Nathan Latka

Founderpath

Founderpath provides Debt Financing to Software Companies (B2B SaaS) out of our 3rd ($145m) fund.

Funding criteria:
$1-$20m in recurring revenue
Been in business for at least 2 years
B2B SaaS with predictable revenue
Founder owned and led

Sample terms:
$1-$5m Term Loan
Interest rate as low as 16%
No warrants or personal guarantees
Payback over 48 months
12-24 interest only period
These terms may change and are for discussion purposes only. Non binding. Not intended to be an offer.

Next Steps:
Signup at Founderpath.com
Connect your billing tools
Get an offer quickly

CEO, Chief Investment Officer

Penguin Random House

CapitalistBook.com : "How to Be a Capitalist Without Any Capital" will be published Feb 2019 by Portfolio Penguin owned by publishing giant, Random House.

Author (Story of my first SaaS Company, WSJ Bestseller, 28k copies purchased)

The Latka Agency

I interview private B2B SaaS CEO's (60/week:
- Ask them to share data like ARR, CAC, Churn, ARPU, Growth, Valuations, Burn
- Publish the data in "excel form" on GetLatka.com for benchmarking

GetLatka.com Founder (List of Private SaaS Companies)

- 8,000,000 downloads
- Fastest growing business show ever (measured in audience growth)
- 15 minute daily interview with one of the worlds Top Entrepreneurs

Host, Executive Producer "The Top Entrepreneurs" Podcast

Roanoke-Blacksburg Innovation Network

Focused on driving entrepreneurial growth in the Roanoke-Blacksburg area.
- Launched 24/7 NuSpark coworking space (2 companies accepted into Techstars)
- $4m+ in capital raised by local startups in Q3/4 2014

Board Member

Heyo

Heyo helps businesses market on Facebook. We work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. 

- 147% yoy revenue growth from FY1 to FY2
- $2.5m in capital raised through Series A
- Featured reports on social marketing/sales space in the Wall Street Journal and other major national outlets

Founder, Chief Executive Officer (Acq. Votigo)

The Fan Page Factory

Custom built Facebook fan pages for businesses who lacked development talent or Facebook strategic insight. Executed from under dorm room lofted bed. 

- 100 customers in 6 months
- Sold $73k in revenue
- Self taught FBML
- Facilitated transition from professional services company to highly scaleable SaaS company

Founder

The Social Consultant

Social Media, Performance Based Consulting Firm

- Facebook Fan Page customization
- Professional Social Media  Branding and Imaging
- Social Media Site Set Up 
- Custom Integration of Branding and Imaging Into Social Media Sites
- Application Installation/Editing to Link All Social Media Accounts
- Custom FBML Coding to Allow for a Better Fan Experience
- On Call Support
- Countless Training Videos

The Social Tee

-Specializing in Creative Marketing Apparel to Increase Your Online Following-

♦ Professional Quality Shirt Design
♦ Social Media URL's Listed on Shirts 
♦ Creative Marketing Plans
♦ Monthly "Social Tee's"
♦ Helps you Create Hundreds of Thousands more Views

Ida Lee Parks and Recreation

-Tennis Dome Operations, Patron Clinics and Training Workshops-

♦ Secretary at the Front Desk
♦ Handled Accounting Software and Transactions
♦ Tennis Instructor to Patrons Ranging in Age From 6-70 y/o

Tennis Assistant

O'Neil Architects

-Editor and Field Measuring-

♦ Made Edits to Head Architects Plans
♦ Measured in Field Dimensions to Convert to CADD Drawings
♦ Worked With AutoCADD Extensively

Editor

CEO, at Founderpath. Investing in Software Founders out of our 3rd fund ($145m). 216 portfolio companies.

We'll invest $1b in SaaS founders without taking equity. Check out Founderpath.com to see how much capital you can get. 

Podcast has 11m downloads
Book hit WSJ Bestseller list
Frequent cable to discuss SaaS/valuations/public markets
10,000 read Latka Magazine (shipped each month)

Now lending money to founders: Founderpath.com

We sold SaaSOpen Austin for $1.6m this morning. 

Here's what happened:

Alexander and I thought: 

What happens when you combine the two highest rated SaaS events in North America?

See 400+ ratings: saasevents.com

We brainstormed over several months and decided we're stronger together :)

What this means:
→ We'd love to have you in Austin texas May 12-14th :)
→ We'll host a private CEO event the day before
→ We'll feature the worlds top CEO's on the Founderpath Center Stage on the 13th-14th
→ Founderpath will continue to focus on providing fast capital to SaaS founders looking to grow and keep equity

Why SaaStock is a great home:
→ Alex and team have an 8 year track record building community
→ 20,000 SaaS leaders have bought tickets to their events
→ 500+ top speakers (like Tope at Calendly in 2018 at just $8m in ARR)

Come join us in Austin:
→ Invite only CEO event at Soho House: https://lu.ma/S2025
→ Full SaaStock conference: https://saastock-usa.com/

Interested in speaking?

❤️ Leave a like
👉🏻 Comment your topic below

Already confirmed:
+ Oleg, CEO of Reply.io
+ Joe Hyrikin, CEO of Issue ($30m+ ARR) sold to Bending Spoons
+ announcing 6 more shortly

$175m invested in 415 Software Founders. Non dilutive capital. Founder, CEO at Founderpath.

Here's what your SaaS Compare Pages should look like if you want free traffic: 👇🏻 


Build a simple “Compare Page”
→ Headline should say “[How You Win] than Competitor”
→ Build in keywords alternative, top, competitor
→ Use an “honest grid”
... and please get the CTA button text right

Button CTA should be how you win:
✦ Compare AI Features
✓ Compare Speed
✓ Compare Features
... Ex: if you are cheaper, say “Compare Prices”

3 Compare pages driving millions in revenue:
→ Clickup vs. Monday 
→ Goldcast vs. Zoom
→ Customer.io vs. Mailchimp

SEO Phrases for your subheadlines:
→ Who is the top competitor to X
→ Cheaper version of X
→ Top alternatives to X
X = your competitor

Avoid these mistakes:
✗ Do not use adjectives to talk bad about competition
✗ Use facts, backed up by customer testimonials
✗ Don’t show all red “X’s” in your Grid comparison table

Besides Compare Pages, there are only 32 other ways to grow your SaaS. 

I'll post 1 per week for the next 32 weeks. 

Want 64 page slide deck with all 32 SaaS growth tactics and examples?

To receive it:

💬 Comment a growth tactic you’re using right now
❤️ Like this post
Follow Nathan Latka so I can DM you

… And I’ll update this post with the Google Slides before 5pm EST tomorrow night. 

PS: We’re going deeper on these tactics with live Q/A this week. 

SaaS leaders only: 

Request an invite here: lu.ma/fp3

Taplio

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