Brian Dordevic's Linkedin Analytics

Google burying your local business? You’re stuck on page two (right next to the dead bodies). Real examples from local clients who learned the hard way (so you don't have to). Spot your costly mistake: • Rankings vanish overnight • Map pin dropped in the wrong town • Legit reviews getting filtered • Copy-paste city pages stuck on page 2 • LSA lead costs tripling overnight • Photos uploaded, zero visibility • Spam competitors stealing your leads • Traffic up, calls flat • Blog posts rank; Google Business Profile doesn’t • Seasonal dips become permanent declines Graphic shows exactly why it happens, and the 10-minute fix to put your business back into the spotlight.

Google traffic is up 21% in 2024. Hubspot's organic traffic is 80% down. And while SEOs are writing Twitter threads full of tears, I am seeing a different story. In the zero sum game of SEO there are always winners and losers. The pie didn’t shrink. Google just ate your traffic. But there is one part that is stronger than before. If you think you can just get by on running ads, good luck... I applaud your enthusiasm, because 80% of people skip them. Lock down local SEO and life goes 2× easier: • Lead flow more than doubles • 100+ qualified calls a month - we can run your exact math in five minutes That means: • Hire a paralegal • Hire an answering service • Cash in like my clients: $104,690 / month of additional revenue Why it works: Local Authority Effect 1. Top rankings 2. Built-in trust 3. Review spotlight 4. You become the safe, high-ticket choice 5. You pick clients, low-ballers beg elsewhere One Google Business profile fix = up to 200 inbound calls a month. Miss that top spot and every ring goes to a rival. Organic > Ads Organic clicks convert 2× better than paid. Lose rankings → pay more per lead → charge more just to keep up. Half the conversion, double the stress. How to climb 1. Flood of 5-star reviews 2. On-page content dialed in 3. Local citations 4. Authoritative backlinks 5. Fast, squeaky-clean site Translation: 50–100 killer articles + local authority links. Yes, it’s work. That’s why your competitor drops $3-10k every month to outrank you while cheap “$400 White Hat SEO” shops sprinkle pixie dust and pray. Blind Spot Check Rank #5-6? You’re living on scraps. Local 3-Pack or nothing. And the roadmap still feels foggy because real SEO is survival of the smartest. I’ve spent 15 years building the systems that make this grind look easy. If you’re ready to invest like a winner, let’s talk. Reply “Saint Bart” and I’ll tear down your Google Business profile, expose the gaps, and map your path to island-money rankings.

Google just dropped Agent2Agent (A2A). Here is the 60-second brief. What is A2A? The universal language for AI agents. • Share context and data • Coordinate actions • Operate across any enterprise stack All with zero memory or tool leakage. Design Principles • Built on standards: JSON-RPC 2.0, HTTP, SSE • Enterprise-ready: auth, security, tracing, monitoring • Async first: perfect for long, human-in-the-loop jobs • Modality agnostic: text, audio, video, forms, iframes • Opaque execution: agents reveal results, never guts Core Pieces AgentCard – public skills and auth file (/.well-known/agent.json) Task – the job (“summarize doc”) Message – step inside a task Part – the content of a message (text, files, data) Artifact – finished output A2A Server – receives tasks A2A Client – sends tasks Task Flow 1. Discovery: client grabs AgentCard 2. Initiation: client sends tasks/send or tasks/sendSubscribe 3. Processing: live SSE stream or single response 4. Input needed? agent pauses and asks 5. Completion: success, fail, or cancel 6. Push notifications keep clients in the loop offline Security & Auth • OAuth2, API keys, mTLS follow OpenAPI spec • Credentials ride in headers, never in payloads • No identity or memory exchange between agents • Server verifies every request (401 or 403 if not) • AgentCard lists required auth • Mid-task creds? agent triggers input-required prompt If you build multi-agent systems, track A2A. It is the protocol that lets your bots work together without spilling secrets.

