Nathan Latka

Founderpath

Founderpath provides Debt Financing to Software Companies (B2B SaaS) out of our 3rd ($145m) fund.

Funding criteria:
$1-$20m in recurring revenue
Been in business for at least 2 years
B2B SaaS with predictable revenue
Founder owned and led

Sample terms:
$1-$5m Term Loan
Interest rate as low as 16%
No warrants or personal guarantees
Payback over 48 months
12-24 interest only period
These terms may change and are for discussion purposes only. Non binding. Not intended to be an offer.

Next Steps:
Signup at Founderpath.com
Connect your billing tools
Get an offer quickly

CEO, Chief Investment Officer

Penguin Random House

CapitalistBook.com : "How to Be a Capitalist Without Any Capital" will be published Feb 2019 by Portfolio Penguin owned by publishing giant, Random House.

Author (Story of my first SaaS Company, WSJ Bestseller, 28k copies purchased)

The Latka Agency

I interview private B2B SaaS CEO's (60/week:
- Ask them to share data like ARR, CAC, Churn, ARPU, Growth, Valuations, Burn
- Publish the data in "excel form" on GetLatka.com for benchmarking

GetLatka.com Founder (List of Private SaaS Companies)

- 8,000,000 downloads
- Fastest growing business show ever (measured in audience growth)
- 15 minute daily interview with one of the worlds Top Entrepreneurs

Host, Executive Producer "The Top Entrepreneurs" Podcast

Roanoke-Blacksburg Innovation Network

Focused on driving entrepreneurial growth in the Roanoke-Blacksburg area.
- Launched 24/7 NuSpark coworking space (2 companies accepted into Techstars)
- $4m+ in capital raised by local startups in Q3/4 2014

Board Member

Heyo

Heyo helps businesses market on Facebook. We work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. 

- 147% yoy revenue growth from FY1 to FY2
- $2.5m in capital raised through Series A
- Featured reports on social marketing/sales space in the Wall Street Journal and other major national outlets

Founder, Chief Executive Officer (Acq. Votigo)

The Fan Page Factory

Custom built Facebook fan pages for businesses who lacked development talent or Facebook strategic insight. Executed from under dorm room lofted bed. 

- 100 customers in 6 months
- Sold $73k in revenue
- Self taught FBML
- Facilitated transition from professional services company to highly scaleable SaaS company

Founder

The Social Consultant

Social Media, Performance Based Consulting Firm

- Facebook Fan Page customization
- Professional Social Media  Branding and Imaging
- Social Media Site Set Up 
- Custom Integration of Branding and Imaging Into Social Media Sites
- Application Installation/Editing to Link All Social Media Accounts
- Custom FBML Coding to Allow for a Better Fan Experience
- On Call Support
- Countless Training Videos

The Social Tee

-Specializing in Creative Marketing Apparel to Increase Your Online Following-

♦ Professional Quality Shirt Design
♦ Social Media URL's Listed on Shirts 
♦ Creative Marketing Plans
♦ Monthly "Social Tee's"
♦ Helps you Create Hundreds of Thousands more Views

Ida Lee Parks and Recreation

-Tennis Dome Operations, Patron Clinics and Training Workshops-

♦ Secretary at the Front Desk
♦ Handled Accounting Software and Transactions
♦ Tennis Instructor to Patrons Ranging in Age From 6-70 y/o

Tennis Assistant

O'Neil Architects

-Editor and Field Measuring-

♦ Made Edits to Head Architects Plans
♦ Measured in Field Dimensions to Convert to CADD Drawings
♦ Worked With AutoCADD Extensively

Editor

CEO, at Founderpath. Investing in Software Founders out of our 3rd fund ($145m). 216 portfolio companies.

We'll invest $1b in SaaS founders without taking equity. Check out Founderpath.com to see how much capital you can get. 

Podcast has 11m downloads
Book hit WSJ Bestseller list
Frequent cable to discuss SaaS/valuations/public markets
10,000 read Latka Magazine (shipped each month)

Now lending money to founders: Founderpath.com

JUST finished the Google Slides for my SaaStock keynote tomorrow

... and decided to share all slides. Link:

(Update) Join 500+ other SaaS and AI leaders live on Wednesday May 21: lu.ma/fp8

Slide deck here (this went viral and I can't DM everyone): https://lnkd.in/gxDhxYR9

Tiny Teams, Giant Revenue: 9 SaaS Founders using AI to print money. 

