Chase Barmore's Linkedin Analytics

Is creative testing the most important lever to pull in order to scale? Currently scaling a $97 info product with a tripwire funnel to multiple 7 figures per year. This offer has very black and white metrics we need to stay on top of in order to profitably scale. It’s treated more like an e-commerce account. 1.2x ROAS and we can keep scaling an adset/campaign. ❌ If a new test starts off with above a $6 CPC, we kill it. ❌ If a new test doesn’t get a purchase after spending $100, we kill it. ❌ If a new test isn’t hitting a 1.2x ROAS, we kill it. However… ✅ If a new test gets under a $4 CPC, scale it. ✅ If a new test gets a purchase under $100, we scale it. ✅ If a new test is hitting over 1.2x+ ROAS, we scale it. As far as how we test, cut, scale and descale…that’s for another time. The main point of me writing this is that over the course of 6 months of running this offer…the single greatest thing that’s helped keep ROAS consistent is new creative. Audience testing and copy testing helps yes, but new creative has been the biggest lever we’ve had to pull to get results like these. We are currently at creative #200 in just 6 months of this offer. Keep creative testing my friend. And spend quality time producing each one.

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