Vaughan Broderick

The DUCTRI Playbook

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Proven across commercial and NFP sectors including:
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Co-Author of The DUCTRI Playbook

Future-state Thinking Newsletter

A weekly newsletter with insights, frameworks, and observations on how to be a sharper operator in today's organisations. Practical advice rooted in 25 years as a founder, innovator, coach and advisor.

Covering the “why” and “how of topics like:

- design thinking
- strategic thinking
- building resilience
- testing business ideas
- making better decisions
- complex problem solving
- understanding customers
- implementing real world solutions

For rigorous innovators, founders, senior tacticians, and leaders in innovation and beyond.

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🔥 Highlighted Testimonials

“I can’t believe this is free! The amount of information he offers and the depth of his insights are things you’ll be hard-pressed to find elsewhere. If you’re interested in innovation and fostering a future-oriented culture in your business, you HAVE TO subscribe and save all of his posts. You’ll want to go back to them."
- Adriana Tica, Founder, Marketing Strategist

Writer

Helping organisations become future-ready & thrive in constant disruption through field-tested human-centred innovation methods

- Customer insights
- Customer experience design
- Growth strategy
- Service design
- Lean innovation methods
- Workshop design and facilitation
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder

UC Centre for Entrepreneurship

Impact Lead - Innovation and Startup Coach

University of Canterbury

Lecturer - Innovation by Design - July 2023 - Present

- Teaching human-centred design to business masters students.

Guest Coach - Executive MBA March 2023 - Present

- Coaching MBA innovation students

Mentor - Innovation and Entrepreneurship - Mar 2021- Present

- Mentoring student founders to utilise design thinking and lean innovation methods

Innovation Lecturer - Executive MBA Coach - Startup Mentor 

Festival for the Future

Guest innovation workshop facilitator at Aotearoa’s biggest leadership and innovation summit.

Guest Workshop Facilitator

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

In 2018, I was burnt out and sold my business with nothing else lined up.

I had been:
- Struggling with grief
- Trading money for meaning
- Not making the impact I'm wanting

I was jobless for the first time since I was 17.

The world was a scary place when you're reinventing yourself at 47 (again).

But, I knew things had to change.

In 2018, I started an MBA.

In 2019, I backpacked 23 countries with my family.

In 2020, I found the magic of human-centred design. Everything changed.

Today, I've:
- Coached 75+ startups
- Helped 135+ MBA's and execs
- Presented at national conferences
- Writing a book on practical innovation
- Get to work with some of the most talented people
- Worked with several of Australasia's leading organisations 

My mission is to help people learn skills to unlock their innovation and impact potential to future-proof themselves and their organisation in today's complex and disruptive world.

Now I'm sharing my journey with you via email and social.

If you want to learn more about practical human-centred innovation, here's how I can help you:

1. Subscribe to Future-state Thinking, my free weekly newsletter. 

(Join via my featured section)

2. Follow me on LinkedIn, for free daily content.

(scroll up and hit the bell to get notified)

3. Join the waitlist for The DUCTRI Playbook - the practical guide for human-centred innovation.

(go to www.theductriplaybook.com)

4. Human-centred design coaching, workshops and consulting - for leaders and teams who want to get out of their comfort zone and learn new mindsets, skills and tools to solve complex problems and innovate.

(DM me 'consulting' and I'll get you the details)

Cheers and happy reinventing.

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Innovation isn't about failing fast.

It's about learning fast 𝘢𝘯𝘥 slow. Here's why:

Fast to respond. Slow to reflect. Both are essential when innovating and thinking strategically.

Jeroen Kraaijenbrink (give him a follow) had an excellent post on learning styles. I want to focus in on how and why this is important to innovation.

David Kolb’s experiential learning cycle helps us understand 𝘩𝘰𝘸 people learn — and how teams can learn better together.

