Soar With Us

Full service digital marketing agency helping DTC e-commerce companies scale to 7 and 8 figures through done-for-you paid traffic, retention and funnel optimisation.

Founder

For You Advertising

Specialist DTC growth agency helping brands take advantage of the rapid expansion of TikTok. Providing platform-specific content and paid advertising services to 6, 7 and 8 figure brands across all major territories.

Co-Founder

JAQ Group Holdings

Marketing for one of the UK's fastest growing E-commerce groups. Working across a diverse portfolio of disruptive brands in multiple verticals.

Launch With Us

Facebook, Instagram & TikTok Advertising Agency helping early stage startups go from 0 to 1 with paid advertising.

Prospect Path

Digital Marketing Intern

Building DTC brands to 8 and 9 figures | Founder of Soar With Us & For You Advertising | CMO of JAQ Group

2x DTC Agency Founder | CMO of JAQ Group

We scale brands to 7 and 8 figures with paid traffic, retention and funnel optimisation.

In 2023, having a great product is one thing…

But scaling a brand to £10M is a another.

You need a simple roadmap for profitably attracting and converting customers, at scale.

Because when you get that right…

- You stand out from competitors in the market
- You build a community around your brand
- You acquire customers at will (profitably)
- You turn customers into raving fans 

Giving you complete control over your growth.

We help our clients do exactly that with our proven system that guarantees growth.

1. Initial diagnostic to identify bottlenecks in your business
2. Developing a bespoke growth strategy for your brand
3. Creative ideation and production 
4. Unique UGC collaborations
5. Targeted advertising (Meta, TikTok, Pinterest, Snapchat)
6. Email marketing 

And having generated over £100M+ in sales across 200+ brands, we’ve know the ecommerce game inside out.

🚀 Mystery Shirt In A Box grew from £5K to £2.6M in just one year with our help
🚀 The Essence Vault is hitting 7 figure months in its second year since launch
🚀 Vintage Threads tripled their revenue working with us with a 6x ROAS
🚀 AIRfreshh went from 0% to 52% of revenue from email in 2 months!
🚀 Bene Culture saw their revenue grow 6x in 6 months with our help
🚀 The Oodie generated £2M on TikTok alone in their first year
🚀 UN:IK’s first quarter of 2023 was 88% on 2022
🚀 Liam and Co. increased their LTV by 22%


Don’t put up with unpredictable, unsustainable or underwhelming growth any more.

If you want to see how we could help scale your brand, send me a DM saying ‘SOAR’

If you're not ready yet, I post daily educational content to give you all the secrets.

Boring hooks destroy your ads. 
 
Scroll-stopping hooks → high CVR. 
 
We’ve spent £50M+ on client creatives. 
 
We put together 300 of our highest-performing hooks. 
 
Hooks across: 
 
- Homeware 
- Jewellery 
- Wellness 
- Fashion 
- Beauty 
- Pets 
- Etc 
 
Want them for free? 
 
Like this post. 
Comment ‘HOOKS’. 
And I’ll send you a copy.

EDIT: This post blew up, grab the hooks here: http://bit.ly/3OQx8IS

Olly Hudson

What are some tips for creating successful client creatives?

What are some effective hooks for fashion products?

If your hooks are weak, your content wont work and your ad results will suffer.

Simple as that.

We’ve seen many brands struggle with:

Terrible hook → Terrible TSR → Worse CTR

To help you fix this:

We made a list of our 300 highest-performing hooks.

Split by niche:

- Pets
- Beauty
- Fashion
- Wellness
- Negative
- Jewellery
- Homeware
- Story based

We’ve covered them all.

Want them for free?

1. Like this post
2. Comment “HOOKS”

(Make sure you’re following Olly Hudson so I can send a copy)

❗ Edit: I'm struggling to get back to everyone so making the link available here: Here you go: bit.ly/3OQx8IS

We spent over £20M on paid ads last year.

Running 10K+ creatives.

3 winning frameworks delivered every time ⬇️


🤯 Head-Turning Headlines

The headline might be the only thing someone reads.

Make it count by speaking directly to problems.

