Chris Ritson's Linkedin Analytics

Monday - 100 calls, no meetings. Tuesday - 100 calls, no meetings. Wednesday - 100 calls, no meetings. Thursday - 100 calls, no meetings. Friday - 100 calls, 5 meetings. You’re closer to something good happening than you think. Keep going 🏋️♂️ ♻️ Reshare if this hits home for you. PS. My SDR to AE Bootcamp waitlist is open. Excited to launch in May.

Never underestimate a boss who says these things daily👇 It means: - They care about your work - They can about your future - They care about your effort That's the boss you want. I'd swap a £50k SDR OTE for a £40k SDR OTE and a boss like this any day! Would you? ♻️ Reshare if you agree. PS. 📌 My SDR Ramp-up bootcamp is live this week only. Closes Friday for registration.

Aged 23 I LOVED being in an office. Aged 33 I'm delighted to work remote. Aged 23: - Moved to London - Had next to no friends - Had very few soft skills - Had even fewer hard skills I NEEDED the office environment to get good at my job, make friends and learn from others around me. Aged 33: - Moved to the country - Happy with my social circle - Married, 2 kids and 2 doggos - Skills are better but always improving I NEED remote work to fulfil my number 1 job in the world of being a present dad and husband. Most dads don't ''get it'' when I tell them why I quit my £180k job and risked earning less money. But that's okay because I can sleep easy knowing I'll see my kids everyday! Truth is... High paid office based jobs are great but try measuring their value by what you lose [time with your kids], than what you gain [holidays, cars, money etc]. I'll never return to an office. Who's with me? PS. My office job wouldn't have let me spend 4 weeks in Korea & Japan with the kids...

A 5-person SDR team I train Booked 21 meetings via Cold Emails last week Want the templates they use, for FREE? Comment ''TEMPLATES'' below. ----- PS. Stopped replying now here's the link to get them: https://lnkd.in/eh8Ee9gA

Prospects ignoring your cold emails? You’re sending too much junk. Try this: 1. Less Automation 2. Less Chasing 3. Less Junk Stop sending prospects the same ''chaser emails'' - they hate it! Way too many of you write automated followup emails and hope they work. I get it - low effort with a chance of a meeting? But how many ACTUALLY win? Very few! Do this instead: 1. Use a template [I've given you 4] 2. Reuse your research in each touch 3. Stop automating every follow-up you send Make yourself easy to be remembered by putting in the effort! The more you automate = the fewer replies you’ll get. It's easy to win on email when you STOP being lazy! What would you add? PS. Want to improve your emails. Follow my friend, Yurii Veremchuk And if you want to win at outbound in 2025, feel free to follow me, Chris Ritson too.

Met an SDR who sends 50 emails a day And hits >140% of their quota each month Here's the 5 tips they gave me on emails: 1. Don't send more than 50 a day - Focus on quality of writing, not quantity. 2. Use a template for every email - They use my ''The One Framework'' email structure for all 1st touch emails 3. Stop automating your emails - Every email counts. Make sure they all give you a chance to build trust and book a meeting. 4. 2nd & 3rd emails are underrated - Most people stop writing good emails after Email 1. Treat every email as a 1st touch. 5. Repeat great observations - Reuse the SAME observation in emails 1, 2, 3 etc. Don't be scared to repeat your message. Repetitions wins. They left me with this quote... Cold Emailing isn't about ''out-working people'' It's about ''out-thinking people''. What do you think? ♻️ Reshare for other SDRs in your network. PS. I created a guide to writing cold emails that get responses. You can get here: https://lnkd.in/ezqwV9RZ

Last quarter an SDR I coached Hit 170% of their meetings quota Want the Cold DM and Email Templates they use, for FREE? Comment ''YUP'' and Ill send them over. ---- 𝗣𝗦. 𝗦𝘁𝗼𝗽𝗽𝗲𝗱 𝗿𝗲𝗽𝗹𝘆𝗶𝗻𝗴 - 𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲𝗺:  📩 https://lnkd.in/e8ab5A6a 📥 https://lnkd.in/eTmKcNKh

