Chris Ritson

Late Co-Founder + COO

The SDR Ramp Camp

Founder

Founder & Sales Trainer

The SDR Leader

Co-Founder & SDR Leadership Coach

The SDR to AE Bootcamp

The User Syndicate

Angel Investor & Member

Data Literacy Academy

Angel Investor

Qobra

MySalesCoach

Jointflows

Uhubs

Uhubs saves Sales Leaders time and ramps reps faster by using data to intelligently develop reps into A players.

Sourced From The User Syndicate:

https://theusersyndicate.com/
https://theusersyndicate.typeform.com/membersapply

I make Cold Outreach easy for SDR teams💰

I run TWO businesses (am I crazy? Maybe) 

Here’s what they do: 

Business 1.0 - I help SDRs hit quota and get promoted. 

How? 

1. My digital courses - The Cold Call OS, Outbound Systems & The Social Selling OS are all best sellers. 

2. My live Bootcamps - The SDR-to-AE Skills Camp. 

3. My Outbound Team Training Program. 

Want to learn more? Check out my website or email me at chris@flexprts.com.


Business 2.0 - I help SDR Leaders build high performance SDR teams. 

How? 

1. Live Bootcamps - The SDR Leader Bootcamp 

So yes, I’m a busy boy. But I LOVE what I do and I LOVE the SDR community! 
 
When you need me, reach out:

Email: chris@flexprts.com
Phone: +447814904622

Co-Founder + CEO

SDR is the most misunderstood job.

It's not:

- Smashing KPIs
- Banging out dials
- Doing power hours
- Handling objections 
- Pitching in every DM
- Sending loads of emails
- Booking tonnes of meetings

It's much more than that.

8 ways to develop as an SDR: 

1. Deal With Rejection
Focus fully on letting ''go of the no''. 

2. Understand Prospects Problems
Spend time learning your personas and what challenges they face daily.

3. Be Specific In Your Messaging
Gently guide prospects to the answers by being concise and specific.

4. Imagine Yourself In Prospects Shoes
Understand their day to day and try to imagine how hard that is.

5. Give Give Give Give, Get
Use the 80:20 rule for give:gets. Give 4x more than you try to get.

6. Learn From The Errors
Write down your mistakes. Give yourself a chance to learn from them.

7. Really Listen 
Learn to stop talking. 

8. Turn Up Daily 
Rely on discipline and structure, not motivation. 

SDR is a journey, not a destination.

➟ It helps you build trust.
➟ It makes you a better colleague.
➟ It deepens all of your relationships.
➟ It's can be key to success in business [and life].

Turn up and practice daily.
Your life will be better for it.

Enjoy this? Repost for your network ♻️.
And follow Chris Ritson for more posts like this.

Thank you!

PS. I'm running a LinkedIn Live at 3pm UK on the SDR to AE journey. You can register here for free: https://lnkd.in/gVVSdmXi

Founder @chrisritson.xyz & thesdrleader.com | Online Courses, Bootcamps & Workshops For SDRs and SDR Leaders

High paid SDRs:

Will not:

1. Work >100 accounts
2. Do 200+ calls per day
3. Blame Marketing leads
4. Grumble about their AE
5. Discard accounts too quickly
6. Think sales is a ''numbers game''
7. Send 1000s of automated emails
8. Post ''thought leadership'' on LinkedIn and expect loads of inbound meetings...

Will:

1. Work fewer, better accounts
2. 40-50 strategic calls per day
3. Give Marketing weekly feedback
4. 20-25 highly targeted emails daily
5. Work on mastering the DMs on LinkedIn
6. 2 hours of ''no distraction'' work every-day
7. 15 minutes weekly reviewing performance
8. Learn that conversion matters more than aimless volume

Stop listening to the trends. 

Start doing the hard yards.

Do you agree?

♻️ Repost if you think this will be ''the way'' on 2025.