33,120,240 of Americans are addicted to social media according to California State University. (Are you one of them)? God has not put you on this earth to scroll. Average American spends 4.5 hours on their phone. How much time are you spending behind a mobile device? Our collective digital habits define two types of people: • Those that hunt online • and those that are being hunted Social media addiction not a smooth experience. It is one that gets you interrupted with thousands of notifications. This constant stream of interruptions is killing the smoothness of your thoughts. Your phone is controlling you, robbing you of your ability to create with your mind. And in doing so, it is leaving you vulnerable to digital hunters. I used to be one of those people. My friends would stare at me, wondering how I: • Waste hours • Endlessly Scroll • Craft comment & replies This behavior costs you more than time. • Your relationships with others • Your relationship with yourself When I've decided to end it, my time online moved from: • Low energy • Constantly in a rush • Missing client deadlines transitioned to: • Care free • In control of my energy • Bank balance growing month over month That reflex to get phone out of the pocket, to see if you got a reply? A conditioned habit that is not your own. Read this to learn how you can take back control of time, and make a profit while doing it. If your brain is hooked to keep up with social media reality tv show, it doesn't leave enough room for solving real problems. The cost of social media is not measured in hours spent, it is measured in what happens when you shut your phone down. Check in, check in, check in... Did you leave yet another social media status update? Who left you a comment? 10% of Americans are having a social media addiction problem. But this number is skewed. 40% of younger people admit they are addicted to social media. Teengagers? They find it difficult to disconnect for more than 24 hours. But knowing this gives you a precise opportunity to use social media for your own advantage. If you know that everyone is glued to their phone, you know where you can meet them at. When you know how their are wired, when you know how to capture attention, then you understand how you can reel them in. Get their attention and drive them to your offer. Those that are the most motivated, they are spending time online. Because that is where you hunt. Not because you are happy about it, but because internet is where commerce happens. There are two sides to this coin. You can either scroll and be numb. Or you can hunt and be hungry. You want to learn how to hunt? Sign up for my newsletter to transform mindless attention into revenue. (link in comments)

Google just flipped the switch from “search engine” to “AI engine.” The internet’s new default? Gemini. Google I/O 2025 in 62 seconds: • 3-D FaceTime? Beam turns video calls into holograms. • Drop any file; Gemini spits back the insights. • Meet now translates your voice on the fly. • Lyria 2 writes your soundtrack. • Veo 3 directs lifelike videos. • Gemini remembers tasks and context so you don’t. • Pay tracks prices and buys at the dip. • Autonomous agents handle booking, planning, deciding. • Chrome reads a page, then acts on it. • Android adds spatial AI right into the OS. • Google + Samsung reveal a new XR headset. • Smart glasses stream real-time data as you walk. • Imagen 4 spits out photoreal images. • Share your screen; Gemini coaches you live. Why it matters Google didn’t launch features, it launched an ecosystem: AI as the operating system. Agents are the interface. Some of this will flop. Most of it won’t. Either way, the direction is set. Your move: adapt or watch from the sidelines.

Can your brand afford to trust AI’s surface-level reasoning without the human insight to steer it?

Cost per Lead went from $66.69 to $70.11. Inflation? 2.3%. Your leads? Up 4.9%. Google taxed you DOUBLE. The Fix your agency wish you didn't know... While everyone else panicked over expensive clicks and traffic drops, we built a zero-click hedge: • Not obsessing over rankings. • Not crying over lost impressions. Just calls booked. Calendars full. Sales closed. Most marketers play a technician: • Rankings • Top of Google • Click through rates. Bounce rates. Communication strategy? Zero. This is how we execute: • Get buyers. Not browsers. • Own your First party data. Own your reputation. You’re not only paying for traffic. You’re gambling in leads casino. And every year, that seat at the table costs more. Yet when we audit the complainers? Zero dollars into organic authority. Zero effort into future-proofing. Then they whine about $500 cost per lead like it’s a mystery. It’s not. It’s just dumb. They play platform games. Google. Meta. But the free traffic? The organic authority? Ignored. Because it’s not “urgent.” But it’s the only thing that makes you permanent. You either hedge now. Or keep praying daddy Zuck doesn’t raise rent again. Which he inevitably will. This game punishes short-term thinkers. Time to start playing long term games. Want to escape the platform treadmill and take control over your marketing budget? Reply with "Zero Click Hedge" to lock in a call. I have 2 slots for next week. They book fast.