An SDR Cold DM'd me [on LinkedIn]... The DM: ''Chris - are you looking to grow your business? Let's connect and jump on a call. When are you available?'' My Response: ''No, thank you but appreciate you reaching out and doing your SDR thing. Mind if I give you some tips to help you get better responses on LinkedIn''? SDR: Okay. The Feedback: 1. Try not to start with a question. You're asking for something before you've even tried to give. Give something first... 2. Start with an observation and hypothesis. For example; Chris - $1M in revenue in 2 years is great, guessing your considering how to grow even more? Using words like ''guessing'' is a soft way to make a hypothesis about their situation. It shows 'em you know 'em and builds trust. 3. Skip the ''let's connect and jump on a call''. Instead, ask me a closed question related to your hypothesis. For example; ''would you be interested in me telling you how we did that for ACME?'' It's soft and invites them to tell you if they care or not. 4. Here's 5x proven DM templates proven to get >10% response rates to get you started: https://lnkd.in/eTmKcNKh --- It's not hard to give feedback. Just takes a little effort. PS. ♻️ Repost if you'd like to share this with your network. And follow me Chris Ritson for more SDR training content like this.

The fastest way to grow your SDR career? It’s not about hitting KPIs. It’s about being the kind of person people want on their team. Here’s how: 1) Be caring. ↳ Ask people how they're doing. Take a genuine interest in others around you. 2) Show up early. ↳ Live by the rule ''early is on time, on time is late, late is unacceptable''. 3) Do the work. ↳ Don't moan about it or make excuses. Show up and earn your stripes. 4) Keep your word. ↳ If you say you’ll do something, do it. Consistency builds trust. 5) Be easy to get on with. ↳ Be agreeable. Be available. Be likeable. 6) Make mistakes, then own it. ↳ Hold yourself accountable when you mess up. No-one wants excuses. 7) Control your emotions ↳ Random outbursts destroy relationships. Keep your cool, especially when things get tough. 8) Help others around you. ↳ Put your arm round others. Give them a place to vent. Be supportive. 9) Action feedback. ↳ Don’t get defensive. Listen to others and action their feedback. 10) Bring the energy ↳ Be an optimist. Life up others around you. Skills may get you in the room. But how you show up? That’s what makes people want to keep you there. Do you agree? ♻️ Found this helpful? Repost to help your LinkedIn network. PS. 📌 50+ SDRs have joined my Outbound Accelerator called Ramp Camp. Registration closes Friday.

Saw a job-ad offering £22,000 for SDRs. [£22,000 → my starting salary in 2013]. My take home after tax was: £1,581.86 My bills (in London) were: → £650 per/month rent → £200 bills and phone → £150 travel card I had £581 for food, fun, savings, pension, emergencies, and entertainment. I couldn't afford the ''London lifestyle''. That was 10+ years ago, imagine what that looks like now... → £850 per/month rent → £300 bills and phone → £200 travel card You're leaving your new SDR with £181 after bills... So, if you're silly spreadsheet says you can't afford more than £22k. Save an SDR a hard time → Keep the money. Note - Post inspired by Rupert Deering

An SDR cold-called me... [And it was a really good call] Here's the conversation: SDR: ''Hi Chris - it's Mike, how are you today?'' Me: ''Yh good, how are you?'' SDR: ''Good - thanks for asking, so when I speak to founders they typically tell me they spend £££ on events but get next to no leads from them. Is that similar for you? Me: ''Tbh events aren't a big focus for me''. [Note how Mike handles...] SDR: ''Mind sharing what is a focus for lead gen?'' Me: ''Organic via Social and Outbound''. SDR: ''Fair enough, are there plans for that to change at all, say in the next 6 months''? Me: ''It's unlikely to be honest, you're best disqualifying me for a year and coming back to the account. Btw this was a great call, don't let me saying no stop you calling like this''. No meeting but it was a great call. Here's why: 1. Got straight to it after the ''pleasantries''. 2. Led with a ''typical'' problem statement which made me feel comfortable opening up. 3. Didn't say ''what are your priorities'' instead said ''mind sharing...''. This is a huge difference. 4. When he realised my focus wasn't something he could help with he asked about the future to see if I was more of a ''not right now'' rather than pushing me hard. Calling is about how you make the prospect *feel*. Switch your language from ''what'' or ''why'' questions to ''mind saying'' or ''mind telling me''. It's MUCH softer & your prospects prefer it. I created a free cold call training with the exact talk tracks my customers use to book 2x more meetings on the phone: Sign-up here: lnkd.in/e2CKDQSG PS. 📌 50+ SDRs have already joined my new outbound bootcamp called ''ramp camp'' to improve their results. Starts 28th April.