---

📌 50+ SDRs have already enrolled
in my SDR Ramp Camp. Learn more here: https://lnkd.in/ednvxJ3p

Money isn't the #1 motivator for SDRs.
(The real one costs companies nothing.)

SDRs leave managers, not companies. 
And it’s 100% avoidable.

Two words can change everything: 
"Thank you."

Here’s the truth: 

SDRs don't leave jobs. 
They leave cultures, environments and offices where they feel invisible.

When SDRs feel appreciated,
they show up bigger, better, stronger.

Here’s what happens when you lead with appreciation:

✅ Momemtum Skyrockets 
→ They gain confidence, the work they do compounds and they become unstoppable

✅ They Stick Around 
→ When they feel recognised and rewarded, they repay you with loyalty. 

✅ Results Soar
→ SDRs work hard, that work turns into learnings which turns into winning. 

✅ Productivity Goes Wild
→ They want to put in the hard yards for you because they know you care. 

You see, recognition isn’t a bonus. It’s a basic requirement. 

It's not about once a month shout-outs. 
It’s about consistently caring enough to say ''thanks''.

Never push an SDR to the they stop caring.

♻️ Repost to spread the reminder. 
Follow Chris Ritson for more SDR content like this! 

PS. If you’re an SDR manager and want to invest in your own development, check out my SDR leader accelerator. We start in June.

Thanks and have a great weekend.

My friend [an AE] closed a 7-figure deal
It was outbound and sourced by an SDR. 
 
Here’s what they didn’t do: 
 
❌ They didn’t randomly allocate a few accounts for the SDR to ''focus on'' 
❌ They didn’t expect the SDR to write all the messaging 
❌ They didn’t tell the SDR to stick 30 contacts in the CRM to prove they'd done prospecting 
❌ They didn't put low-level stakeholders in automated sequences 
❌ They didn't book the meeting with just 1 stakeholder. 
 
Here’s what they did: 
 
✅ Hand picked the BEST accounts in their territory to ''co-work'' with the SDR 
✅ They ''co-researched'' each account, compared findings and chose the top 3 observations to use in their outreach 
✅ They identified 2 suspects. One above and one below the power line to target first rather than 5+ contacts at the same time. 
✅ They ran a targeted, well researched sequence to the low-level stakeholder in order to start a convo and get intel 
✅ They use the intel from the low level stakeholder to craft messaging to the high-level suspect and book a meeting. 
✅ They multithreaded the meeting with 2 other stakeholders. 
 
It's not difficult.
 
But it does require some tight communication and a solid territory plan.
 
Just shows When SDRs & AEs work together they can DOMINATE!

♻️ Reshare this for other SDRs & AEs in your network! 

PS. I'm Chris Ritson, 50+ SDRs have joined my new SDR Ramp Camp. Starts 28th April. Check it out: https://lnkd.in/ednvxJ3p

SDR Manager: ''Make more dials''
SDR Leader: ''Let's do calls together''

SDR Manager: ''Send more emails''
SDR Leader: ''Shall we practice emails?''

SDR Manager: ''Your activity is really low''
SDR Leader: ''Your conversion is amazing''

SDR Manager: ''Here's a stretch target''
SDR Leader: ''Go home, you've hit goal''

SDR Manager: ''You need to be in office''
SDR Leader: ''I trust you to get the job done''

SDR Manager: ''You''ll be promoted soon''
SDR Leader: ''I can't promote you until we improve XYZ, here's a coaching plan''

Most ''Managers'' never make it to ''Leader''.

Do you agree?

♻️ Repost for others in your network.

PS. My next SDR Leader Accelerator starts in June. Limited availability.

Met an SDR who only works Enterprise 
They hit 160%+ of quota 4 quarters straight

Here's the 5 things they shared with me to book BIG meetings:

1. Get great at asking for referrals 
- You'll speak to a lot of the ''wrong people'' to get to the right person. Referrals speed up the process 10x. Learn how to ask for them.