It loops through four stages:
1. 𝗖𝗼𝗻𝗰𝗿𝗲𝘁𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 (𝗖𝗘) – 𝘍𝘦𝘦𝘭𝘪𝘯𝘨
   You have a new experience or encounter a new situation.
2. 𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗢𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 (𝗥𝗢) – 𝘞𝘢𝘵𝘤𝘩𝘪𝘯𝘨
   You reflect on the experience from different angles, noticing what worked, what didn’t, and what was unexpected.
3. 𝗔𝗯𝘀𝘁𝗿𝗮𝗰𝘁 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 (𝗔𝗖) – 𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨
   You develop theories, models, or ideas to explain what happened and why.
4. 𝗔𝗰𝘁𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 (𝗔𝗘) – 𝘋𝘰𝘪𝘯𝘨
   You apply what you’ve learned to new situations — testing, iterating, and evolving.

So, the 𝗰𝗼𝗿𝗲 𝗹𝗼𝗼𝗽 is:
👉 Experience → Reflect → Think → Act → (which creates new experience…)

Some people rush to action. Others get stuck in analysis. But real progress comes from moving through 𝘢𝘭𝘭 four.

When innovating, we need all four.

Not just to generate better ideas - but to test, adapt, and implement them meaningfully.

I used to lean toward Converging - fast to think and test. But I’ve learned that slowing down (to reflect and sense-make) often leads to better solutions.

What about you? How do you balance learning fast 𝘢𝘯𝘥 slow in your work?

Credit to Jeroen Kraaijenbrink for the inspiration and visual.

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (enabling you to learn fast and slow). Join 225+ leaders already on the waitlist here: https://lnkd.in/g6kr4b62

Vaughan Broderick MBA 🦆🌳

Helping leaders achieve human-centred innovation in <90 days | Practical, proven methods & tools for clarity, alignment & execution | 235+ on The DUCTRI Playbook waitlist | 175+ teams transformed

Common trap. Most leaders rely on gut instinct alone when making strategic decisions.

That leaves them vulnerable to blind spots, bias, and short-term thinking.

Here’s what happens when your strategy lacks structured decision tools:
• You repeat the same mistakes without learning from them.
• Ideas that feel good in the moment fall apart in execution.
• You miss weak signals, stakeholder shifts, and future consequences.

I've seen high-potential strategies unravel - not because the idea was wrong, but because the decision process was weak.

Real strategic thinking isn’t about being the smartest in the room. It’s about using smart tools to stress-test your thinking.

Here are 6 powerful decision tools to use when navigating complexity:
1. Pre-mortem – Imagine failure 𝘣𝘦𝘧𝘰𝘳𝘦 it happens. Then design for success.
2. Six Thinking Hats – Explore ideas from every angle, not just your default lens.
3. Second Order Thinking – Think beyond now. What happens next? Then what?
4. PMI (Plus, Minus, Interesting) – Don’t just weigh pros and cons - unpack implications.
5. Kill the Company – Find your weak spots 𝘣𝘦𝘧𝘰𝘳𝘦 your competitors do.
6. Post Implementation Review – Review, learn, and adapt. Continuously.

Instead of asking, "Does everyone agree?"

Ask, "Have we challenged our assumptions from all angles?"

Let’s make better decisions, not just faster ones.

Which of these tools have you used or will try? 

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (while you still deliver on BAU). Join 225+ innovation leaders already on the waitlist here: https://lnkd.in/g6kr4b62

Most teams don’t struggle with innovation because of a lack of ideas.

They struggle because they’re solving the wrong problem - brilliantly.

Here’s how it plays out:
• You jump into solution mode because the pressure’s on.
• You pick a problem that sounds right - but it’s really just a symptom.
• You build something fast… only to find it doesn’t stick.

The result? Regret. Rework. Regression.

The real risk isn’t slow progress - it’s solving the wrong thing really well.

The smartest thing you can do is pause and get sharp on the root issue. 

The right problem reframes everything - what to build, who to involve, where to focus.

It creates alignment, not resistance. Progress, not just activity.

Before you fix it - frame it.

Try these 5 reframing techniques:
1. Step back from the obvious
2. Alter your focus or point of view
3. Ask what’s missing
4. Analyse exceptions
5. Think about opposites

If you're stuck in solution mode.

Try reframing.

Because clarity doesn’t slow you down. It speeds up what matters.

Have you tried reframing? Share below.

DUCTRI Model Credit: Christian Walsh 

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FYI - Want to get better at uncovering the problem behind the problem? Join 235+ smart innovators already on the DUCTRI Playbook waitlist: https://lnkd.in/g6kr4b62

Innovation made easy | Helping busy people innovate in <90 days with practical, proven methods, tools & facilitation for clarity, alignment & implementation | 235+ on The DUCTRI Playbook waitlist | 175+ teams transformed

Good ideas don’t create buy-in.

