Strategy Breakdowns

The 3-minute weekly email on strategy playbooks and growth hacks that built the world's greatest companies.

Join us at strategybreakdowns.com

Founder

Atlassian

Worked in the product strategy team, making sure a handful of Atlassian's developer products (Jira, Bitbucket, and Compass) are set for long-term sustainable growth.

Most days, my exam question was along the lines of:
"What should we be doing / building / investing in / betting on to ensure Atlassian's Agile and DevOps products are always the #1 choice for dev teams?"

Strategy & Operations Manager

KPMG

Worked in the Technology Strategy practice within management consulting, advising financial services clients on how best to align their technology capabilities to business objectives. 

Notable projects:
• Fortune 500 payments fintech - Open banking strategy
• Australia's leading payments provider - Product strategy
• Big 4 bank / leading BNPL provider - Banking-as-a-Service architecture
• Australia's leading telco - Open data roadmap

Manager

Strategy @ Atlassian | LinkedIn ‘Top Voice’ for Tech & Innovation

TLDR: Worked in strategy consulting → Joined strategy team at Atlassian → Started writing strategy case studies → People liked them, so I left my job and went full-time

👉 strategybreakdowns.com

Steve Jobs had a simple rule for designing the perfect user interface: 
 
The 3-click rule. 
 
Steve was intimately involved in the design and development of the original iPod. 
 
Those that knew him said he had the same response to nearly every problem - 
 
“Simplify!” 
 
During product demos, he would go over every screen and apply a rigid test: 
 
If a user wants to use a core feature (eg play a song) ... 
 
they must be able to get there in three clicks. 
 
The success of the iPod changed the industry forever, and the 3-click rule quickly spread across product development circles. 
 
Airbnb founder Brian Chesky was always adamant users are never more than 3 clicks away from a booking. 
 
Same as reading trending content from your favourite subreddit. 
 
Or watching your favourite Youtuber’s latest video. 
 
If you're building a consumer product, ask yourself: 
 
How many clicks does it take for a user to reach your unique-selling-point?

Tom Alder

North Star Metrics 101

My Mum texted me asking, “what exactly is a North Star Metric?”

Here’s what I sent her:

So you’ve built a product, and people are using it.

You start tracking everything you can to measure how well the product is performing:

- Daily/Weekly/Monthly Active Users
- Customer Acquisition Cost
- Customer growth rate
- Net expansion rate
- Conversion rate
- Feature usage
- Lifetime value
- Contraction
- Retention
- Drop-off

Invariably, you run into the same problem:

You want all key metrics to go up, but you’re not sure which ones to prioritise investing in.

The answer?

The North Star Metric: A single metric that defines success for your business.

“Wouldn’t that just be revenue?”

Although it’s tempting to always default to financial KPIs, the best North Star Metrics help businesses understand how customers truly derive value from their product.

Put simply - the more you drive your North Star, the more 𝙫𝙖𝙡𝙪𝙚 your business creates.

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A memo from Steve Jobs on the value of the individual contributor when given uninterrupted time to craft quality products.

h/t Peter Yang for finding this!

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👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

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Sales? Use folk
Design? Use Canva
Systems? Use Notion
Payments? Use Stripe
Recruiting? Use Athyna
Newsletter? Use beehiiv
Social content? Use Taplio
Communications? Use Texts
Sponsorships? Use Passionfroot

I grew my side-hustle from 0 to $7k/month with no code.

You can too.

Set priorities like a world-class CEO:

Feeling swamped? You don't need more time.

You need better priorities.

My friend’s Eric Partaker cheat sheet helps you cut through the clutter.

1. Begin with your main goals.
Understand what you hope to achieve.
Because this will be the guide for your decisions.

2. Select your tools.
Choose from the 9 Eric outlined.
Each will bring their own advantage.

3. Prioritise and then execute.
Apply the tools to formulate your plan.
Then simply take action.

This sheet is for everyone. 
Leaders, teams and individuals.