Met an SDR who only works Enterprise They hit 160%+ of quota 4 quarters straight Here's the 5 things they shared with me to book BIG meetings: 1. Get great at asking for referrals - You'll speak to a lot of the ''wrong people'' to get to the right person. Referrals speed up the process 10x. Learn how to ask for them. 2. One meeting isn't good enough - If you want to build Ent pipeline you need 3+ meetings at the same account. Land and expand. 3. Use ''Introduction Emails'' - When you go high in an account don't ask for meetings. Ask for introductions to their subordinates. People listen to power. 4. Go low for information - Middle management have no power. But they do have problems. Gather intel low. Use it in your messaging to seniors. 5. 1 person meetings are red flags - Always aim to get 2+ people on every meeting you book. 1 person meetings rarely go anywhere. Multithread like your life depends on it. Stop using mid-market and SMB tactics to try and book big meetings. Go into ''detective mode'', gather intel, use it in your messaging and be patient. Hope this is helpful, my Ent. SDR friends. ♻️ Reshare for others in your network. PS. I'm Chris Ritson I run an outbound bootcamp called ''ramp camp'' for SDRs. 50+ have joined already. Starts 28th April.

A 9-person SDR team I train Booked 33 meetings on Cold Email last week Want the email templates they use, for FREE? Comment ''EMAIL'' below. —— 📌 📌 📌 Stopped replying, here’s the link to the templates: https://lnkd.in/eh8Ee9gA

Got a cold call from an SDR: SDR: Hello is that Chris? Me: Hi - yes it is. SDR: Hi Chris, it's Josie from ACME, I'm calling to speak to you about our services and whether they could be a match for you? Me: I'm not interested. SDR: Okay, shall I take you off the system? Me: Yes please but before you do can I give you some feedback? SDR: Okay. ---- My feedback: 1. Remove the ''is that Chris'' just go straight to the Hey Chris, it's Josie'' 2. With your opener try to be a bit more specific about me as an individual and my potential problem... Example: I'm calling because I noticed you're a Founder and typically founders tell me [insert 2 problems founders have]. Feel familiar you or am I way off? 3. Don't fold at the first objection... Example response to ''not interested''... Flip it to a question using mirroring... ''Not interested''? This will help you get a deeper response as to WHY they aren't interested and may help you stay in the conversation a little longer. 4. Only take a top prospect off the system when they ask. Never queue them to be removed. Top prospects are GOLD-DUST. The more you have, the better you results will be. We did a mock role-play and both went on our way. Every mistake is a training opportunity. Just gotta be open to giving it. Agree? Disagree? ♻️ Reshare for others in your network.

Last week an SDR said this to me... ''How do I get more replies? I get zero''. Thought I'd share 10 resources that have helped SDR team I've coached get more responses: 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹: 1. How I write cold emails guide: ~ lnkd.in/ezqwV9RZ 2. Get more responses on Email with 5x proven Cold Email Templates - https://lnkd.in/e8ab5A6a 𝗖𝗼𝗹𝗱 𝗗𝗠'𝗶𝗻𝗴: 1. Get More Responses on LinkedIn with 5x proven Cold DM Templates - https://lnkd.in/eTmKcNKh 𝗢𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝗧𝗮𝗰𝘁𝗶𝗰𝘀: 1. The Outbound Mini-Course [learn Outbound with 8x 2 minute lessons] - https://lnkd.in/eBi7Ye6U 2. The 2025 Outbound Playbook - 32 pages of tactics, templates, cold call scripts and more to help your team book more meetings. chrisritson.xyz/Playbook 𝗦𝗗𝗥 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: 1. Get a KPIs Calculator to help set attainable targets for your team and drive up responses: https://lnkd.in/epqJbtwT 2. SDR Coaching Framework to easily track and improve your coaching skills; https://lnkd.in/eKPxAk9b 𝗡𝗲𝘄 𝗦𝗗𝗥𝘀: 1. Get a ramp-up system that is proven to take you from 0 to quota, FAST: https://lnkd.in/e9bJnV7w 𝗕𝗼𝗻𝘂𝘀: 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹𝗶𝗻𝗴: 1. Have better conversations on cold calls with my proven talk tracks: https://lnkd.in/e2CKDQSG 2. The 12 mistakes to AVOID when Cold Calling guide [learn what they are today]: https://lnkd.in/e94K8936 Getting replies is HARD! I hope you find these useful, my friends ❤️ ♻️ If you're feeling generous, give this a repost so others can benefit in your network. Cheers! --- 📌 PS. 50+ SDRs have already enrolled in my SDR Ramp Camp Bootcamp. Learn more here: https://lnkd.in/ednvxJ3p