Involvement does.

I used to lead with the solution - polish the idea, pitch it hard, and hope people would get on board.

But here's what I learned the hard way:

Buy-in isn’t earned at the end. It’s built from the beginning.

The old way: Design the answer, then try to “sell” it.

The better way: Co-create the problem, build clarity early, and bring people with you.

That’s how you get traction that sticks.

So if you're struggling to get stakeholder buy-in, try the SUCCESSs model :

1) SIMPLE
↳ Prioritise the core message
↳ Can you connect with an analogy?

2) Unexpected
↳Get your audiences attention and hold it.
↳Interrupt their mental models and use curiosity gaps

3) Concrete
↳Use sensory language so they can create a mental picture. 

4) Credible
↳Build credibility by attaching the idea to authorities, using vivid details and human-centred data.

5) Emotional
↳Numbers aren’t remembered, help people care.
↳WIIFY or connect with identity.

6) Stories
↳Help motivate and inspire people through stories that show how change is possible.

What resonates the most with you or what would you add?

Credit: Chip and Dan Heath

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (and stories that stick). Join 235+ smart innovators already on the waitlist here: https://lnkd.in/g6kr4b62

Great products win awards.

Innovative business models win markets.

This week's article is about how challenging your business model assumptions can be the best way to innovate and win.

Read time: 5 minutes Imagine this... You’re leading your next product development session. Everyone is dialled in, notebooks open, and throwing around

Open article: 15 Radical Business Model Innovations by Vaughan Broderick MBA 🦆🌳 • 5 min read

Innovation isn't only about great ideas.

It's about changing hearts & minds.

Building the best won't cut it.

Building fast won't cut it.

Building solo won't cut it.

What it takes is:

→ Courageous leadership
→ Crafting the critical moves
→ Connecting people with the why
→ Clearing the way to make it easier

But, most of all

→ Continue to break resistance & inertia

In summary:

🧡 + 🧠 + 🏋️‍♂️🏋️‍♂️ = 🚀

That's it.

Does this org structure look familiar?

Image credit: Marketoonist 

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (while you still deliver on BAU). Join 235+ leaders already on the waitlist here: https://lnkd.in/g6kr4b62

Big misunderstanding. Most organisations say they want innovation - but ignore the mindset required to sustain it.

They focus on tools and trends - leaving behind the behaviours and systems that actually support learning innovation.

Here’s what happens when growth mindset is misunderstood in innovation work:

• Teams avoid risk -  because failure is seen as a weakness, not a signal.
• Effort is praised - but not linked to progress, learning, or iteration.
• Innovation becomes performative - not embedded.

I've seen smart, capable people hesitate to experiment - not because they lacked ideas, but because the environment wasn’t built for real learning.

Innovation isn’t just a process. It’s a mindset. And that mindset needs structure, language, and support to thrive.

Let’s debunk three mindset myths:
1. “I've always had a growth mindset.” → People have a mix of both fixed and growth mindset that is always evolving. You need self-awareness and openness to evolve.
2. “Praise the effort.” → Effort is just the starting point. Innovation rewards learning from effort - by measuring outcomes, testing assumptions, and refining ideas.
3. “Just think positive.” → Positive thinking alone doesn’t drive change. You need feedback loops, psychological safety, and the space to experiment without fear.
   
Instead of asking, “How can we be more innovative?” 

Ask, “How are we designing a culture that enables people to learn, adapt, and grow through experimentation?”

Which of these myths are holding back innovation in your team?

—

That’s also why we’re building The DUCTRI Playbook - a practical system to help you lead human-centred innovation, from mindset to implementation. Join 235+ change-makers already on the waitlist: https://lnkd.in/g6kr4b62

Is speed sabotaging your creativity?

Most teams switch on an AI tool, crank out a hundred ideas, and celebrate “being innovative”.

But here’s the harsh truth:
- More ideas aren’t better ideas.
- Thinking faster isn’t always thinking smarter.
- Quantity without judgement leads to average solutions.