➡️ The Eisenhower Matrix 
Focus on what matters. Important Vs Urgent.

➡️ Burkeman's 3-3-3 Model
Prioritise 3 things. Make it simple.

➡️ Time Blocking
Schedule time for all of your tasks and stick to it.

➡️ The ABCDE Method
This ranks tasks by importance. Take on the A's first.

➡️ The MoSCoW Method
Have full clarity on what matters.

➡️ The Kanban Board
Check your team's progress. Manage tasks in a visual way.

➡️ Warren Buffett’s 25/5 Rule
Put all focus on your top 5. Get rid of the rest.

➡️ The Pareto Principle
Work on the 20% of effort that gives you 80% of results.

➡️ Theory of Constraints
Find the bottlenecks. Fix them right away.

Remember: it's all about how to make choices. 
Everything cannot be a priority.

Utilise these tools.
Learn how to decide wisely.

Focus in and act right away. 
This is how the world’s best do it.

📌 Want a high-res PDF of this infographic?
Join Eric’s newsletter: https://lnkd.in/gm83cYCK
You'll get 40+ of his best infographics for free.

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P.S. If you enjoyed this or learned something, ♻️repost to share it with others and follow me Tom Alder for more!

No alternative text description for this image

The root of procrastination isn't laziness, it's anxiety.

And the cost of procrastination is the life you could’ve lived.

My friend Andrew Lokenauth curated 9 helpful strategies for those struggling with procrastination:

𝟭. 𝗣𝗼𝗺𝗼𝗱𝗼𝗿𝗼 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲:

The Pomodoro Technique involves working in focused 25-minute increments, followed by a 5-minute break. 

After 4 cycles, take a longer break of 15-30 minutes. 

This technique will help you stay focused and avoid burnout

𝟮. "𝟮-𝗠𝗶𝗻𝘂𝘁𝗲 𝗥𝘂𝗹𝗲":

If a task can be done in less than 2 minutes, do it immediately. 

This helps to eliminate small tasks that can quickly add up and make you feel overwhelmed.

𝟯. "𝟱-𝗦𝗲𝗰𝗼𝗻𝗱 𝗥𝘂𝗹𝗲":

When you feel the urge to procrastinate, count down from 5 and take immediate action. 

Count backward 5-4-3-2-1:

This helps to overcome the initial resistance to starting a task.

𝟰. 𝟭-𝟯-𝟱 𝗿𝘂𝗹𝗲:

At the start of each day, identify 1 big thing to accomplish, 3 medium things, and 5 small tasks. 

Knock out those priorities first.

𝟱. 𝟴𝟬-𝟮𝟬 𝗿𝘂𝗹𝗲:

Focus on the 20% of tasks that will produce 80% of the results. 

This helps to prioritize tasks and avoid procrastination.

𝟲. "𝗘𝗮𝘁 𝘁𝗵𝗲 𝗳𝗿𝗼𝗴":

Do your biggest, nastiest task first thing in the morning, while your willpower is highest. 

It's energizing to get the hard stuff out of the way early.

𝟳. "𝗡𝗼𝘁 𝗧𝗼-𝗗𝗼" 𝗹𝗶𝘀𝘁:

Identify tasks or activities that are not essential or that can be delegated, and stop doing them.

This helps to free up time and energy for more important tasks.

𝟴. 𝗕𝗿𝗲𝗮𝗸 𝗧𝗮𝘀𝗸𝘀 𝗶𝗻𝘁𝗼 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 𝗣𝗶𝗲𝗰𝗲𝘀:

One of the main reasons we procrastinate is because a task seems too big and overwhelming. 

To make it more manageable, try breaking it down into smaller, more doable parts. 

For example, if you have a big project, break it down into steps like researching, outlining, writing, and editing. 

You'll feel less overwhelmed and more motivated to get started.

𝟵. 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗲 𝗺𝘂𝗹𝘁𝗶𝘁𝗮𝘀𝗸𝗶𝗻𝗴:

Trying to juggle multiple tasks guarantees that your mind will wander. 

