Brian Lischer's Linkedin Analytics

Naming a brand is hard. Like punishingly hard. You stare at a blank screen, hoping for divine inspiration. But your brainstorm leaves you with a scattered list of random options. Most people end up with names that are: ❌ Forgettably generic ❌ Desperate for attention ❌ A pronunciation nightmare The problem isn’t your creativity. It’s that you skipped the critical first decision: What type of name are you actually creating? → Descriptive → Evocative → Invented → Lexical → Acronymic → Geographical → Founder One of these types works way better than the others. I broke down all 7 with their pros, cons, and real-world examples. Link in the comments 👇

Brand positioning is everything. It shapes how customers: → Think about your brand → How much they’re willing to pay → Whether they come back for more → If they choose you over the competition Just ask Jaguar (too soon?) Their rebrand was supposed to signal a bold new era. Instead, it looked more like a brand in crisis. Because no amount of millennial pink can fix Jaguar’s deeper problems: ❌ Already seen as low quality ❌ Still priced like high-end luxury ❌ Brand equity eroded over decades ❌ A legacy with no clear vision or direction When perception and reality don’t match… Trust breaks. Fast. Even the most flamboyant rebrand can’t fix a broken foundation. –––– Want to create your own positioning map? Check out my how-to guide Link in the comments 👇

Most brands play it safe. Diesel didn’t. They played it stupid. And it was brilliant. They launched a global campaign with just two words: Be stupid. Not a tagline. A philosophy. A complete rejection of overthinking. 🟢 The freedom to be impulsive 🟢 To make memories 🟢 To take risks While other brands obsessed over sophistication. Diesel leaned into chaos, curiosity and doing things just because they could. “Smart” says stay in your lane. “Stupid” says jump the curb and see what happens. And that’s exactly why it worked. It didn’t speak to logic. It spoke to emotion. 🟢 A desire to feel alive 🟢 A break from expectations 🟢 A brand that gave permission to go off-script That kind of positioning still works today. Now if you’re a SaaS company, you probably shouldn’t show yourselves breaking into a zoo. But you should question the copy-paste messaging that makes you sound like every other tool in the stack. Because playing it safe doesn’t make you trustworthy. It makes you invisible. Great positioning doesn’t just communicate value. It unlocks emotion. It gives your audience permission to: → Think differently → Act boldly → Choose you What does your brand give people permission to do? — 🔔 Follow Brian Lischer for daily branding tips you can actually use.

Most brands look the part. And still get ignored. They obsess over themselves: → Their cool logo → Their clever tagline → Their romanticized origin story But here’s the brutal truth: Nobody gives a damn about your brand. They care about their own lives. That might sting. But it’s also your opportunity. Strong brands don’t steal the spotlight. They hand it over. Instead of shouting “look at our fancy AI.” Say “here's how it makes your life suck less." Great branding isn’t about ego. It’s about empathy. It doesn’t glorify your product. It elevates your customer. So if your messaging starts with: ❌ “We’re proud to offer…” ❌ “We’re the best at…” ❌ “Our mission is…” You’re already losing attention. Flip the script: ✅ “You get value from day one.” ✅ “You get results others can’t deliver.” ✅ “Your goals are finally within reach.” Make your audience the main character. Show them a better version of themselves. Solve a problem they actually feel. You don’t need a louder voice. You need a sharper perspective. What’s your brand really helping people become? Because that's the only thing they'll ever care about. — 🔔 Follow Brian Lischer for daily branding tips you can actually use.

Pharmacy is changing fast. It’s not just about scripts anymore. It’s about the experience. And no one’s raising the bar faster than Amazon. Customers expect: ✅ Speed ✅ Affordability ✅ Convenience But most pharmacies still operate like it’s 1999. Medvantx saw the shift coming. They built a platform for the future. Meds delivered to your door in hours. No lines. No waiting rooms. No hassle. But their brand didn’t reflect that. ❌ Looked outdated ❌ Felt like a backend vendor ❌ Undersold the platform's scale So we helped change the story. From behind-the-scenes fulfillment partner to front-and-center disruptor. ✔ Defined a big idea: Redefining Pharmacy ✔ Simplified the positioning to clarify the value ✔ Built a focused identity around speed, trust, innovation ✔ Rolled it out across a range of digital and physical touchpoints Today, Medvantx doesn’t just look more modern. It feels like the future of pharmacy. When your brand matches your value you don’t just look the part. You lead. — 🔔 Follow Brian Lischer for daily branding tips you can actually use.