Jack Frimston

We Have a Meeting

Co Director

Head Of Sales

Sales Is Therapy

Sales Is Therapy - Out Now: https://amzn.to/4jIaGQH

If you're genuinely looking to get better at sales - this might help.

Author

A Sales Consultancy

At A Sales Consultancy our mission is to empower businesses to unlock their full
sales potential and achieve consistent, predictable, and sustainable growth.

Director

We Have A Meeting Podcast

Co Host

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

I absolutely hate when employees ask if they can nip out for a few hours for a doctor's appointment 

You know why I detest these questions...


You're a fully grown adult

I'm not your dad

You shouldn't need to ask

The answer is simple



You get 15 holidays a year

Book a half day

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

How did we get Rory Sutherland to come on the podcast?

If you follow me you know I'm phone over email

But

If you're sending an email the first goal is to get them to open the email. 

Your email can be amazing but if they don't open it, it's pointless ...

Think outside the box

Remember you will die

When you die this is the sad truth


- There will be people who come to your funeral you've not seen or spoken to in years

- People will reminisce about the good times and commiserate on the bad

- Soon after they've finished the buffet they will move on with their own lifes

- Over time less and less people will think of you 

- Until your name is no longer uttered

Then you will eventually be forgotten 

In the extreme case that you're in the 0.01% and you leave behind an incredible legacy

I don't mean you wrote Theo Paphitis Linkedin posts... (No offence Theo)

I mean a genuine legacy that changed the way humanity thought or took action

You'll still be dead and you won't be able to enjoy that legacy

You will die
Everyone will move on
Enjoy what life you have left

Remember you will die

Some employees will shock you....

Last week Ada Nwandu booked 9 meetings 

The maddest part was that this was across 4 different clients 

No cold email
No LinkedIn outreach

All by picking up the phone and having a conversation....

Do they have a problem?
Are they motivated to solve it?

I was lucky enough to catch Ada in action at 4pm on Friday booking her last meeting of the week 

Well done Ada! Incredible scenes

Remember you will die

Ps. One last weird question always helps increase attendance - it's the commitment principle from Dr. Robert Cialdini Influence.

Four years of grafting and we've just hit 1 million views in the last month

Episodes with 0 listeners
Guests saying no
Technical difficulties 

It finally feels like all the work is starting to pay off

Thank you to everyone that's listened to We Have A Meeting Podcast 

Me and Zac Thompson appreciate you 

And big thanks to all the work Melissa Jacksons done on it recently

Some of the best episodes lined up - subscribe where you get your episodes 

Remember you will die

Monday – No replies
Tuesday – No replies
Wednesday – A “maybe”
Thursday – A “let’s talk next week”
Friday – Closed won

Sales is an absolute graft of highs and lows

But it compounds

The more you do
The more people you speak with
The more you improve

Even if it feels like it's not working

Keep showing up and keep doing the bit

Remember you will die

Unprofessional cold calling is ruining sales for the rest of us.

Dialing and vomiting your pitch when someone picks up doesn't work


If you're saying:

"Hi John, It's Jack from WHAM, how are you today?"

Stop

You don't care how they are

So stop asking...


If you want to cold call, seek permission...

Cold Calling becomes a lot easier when you have permission 

Justin Michaels will disagree

Remember you will die

I'd like to take some time to shout out the main man behind the scenes....

Sunny Raja

In sales it's always the salespeople that get the praise

You booked a meeting
You got a renewal
You closed a deal

At We Have a Meeting Sunny is the man that sits by the team day in day out

- Live call listening
- Coaching
- Helping

If every sales team had a leader like this on hand they'd thrive

Sunny joined the business back in June coming from Deliveroo as a sales manager and has been nothing short of incredible 

With Sunny leading the team in Manchester it's allowed us to spend more time growing the business and make sure our clients are consistently getting the results

Thank you Sunny

Remember you will die

The linkedin algorithm has changed....


Every day I read posts from people whinging and moaning that it's not like the good old days 

If you run a business and you're not posting on LinkedIn you're missing out

It's free advertising for your dream clients

Imagine if you could have a billboard with your face on it outside your ICPs office everyday for free

You'd do it

People will charge for LinkedIn advice but just do this....