2. One meeting isn't good enough
- If you want to build Ent pipeline you need 3+ meetings at the same account. Land and expand. 

3. Use ''Introduction Emails'' 
- When you go high in an account don't ask for meetings. Ask for introductions to their subordinates. People listen to power. 

4. Go low for information 
- Middle management have no power. But they do have problems. Gather intel low. Use it in your messaging to seniors. 

5. 1 person meetings are red flags 
- Always aim to get 2+ people on every meeting you book. 1 person meetings rarely go anywhere. Multithread like your life depends on it. 

Stop using mid-market and SMB tactics to try and book big meetings. 

Go into ''detective mode'', gather intel, use it in your messaging and be patient. 

Hope this is helpful, my Ent. SDR friends. 

♻️ Reshare for others in your network. 

PS. I'm Chris Ritson I run an outbound bootcamp called ''ramp camp'' for SDRs. 50+ have joined already. Starts 28th April.

A 9-person SDR team I train 

Booked 33 meetings on Cold Email last week

Want the email templates they use, for FREE? 

Comment ''EMAIL'' below.

——

📌 📌 📌  Stopped replying, here’s the link to the templates: https://lnkd.in/eh8Ee9gA

Met an SDR who only makes cold calls 
They hit ramp quota in just 6 weeks 

Here's 5 tips they shared with me:

1. Don't count dials, count conversations
- Keep dialling when you get no pick-ups. Focus on what really matters. 

2. Make your dials a habit
- 9-11am and 1-3pm daily. Just call. It's shocking how much you win when you're boring and do the same things. 

3. Triple down on roleplays 
- Most reps hate the sound of their own voice. Get over it. Listen, analyse and improve. 

4. Every day is a new day 
- Yesterday was hard? Its over! Focus on the day you're in not what happened in the past. 

5. Don't overcomplicate it 
Just dial your way to working out what works and what doesn't. Quantity over quality until you've gotten good enough to tone it down.

Great tips! 

Hope this is useful, my ramp-up friends! 

♻️ Reshare for other SDRs in your network. 

PS. I'm Chris Ritson and my bootcamp, ''The SDR to AE bootcamp’’ launches in June.

A 9-person SDR team I train

Booked 27 cold email meetings last week

Want the 5x templates they use, for FREE?

Comment ''TEMPLATES'' below.
______

PS. Stopped replying now here's the link to get them: https://lnkd.in/e8ab5A6a

Last week an SDR said this to me...

''How do I get more replies? I get zero''. 

Thought I'd share 10 resources that have helped SDR team I've coached get more responses:

𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹:

1. How I write cold emails guide:
~ lnkd.in/ezqwV9RZ

2. Get more responses on Email with 5x proven Cold Email Templates - https://lnkd.in/e8ab5A6a


𝗖𝗼𝗹𝗱 𝗗𝗠'𝗶𝗻𝗴:

1. Get More Responses on LinkedIn with 5x proven Cold DM Templates - https://lnkd.in/eTmKcNKh


𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗧𝗮𝗰𝘁𝗶𝗰𝘀:

1. The Outbound Mini-Course [learn Outbound with 8x 2 minute lessons] -
https://lnkd.in/eBi7Ye6U

2. The 2025 Outbound Playbook - 32 pages of tactics, templates, cold call scripts and more to help your team book more meetings. chrisritson.xyz/Playbook


𝗦𝗗𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:

1. Get a KPIs Calculator to help set attainable targets for your team and drive up responses:
https://lnkd.in/epqJbtwT

2. SDR Coaching Framework to easily track and improve your coaching skills; https://lnkd.in/eKPxAk9b


𝗡𝗲𝘄 𝗦𝗗𝗥𝘀: 

1. Get a ramp-up system that is proven to take you from 0 to quota, FAST: 
https://lnkd.in/e9bJnV7w


𝗕𝗼𝗻𝘂𝘀: 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹𝗶𝗻𝗴:

1. Have better conversations on cold calls with my proven talk tracks:
https://lnkd.in/e2CKDQSG

2. The 12 mistakes to AVOID when Cold Calling guide [learn what they are today]:
https://lnkd.in/e94K8936

Getting replies is HARD!

