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Nathan Latka

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We'll invest $1b in SaaS founders without taking equity. Check out Founderpath.com to see how much capital you can get. Podcast has 11m downloads Book hit WSJ Bestseller list Frequent cable to discuss SaaS/valuations/public markets 10,000 read Latka Magazine (shipped each month) Now lending money to founders: Founderpath.com

Check out Nathan Latka's verified LinkedIn stats (last 30 days)

Followers
59,944
Posts
19
Engagements
7,478
Likes
4,473

What is Nathan talking about?

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Nathan Latka's Best Posts (last 30 days)

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i just hung up. from my interview with Founder Ricardo 🥦 Ghekiere ...his BetterPic team have scaled from $0 to $275k/mo over the last 12 months. Timeline & History: ↳ Dec 2023: Company started, first 100 customers via SEO. ↳ April 2024: Generating $3,000 per month in revenue. ↳ Last 9 months: Most sales from SEO, affiliates (7 affiliates drove $77k in April revenue), free tools ↳ April 2025: Did $275,000 in revenue and $50k of profits Happening Now: ↳ Using consumer tech to launch B2B focused BetterStudio ↳ Launching a fundraising round ($500k on $9m cap, 3x revenue multiple) ↳ $310k already committed from strategics Unit economics: ↳ Average order value: $44 ↳ Total customers: 5,974 in May 2025 Tiny Team, Giant Revenue: ↳ $3m ARR/8 FTE's = $375k ARR/FTE Want the full recording (and screenshare) from our call? Like this post Comment "rooting for Betterpic!" I'll DM you an early version of the slidedeck and recording before 6pm EST tomorrow


106

This Mistake is Killing Your Marketing Strategy: (as well as your motivation and revenue) Focusing on outcomes rather than inputs. - We need to find 30 clients now - We need +100k of new ARR next month - We need 120% net dollar retention Goals are fine. But whats your plan? Inputs → System → Outcome Without a proper system, you will: - Test all the latest linkedin 'hacks'. - Get distracted by shiny tactics - Forget you tried them, try again. You'll get to a point where you are so confused that you don't know what's wrong. Is it the copy? Is it the onboarding? Is it the weather? Last week someone told me: "Nathan, you focus on data and systems so much.. go easy on your podcast guests" I said "No. I'm trying to get to the systems that generate the best outcomes to identify what inputs are working..." After 10 years of trial and error and over 1,000 marketing projects, I found systems to be my best allies. They allow me to structure the workload, track what works, and stay in control. So here's my advice to anyone in charge of generating revenue: 1. Analyze the target outcomes 2. Map the system 3. Plan the inputs 4. Track they system, stay in control And if you need the right frameworks, I'm here to help you. Consider joining 515 software founders we've funded with $180m at Founderpath.


39

Whats the best area to stay in SF for 4 weeks? Tech focused. Startup founders. Equinox gym Close to sweetgreen Easy to get on running path 500 megs up and down wifi Quiet when Im' home (no barking, car horns etc) Close to coffee shops with outlets to work


31

Sat morning... Playing around in Figma. If we let you "Chat" with your data, would you use this?


24

1,415 clicks on our last Text campaign. Email only got 395 clicks. Attention is hard to get. Harder to keep. Founder who "Get" media are building 3 distribution assets: 1) Email list 2) Text Message list 3) Direct mail list These 3 assets give you SaaS superpower. They increase your valuation. You can reach your audience no matter what the "Platforms" do. Want the copy from my top performing texts? Like this post. Comment "I want to try texting" or "1,400 clicks would be awesome" I'll DM you the top performing text AND the tool I use to send text campaigns. Distribution wins.

  • table

24

Special group of builders and founders in austin next week. See everyone soon!

Profile picture of Alexander Theuma

Alexander Theuma


400+ founders, 100+ investors, 60+ speakers all in the same room. The SaaStock USA 2025 speaker lineup is loaded with some of the sharpest minds in SaaS. (they’re also some of my favourite people👇) Matt Mullenweg: CEO/Co-founder, Automattic & WordPress Matt D. Spinek, CPA: Principal, Baker Tilly Matt Verlaque: Founder & CEO, Precision Michael Chernoff, CPA, CPC: Financial Controller, Centerbase Mike Nelson, MBA: Head of Growth, Beefree Michael Tessler: Co-founder/Managing Partner, BroadSoft & True North Advisory Nathan Latka: Founder & CEO, Founderpath Nathan Yeung: Founder & CEO, Find Your Audience - Marketing Revenue Engine Neha Sampat: Founder & CEO, Contentstack Oleg Bilozor: Founder & CEO, Reply Peep Laja: Founder & CEO, Wynter Peter Walker: Head of Insights, Carta Philip W. Braddock: Head of Atlassian for Startups, Atlassian Praneet Chandra: Sr Director - Cloud Economics, CloudKeeper Rahul Vohra: Founder & CEO, Superhuman Ray Rike: Founder & CEO, Benchmarkit 👨‍🔬 Richard F. Purcell: Founder, MoxieGTM Rita Jhaveri: CEO, CX Growth Advisors


30

Tiny Teams, Giant Revenue: 9 SaaS Founders Share How They Hit $2m Revenue


35

Want the full slide deck? Click like and then comment: Do you think ChatGPT or Gemini will win LLM wars? If we get 100+ likes and 50+ comments before 6pm EST on Wed April 30th (tomorrow), i'll update this post and add the Google Slides link.