Singletask with ruthless focus instead.

👍 2024 will be the year you overcome procrastination!
♻️ Too many people struggle with procrastination! Help them by sharing this!

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P.S. If you found this valuable, follow me Tom Alder for more in the future.

Productivity isn't about working harder.
It's about working smarter.

This cheat sheet has everything you need to know about the ‘Kanban’ system.

Streamline your collaboration and team management with this methodology. 

1. Enhance workflow visibility.
2. Reduce work process waste.
3. Predict issues and balance loads.
4. Increase productivity incrementally.
5. Simplify task management processes.
6. Improve team collaboration and focus.
7. Create continuous improvement culture.
8. Enable flexible prioritisation adjustments.

As Kanban pioneer Taiichi Ohno said, “Start from where you are, and improve from there”.

Incremental changes over radical overhauls.
Apply this system to get more done.

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The world’s most influential tech CEO.

Sam Altman. 

OpenAI is on a mission to ensure that artificial general intelligence benefits all of humanity.

ChatGPT reached 100 million users just two months after launch.

In 2014, he ran a course at Stanford University titled “How to Start a Startup”.

And in just 45 minutes he put together a masterclass on how to build a great product.

Here are 15 of Altman’s product-building principles worth your time: 

1. “Step 1 is to build something that users love.”

2. “One way you that know when this is working, is that you’ll get growth by word of mouth”

3. “Until you’ve built a great product, almost nothing else matters.”

4. “A great product is the secret to long term growth hacking. You should get that right before you worry about anything else.”

5. “Very few startups die from competition, most die because they themselves fail to make something users love.”

6. “Even if you’re building the product for yourself, listen to outside users — they’ll tell you how to make a product they’ll pay for.”

7. “It’s much much easier to make a great product if you have something simple.”

8. “...And its hard to build a great product, and so you want to start with as little surface area as possible.”

9. “Great founders don’t put anyone between themselves and their users.”

10. “Another reason why simple is good, is because it forces you to do one thing extremely well.”

11. “These founders feel physical pain when their product sucks and they want to wake up and fix it.”

12. “You need some users to help with the feedback cycle, but the way to get those users is manually — you should go recruit them by hand.”

13. “One of the great advantages of software startups, is just how short you can make that feedback loop.”

14. “The founders of these companies do things like sales and customer support themselves in the early days.”

15. “Startups live on growth, it’s the indicator of a great product.”

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👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

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Hi friends - can I ask a favour?

I've been writing online for ~2.5 years.
• For 2 years, exclusively on LinkedIn.
• 10 months ago, I started a newsletter.

Now, I've quit my job to do this full time.

I've recently decided to give T̶w̶i̶t̶t̶e̶r̶ 𝕏 a real go, so if you have an account, and enjoy my writing, I'd love to see you there.

PLUS, you'll get way more casual and behind-the-scenes content on things like growing the newsletter biz, engagement metrics, and even revenue figures 👀

If just 1% of you seeing this gave me a follow, it'd really make my day!

My username is @tomaldertweets

👉 Here's the link: https://lnkd.in/gmQGsv_y

If you want to do creative projects but never have the energy, try this: 
 
Nature is more than just a backdrop for relaxation; it actively enhances our creative thinking and problem-solving abilities. 
 
Getting out into nature with a clear aim to do creative work as a massively underrated tool. 
 
Here’s my protocol for an intentional day of personal projects: 
 
→ 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗥𝗼𝘂𝘁𝗶𝗻𝗲 
Begin your morning by stepping outside. Feel the natural elements (the sun, a breeze, the texture of grass). Just a couple of minutes can really clear the mind, calibrate your senses, and sharpen focus. 
 
→ 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝘀 
Carry a notebook and pen on a short walk in a nearby park or natural setting, away from digital distractions. Write down a maximum of 3 things you’d like to focus on. Put a star next to the one that is your highest priority - the one that, once completed, would make the day a success. 
 