Identify key:

→ USPs
→ Pain points
→ Objections

Then craft a strong, clear headline.


⚔️ Us vs Them

What sets you apart from your competitors?

Why should someone choose you over them?

Concepts are best explained using comparisons.

Pro tip: Hit rational factors and emotional ones.

Example 👇🏻

Rational:

→ Price
→ Quality
→ Features
→ Functionality
→ The problem solved

Emotional:

→ Brand position and messaging
→ Emotional appeal of a product
→ Happiness and satisfaction
→ Personal expression
→ Trust and reliability
→ Brand narrative
→ Storytelling


🎥 High-Prod, High-Quality

Video is the most powerful tool in your arsenal.

Showcase real customer experiences with the product.

2 easy ways:

1. Testimonials

→ Social proof
→ Showcasing authenticity
→ Emotional connection with audiences
→ Relatable experiences humanise your brand

2. Founders Stories

→ Discuss the origins of the business
→ Narrate your story in a compelling way
→ The challenges you faced and overcame
→ The vision that drives you to show up daily

We’ve put together 35 pages of the exact blueprint we use for high converting ads…

Want it for free?

1. Comment ‘ADS’ and you got it.
2. Make sure we're connected - Olly Hudson 

(so I can send a copy)

How can video marketing improve my ad campaigns?

What are some effective ways to highlight unique selling points?

We’ve spent £50M + on ads for clients…

And generated £200M + in revenue.

Our secret?

A simple but effective system.

Probably shouldn’t be revealing this but…

Here’s our exact system for you to steal ⬇️

🧱 A Strong Foundation

Failing brands are winging creatives.

No systemisation = no scale.

Iterate on winning creative concepts.

- Different hooks
- Different creators
- Different environments

Systemisation brings stability.

And lets you scale fast across platforms.

🚀 Take over TikTok

250+ brands use this strategy of ours:

Create shareable videos

Engage in the comments

Probe controversy, make people talk

‘Socially shoppable’ page

Use virality to drive conversions

🌍 Diversification and Localisation

These seem like 2 opposite things.

To truly scale globally, you need to:

- Appeal to diverse audiences
- Make content localised 
- Personalise content to target location
- Optimise targeting for different regions
- Use new tools like AI dubbing
- Go into untapped markets

🗣️ Community > Anything

When you turn customers into raving fans…

You’ve won.

Don’t use AI chatbots that create more problems than they solve.

- Improve feedback systems
- Be on top of customer service
- Invest resources into hiring the best
- Personalise and segment all email marketing
- Be quick and proactive about fixing mistakes
- Give customers incentives to review their purchase
- Create communities
- Use Meta groups, Discord, Broadcast channels, etc

✅ Retention over Acquisition

If your CAC keeps rising…

Acquiring new customers is useless.

Constantly losing customers kills brands.

This is where we see many brands going wrong.

Keep existing customers happy to get new ones.

- Referrals
- Testimonials
- Word-of-mouth marketing

New customer orders rising is important.

But increasing repeat customer rates is critical.

Prioritise LTV above all else.

Optimise your spend to focus on the right metrics.

That’s a wrap.

Save this post to implement for your DTC brand 💾


We’ve created a 35-page blueprint for running high-converting ads.

Giving it away for free today. 

Just connect + comment “ADS” and I’ll send you a copy.

99% of brands are sleeping on this creative strategy:

By not implementing this, you’re leaving money on the table.

Leverage the in-built ‘negativity bias’ humans have.

‘Rage clicks’ work. 

Driving comments via controversy boosts engagement.

(And reach)

Negativity spreads faster than positivity.

You can either use it to your advantage or live in denial.

How to use negativity without making your brand image negative ⬇️

→ Use satire
→ Keep it light and funny
→ Use controversial hooks
→ Make the audience curious
→ Start negative to draw them in
→ Then list your USPs in creative ways
→ Leverage their argumentative tendencies
→ Use provocative angles for higher hold rates
→ Rehook the audience every few seconds using diff elements
→ Split screens, location changes, varied shots, and quick zooms

For example: 

This creative for Spacegoods

✅ Draws the viewer in
✅ Keeps them hooked
✅ Stays in their memory

Social media algorithms love retention more.