I hope you find these useful, my friends ❤️

♻️ If you're feeling generous, give this a repost so others can benefit in your network.

Cheers!

---

📌 PS. 50+ SDRs have already enrolled
in my SDR Ramp Camp Bootcamp. Learn more here: https://lnkd.in/ednvxJ3p

Top SDRs leave when you waste their potential.

9 real reasons they stay:

Free lunch won't keep your best pipeline builders.

Neither will:
↳ Happy hours
↳ Ping pong tables
↳ Fancy-dress Fridays
↳ Nice coffee machines

Here's what actually matters:

1. Genuine Appreciation
↳ Celebrate their impact, not just their inputs & outputs
↳ Messages of support when they've gone above and beyond 

2. Work That Matters
↳ Problems worth solving, not just activity KPIs to hit everyday

3. Autonomy 
↳ The chance to make meaningful decisions by themselves 

4. Fair Compensation
↳ Paying for impact, not just market rate
↳ Clear path to growth in their salary

5. Leaders Who Develop Them
↳ Regular, consistent coaching opportunities
↳ Having their long term development at heart

6. Realistic Targets 
↳ Goals that are hard but no impossible to achieve and maintain

7. Opinion Matters 
↳ Voice in discussions and decisions 
↳ Ideas that are taken seriously and actioned 

8. Growth Opportunities 
↳ Challenges that stretch their capabilities
↳ Chances to learn new skills that compound their value

9. Life First Mentality 
↳ Take an interest in their interests
↳ Show them you care about them outside the office 

The best stay when their potential is unleashed.
Not contained.

They stay where their development is clear.
Not confused. 

They stay when they feel valued.

♻ Find this valuable? Repost to help others too.
🔖 Follow Chris Ritson for more content on SDR and Outbound.

Thank you!

Want to join my LinkedIn Live today at 3pm UK, 8am ET?
Check it out here: https://lnkd.in/gVVSdmXi

A 7-person SDR/AE team I train

Booked 32 meetings on Calls last week

Want the playbook they use, for FREE?

Comment ''Calls'' below.

----

PS. 📌 Updated post as stopped replying: https://lnkd.in/gy2jhGCV

An SDR cold-called me...

[And it was a really good call]

Here's the conversation:

SDR: ''Hi Chris - it's Mike, how are you today?''

Me: ''Yh good, how are you?''

SDR: ''Good - thanks for asking, so when I speak to founders they typically tell me they spend £££ on events but get next to no leads from them. Is that similar for you?

Me: ''Tbh events aren't a big focus for me''.

[Note how Mike handles...]

SDR: ''Mind sharing what is a focus for lead gen?''

Me: ''Organic via Social and Outbound''.

SDR: ''Fair enough, are there plans for that to change at all, say in the next 6 months''?

Me: ''It's unlikely to be honest, you're best disqualifying me for a year and coming back to the account. Btw this was a great call, don't let me saying no stop you calling like this''.

No meeting but it was a great call.

Here's why:

1. Got straight to it after the ''pleasantries''.

2. Led with a ''typical'' problem statement which made me feel comfortable opening up.

3. Didn't say ''what are your priorities'' instead said ''mind sharing...''. This is a huge difference.

4. When he realised my focus wasn't something he could help with he asked about the future to see if I was more of a ''not right now'' rather than pushing me hard.

Calling is about how you make the prospect *feel*.

Switch your language from ''what'' or ''why'' questions to ''mind saying'' or ''mind telling me''.

It's MUCH softer & your prospects prefer it.

I created a free cold call training with the exact talk tracks my customers use to book 2x more meetings on the phone:

Sign-up here: lnkd.in/e2CKDQSG

PS. 📌 50+ SDRs have already joined my new outbound bootcamp called ''ramp camp'' to improve their results. Starts 28th April.