In my latest article from an insightful conversation with AI and creativity expert Dominik Hoerauf, I show you how to flip the script and make AI your creative thinking partner:
- Why generative AI excels at fluency - and where human feasibility still wins
- The “funnel” model for placing AI at the right stage of your creative process
- Four prompt tweaks that turn bland outputs into breakthrough starting points
- How to spot (and avoid) the slow creep of AI-driven mediocrity
- Practitioner tips for blending tacit human insight with machine speed

If your brainstorms feel busy but barren, this read is for you.

Do you agree that co-creation is the advantage when it comes to creativity for innovation?

Read time: 3.8 minutes Imagine this… You're deep in a design sprint. The brief is clear. The customer insight is sharp. But the room feels... flat. Yo

Open article: Co-Creating with AI: How to Think Better, Not Just Faster by Vaughan Broderick MBA 🦆🌳 • 5 min read

Co-Creating with AI: How to Think Better, Not Just Faster

It’s not a lack of good ideas that kills innovation.

It’s a lack of clarity.

Inside most organisations, there’s no shortage of innovation initiatives, brainstorming sessions or impressive slide decks.

What’s missing?

Clear answers to questions like:
• What exact problem are we solving?
• Who’s it for - and why should they care?
• What are the contextual factors that will influence?
• Who's supporting this to help with resources and doors?
• How does this fit with what the organisation already prioritises?
  
Without that clarity, even smart teams stall: → alignment breaks down → resistance creeps in → momentum fizzles.

Innovation becomes a theatre, not a driver of change.

If you’re trying to make real change happen: 

Don’t just seek more ideas.

Seek clarity.

Because it’s not the best idea that wins. 

It’s the one that gets implemented and impacts.

Do you see this happening in your organisation?

If 30 % of your week is spent fixing last week’s fixes, the problem isn’t your effort - it’s using a linear playbook in a non-linear world.

Projects bounce between teams, decisions get reversed overnight, and every “urgent” matter spreads. 

Fire-fighting feels productive, but it’s really a tax on clarity.

That’s where the DUCTRI Model comes in - six steps built for complexity:
1. Discovering – surface the real issue, not the loudest symptom
2. Understanding – map root causes through compassionate conversations
3. Creating – design options people actually want
4. Testing – run safe-to-fail pilots that reveal blind spots early
5. Resourcing – line up budget, talent, and influence before launch
6. Implementing – embed changes so they survive the daily whirlwind

Clarity first, momentum second - and the re-work loop finally breaks.

How has your project progress been this week?

Photo: Christian Walsh and I working on the discovering phase of the playbook

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (while you still deliver on BAU). Join 235+ leaders already on the waitlist here: https://lnkd.in/g6kr4b62

Is AI actually creative?

I sat down with Dominik Hoerauf from the University of Stuttgart to discuss AI for creativity and innovation.

Here's a key insight,

1) Humans have intrinsic motivation to drive creativity which drives innovation.
2) AI doesn't have intrinsic motivation.

So, one argument is that AI is not creative because it lacks the intrinsic motivation characteristic, meaning it only responds to a prompt.

The other is that the amount of ideas are getting better and more useful and becoming more creative as a source of new ideas.

Maybe the truth lies in-between?

Regardless, AI is a useful starting point and teammate in creativity.

Here's 5 tips when using creativity in innovation:
• Describe the situation.
• Share the customer's pain point.
• Give the AI a role (e.g., "You're a senior product designer…").
• Be specific about the outcome you want.
• Sense-check the output - different tools, other searches, tacit knowledge

How are you using AI for creativity?

Bonus - Jeremy Utley has an excellent podcast (Beyond the Prompt, How to Use AI in Your Company) on AI for creativity and innovation - recommend to check that out.

🙏 Thanks to Dominik for the insightful conversation.

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FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (and co-creating with AI). Join 235+ leaders already on the waitlist here: https://lnkd.in/g6kr4b62

Most professionals don’t hold back from innovation because they lack drive.

They hold back because they think innovation belongs to someone else.

Here’s how it shows up:
• You stay in your lane, even when you see better ways.
• You assume “innovation” is for creatives, strategists, or execs. 
• You focus on delivery, not design - because that’s your job.

I get it. That was me.