Controversy gets people to stay on the platform longer.

So your content will naturally get pushed by them.

Negativity sells.

Use it to better sell for your brand.

p.s We created a 105-page guide breaking down exactly the blueprint we use for all our ads.

Want it for free?

Comment “ADS” and I’ll send you a copy!

Follow Olly Hudson for more daily content on ecom growth

How can controversy be used to boost engagement in social media marketing?

How can brands leverage the negativity bias in social media marketing?

How effective are 'rage clicks' in driving engagement?

Low watch time can kill your brand’s growth. 
 
How to permanently fix low watch time/hold rate ⬇️ 
 
High TSR but low watch-time / hold rate? 
 
This means the hook is good. 
People are clicking. 
But the rest of the video is weaker. 
So they’re not staying. 
 
Your creative doesn’t just need to capture attention... 
 
But also retain it. 
 
Low watch time is due to these 4 reasons: 
 
❌ Poor narrative 
❌ Un-engaging style 
❌ Slow-moving content 
❌ Low Creator resonance 
 
What to do instead: 
 
✅ Different shot selections 
✅ Higher diversity of locations 
✅ Keep the hook or iterate on it 
✅ More frequent cuts (every 1-2 secs) 
 
We’ve created a 105-page blueprint. 
Our exact process for high-performing ads… 
 
Want it for free? 
Like this post. 
Comment “ADS”. 
And I’ll send you a copy.

What is included in the 105-page blueprint for high-performing ads?

How can different shot selections improve watch time?

How can I improve the hook of my video to retain viewers?

No alternative text description for this image

A creative strategy that helped our client grow by 451% in 90 days 👇🏻
This creative concept works every time…

Breaking down why this 47 Skin ad became a top performer:

✅ Doesn’t look like an ad
✅ Highlights key audience pains
✅ Shows transformation (before vs after)
✅ Casually positions product as the solution
✅ Frame’s product in a context everyone recognises

The most effective marketing ‘hack’ in the world:
Show real results of real people.

Why is it important to highlight key audience pains?

This brand grew 67% MoM while reducing CAC by 40%. 
 
How a boring chore became a hot-selling product ⬇️ 
 
Tallow + Ash’s growth has been crazy. 
 
Total orders up 94% 
New customer orders up 150% 
 
AND a record month. 
 
The brand is transforming the way people do laundry.  
Turning it from a dreaded chore to an eagerly anticipated ritual. 
 
Revealing every step of the process we used for them ⬇️ 
 
Step 1 
Divided their audience fit into 2 demographics. 
(Based on consumer behaviours) 
Then targeted the younger proportion. 
We used: 
→ A mix of ASCs 
→ Broad sales campaigns  
→ MOF retargeting 
 
 
Step 2 
Harder sells are acquired through ads. 
Pointing users to Tallow + Ash's Instagram. 
They'll look over what the brand has to offer. Then: 
→ They click the link in bio to the site  
→ We capture their email through a popup  
→ We nurture them into customers through email 
 
 
Step 3 
We’re using a robust creative testing strategy. 
(It unlocks new segments of their target audience) 
How? 
→ High production introductory content 
→ Focusing on Ciara's founder story and the scents themselves 
= Ad spend is way more efficient 
 
 
Step 4 
 
This year, we’re taking their brand to a whole level 🚀 
→ More UGC 
→ More testing 
→ More ‘behind the scenes’ style content 
 
 
The best part? 
 
Your DTC brand can implement this process too. 
 
Almost feel like I shouldn’t be giving it out for free.

How important is a creative testing strategy for DTC brands?

What are some examples of laundry rituals?

What are the benefits of UGC for DTC brands?

We’re on track for our biggest year ever (by far).

Our secret:

Unbreakable SOPs.

Our process to set up processes ⬇️

Step 1
Assess the current state

Step 2
Identify key areas of inefficiency

Step 3
Ask critical questions:

- How can we keep this as simple as possible?

- If we take out this step, will everything else function as normal?