→ 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 
To get the creative juices flowing, handwrite down a short answer to each of these prompts: 
• Describe your natural surroundings. 
• What’s 1 trait you want to exhibit today? 
• What’s 1 thing you’re grateful for? 
 
→ 𝗗𝗲𝗲𝗽 𝘄𝗼𝗿𝗸 
Curate a workspace with natural elements (e.g., plants, natural light, open windows for fresh air). The more minimal and distraction-free, the better. Brew your hot beverage of choice, take a deep breath, and start your day with a 2-hour uninterrupted block focussed on your highest priority task. 
 
→ 𝗜𝗻𝘁𝗲𝗿𝗺𝗶𝘁𝘁𝗲𝗻𝘁 𝘄𝗮𝗹𝗸𝘀 
Introduce short, regular walking breaks in your routine, preferably in natural, green spaces. Experiment with different levels of stimulus: Notebook, no notebook. Music, no music. Use this time for reflection or pondering creative challenges, letting the natural environment stimulate new perspectives. 
 
→ 𝗪𝗶𝗻𝗱 𝗱𝗼𝘄𝗻 
As daylight shifts to dusk, allow your mind to naturally transition to relaxation. Under soft lighting, jot down any lingering thoughts or reflections in a journal. Close the cognitive chapter on productivity, and enjoy an evening of leisurely reading, cooking, and resting. 
 
--  
 
This is an excerpt from an initiative I recently took part in called 'The nature of work' - a collaboration between Unyoked and LinkedIn.  
 
They invited Lizzie Hedding, Samantha Wong, James Hurman, Cayla Dengate, Jimmy Lyell and I to create a guide on using nature to slow down and focus on the things that really matter.  
 
🏕️ One takeaway for me: Whether you're an athlete, VC, or musician... try to build more exposure to the natural world into your daily, weekly, monthly and yearly rhythms. 
 
Hope you enjoy the guide as much as we did making it.  
 
Link in the comments👇

Stop setting impossible goals.

Steal this cheat sheet to achieve meaningful results.

Realistic goal-setting needs purpose, structure, and measurability.

OKRs communicate what you want to accomplish, and what quantifiable milestones will get you there. 

Here’s how they work:

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀
↳ Clear, inspiring goals that motivate and challenge.
↳ Short, memorable, and engaging descriptions.

𝗞𝗲𝘆 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
↳ Metrics that track progress toward objectives.
↳ Typically two to five per objective.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗼𝗮𝗹𝘀
↳ Long-term, overarching direction.

𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀
↳ Clear, concise, and memorable.
↳ Think "begin with the end in mind".

𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁-𝗟𝗲𝘃𝗲𝗹 𝗞𝗥𝘀
↳ Owned by a champion.
↳ Directly measure objectives.
↳ Scored regularly and openly.
↳ Annual metric with quarterly targets or milestones.

𝗧𝗲𝗮𝗺 𝗼𝗿 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗞𝗥𝘀
↳ Drive department-level KRs.
↳ Achievable by a team or individual.

Set inspiring objectives. 
Break them down into key milestones.

Create clarity. Achieve more. 

Do you use OKRs? Another goal-setting framework?
Let me know in the comments ⬇️

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👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 38,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

In the past 10 months I've published 28 strategy essays for my newsletter Strategy Breakdowns. 
 
Here are the top 5* most popular (as voted by our 40k readers): 
 
