Brian Lischer's Linkedin Analytics

I studied in psychology in college, but being a shrink wasn’t for me. So I became a marketer instead. After a decade of working with nearly every type of business, I noticed a pattern… Most of their problems weren't about marketing. They were about positioning. → Slow growth → Hiring struggles → Price sensitivity → Investor skepticism → High customer churn → Low conversion rates → No real differentiation Every single one of these stems from poor positioning. Once I saw that, I couldn't unsee it. So, I made the leap from marketing to branding. I interviewed at every branding agency I could find. But they all said the same thing: "You don’t have the right experience." So, I said screw it—and started my own. Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. Here's what I've learned: A better business starts with better positioning. And improving your positioning? It's easier than you think. You don’t need a huge budget. You don't need an MBA. You simply need the right framework—and a little guidance. Want to position your business for growth? Here’s how I can help: 𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. Get actionable tips for building a better brand and deep dives on improving your positioning. 🔗 Subscribe → https://ignytebrands.com/better-branding 𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹 Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available. 🔗 Schedule → https://www.ignytebrands.com/brand-coaching 𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆. Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between. 🔗 Explore → https://ignytebrands.com