked 2/3 questions to find pain  
- told me a relevant story with results  
- got next steps for a meeting tomorrow 
 
The top of the call is the hardest.  
 
It's ''The Zone of Most Resistance''.   
 
Pro tip - give context in your responses when ''handling'' objections. 
 
Context builds trust... 
 
No trust? No meetings. 
 
Repost ♻️ to share this tip.  
 
P.S. This SDR is currently on my Outbound Team Training Programme. DM for a free outbound strategy call [head of sales, VP Sales only].

I book 47% of my meetings with ''senior execs'' via Friday afternoon Cold Calls.  
  
(I hope this helps you book today)  
  
Here's how I do it:  
  
1. I schedule DOUBLE call out time for Friday afternoon (two hours).  
→ all meetings are deprioritised  
  
2. I don't ''do a set number of dials'', I call until the time is up.  
→ deeper focus on the result  
  
3. I have ONE script as everyone in my list is a senior exec.  
→ stronger delivery and tone  
  
4. I leverage the fact its Friday and everyone (even execs) are excited for the weekend.  
→ higher conversion  
  
If your prospects have less meetings on a Friday -> take advantage of higher pickups.  
  
Do more when they're doing less.  
  
Here's my script (yes I use a permission based opener):  
  
''Hey X, Chris Ritson here with chrisritson(dot)xyz.  
  
It's Friday which I'm sure is your favourite time to take cold calls [no pause]. Got 30 seconds for me to tell you why I called? I'll be brief''.  
  
If they say yes. I give them the reason [inc problem I know execs like them have].  
  
Then I tell them a brief story about other execs in their position.  
  
Then I leverage Friday again and say:  
  
''Sounds like I can help but it's Friday afternoon, you're busy and I've just interrupted that, shall we do this in next week?''  
  
Then I keep calling until my 2 hours is up.  
  
Then I celebrate all the small wins.  
  
Then I get a Guinness 🍺  
  
PS. Repost if you enjoyed this. ♻

The ''Senior SDR'' title is {mostly} waste of time. 
 
At best it's a token gesture.  
 
Imagine... 
 
Over the last 12 months you've:  
 
→ not missed quota 
→ grafted day in, day out 
→ swapped life for the grind 
 
And the reward is being able to add ''Senior'' to the front of your job title.  
 
→ You'll do the same things 
→ You won't be paid more money 
→ You won't be taught any new skills 
 
But because you're now ''Senior'' you will be given a higher quota and expected to do more.  
 
This isn't fair. It's BS.  
 
Here's my advice:  
 
Rather than the job title, ask for: 
 
→ A coaching plan to learn new skills 
→ A salary to match your new role 
→ A plan for your future  
 
Don't sell yourself short.  
 
Ask the hard questions. 
 
Good luck, my SDR friends ❤️ 
 
Is the role a token gesture [Yes/No]?  

FYI - This post is NOT a dig at SDR leaders, I know your bosses often force this move. 
 
PS. My SDR to AE Bootcamp version 2.0 will be released July 2024....🎓 [30 seats max]. Check it out...https://lnkd.in/ejFQERRF

I just signed my 700th customer 🎉 🥂 
 
In only 1.5 years! 
 
2020: SDR Director 
2021: First time Founder 
2022: Biz Failed very badly 
2023: Launched new business 
2024: Hit 100M+ pipeline for clients 
 
I've scaled my brand & business... 
 
Not through VC money 
NOT through hiring 
NOT through ads   
 
But by giving BEFORE getting... 
 
My ''give'' is... CONTENT 🗞️ 
 
→ My story...the good, bad and ugly 
→ My monthly masterclasses  
→ 1x weekly newsletters 
→ My STRONG opinion 
→ My BEST secrets  
 
Sure, its a TONNE of effort for ''no immediate revenue'' but my results prove it works... 
 
→ £325k in 2023 💰 
→ £114.2k in Q1 2024 💸 
 
I don't know where this year will finish.  
 
But I do know FREE stuff makes you rich AF.  
 
Agreed?  
 
PS. Masterclass for SDR Leaders here: https://lnkd.in/evgc7938

PPS. Masterclass for SDRs and AEs here: https://lnkd.in/ezzJvTfn 

Enjoy 👀 


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