- Will everyone involved have a good experience interacting with this process?

- Does this process impact a different process within the business?

- Do we need to bring in extra systems or technology to help with this process?

Step 4
Consult with people who will be actively involved in the new process

Step 5
Make adjustments according to their feedback

Step 6
Document everything on Notion or a similar workspace.
Ensure it’s digestible and easy to understand.

Step 7
Implementation is the hardest and most important part.

Key questions to ask before:

- How can this be implemented with as little friction as possible?

- What training needs to be provided here?

- What stakeholders need to be involved to ensure effective uptake?

- How can we get people bought in to this? 

- How do we think of this from the angle of how it benefits the individual first?

- What tools can be used to aid implementation?

Step 8
Post implementation (to ensure the process is being followed)

- Check-in with the team

- Keep a close eye on how people are following the process

- If someone isn’t following a crucial step, tackle it immediately

- Otherwise the ‘mistake’ will become a habit

- Keep optimising and iterating over first 2-3 months

Your business rises and falls to the quality of your processes.

Spending time perfecting them today will save you a ton of resources tomorrow.

Save this to implement at your brand 💾

Have some thoughts to improve it? 

Leave a comment and let me know 💬

Why is implementation the hardest and most important part of the process?

What are the benefits of unbreakable SOPs?

Why is it important to check in with the team post-implementation?

We’ve analysed hundreds of landing pages from top brands in the last year. 

(and built hundreds more)

These are the 12 most common winning landing page structures 👇🏻

1. The Hero (Spotlight your product)

2. Us vs Them (Establish your USPs against current offerings)

3. Brag Bars (Reviews, press features, build that credibility and trust)

4. Undeniable Social Proof (Share real customer experiences)

5. Sell Results (People want results → show them what's possible)

6. Compelling Creativity (The little details you can’t afford to miss)

7. Highlight The Why (Make buying a no brainer)

8. Origin Story (Get people to care about your product/ brand - show them WHY you exist)

9. Strong Value Prop (Reiterate and expand on USPs)

10. Answers (FAQs - preempt what customers want to know & keep updated)

11. The Finishing Touches (Contact Info, socials, payment options)

ps. We made a list of 100+ landing pages you can use for inspiration

(+ a 9 step guide for optimising them) 

Want me to share? 

RT + Comment ‘CRO’
Follow Olly Hudson 

How can landing pages impact a brand's online presence?

How does social proof influence customer trust?

We’ve run CRO for 200+ 8 and 9 figure DTC brands.

19 CRO tips to drive higher CVRs ⬇️

Irresistible hooks are useless.

If they don’t convert.

Here’s how to nail everything after the hook:

- Simplify customer journey
- Images speak 1000 words
- Take inspiration from reviews
- Make CTA specific to product
- Cohesive brand and product story
- Never make your customers do maths
- Succinct, easily understandable headlines 
- Be crystal clear about how much they save
- Communicate problem-solution connection
- Don’t ‘sell’, make ‘em think they NEED the product
 Tell people about shipping - times, where from, etc
- Ensure images showcase product details accurately
- Use comparison charts to make ‘us vs them’ digestible
- Leverage social proof: reviews, UGC, before vs after, etc
- Use a TOV that your consumers will relate with in your copy
- Assume customers know nothing - make everything obvious
- Ensure everything on collection pages is clickable to the PDP
- Use raw UGC images to allow users to identify with your brand
- The headline can be only thing that someone reads, choose wisely

High-converting CRO helps you scale your brand.

Bad CRO destroys your growth.

Steal these tried and tested principles for your brand.

Save this post to come back to later 💾

ps. 100+ real examples here: https://bit.ly/3PY7P9D

Soar doubled in size last year and is now a group of 3 agencies.

If I was starting an agency from scratch today…
This is what I’d do (again):

→ Focus on holistic and 360 degree growth
→ Be a partner to brands, not just a service provider
→ Treat media-buying and content under one umbrella
→ Nail Performance Creative as a key part of scaling brands
→ Unbreakable communication loops (proactivity, reporting, etc)
→ Push clients to give you everything you need to overdeliver for them

Following this exact plan has led us to 2x 7-figure agencies.
Steal it to scale yours.

