John James's Linkedin Analytics

Great commercial strategy allows everyone to hit their targets and reduces stress. But it's not a planning doc and more than just product, sales or marketing. Follow for platitude-free brain energy. If you're a senior leader responsible for high-value outcomes like customer acquisition, market share, revenue, profit, equity etc, read on Commercial strategy involves 3 steps that are far harder than they appear 1 - Crafting product offerings 2 - Marketing and selling them successfully 3 - Selling more at higher margins It's extremely cross-functional yet: Marketers will say the secret is brand, creative design & advertising Product/engineering will argue it's products that sell themselves Finance will want to cut M&S, raise prices and ask about ROI Sales will want more/better leads Digital will want a new website or martech and more people posting on social And they're all right - sometimes Which is the problem. Because. choices will be full of tradeoffs, pitfalls and complexity. Many are tempted to buy the latest tech, hire the hottest agency or buy into the pitch from a buzzword-fluent consultant. But what you often need is just a tailored strategy that includes execution. My brand of independent advisory helps leaders slice through all the noise and misinformation - and sets up teams for success. We'll help craft your company's secret recipe and perfect this dish over time until it's something people buy, tell others about and come back for more. But forget 90's-era consulting full of clunky projects, models, decks & spreadsheets. This is modern, lean and mean strategy designed for implementation and focused on outcomes. It works because I've combined the best parts of my expertise in: - the classical marketing world (advertising agency experience) - digital media & software systems (ran my own agency for 8 years) - the Silicon Valley growth process (Growth Manager for startup in San Francisco) - Business strategy (5yrs of applied consulting & advisory) Connect via personalized DM, but if you want to pitch, just be specific and brief I'm hired as a: Consultant, Advisor, Advisory Board Member/Chaair, Interim/fractional Chief Marketing Officer (CMO), Chief Growth Officer (CGO), Chief Revenue Officer (CRO) etc. Budget Consulting/Advisory/Workshops/Speaking ~ POA ($5k+) Sans budget (see link in bio) Newsletter $0 Champagne Strategy podcast $0 Hybrency YouTube clips $0 Follow on social $0 Solving business problems together - priceless