51

Top Hedge Funds found a clever GetLatka + Google AI Studio trick: 1. Grab the CEO interview URL 2. Drop it in Google AI studio 3. Use this prompt: I'm a hedge fund considering buying Secondary Shares in Clickup. Please take Nathan Latka's youtube interview and list out key dates, financial figures, and strategy. Include a timestamp at the start of each item. 4. Immediately turn CEO audio data into valuation intel you can't get anywhere else Bonus: (For the hedge funds that are also great copywriters) Include one of these hard-to-get data points in your cold email to the founder (Ex: still at 10.5% free to paid conv. rate?) Virtually guaranteed to get a response.


43

Is NYC beating SF in the AI wars? Top 90 founders by revenue: Founder mastermind at NYC Ludlow Soho House on Wed May 28th: >> 2 seats left: https://lu.ma/nyc2 Aleksandr Yampolskiy Security Scorecard Danielle Cohen-Shohet Gloss Genius Joe Brown DearDoc Matt Britton Suzy Alina Vandenberghe 🌶️ Chili Piper Irina Novoselsky Hootsuite Chris Federspiel Blackthorn Dror Liwer Coro Kison Patel Dealroom Matthew Tharp Hunter John Furneaux Hive Fast growing startups: Matt Pattoli Cometly Alyona Mysko Fuel Finance Tom Logan Cohley Pieter Limburg Mobilo Look at Fidi, Wash Square Park, Midtown clusters…. Linkedin founders building in NYC: Why’d you pick NYC? Which founders am I missing? (I interviewed Sidhant Bendre last week and need to add him $0 to $3.5m super fast)


59

“My competitor raised $260m” Vinay, CEO at TrustRadius continued: “But we’re at $20m+ in ARR with just $24m raised” It was a common “whisper” at the Founderpath CEO mastermind yesterday…. Founder with Tiny Team and Giant Revenue. Less than 1x raised relative to ARR. The home page of the internet is changing (Google —> LLM’s) The founders who move the fastest and test the most will win. Alina Vandenberghe 🌶️ build 10+ AI agents and reduced marketing team from 20 to 2 Benjamin Douablin scaled FullEnrich to millions in revenue very fast with smart credit based pricing Greg Head continues to show why being a Practical Founder is a massive advantage Wes Bush shared major changes he's seeing to PLG in age of AI Alyona Mysko at Fuelfinance does all your SaaS accounting work so you can focus on building Grant and Matt showed the new ways Founders are managing ad campaigns at scale using "auto-capital-assign" rules Alexander Theuma having a blast building this Austin SaaS community with you. Looking forward to seeing everyone at SaaStock today! I'll share more data during my keynote on the main stage at 9am.


102

Stunning. $6m bootstrapped in 18 months with 100 agents. Linkedin, here's the vid I promised you: Big thanks to Romain cofounder of Arcads AI who took time out of his day to teach us all how he's doing this. Tiny teams, GIANT revenue is the future.


411

Can any SEO experts help here? We are getting massive growth of impressions (purple) in search results... But Clicks (blue line) aren't increasing. Any ideas why?


237

Before → After for Fast Growing SaaS Consumers are being trained to use chat interfaces. B2B will be the same. In 2027 most SaaS dashboards will be dead. The winners will all have dynamic chat interfaces instead. Show me your designs :)

  • graphical user interface, application

177

The perfect age to start a startup isn’t 20. It’s not 25, 27, or even 30. In 1997, Rajesh Jain started Netcore Cloud at age 30. By 2020, Netcore had $50m in revenues and Jain had full control. By 2022, when Jain paid $100m cash for Unbxd, Netcore had 6,500 customers and $95m in revenues. Look across tech: - Reed Hastings founded Netflix at 36 - Jeff Bezos founded Amazon at 30 - Travis Kalanick founded Uber at 32 - Marc Benioff founded Salesforce at 35 - Reid Hoffman founded LinkedIn at 36 - Dave Duffield founded Workday at 65 (who started up again at 76!) Our friends over on X make it seem like the only people who can succeed in startups are 20 year-old college dropouts. But here’s the reality: - The median age of unicorn founders is 35 - The median age of the top 1% of unicorn founders is 45 Why? With age comes irreplaceable experience: how to manage people how to execute fast why profits are important... Jain learned the power of profits and control at his first company IndiaWorld. Without learning the power of the internet and software margins, Jain would never have started Netcore. Today, Netcore is in the top 1% of private Software companies measured by annual revenue ($120m+). So if you’re thinking about starting up, don’t ask: “Am I too old?” Instead ask: “Am I ready to build something that lasts?”


