PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Marketing Manager

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I'm Tamara 👋🏻 the creator of PMM Camp, the community and newsletter for product marketing leaders.

I'm on a mission to help you:

🔥 Ignite your spark for product marketing
👯‍♀️ Connect with other PMMs over meaningful, high-quality conversations 
🌱 Expand beyond the basics to deepen your skillset and refine your craft

Ready to build a high impact career? Here's how I can help:

1️⃣ Join the PMM Camp community. Build connection and grow your career alongside other experienced product marketing leaders. Unlock access at www.pmmcamp.com/community

2️⃣ Subscribe to the PMM Camp newsletter. Get actionable product marketing insights in your inbox every week. 

3️⃣ Hire me as your coach. Get the guidance and support you need to navigate your career as a PMM leader.

Learn more at www.pmmcamp.com

"Why did I buy this?" 
 
It's a question I ask myself every time I make a purchase. 
 
Every click, every purchase, tells a story. 
 
A necklace. 
A new pretzel brand at the store. 
A specific hotel room for my next vacation. 
 
What made me buy 𝙩𝙝𝙞𝙨 option on 𝙩𝙝𝙞𝙨 day. 
 
Was I influenced by: 
 
🤔 demand 
🤔 urgency 
🤔 brand 
 
Every day, PMMs are consumers on the other side of a product launch.  
 
The more we study the psychology behind our own decisions, the more we can understand why we buy. 
 
And then, we can apply those tactics to our own launch campaigns, too. 
 
So, the next time you make a purchase, ask yourself, "why are you buying this." 
 
You might be surprised by the answer.

Tamara Grominsky

Is bad publicity still good for business?

That's the theme of this week's episode of Ready for Launch, where we put three controversial launches to the test to determine which was the most successful.

We dig into:

🔥 The Tesla Cybertruck
🔥 Google Gemini
🔥 Humane's Ai Pin

Tune in to see whether controversial launch strategies are worth the risk, or if it's time for brands to rethink their approach to getting attention.

🚨 AND DON’T FORGET

We also need your vote!
After watching the episode, head over to Jason's profile.
He just dropped a poll to cast your vote for “best controversial product launch” 👑

As always, a huge thanks to The Compete Network powered by Klue for their help making this show possible.

---

P.S.

Are you liking the pod so far? If so, you'll love our course, Ready for Launch. Our next live cohort kicks off March 26, and we'd love for you to join. DM one of us for the link!


The next cohort of our Ready for Launch course kicks off tomorrow.
That means today is your last chance to register ⌛️

If you like our new pod, you'll love the course. It's not just another pre-recorded lesson...

It's live learning, twice a week 🔥

Register today and master product launches alongside 25 other smart PMMs → https://lnkd.in/gQhF3w9f

You'll walk away with:

✅ More confidence launching products
✅ Proven templates and frameworks for less stressful launches
✅ A blueprint for better alignment with your product team

We’ve invested over 100 hours into building this course, not to mention the 30+ years of collective experience across Andy McCotter-Bicknell, Jason Oakley, and myself that made it all possible.

See you in class tomorrow 🚀

P.S. Not sure if the course is a fit? DM one of us and we'll answer any and all Qs you have!

#productmarketing #productlaunch

When you know what the bullseye is, it makes it so much easier to aim 🎯 
 
A well-defined target segment: 
 
Provides a clear direction 
Sharpens your focus 
Builds alignment 
Drives results 
 
So, before you take your next shot, make sure you can answer the following questions: 
 
→ Who is your target segment? 
→ What problem are you solving for them? 
→ Why should they care? 
 
Remember, it's not just about hitting the target. It's about hitting the bullseye - every single time.

Looking forward to a lively discussion with Tamara Grominsky, Ryan Yackel and Julien Sauvage 🥖, where we'll explore different marketing career paths, and charting your own course.

Taplio

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