Sergey Denisov's Linkedin Analytics

They say, B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad. I am a strategy leader with a focus on change. Being a B2B Brand Marketing executive with over 15 years of experience in leading global projects, I execute brand identity campaigns, implement optimized processes, and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy. I have a unique experience in working with hypergrowth companies taking them to the next level, and promoting tech products globally. Especially strong in communicating complex cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights. Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore). My top collaborations: • Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group. • Synthesized marketing strategies for Mastercard, Microsoft and Samsung. • Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across 8 markets (APAC, EMEA, LATAM, North America). • Launched Roundtrip, an online booking tool for business travel, inclusive of brand positioning, identity development, and video content creation. Core skills: • Strategic thinking, ability to plan and execute marketing vision • Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches • Strong experience in managing company budgets and managing relationships with multiple suppliers (external creative agencies, production companies, etc.) • Experience in building in-house creative and production teams • Proven ability to develop a creative and collaborative culture • Demonstrated success in a matrix organization by building and leveraging relationships across the company • The ability to attract, inspire, and nourish diverse talent • A strong storyteller and creative thinker • Highly skilled in consumer research, audience identification, segmentation studies, insights generation More about me and my projects: http://sergeydenisov.tilda.ws In my everyday life, outside of my professional career, I'm an avid enthusiast of movies, a dedicated follower of MUBI and Netflix, and a music lover who enjoys jogging with my trusty AirPods.