- Connect with the people you want to work with
- Post regularly 
- Talk every single day about the problem you solve
- Educate, Entertain or Inspire
- Become known for the problem you solve 

If you want to generate more leads for your business - don't sleep on LinkedIn

Remember you will die

9am -  0 meetings
10am -0 meetings
11am -0 meetings
12pm - Lunch
1pm - 0 meetings
2pm - 0 meetings
3pm - 0 meetings
4pm - 0 meetings
5pm - 0 meetings

You can't win every day...

Remain consistent

The rest will follow

Remember you will die

Every recruiter needs to watch this....

If you work in recruitment then you know the peoples hero - Hishem Azzouz

Hishem has sat with every single top performer in the space

- What works
- What doesn't
- What it takes to achieve successs

If you're thinking of ever setting up your own company then this was a masterclass

Out Tuesday - We Have A Meeting Podcast

Remember you will die

I sat down on a Zoom with the CEO of a huge company 6 months ago

At the end of the call, he told me thanks, but no thanks…

I asked him what he meant?

He said he just didn’t see a fit right now

That’s fine

This is where nurturing comes in

Over those last 6 months

I sent him a bouquet of flowers every 2nd Thursday

I designed a personalised newsletter which featured his life achievements on a weekly basis (Sundays)

I took him to see Elton John in a box and paid for his wine

I took out a small ad in his local newspaper

And sponsored his son's football team

This morning we had 6 month follow up

He still doesn’t see a fit right now

But maybe in another 6 months

We’ll sign the deal

Nurturing is key

Never stop never stopping

Remember you will die

"I sent you a ransom note in the post"....


Your job in sales is to cut through the noise....

Every founders inbox is saturated with the same CHAT GPT message on repeat

That's why we favour the phone

If your goal is to have a conversation with a stranger

Why wouldn't you just call them?

"bUt wHaT aBoUt tHoSe tHat dOnt tAkE sAlEs cAlLs"

This is where the power of direct mail comes in

Disrupt them via the post

Send them something that captures their attention 

Call them the next day

Direct mail without a follow up strategy is a waste of time

Remember you will die

Most salespeople aren't scum
Most salespeople don't use scare tactics
Most salespeople don't lie
Most salespeople don't send spam
Most salespeople aren't manipulative

There’s a stereotype of salespeople that actually isn’t true

A large majority actually want to help

Yet most get tarred with the same brush because of a few pushy arseholes

Good salespeople solve problems
Good salespeople help people in need
Good salespeople are a fountain of knowledge

Even if you don’t think you work in sales

You work in sales

Remember you will die

If you want to hit target
Work out how many deals you need

If you want to get a deal
Work out how many opportunities you need

If you want to get an opportunity
Work out how many meetings you need

If you want to get a meeting
Work out how many conversations you need

If you want to have a conversation
Work out how many dials you need to make

Reverse engineer everything

Know your numbers

Sales shouldn't be left down to feeling
Break it down into easy chunks...

Remember you will die

I made a cold call whilst Christmas shopping the other day

Most people spend their weekends watching Netflix and eating Chinese food

If I'm being dragged around a garden centre I'll use the time wisely

- Build a list of your dream prospects
- Call them on the weekend
- Find out if they have a problem you solve
- Wish them a happy holidays 

Most people think Christmas is a time to wind down

It's the opposite

Merry Christmas - it's dialling time

Remember you will die

Is this out of order?

I'm doing screening calls for interviews the morning and went through to voicemail for a candidate 

Their voicemail just said

"Wagwan"

I won't be calling them back

Do they deserve a second chance? 

Remember you will die

Oh well one more rejection for the list...

Thanks LinkedIn Learning Community 

Remember you will die

If you spend your whole day cold calling thinking

“Please don’t pick up”
“Please don’t pick up”
“Please don’t pick up”

It might be a sign you’re in the wrong job

Sales isn’t a dirty word

Sales is one of the hardest skills to learn

And you only get better, from doing

Remember you will die

I noticed a homeless man in the street the other day shaking an empty coffee cup

"Change?" He asked

I scrambled around in my pocket and threw a few quid in.

"No, I want change" he muttered

"I just gave you all the money I have"

"I NEED CHANGE" the man shouted

I was starting to get frustrated

"What do you mean change!?!?!?!?"

"I need salespeople to change the way they spam message on LinkedIn"

I agreed, gave him a fiver and took a selfie.

We all need change

Remember you will die

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