142

A 30 year old from Paris bootstrapped to $6m in 18 months. ... using this playbook: 3 Hints: He has 100 agents working for him $1m in ARR/FTE He's eating his own dog food Want to remove the purple boxes and get the full worksheet? Click like. Comment. Bookmark this post. I'll DM you before 5:45pm EST tomorrow.

  • graphical user interface, application

139

JUST finished the Google Slides for my SaaStock keynote tomorrow ... and decided to share all slides. Link: (Update) Join 500+ other SaaS and AI leaders live on Wednesday May 21: lu.ma/fp8 Slide deck here (this went viral and I can't DM everyone): https://lnkd.in/gxDhxYR9 Tiny Teams, Giant Revenue: 9 SaaS Founders using AI to print money. (Each case study added more than $1m in ARR last month) No catch, just one:  Sharing it only for the next 24 hours What's covered: > ChatGPT Traffic: How this CEO got 1,200 leads from showing in LLM results > Agents replace humans: CEO hits $12m ARR with just 12 FTE's  > 33 growth tactics custom-built for the age of AI and LLM's + BONUS: I added real revenue graphs so you see first-hand how CEO's are using these.... Companies in my deck: Kareem Amin and the pricing tests Clay has run (base fee + credit bundles) David Karandish and Capacity outcome based pricing (now $60m ARR, 8+ acquisitions) Coco Mao and the genius in OpenArt AI's pricing page + discord community Ian Carroll super tactical SEO he used to hit $8m as a 1 person team David and the details of Submagic's affiliate program that led to $1m ARR in 90 days Romain and 4 agents he built to hit $5m+ ARR at Arcads AI with a small team Marie Martens and how Tally drove up its DR, now paying dividends with 1200 ChatGPT signups last week You'll see the kind of founders Founderpath is actively backing with Venture Debt, Team Loans, and revenue based financing. If you want the preview slide deck: 1. Like the post 2. Comment with "slides please" or "sharing is caring" ... aaaand I'll send the slides to you via Linkedin DM (please make sure we're connected) at 6pm EST tomorrow night.


1k

AI blah blah. There are only 34 ways to grow your Company today: Join 300 founders live on zoom on June 10th (AI, LLM, growth brainstorm): >> 2 seats left (no cost): Lu.ma/fp9 (If link doesn't work, it means we filled up) Vibe Marketer: 1. Cold Outreach 2. Account Based Marketing 3. Glossary 4. Dictionary 5. Directory 6. Reports Vibe Coder: 7. Virality 8. Powered By 9. Free Tools 10. Programmatic SEO 11. Competitor Compare Pages The CEO: 12. Founder Brand 13. Acquisitions Head of Partnerships: 14. Affiliates 15. Influencer Marketing 16. Value Added Resellers 17. App Exchanges 18. Review Sites Head of Paid: 19. Retargeting Ads 20. Google Ads 21. Lookalike Ads 22. Linkedin Ads 23. Sponsorships Head of Community and Content: 24. Webinars 25. Product Hunt 26. Newsletters 27. Facebook Group 28. IRL Events 29. Podcast 30. Organic SEO 31. Magazine 32. Book 33. Blog 34. Co-Marketing If your <1m revenue, start in upper left. You need fast and cheap. Only go to bottom right if you have $5m in sales. You can afford to invest and wait. Expensive and slow. What am I missing? I have a 340 slide google slide deck teaching 10 examples of each strategy. Want me to DM it to you before 6pm EST tomorrow? Comment the tactic working for you below and its yours. UPDATE: This post went viral and I can't DM everyone. Vibe coded this tool to organize all 2,500+ slides where 503 SaaS CEO's taught each of these growth tactics in detail: >> https://lnkd.in/gRT2dUzc Enjoy!

  • graphical user interface, application

1k

This is not normal. $6m revenue in 18 months. What does Romain know that you don't? He's built 100 agents in Gumloop Agents help him stay profitable Just 6 teammates to pay System -> Agent -> Repeat How'd he do it? Jan 2024: $5k MRR in 24 hours June 2024: $1m ARR Today: $6m ARR He added $1m ARR just in April 2025 using only 3 tactics: -> Paid ads on Meta (using his own tool) -> Content marketing (they copy what works) -> Launching direct sales Romain shared his screen and showed me how he built these crazy agents in Gumloop. Want a copy of the recording? Click Like Comment "Screensharing yes please" or "agents are the future. If we get 100 likes, I'll post the recording on Linkedin tomorrow. (be sure to follow Nathan Latka so you don't miss it)

  • graphical user interface, application, Teams

1k

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