For years, I believed I wasn’t “that kind of person.” I thought innovation meant big ideas, tech trends, or creative titles.

But the truth? 

Innovation needs people like us - practical, growth-minded, collaborative professionals.

Here’s what flipped the switch for me: I realised innovation isn’t about ideas. It’s about impact.

It starts with:
• Asking better questions
• Challenging assumptions
• Testing small, learning fast

You don’t need permission. You don’t need a new title. You don't need to know the answers.

You just need to start.

Because when you do, you’ll see what I saw: The biggest unlock isn’t learning a new method - it’s shifting an old belief.

Innovation isn’t for them. It’s for you.

What’s one small way you’ve challenged the old way of doing things lately?

Image: A design thinking workshop helping build innovation skills and mindsets. Working with Christopher Vas and GRAIN was a huge privilege.

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FYI - I'm co-authoring The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (while you still get core stuff done). Join 235+ smart innovators already on the waitlist here: https://lnkd.in/g6kr4b62

I used to obsess over ideas. 

Now I obsess over clarity.

Because no matter how good your idea is - if the value isn’t clear, no one buys in. Not your team. Not your stakeholders. Not your customers.

Sara’s a smart operator. She leads with heart, has big ambitions, and cares deeply about doing work that matters.

But like many leaders, she was stuck. Not because she lacked ideas - but because her value proposition felt… fuzzy. Too many angles. Too much complexity.

Here’s what she said after our workshop:
"𝘝𝘢𝘶𝘨𝘩𝘢𝘯 𝘴𝘬𝘪𝘭𝘧𝘶𝘭𝘭𝘺 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘥 𝘰𝘶𝘳 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘸𝘦 𝘭𝘦𝘧𝘵 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬𝘴𝘩𝘰𝘱 𝘸𝘪𝘵𝘩 𝘢 𝘴𝘦𝘯𝘴𝘦 𝘰𝘧 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘯𝘦𝘸𝘧𝘰𝘶𝘯𝘥 𝘦𝘯𝘵𝘩𝘶𝘴𝘪𝘢𝘴𝘮 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨."

That’s the power of sharpening your value. Not the what, but the why it matters - to the people you're trying to reach.

Clarity changed everything for Sara:

• No more over-explaining 
• A punchy, confident conversation
• A team aligned around a clear message
  
Clarity isn’t a ‘nice to have’. 

It’s the unlock. For traction. For trust. For action.

If you’re like Sara and feel like you need clarity - let’s fix that.

Because when your value is clear, everything else moves faster.

If that sounds like you, consider:

1. Subscribing to The Future-state Thinking Newsletter: https://lnkd.in/eM_ajknN
2. 
3. Joining 235+ smart innovators on The DUCTRI Playbook waitlist: https://lnkd.in/g55_9G9J
4. 
5. Workshop? DM me

You know most innovations die in implementation, not in brainstorms. 

But which blockers are truly worth fixing?

If you want your roll-out to stick, you need to solve those “everything grinds to a halt” kind of problems.

These are 𝗖𝗢𝗥𝗘 problems.

A CORE problem is:
C - 𝗖𝗮𝗺𝗼𝘂𝗳𝗹𝗮𝗴𝗲𝗱 (it's hidden beneath the obvious)
O - 𝗢𝗯𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝘃𝗲 (it clogs daily workflows and sparks resistance)
R - 𝗥𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 (it keeps looping back no matter how many quick wins you rack up)
E - 𝗘𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 (it drains time, money, and credibility every single day)

Entire transformations have been rescued by nailing a single CORE problem.

Quick story:
A care organisation wanted to digitise a paper-based support tool.
Sounds simple and would save time and money.
Stakeholder interviews revealed trust was at the core of the issue. 
Problem reframed to centre on enabling trust in busy environments.
Simple tech solution. Different problem solved. Results? Immediate. Build? Approved.

Change is happening fast. But core problems remain.

Leaders who focus on understanding the core problem rather than surface level symptoms, that's how innovation gets implemented.

Which CORE problem is quietly strangling your implementation right now?

_____

FYI - That's why we're building The DUCTRI Playbook. A practical, proven system to implement human-centred innovation (while you still deliver on BAU). Join 235+ leaders already on the waitlist here: https://lnkd.in/g6kr4b62

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