Google traffic jumped 20% after ChatGPT launched. Who’s really winning? US Daily active users of chatGPT: 23.3 Million US Daily active users of Google: 254 Million We have AI for 2 and a half years now, and most people use it sporadically (monthly). I like to compare AI with the desktop computer. You pull the big guns only when you need them. Do I use AI daily? Absolutely. But I and fellow 253.99 millions of Americans are habitual daily users of Google. In spite of AI pressure. So while direct traffic coming from LLMs is gradually increasing, one surprising effect is happening. The same things you need to show up on Google, you need in order to show up in LLMs. No matter what is going on, it's still: • Links • and Content So don't stress the AI. If your business is doing SEO, you're naturally showing up in LLMs too. SEMRush users already can track LLM performance, and what we know? AI performance correlates to your rankings. Need help with both? Reply with LLM and I'll provide you the details.

From 27 % click loss to revenue increase: the First-Party Profit Plan The verdict is in: • Impressions up 47 % • Organic clicks down 27 % • Average CPC on high-intent terms ≈ $5 Google’s AI Overview keeps searchers on the results page and auctions their attention back to you. Rented traffic now costs more and converts less. Audits, 200-point SEO checklists, and coping threads won’t fix that math. The sustainable counter-move: own first-party data • Permission: no platform can throttle email you are allowed to send • Compounding: lists grow, impressions evaporate • Predictable cost: $0.01 per send vs. $5 per click • Transparency: UTM links plus server logs give clean attribution Think of it as moving from leased land to owned property. The four-step Traffic Exit Program Step 1: Data Resurrection • Export dormant contacts from CRM, ESP, and support logs • Pull first-party events from Meta, TikTok, and Google before privacy locks them • Add on-site zero-party capture (quizzes, SMS, surveys) Step 2: Precision Segmentation • Spend tier (VIP, core, promo-only) • Buying stage (lead, active, inactive) • Product interest (browse and cart data) Each segment gets copy that reads like a personal note, not a billboard. Step 3: Monetization Loops • Cash-flow sprints: three-email revivals wake stale leads within 72 hours • Evergreen automations: behavior flows turn first buys into thirds • Cost-controlled re-activation: hashed emails for penny-priced retargeting Results to expect: repeat-purchase rate up 20-30 %; list revenue funds 50 %+ of ad spend; LTV rises within one quarter. Step 4: Resilient Growth • Quarterly list scrub lifts deliverability 25-35% • Funnel VIPs into Text messages, Slack, Circle, or Discord for deeper engagement • Content loop: podcast → short clips → email mini-series → gated guide, all tied to the same master database Choose your path A) Keep paying more for traffic you once had for free. B) Turn the data you already own into a self-funding growth engine. Reply "Cash Flow Sprint" with your subscriber count to start the conversation. Google keeps evolving its revenue. An owned list ensures yours evolves too.