1. 𝗛𝗼𝘄 𝗔𝗽𝗽𝗹𝗲 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗿𝗲 
A masterclass in pricing strategy 
 
https://lnkd.in/gEdE8v2g 
 
 
2. 𝗛𝗼𝘄 𝗖𝗮𝗻𝘃𝗮 𝘄𝗶𝗻𝘀 𝗦𝗘𝗢 
Hint: It’s not just backlinks 
 
https://lnkd.in/gaDMPPBN 
 
 
3. 𝗭𝗮𝗽𝗶𝗲𝗿’𝘀 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗺𝗮𝗰𝗵𝗶𝗻𝗲 
How to systematise new signups 
 
https://lnkd.in/gPT43yrn 
 
 
4. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 𝗔 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗼𝗳 𝗰𝗵𝗼𝗶𝗰𝗲 
From cringe to creator magnet 
 
https://lnkd.in/g3bV-jEk 
 
 
5. 𝗗𝗼𝗼𝗿𝗱𝗮𝘀𝗵’𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝗿𝗼𝗯𝗯𝗲𝗿𝘆 
A playbook for cracking established markets 
 
https://lnkd.in/grb2a2DN 
 
 
* Honourable mention to 𝟲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗶𝗻𝘁𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀 for scoring 4th in the voting - although it’s more of a ‘Build-in-Public’ update than a typical ‘Breakdown’. 
 
https://lnkd.in/gAJK4ewF 
 
 
Enjoy ✌️

fun milestone for my newsletter business:

just published our first founder interview

finally I get to ask the juicy questions, and nerd out directly with the folks building the company

couldn't be more stoked with how it's turned out

Attio x strategy breakdowns

enjoy!

Open article: 🎯 How Attio built a shapeshifting product by strategybreakdowns.com • 2 min read

🎯 How Attio built a shapeshifting product

Super pumped for tomorrow’s newsletter edition about Attio.  
 
Here’s 3 reasons why: 
 
𝟭. 𝗔𝘁𝘁𝗶𝗼 𝗶𝘀 𝗮 𝗵𝗮𝗽𝗽𝘆 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀. 
 
If you’re a subscriber, you’ve probably noticed over the past few weeks we’ve shared a bit about what makes them the most exciting startup in the CRM space today. 
 
Lots of you have already started using the product. After tomorrow, it’ll probably be a lot more. 
 
Attio is truly an engineering and design marvel, and not only is the solution an ideal fit for many of our readers, the product strategy is one that genuinely deserves its own essay. 
 
When we started chatting about a full Strategy Breakdown on Attio, it felt like a no-brainer. 
 
𝟮. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻𝘀 𝗶𝘀 𝗮 𝗵𝗮𝗽𝗽𝘆 𝗔𝘁𝘁𝗶𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. 
 
Original plan: We wanted to get close to the product to experience their best-in-class onboarding, demo some key features, and really unpack Attio’s product strategy from the inside-out. 
 
What ended up happening: We realised Attio is a perfect fit for managing our own sponsorship pipeline at Strategy Breakdowns. Now, we use it daily. 
 
𝟯. 𝗜𝘁’𝘀 𝗼𝘂𝗿 𝗳𝗶𝗿𝘀𝘁 ,𝗶𝗻𝘀𝗶𝗱𝗲𝗿’-𝘀𝘁𝘆𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗕𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻. 
 
One of the drawbacks of analysing the strategies of extremely large, often publicly-traded, tech companies is that we are reliant on openly-available information to conduct our research. 
 
This week, the team was lucky enough to sit down with founder and CEO Nick Sharp to nerd out on exactly how they are doing it. 
 
-- 
 
👉 P.S. If you enjoyed this post, you'll love my newsletter - a 3-minute breakdown of the strategy playbooks and growth hacks behind the world’s greatest companies.

Join 40,000+ strategy nerds from companies like Google, Meta, Atlassian, and Netflix: https://lnkd.in/g2FWfXGR

graphical user interface, application, Teams

Before Hotmail, only university students, corporate employees, and curious nerds with an ISP-provided address used email. 
 
Hotmail was the first service to successfully bring email to the mainstream consumer. 
 
Within 1.5 years of launching, Hotmail reached 12 million users (5.5 million MAU) and sold to Microsoft for $400 million. 
 
𝗧𝗵𝗲𝗿𝗲 𝘄𝗲𝗿𝗲 𝗷𝘂𝘀𝘁 𝟳𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘂𝘀𝗲𝗿𝘀 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 
 
The simple tactic behind their viral growth is regularly dubbed the ‘birth of growth hacking’. 
 