What role do financials play in agency growth?

What do I need to know about Performance Creative?

After supporting and scaling 250+ ecom brands one thing is clear:

20% of actions create 80% of results - not all levers are equal.

Here’s the 20% (all brands that scale have these):

→ Market fit

- Product Market Fit
- Message Market Fit
- Offer Market Fit


→ Focus on the big levers and key demand channels

- Go deep on testing a variety of messages, angles, and objections
- Across a high volume of optimised creative on Meta or TikTok
- Deep understanding of their customers
- Clear idea of what motivates them to buy
- Know what pain point their product solves


→ Excel at the basics

- Consistent messaging through entire customer journey
- Scaling = great content + strong media buying
- Don’t chase one shiny object after another
- Equal attention to post-click experience
- Optimise through testing at scale


If you follow these tried and tested roadmap...

It’d be impossible for you not to scale your brand.

Follow Olly Hudson for more content on ecom growth 🚀

How important is market fit for e-commerce brands?

Why is consistent messaging important for scaling an e-commerce brand?

March was tricky for D2C brands.

But, we still spent £2M+ on ads.

We went back to the basics.

Testing hundreds of creative concepts based on proven performers…

These are March’s winners ⬇️

→ ‘3 reasons why’ ads still killing it
→ Outrage invoking hooks = high TSRs
→ ‘I saw this on TikTok so I bought it’ working every time
→ Emotional reactions from audience = higher engagement
→ Controversial and negative hooks are driving conversions
→ Ensure creator is the target audience of the product
→ Creator resonating with brand is key

Our 4 best-performing hooks and their Thumbstop Ratios:

- Street Interview: “Excuse me, where did you get your outfit?” - 73%
- “I found a hack to achieve…” - 59%
- What I ordered vs How I styled it - 41%
- This is the best way to level up your home - 44%

Tried and tested angles continue working.

Don’t fix what’s not broken.

Steal our highest performing creative angles for your brand.

And if you want these every month…

Hit follow Olly Hudson

How do controversial and negative hooks drive conversions?

How the UK’s favourite cafe chain boosted unique subscriptions by over 83% ⬇️

(And also reduced cost per app install by 39%)…

Pret A Manger has been taking over TikTok lately.

Here’s exactly how they did it:

→ A comprehensive TikTok Brandformance approach 

→ Participated in TikTok's Creative Exchange Programme

→ Clubbed data-driven insights with creative experimentation

→ Integrated brand awareness campaigns with targeted app install

→ Targetted a mass user base who aren’t present on other digital channels

→ Incorporated a Conversion Lift Study as a crucial measurement component

→ Strategically going after both Android and iOS with dedicated app install campaigns 

The results:

✅ A +45% uplift in the app install conversion rate.

✅ Laser-like efficiency in acquiring new subscribers. 

✅ Unique subscriptions up by over 83%

Video credit: TikTok for Business

The key to scaling your DTC brand has nothing to do with marketing.

Growth comes down to the quality of your people.

I’ve seen this play out time and time again.

Soar is smashing targets and building waitlists months long…
Not because of Joe and I, but because of our teams.

TEV’s wild numbers are also down to our people.
Similar story with all the brands under JAQ.

A great example:

Soar recently acquired Hambi Media.

It’s allowed us to work with Loukas and the amazing team…

Expanding Soar’s expertise to Performance Creative & Design too.

Without having to hire anyone new.

My job as a leader is simply to:

Get the right people in the right places.
Then get out of the way and let them do their thing.

P.S

We’re hiring for 7 roles right now.

Check them out here: https://lnkd.in/eMb8_u7z

How can effective leadership impact a team?

What do I need to know about Performance Creative & Design?

Creative diversity is the key to (profitably) scaling ad spend 2x. 
 
As you scale spend you may see diminishing ROI (very common). 
 
This is the time to diversify creative. 
 
Build net new concepts with a variety of: 
 
- Hooks  
- Angles 
- Messaging  
- Creators 
 
You’ll see higher volumes of net new visitors and lower CAC. 
 