77% of Americans procrastinate. This habit leads to missed IRS tax deadlines, increase in fees, and billions of dollars "lost". It's not that these people are lazy, it's the stress that they're pushing away. All of this is tied to this one condition... It's called neurotic perfectionism. Person sets expectations so high, that they don't think it's even worth trying. Perfectionism is not about perfection, it is about safety. Few understand this dynamic. It's not about making things perfect, it's about protecting your ego from getting bruised. Most perfectionists grew up in a performance driven household. Maybe they went to Catholic school, and dealt with a demanding priest. Parents expected high grades, and they were very strict with them. I am one of those people, as my parents expected high academic achievement. Throughout my life I would replicate this cycle. If I wasn't good enough, I wouldn't be deserving of getting grate things. It's First Monday of June, and I want to "nail down" my planning. I am finding myself overthinking my KPIs. I want to nail down my plan make sure that my plan is perfect. Add $20,000 of NEW revenue, execute this and this many appointments. Getting myself worked up over some imaginary competition, as if running a 7 figure company wasn't good enough. I don't want to shoot too high. I don't want to shoot too low… And in doing this, I caught myself in a neurotic perfectionist cycle. But I decided to let go. Relax, take a deep breath. Because when you let go, things flow. You're probably doing better than most. But your conditioning is likely stopping you from doing better. That's why I am going with this piece without too many edits. It was written in: • 1 shot • 1 breath • 1 meaningful idea To help the next person to know that they are not alone. Are you a perfectionist? Do you find holding yourself down? Let's chat in the comments and work through it.

Most freelance web devs hand off the site... But forget the stuff that actually protects the client: • Title tag still says “Just another WordPress site” • /wp-admin wide open for bots • No favicon If the client can’t see it, they ignore it. But pros don’t just finish. They fortify. Be a closer. Not a liability.

97% of buyers evaluate a company online before they ever reach out or call. Silent rejection bleeds revenue you never track. The snap-judgment problem Humans process visual cues in 50 mili seconds. If your site looks dated, reviews stale & poor most visitors will never read your offer, let alone book a call. Reasonable business owners know you can't slap a reputable online identity with hobby tools like Webflow and Canva. To make matters worse: Those with most, forgive the least. Time-rich prospects may sit through clunky funnels. Cash-rich C-Suite will not. They scan: • Brand polish (design, load speed) • Proof (recent reviews, case studies) • Signal strength (HTTPS, trust badges, thought leadership) Miss one element and they click back, never to return. But there's a good news. When high value buyers make a decision, sales process runs smoothly. High value buyers move fast. Money loves speed. So investment in perception up-front, yields fast profits in return. How competitive is it out there? US firms invested: • $40 B into web design • $100 B into SEO last year because trust drives conversion. • $500 billion into Google and Meta Ads (without agency fees) How much is your business investing? Quick search tells a lot about your company. Are your reviews holding up? No one will ask you if it is fair that you don't have more reviews. They will look for the company with the highest reputation. Harsh truth: No one is asking you how much work you've put in. No amount of trial and error matters. Only thing that matters, is that you get it right. It's best you do it fast. If you need an idea what "getting it right" means, stop by our portfolio. Over 500 companies trusted us with their online presence. Now it's your turn.

Let's do some marketing math. A 1-second delay on your site will cost you a 7% drop in conversions... Stack that up for 6 seconds, and you're looking at a 33% revenue drop. Want it back? • Faster load times • Eye-catching design • Higher search rankings • Authority-building branding • Mobile optimization that converts Your website should be your hardest-working salesperson. Want to see how websites that work hard 247 look like? Visit my portfolio.

Your feed used to scream “50 new clients a month.” Now it whispers “AI, automations, backend.”... That pivot is wrecking average operators: • Chatbots write their proposals. • Templates write their posts. But Nobody writes trust. Clients feel the switch. They’re nervous. So are you. Because when software makes the bad look decent, the decent look disposable. Look around: • The “secret growth hack” ebook sells... once. • The repackaged ChatGPT post gets a polite like, then dies. • The agency bragging about AI still delivers tickets late, updates rarely, results never. Every shortcut widens the gap. Bad marketers hit autopilot and crash faster. Good marketers steal the time they saved and pour it into ruthless delivery. Guess who clients chase with open wallets? OWN the gap. 1. Automate the boring – scheduling, outlines, boilerplate. Reclaim hours. 2. Over-deliver on experience proactive reports, same-day replies, surprise wins. 3. Document everything – behind-the-scenes clips, case-study threads, live dashboards. Proof beats promise. We’re entering the Trust Economy: When AI levels the baseline, authority comes from profit, not rhetoric. Make your process invisible. Make your client’s win impossible to ignore. Do that and the algorithm becomes irrelevant. The inbox stays full. The bank account stays green. That’s the play. That’s how I’m scaling. Steal it.