Last month we published a breakdown of exactly how they did it, and 3 other examples of companies using the same trick today. 
 
It’s been our most popular recent article - and went viral with our 40k subscribers.  
 
Check it out here 👇

Open article: 🎯 Hotmail’s viral growth loop by strategybreakdowns.com • 1 min read

Learn how to operate like a world-class company.

Not seeing any progress? You probably don’t need more speed.

The key to improving your product or service is testing, measuring, and iterating with proven frameworks. 

Skip the guesswork with this cheat sheet. 

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁: Know exactly what you're measuring, how you're measuring it, and why it matters.

🎯 𝗗𝗲𝗳𝗶𝗻𝗲 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Set ‘SMART goals’ for strategic precision
📊 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗞𝗣𝗜𝘀: Use the ‘Balanced Scorecard’ for targeted accuracy
🔍 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗗𝗮𝘁𝗮: Transform raw data into strategic gold with the ‘DIKW Pyramid’

𝗢𝗻𝗰𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀: Focus on understanding the data, distilling relevant insights, and defining the subsequent actions base on your learnings. 

🔍 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝘁𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Use benchmarks to conduct a ‘Gap Analysis’
🔑 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝗼𝗿𝘀: Discover what's driving your results with the ‘5 Whys’
🚀 𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗜𝗺𝗽𝗿𝗼𝘃𝗲: Implement the ‘PDCA Cycle’ to continuously iterate and improve

Remember: it's all about how using the right methodology.
Not all tests are useful. Not all data is relevant. Not all insights are actionable.

Utilise these frameworks.
Learn how to measure results and improve.

How do you measure results?
Let me know your go-to tools in the comments ⬇️

Help your network - repost this ♻️
And follow @tom-alder for more!

Nikon harks back the Real World in the era of #ai #prompt driven #images, with a  #tagline worth killing for -
❤️‍🔥 DONT GIVE-UP ON THE REAL WORLD ❤️‍🔥

#nikon #photography #camera #real #world #love #work #life #lenses 

Nikon D40X - btw - was my first DSLR camera and I absolutely loved it with Nikkor Lenses.
I loved the 75/200mm Tele Lens - OMG - amazing marriage of art | design & physics 
Missing it now 🥹
Thanks Tom Alder for a lovely post 🌺
Aisling Conroy 
AI/CC :: Artificial Intelligence Creative Community 
AI Planet 
Kellogg Artificial Intelligence Program 
Artificial Inspiration 
Artificial Intelligence 
Artificial Neural Networks 
IIM Kozhikode’s Data Science and Artificial Intelligence Programme 
Nikon BioImaging Lab

Tom Alder, Wow, this Nikon ad truly showcases the power of marketing genius! AI is indeed a significant threat to the photography industry, with its ability to generate photorealistic images that are more popular than ever. However, Nikon's response of "Don't give up on the real world" is absolutely brilliant.

By featuring a series of real photographs with incredible natural beauty, accompanied by imaginative 'prompts' that describe surreal scenes as if they were generated by AI, Nikon has showcased their commitment to the authenticity and wonder of the real world. This approach not only captivates the audience but also differentiates them from competitors who may solely rely on AI-generated imagery.

In an era where digital advancements can sometimes overshadow traditional photography, it's refreshing to see a brand like Nikon reminding us of the unique moments that can only be captured in reality. This campaign resonates deeply with photography enthusiasts who appreciate the artistry and emotion behind capturing genuine moments.


Good case study! 
Thanks Tom Alder...

.. if we deep dive the steps you mentioned look like the ABCD of any successful business. 

- Avoid Competition, (Find your blue ocean)
- Create value for Creator and End customer, (What is in it for them?)
- Take care of the workforce.. 

but the results are really speaking volumes on how these simple looking principles play out. 



Fantastic job Nikon thank you for highlighting Tom Alder Lydia Horne 😀

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