(Each case study added more than $1m in ARR last month)

No catch, just one: 
Sharing it only for the next 24 hours

What's covered:
> ChatGPT Traffic: How this CEO got 1,200 leads from showing in LLM results
> Agents replace humans: CEO hits $12m ARR with just 12 FTE's 
> 33 growth tactics custom-built for the age of AI and LLM's

+ BONUS: I added real revenue graphs so you see first-hand how CEO's are using these....

Companies in my deck:

Kareem Amin and the pricing tests Clay has run (base fee + credit bundles)
David Karandish and Capacity outcome based pricing (now $60m ARR, 8+ acquisitions)
Coco Mao and the genius in OpenArt AI's pricing page + discord community

Ian Carroll super tactical SEO he used to hit $8m as a 1 person team
David and the details of Submagic's affiliate program that led to $1m ARR in 90 days
Romain and 4 agents he built to hit $5m+ ARR at Arcads AI with a small team

Marie Martens and how Tally drove up its DR, now paying dividends with 1200 ChatGPT signups last week

You'll see the kind of founders Founderpath is actively backing with Venture Debt, Team Loans, and revenue based financing. 

If you want the preview slide deck:
1. Like the post
2. Comment with "slides please" or "sharing is caring"

... aaaand I'll send the slides to you via Linkedin DM (please make sure we're connected) at 6pm EST tomorrow night.

$185m invested in 500 Software Founders. Building Founderpath to invest faster using LLM powered due diligence process. Goal is to save founders time.

Can any SEO experts help here?

We are getting massive growth of impressions (purple) in search results...

But Clicks (blue line) aren't increasing.

Any ideas why?

i just hung up. 



from my interview with Founder Ricardo 🥦 Ghekiere

...his BetterPic team have scaled from $0 to $275k/mo over the last 12 months. 

Timeline & History:
↳ Dec 2023: Company started, first 100 customers via SEO.
↳ April 2024: Generating $3,000 per month in revenue.
↳ Last 9 months: Most sales from SEO, affiliates (7 affiliates drove $77k in April revenue), free tools
↳ April 2025: Did $275,000 in revenue and $50k of profits

Happening Now: 
↳ Using consumer tech to launch B2B focused BetterStudio
↳ Launching a fundraising round ($500k on $9m cap, 3x revenue multiple)
↳ $310k already committed from strategics

Unit economics:
↳ Average order value: $44
↳ Total customers: 5,974 in May 2025

Tiny Team, Giant Revenue:
↳ $3m ARR/8 FTE's = $375k ARR/FTE

Want the full recording (and screenshare) from our call?

Like this post
Comment "rooting for Betterpic!"
I'll DM you an early version of the slidedeck and recording before 6pm EST tomorrow

“My competitor raised $260m”



Vinay, CEO at TrustRadius continued:

“But we’re at $20m+ in ARR with just $24m raised”

It was a common “whisper” at the Founderpath CEO mastermind yesterday….

Founder with Tiny Team and Giant Revenue. 

Less than 1x raised relative to ARR. 

The home page of the internet is changing (Google —> LLM’s)

The founders who move the fastest and test the most will win. 


Alina Vandenberghe 🌶️ build 10+ AI agents and reduced marketing team from 20 to 2 

Benjamin Douablin  scaled FullEnrich to millions in revenue very fast with smart credit based pricing
Greg Head continues to show why being a Practical Founder is a massive advantage

Wes Bush shared major changes he's seeing to PLG in age of AI
Alyona Mysko at Fuelfinance does all your SaaS accounting work so you can focus on building
Grant and Matt showed the new ways Founders are managing ad campaigns at scale using "auto-capital-assign" rules

Alexander Theuma having a blast building this Austin SaaS community with you. 

Looking forward to seeing everyone at SaaStock today! 

I'll share more data during my keynote on the main stage at 9am.

Want the full slide deck?

Click like and then comment: Do you think ChatGPT or Gemini will win LLM wars?

If we get 100+ likes and 50+ comments before 6pm EST on Wed April 30th (tomorrow), i'll update this post and add the Google Slides link.

Top Hedge Funds found a clever GetLatka + Google AI Studio trick:


1. Grab the CEO interview URL

2. Drop it in Google AI studio

3. Use this prompt:

I'm a hedge fund considering buying Secondary Shares in Clickup. Please take Nathan Latka's youtube interview and list out key dates, financial figures, and strategy. Include a timestamp at the start of each item.

4. Immediately turn CEO audio data into valuation intel you can't get anywhere else

Bonus:

(For the hedge funds that are also great copywriters)

Include one of these hard-to-get data points in your cold email to the founder
(Ex: still at 10.5% free to paid conv. rate?)