Gartner confirms 59% of marketing teams are cash-starved. And the C-suite demands AI efficiency. The result? AI slop everywhere. Standing out was NEVER this easy. While AI is introducing anxiety, the amount of work stayed the same. Influencers claim that person that uses AI will replace the person that doesn't but adoption is not moving as quickly as C-suite would like it to be. But there's one ai output that everyone is noticing. AI SLOP. Feeds are getting more content, more consistently, and it is rarely, if ever, an original thought. Your customers are mindlessly scrolling, tapping, commenting... Amount of notifications is increasing. Attention spans are collapsing. Dopamine edited videos are everywhere. God forbid we see someone meditate and reclaim their own mind in 2025. And with most marketing agencies are stressed out of their mind, it is no wonder that more than 50% of companies report marketing as their biggest problem. To capture the attention you need to pay attention. That is why you first need to take control over your own mind. Stress is one surefire way to kill your God's given pattern recognition abilities. Getting leads is already hard, but it is harder when you let AI do all the work. AI is not going to save you. Good companies use AI strategically. Lazy companies slap a few prompts and rely on AI too much. And then they don't check the output, because they are already on the next client. The result? Linkedin is cracking down on AI. Google is cracking down on AI. Meta is cracking down on AI. It's not that they don't like AI. It's the way that majority of people are using it wrong. Everyone is treating marketing like a checkbox. But few are treating it like a revenue engine. That's why billions of dollars will be WASTED in order to capture human attention. And we can see it on all platforms. But the original thought? Almost nowhere to be found. But when you use your mind, it shines. People are asking me, why have I been writing daily for the past two years. How come you became obsessed? I was wondering why, until I realized… Writing is mental body building. It isn't about becoming the next writer. It isn't about doing a better job than AI. It is about using what God has given to you. It is about Your brain. To solve all problems. Both business and personal. With AI slop everywhere around you, people are further drifting into not using theirs. "Just let the technology handle everything." This will lead into mental atrophy. But those that truly utilize their minds? They will be the next ones controlling the collective reality. The gap between the main character and non playing character widens. Pick a side. If you look for ways you can expand business, check out my portfolio.

I fired my boss at 32. • No plan B • No severance • No health insurance Just 8 principles that turned Wi-Fi into wealth: 1. Tactical Laziness Move things with your brain, not your calendar. Only touch: • Automation • Strategy • Offers • Team • Copy Everything else? Delete or delegate. 2. Time Allocation You gave 8 hours a day to someone else. Now gift 10 to yourself. Year 1 = hiring and selling. No scrolling. Just stacking. 3. AI Buys Time Seconds → Minutes → Hours → Days Every click you automate gives you life back. Use tech like it’s your second brain. 4. Visibility = Currency If they can’t find you, they can’t pay you. The internet’s a jungle. You don’t need more eyes — just the right ones. 5. Pattern Recognition Business is a game of déjà vu. The best see moves before they happen. Want to win? • Lift. • Sleep. • Eat clean. Your brain is the real business plan. 6. Treat Your Biz Like a Body Fulfillment = digestion. Marketing = breath. Sales = muscles. Feed it leads. Train it with SOPs. Scale it with smart hires. 7. Get Out of Your Own Way You left the 9–5. Stop acting like an employee. Let the systems, not your stress, run the show. 8. - 1 Sales Call Per Day Not 10. Just 1. You don’t need a calendar packed to the brim. You need daily momentum. More reps = higher rates. Better clients, less effort. Want a business that prints money and gives time back? Check out my portfolio.