I hired an SDR with a ''funny accent''.

She was from India, lived there for the first 12 years of her life, then moved to the UK.

After my manager met her he asked me if I believed she would be good on the phones...

Me: ''Why would she not be? She has all the right behaviours''.

My boss: ''Don't you not think her ''funny accent'' might be hard to understand''?

Me: ''Different is good. Let's see how she does, I reckon she'll smash it''.

15 months and 150+ meetings booked on the phone later...she got promoted to AE.

Remember:

People may look different, sound different and behave different to you.

Doesn't mean they'll perform different.

Agreed?

♻️ Reshare if ya fancy it.

What's your fav accent? I'll go first: Irish 🇮🇪 

PS. 📌 200+ SDR Managers have joined my SDR Leader Accelerator. Next one starts June 16th.

Never underestimate a boss who says these things daily👇

It means: 

- They care about your work
- They can about your future 
- They care about your effort

That's the boss you want. 

I'd swap a £50k SDR OTE for a £40k SDR OTE and a boss like this any day! 

Would you?

♻️ Reshare if you agree. 

PS. 📌 My SDR Ramp-up bootcamp is live this week only. Closes Friday for registration.

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The fastest way to grow your SDR career?

It’s not about hitting KPIs.
 
It’s about being the kind of person people want on their team.
 
Here’s how:
 
1) Be caring. 
↳ Ask people how they're doing. Take a genuine interest in others around you. 

2) Show up early. 
↳ Live by the rule ''early is on time, on time is late, late is unacceptable''. 

3) Do the work. 
↳ Don't moan about it or make excuses. Show up and earn your stripes.
 
4) Keep your word.
↳ If you say you’ll do something, do it. Consistency builds trust.
 
5) Be easy to get on with.
↳ Be agreeable. Be available. Be likeable. 
 
6) Make mistakes, then own it.
↳ Hold yourself accountable when you mess up. No-one wants excuses.
 
7) Control your emotions
↳ Random outbursts destroy relationships. Keep your cool, especially when things get tough. 
 
8) Help others around you.
↳ Put your arm round others. Give them a place to vent. Be supportive.
 
9) Action feedback.
↳ Don’t get defensive. Listen to others and action their feedback. 
 
10) Bring the energy 
↳ Be an optimist. Life up others around you. 
 
Skills may get you in the room.
 
But how you show up?
 
That’s what makes people want to keep you there.
 
Do you agree?
 
♻️ Found this helpful? Repost to help your LinkedIn network.

PS. 📌 50+ SDRs have joined my Outbound Accelerator called Ramp Camp. Registration closes Friday.

Met an SDR who sends 50 emails a day 
And hits >140% of their quota each month

Here's the 5 tips they gave me on emails: 

1. Don't send more than 50 a day 
- Focus on quality of writing, not quantity. 

2. Use a template for every email 
- They use my ''The One Framework'' email structure for all 1st touch emails 

3. Stop automating your emails 
- Every email counts. Make sure they all give you a chance to build trust and book a meeting. 

4. 2nd & 3rd emails are underrated 
- Most people stop writing good emails after Email 1. Treat every email as a 1st touch. 

5. Repeat great observations 
- Reuse the SAME observation in emails 1, 2, 3 etc. Don't be scared to repeat your message. Repetitions wins. 

They left me with this quote...

Cold Emailing isn't about ''out-working people'' It's about ''out-thinking people''. 

What do you think? 

♻️ Reshare for other SDRs in your network. 

PS. I created a guide to writing cold emails that get responses.

You can get here: https://lnkd.in/ezqwV9RZ

LinkedIn is the biggest cheat code for SDR teams. 

You get access to your prospects for free.
You get to to see what they're up to for free.
You get a chance to DM them for free.

It's the 'ultimate' pipeline growth hack.

This 2025 give yourself a chance to go all in. 