(albeit at a lower % of total media budget) 
 
We’ve seen brands scale from £3-4K p/d to £6-8K p/d in a matter of months.

How important is creative diversity in scaling ad spend?

What are some ways to diversify creative?

70% consumers trust UGC over traditional ads.

But most brands are doing UGC wrong.

Leverage these 9 high-performing UGC concepts:

(We’ve tested thousands)

1️⃣ Style tips/ways to style

↳ Sell the result.
↳ ‘Style Tip’ or ‘Style Hack’ bring strong TSRs.
↳ (Up to 40% for some clients)

2️⃣ Demos and Tutorials

↳ Have a Creator or model apply the product.
↳ Building trust and authenticity is rewarded.
↳ 3x more click-rate is what we’ve seen using this.

3️⃣ Testimonials

↳ A subtle way of incorporating an us vs. them approach.
↳ Highlight your USPs using real stories from customers.
↳ Show how you solve a customer’s specific pain point.

4️⃣ Mashups/Collages

↳ These are social proof on steroids.
↳ Showcase peoples’ positive experiences using your product.
↳ Use popularity and virality to drive conversions.

5️⃣ ‘X Reasons Why’

↳ This tried and tested format still works wonders.
↳ Boosts purchase intent through text overlay. 
↳ Make them think the product is an essential.
↳ ‘I didn’t know I needed this but I need it’.

6️⃣ Make your brand shareable

↳ Shares tell social media algos that people are interested.
↳ So it makes the platform push your content more.
↳ Use branded hashtags and giveaways, for ex.
↳ Incentivise users to share your content and products.

7️⃣ Reward Creators

↳ Build a mutually beneficial relationship with Creators.
↳ Tag your brand advocates, make them feel appreciated.
↳ Send them free products to get even more UGC and exposure.

8️⃣ High-converting landing pages

↳ Your product page should have all information the user needs.
↳ Everything they need to decide to hit purchase…
↳ All neatly packaged using compelling copy on one page.

9️⃣ Personalise email marketing

↳ Ditch the impersonal, salesy emails.
↳ People are sick of being sold to.
↳ Injects authenticity and personality into your emails.
↳ Use segmentation.
↳ Build an engaged subscriber base.

Expected results with UGC:

29% higher web conversions…
50% drop in cost-per-click…
4x higher CTRs…

And that’s a wrap. 

If you follow these strategies…

High-converting UGC is guaranteed.

Save this post to implement for your brand later 💾

Follow Olly Hudson for more content on ecom growth.

Over the last 2 years, we’ve supported 50+ 8-9 figure brands.

Growth is a process, and there are many tools out there that will make that process much easier. 

5 I'd recommend to every brand regardless of size/scale:

1. Foreplay

Turn ad inspiration from competitors and beyond into winning briefs.

The perfect tool that helps you with:

- Mood boarding
- Competitor research
- Content inspiration
- Briefing processes

Keeps all our creative inspiration and ideas in one place.

(and easily plugs into other systems)

Cost: £39.40/mo


2. Motion

Make better creative decisions via visual reports of top-performing assets.

Helps us spot optimisation opportunities on a granular level.

Allowing us to optimise output of iterations…

And consistently implement net-new concepts.

Cost: Free to get started


3. Triple Whale

Analytics, attribution, and creative data, all in 1 place. 

This is your central source of truth and day-to-day decision-making.

We’ve worked with them for years now…

Couldn’t recommend it enough!

Cost: Free to try, full plan at £103/mo

(15% off with code Soar15)


4. Wonderment

Helps you fix your post-purchase experience.

A proactive customer experience platform…

That helps you slash support costs whilst also scaling your brand.


5. Dataships

Optimises your email and SMS comms for compliance.

So your communication doesn’t end up annoying customers or in the spam folder.

Cost: £332/mo for 1000 average MOV.


Leverage the power of these tools to scale your DTC brand 🚀

Any I've missed?

What is the significance of leveraging tools for brand growth?

How can Foreplay aid in ad inspiration and competitor research?

What features does Triple Whale offer for analytics and attribution?

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