7 Master Elements of an $84,000 Website Design: 95% of website designs fail before Figma gets opened. 100% preventable... Here’s how to be in the 5% that create profitable websites from scratch. Most designers jump straight into design-mode and wonder why their clients ghost. Making rookie mistakes is a thing of the past if you follow this plan: - Know the Purpose No goal, no outcome. Is it sales, branding, or leads? Be crystal clear on the primary goal. A pretty design without a purpose is just a fancy way to waste money. - Audience Over Aesthetics • You think it’s about design • It’s actually about people Understand their pain. Know their devices. Map their journey. Nail this, and everything clicks. - Content First Design without content = empty boxes. Know exactly what you’re working with: images, copy, video. Ensure there’s enough content for each page. Content drives the layout, never the other way around. - Wireframe on Paper First If it doesn’t work in pencil, it won’t work in pixels. Sketch basic layouts first. Plan placement, priority, and flow clearly. Wireframes are your roadmap, not a finished product. - Build Clear Navigation Bad navigation kills conversions. Organize the structure clearly. How will users flow page-to-page? Clear navbar = smooth experience. - Understand Your Platform WordPress, Shopify, Webflow... Each has limits and strengths. Can your platform support your vision? Design accordingly. Ignoring tech limits equals expensive fixes later. - Set Clear Expectations (Time & Budget) Surprises are fun on birthdays, not in business. Confirm budget and timeline upfront. Allow for revisions and extra features. Transparency builds trust. Skipping prep is like building a house with no foundation. Prep isn’t optional, it is critical. Do it right once, print profit on repeat. Need help with your next revenue generating project? I have a limited appointment availability for next week. Comment "PROFIT" to get started.

Corporate HATES remote work! This is why I've started 100% Remote agency. Stack needed to get it to 7 figures: • Nitro Cold Brew • MacBook (or an iPad) • Great Internet connection I’ve scaled my business from places like Ibiza and Paris. And my team? They’re doing the same, working from places that inspire them. • No long commutes • No office distractions • No pointless watercooler conversations Want to see what kind of work my remote team creates? Check out our portfolio!

Official statistic: 50% of companies die within first 5 years. And more than half the companies complain about marketing as being their # 1 problem. Coincidence? I think not. Will you do what it takes to save yours? I am not here to give you yet another 5 bullet proof checklist guaranteed to get you 100 leads per week (or you don't pay), or a pixie dust that will accelerate your marketing in a clown kind of way. You have a much more structural problem than that... No leads means no growth, no growth means friction, friction reduces your energy. No one understands this better than founders who anxiously suffer through. If you don't fix your lead flow, you don't have a business, you have a hobby with hope of a better future. You are living on a borrowed time. Referrals dry up and are inconsistent. And companies have these feast and famine cycles because they don't have the baseline. Feast and famine gives you founder anxiety. But you didn't go into business, to self sabotage your lead gen efforts. In business you will either have consistent inputs to drive consistent outputs. Or you will shut down your company. But most companies don't know how to create surface area that they can measure. And what you can't measure, you can't improve. Luckily, resolving lead flow is easily a fixable problem. But hustle will always demand your time. It will drain your time and energy, preventing you from solving the problem… Rested mind can recognize patterns. And rest takes time. Exhausted mind can't see the obvious. You can rest your way into productivity and leverage. You can't hustle your way into feeling rested. And you need to be well rested to be a profitable entrepreneur. Marketing problem is not resolved by more hustle. Marketing problem is resolved by more thinking. Counterintuitive advice that hustleprenuers won't listen: Take a break and rest your way into more leads. And if you can't take a chill? Hire me to solve this for you.

47 % of websites pass Core Web Vitals. While Google buries the other 53 %. “Content and links are everything" that’s what a SaaS founder told me last month. So I asked about his slow-loading client site. “Yeah, speed is awful. Rankings are tanking.” Two weeks later we yanked the site off his Webflow hobby stack and dropped it on our cutting edge system used by NASA. • Bounce rate: -31 % • PageSpeed: red → green • Rankings: bleeding stopped, then climbed Same copy. Same backlinks. New framework. New rankings. Want the checklist that flips red bars to green? Comment SPEED and I’ll send it over.