Virtually guaranteed to get a response.

This Mistake is Killing Your Marketing Strategy:

(as well as your motivation and revenue)

Focusing on outcomes rather than inputs.

- We need to find 30 clients now
- We need +100k of new ARR next month
- We need 120% net dollar retention

Goals are fine. But whats your plan?

Inputs → System → Outcome

Without a proper system, you will:

- Test all the latest linkedin 'hacks'.
- Get distracted by shiny tactics
- Forget you tried them, try again.

You'll get to a point where you are so confused that you don't know what's wrong. Is it the copy? Is it the onboarding? Is it the weather?

Last week someone told me: 

"Nathan, you focus on data and systems so much.. go easy on your podcast guests"

I said "No. I'm trying to get to the systems that generate the best outcomes to identify what inputs are working..."

After 10 years of trial and error and over 1,000 marketing projects, I found systems to be my best allies. 

They allow me to structure the workload, track what works, and stay in control.

So here's my advice to anyone in charge of generating revenue:

1. Analyze the target outcomes
2. Map the system
3. Plan the inputs
4. Track they system, stay in control

And if you need the right frameworks, I'm here to help you.

Consider joining 515 software founders we've funded with $180m at Founderpath.

The perfect age to start a startup isn’t 20.

It’s not 25, 27, or even 30.


In 1997, Rajesh Jain started Netcore Cloud at age 30. By 2020, Netcore had $50m in revenues and Jain had full control.

By 2022, when Jain paid $100m cash for Unbxd, Netcore had 6,500 customers and $95m in revenues.

Look across tech:
- Reed Hastings founded Netflix at 36
- Jeff Bezos founded Amazon at 30
- Travis Kalanick founded Uber at 32
- Marc Benioff founded Salesforce at 35
- Reid Hoffman founded LinkedIn at 36
- Dave Duffield founded Workday at 65 (who started up again at 76!)

Our friends over on X make it seem like the only people who can succeed in startups are 20 year-old college dropouts.

But here’s the reality:
- The median age of unicorn founders is 35
- The median age of the top 1% of unicorn founders is 45

Why?

With age comes irreplaceable experience: 
how to manage people
how to execute fast
why profits are important...

Jain learned the power of profits and control at his first company IndiaWorld. Without learning the power of the internet and software margins, Jain would never have started Netcore.

Today, Netcore is in the top 1% of private Software companies measured by annual revenue ($120m+).

So if you’re thinking about starting up, don’t ask:
“Am I too old?”

Instead ask:
“Am I ready to build something that lasts?”

Whats the best area to stay in SF for 4 weeks?

Tech focused.
Startup founders.
Equinox gym
Close to sweetgreen
Easy to get on running path
500 megs up and down wifi
Quiet when Im' home (no barking, car horns etc)
Close to coffee shops with outlets to work

Special group of builders and founders in austin next week. See everyone soon!

Founder & CEO @ SaaStock | BackFuture Ventures | Building the #1 global community for SaaS founders | Championing AI‑first growth | Host, SaaS Revolution Show

400+ founders, 100+ investors, 60+ speakers all in the same room. 

The SaaStock USA 2025 speaker lineup is loaded with some of the sharpest minds in SaaS. 

(they’re also some of my favourite people👇) 

Matt Mullenweg: CEO/Co-founder, Automattic & WordPress
Matt D. Spinek, CPA: Principal, Baker Tilly
Matt Verlaque: Founder & CEO, Precision
Michael Chernoff, CPA, CPC: Financial Controller, Centerbase
Mike Nelson, MBA: Head of Growth, Beefree
Michael Tessler: Co-founder/Managing Partner, BroadSoft & True North Advisory
Nathan Latka: Founder & CEO, Founderpath
Nathan Yeung: Founder & CEO, Find Your Audience - Marketing Revenue Engine
Neha Sampat: Founder & CEO, Contentstack
Oleg Bilozor: Founder & CEO, Reply 
Peep Laja: Founder & CEO, Wynter
Peter Walker: Head of Insights, Carta
Philip W. Braddock: Head of Atlassian for Startups, Atlassian
Praneet Chandra: Sr Director - Cloud Economics, CloudKeeper
Rahul Vohra: Founder & CEO, Superhuman
Ray Rike: Founder & CEO, Benchmarkit
👨‍🔬 Richard F. Purcell: Founder, MoxieGTM
Rita Jhaveri: CEO, CX Growth Advisors

Taplio

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