UK SDRs - if you make £55,000 this year you're a top 5% earner IN THE WORLD. (£22k above the UKs average salary of £33k). With your whole career ahead of you you have a very real shot at being part of the 1%. Most people won't get this chance. Right now, folks are in active war zones, struggling to make ends meet and living hand to mouth. So next time things feel hard, remember: You are quite literally the some of luckiest people in the world. Failing when you are in this position should simply not be an option. So what are you waiting for? Go get it 🔥

A 9-person SDR team I train Booked 27 cold email meetings last week Want the 5x templates they use, for FREE? Comment ''TEMPLATES'' below. ______ PS. Stopped replying now here's the link to get them: https://lnkd.in/e8ab5A6a

High paid SDRs: Will not: 1. Work >100 accounts 2. Do 200+ calls per day 3. Blame Marketing leads 4. Grumble about their AE 5. Discard accounts too quickly 6. Think sales is a ''numbers game'' 7. Send 1000s of automated emails 8. Post ''thought leadership'' on LinkedIn and expect loads of inbound meetings... Will: 1. Work fewer, better accounts 2. 40-50 strategic calls per day 3. Give Marketing weekly feedback 4. 20-25 highly targeted emails daily 5. Work on mastering the DMs on LinkedIn 6. 2 hours of ''no distraction'' work every-day 7. 15 minutes weekly reviewing performance 8. Learn that conversion matters more than aimless volume Stop listening to the trends. Start doing the hard yards. Do you agree? ♻️ Repost if you think this will be ''the way'' on 2025. --- 📌 50+ SDRs have already enrolled in my SDR Ramp Camp. Learn more here: https://lnkd.in/ednvxJ3p

My friend [an AE] closed a 7-figure deal It was outbound and sourced by an SDR. Here’s what they didn’t do: ❌ They didn’t randomly allocate a few accounts for the SDR to ''focus on'' ❌ They didn’t expect the SDR to write all the messaging ❌ They didn’t tell the SDR to stick 30 contacts in the CRM to prove they'd done prospecting ❌ They didn't put low-level stakeholders in automated sequences ❌ They didn't book the meeting with just 1 stakeholder. Here’s what they did: ✅ Hand picked the BEST accounts in their territory to ''co-work'' with the SDR ✅ They ''co-researched'' each account, compared findings and chose the top 3 observations to use in their outreach ✅ They identified 2 suspects. One above and one below the power line to target first rather than 5+ contacts at the same time. ✅ They ran a targeted, well researched sequence to the low-level stakeholder in order to start a convo and get intel ✅ They use the intel from the low level stakeholder to craft messaging to the high-level suspect and book a meeting. ✅ They multithreaded the meeting with 2 other stakeholders. It's not difficult. But it does require some tight communication and a solid territory plan. Just shows When SDRs & AEs work together they can DOMINATE! ♻️ Reshare this for other SDRs & AEs in your network! PS. I'm Chris Ritson, 50+ SDRs have joined my new SDR Ramp Camp. Starts 28th April. Check it out: https://lnkd.in/ednvxJ3p

I met an SDR who does 80+ dials a day. And hits >140% of his quota every month. Here's the 5 tips he shared with me: 1. Turn your dials into a habit - 9am, everyday, on the phones until it becomes a habit you don't think about 2. Never count dials, count conversations - Keep dialling when you get no pick-ups. Control your inputs and effort. 3. Don't ignore bad days - Write down 1 thing that went well and 1 thing you could do better everyday 4. Stop emailing and DM'ing - If you're best on the phones, do more dials. Ignore the other noise. 5. Multithread every meeting - When you book a meeting. Always try to get multiple stakeholders. Improves show rates. His Opener... ''Hi, its Dan from ACME have you got a minute for me to tell you why I'm calling? I'll be quick''. This isn't rocket science. Work out what gets you results, then triple down on mastering it. ♻️ Reshare for other SDRs in your network. PS: I'm Chris Ritson, follow me for more SDR content like this! ---- 📌 PS. My SDR to AE Bootcamp waitlist is open for reservations.