Get world-class at DM'ing.
Start growing your network. 
Follow-up with care and attention.

The best time to start is now.

PS: An SDR I'm coaching booked 6 meetings on LinkedIn last week. 

Comment ''DM'' if you'd like the templates.

---- Stopped replying - here's the link for your Cold DM Playbook: https://lnkd.in/eTmKcNKh

Want to get promoted to AE?

Working hard won't be enough.

Here's 12 secrets your manager won't tell you:

1) Make Yourself Visible
↳Hard work alone is useless if no one notices it
↳Action: Document your wins and areas to improve. Share them with your manager in one-on-ones. Prove you want to learn. 

2) Solve Problems
↳Don't stick to routine KPIs - look to solve other problems, too
↳Action: When someone on the team mentions a challenge, offer to help them find solutions. Get others to like you.

3) Step Up
↳Show you can handle more before you have the title
↳Action: Practice responsibilities outside your job description to prove you're ready for the next role. Do extra training. 

4) De-risk Yourself
↳Give them actual example you can do the next job
↳Action: Join a course. Learn the hard skills. Prove you've got what it takes to handle AE.

5) Improve How You're Perceived
↳Your reputation matters as much as or even more than your performance
↳Action: Ask colleagues and managers for feedback to understand how you're perceived and look to make improvements. 

6) Build Relationships 
↳Relationships open doors and often play a big role in promotions
↳Action: Don't brown-nose your leaders. Build actual relationships with them by engaging in conversations / delivering high quality work.

7) Be Strategic
↳Working on the right projects with the right people matters a lot
↳Action: Ask your boss what high-impact projects you should focus on that will help company goals

8) Manage Your Boss
↳Your manager's success is your success - help them look good
↳Action: Consider their goals, KPIs and stressors. Ask how you can support them. 

9) Don't Ask, Don't Get
↳People who ask for a raise or a promotion are more likely to get it
↳Action: Have the confidence to sit down and ask for a raise or promotion. It's how you do it that counts. Outline your contributions and why you believe it'll be valuable to the business. 

10) Be Loud
↳It's unfair, but silence is often mistaken for a lack of leadership
↳Action: Don't walk into meetings unprepared. Make sure you contribute atleast once in every team meeting. Silence kills ambition. 

11) Prioritize Yourself
↳Sometimes the only way to get the promotion you deserve is to leave
↳Action: Keep your LinkedIn updated and take recruiter calls and do practice interviews even if you're not looking

12) Get a Coach/Mentor
↳Find a mentor and seek advice from colleagues who seem growth-oriented
↳Action: Ask someone who was recently promoted what they did to get there


Like it or not,

Hard work rarely gets you promoted.

Hope this cheatsheet helps, my SDR friends. 

Any tips you'd add? 

---

♻️ Repost to help others in your network get promoted. 

And follow me Chris Ritson for more content like this.

Met an SDR who is in ''ramp-up''
They booked 8 meetings last week

Here's the 5 top tips they gave me to ramp-up as a new SDR:

1. Drown out the noise 
- Everyone has their own opinion of sales and how to do it. Pick one person as a single source of truth and ignore the other noise.

2. 3x your inputs 
- You won't be very good when you start out so make up for a lack of skill with increased activity and effort. 

3. Use templates for cold email
- No-one is a master at cold email when they start. Skip the mistakes with proven templates. 

4. Aim to look a bit stupid 
- Double your roleplays and practice sessions with your boss even if you suck. It's the fastest way to improve. 

5. Accept cold calling works 
- Stop looking for excuses not to call. Just do the dials. Face the hard conversations. Fail your way to success. 

The game is different when you're new. 

Go into ''growth mindset mode'', do the hard yards, earn your stripes and be patient. 

Hope this is helpful, my new SDR friends! 

♻️ Reshare for others in your network. 

PS. I'm Chris Ritson, 50+ SDRs have already signed-up to Ramp Camp. Starts April 28th.

Taplio

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