Vaughan Broderick

Future-state Thinking Newsletter

A weekly newsletter with insights, frameworks, and observations on how to be a sharper operator in today's organisations. Practical advice rooted in 25 years as a founder, innovator, coach and advisor.

Covering the “why” and “how of topics like:

- design thinking
- strategic thinking
- building resilience
- testing business ideas
- making better decisions
- complex problem solving
- understanding customers
- implementing real world solutions

For rigorous innovators, founders, senior tacticians, and leaders in innovation and beyond.

Join 8,514+ community getting actionable tips via email and social. Gain valuable business growth advice that will help you thrive in disruption. 👉 Subscribe here: https://vaughanbroderick.com/newsletter/

🔥 Highlighted Testimonials

“I can’t believe this is free! The amount of information he offers and the depth of his insights are things you’ll be hard-pressed to find elsewhere. If you’re interested in innovation and fostering a future-oriented culture in your business, you HAVE TO subscribe and save all of his posts. You’ll want to go back to them."
- Adriana Tica, Founder, Marketing Strategist

"I hate receiving emails only to be sold to, and I hate it when senders only remember they have an email list when they want to sell to you. Enter Vaughan's 'Future State Thinking' newsletter; one of a handful of emails I actually look forward to receiving each week.  It's always brimming with insight and resources that spark the old grey matter. More importantly though, you get an insight into how Vaughan's skillset could help you, and how highly he values both paying clients and free subscribers.  I mean, if you don't sit down with your coffee to read it on the morning it hits your inbox, what even are you doing with your time?!"
- Lucy Patterson, Design thinking and business Coach

Author

🚀 Customer Discovery, Value Proposition and Business Model Validation

👏 Highlighted Testimonials:

"Vaughan’s advice around design thinking, innovation and strategy provided direction when needed. Vaughan’s understanding and communication around customer-centric design were vital to the success of my commercialisation project."
- Matthew Cowan, Senior Lecturer, University of Canterbury

“Vaughan has been an inspirational mentor and advisor to me. He shows decisive leadership with clear insight and guidance on innovation and design thinking. He is ready with strategic thinking and collaborative brainstorming. It has been an invaluable journey working with him!”
- Allison Joubert, Franchise Owner

"Vaughan’s design thinking expertise has truly enabled our startup founders to better understand their customers'  and take a step forward in their innovation journey."
- Lisa Martin, Programme Manager, UC Centre for Entrepreneurship

I advise early-stage founders and CEOs on customer discovery, problem identification, value proposition and business model design and validations. Startups/clients include:

Beyond Dispensing - Centralising and automating the assembly of medicines.

Ceratec Innovations - Transforming the screening and diagnosis of Type 2 Diabetes.

Cloudcell Ltd - Helping medical researchers find the root cause of anything.

Cogniscents - Olfactory enrichment to help adults improve cognitive functioning.

Colour Me Safe - Allergy tracking platform.

Stride Boot - Revolutionising the 'Moon Boot'

Rohi - Women's wellness and lubricant products using bee venom

Mimikau - Revolutionary on-animal nitrogen reducing technology

Narix FSD - Rural fire drone swarming technology.

Gladfield Malt - Space saving device to compact and ship dry material goods.

Startup Coach

A design thinking and innovation agency. We help ambitious organisations to get clarity, achieve growth, create change, and make meaningful lasting impact.

- Customer insights
- Customer experience strategy 
- Organisational experience strategy
- Growth strategy
- Vision, values and purpose
- Service design
- Testing business ideas
- Workshop design and facilitation
- Design thinking education
– Human-centred design capability programmes

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder

University of Canterbury

I couldn't wait to leave school, make money and build a business.

But, going to this University changed my life.

I met people changing the world, found my passion (design thinking) and a Mentor.

Then, imagine getting asked to teach 'innovation by design' to business masters students.

The only answer was "Yes"

What happened next?

- I was entrusted to deliver the work he's spent years developing.
- Gave me the freedom to make the course my own.
- Biggest number of students wanted in.

This is what matters: "Until this course, I always viewed myself as a good Manager in someone else's business. Now, I know I can go back to my home country and start my own business."
- Mepham, UC Business Masters Student

I loved it!

Bonus - I got asked to do it again.

And, we're authoring a book together about how innovation is done to make a dent in the world :)

I'm the luckiest guy alive.

Ps. If you want any help to make meaningful change, reach out and let's talk.

Lecturer - Innovation by Design

Designing, connecting and delivering world-class idea validation programmes.

Impact Innovation Lead

Guest Coach - Executive MBA

Guest Speaker - MBA & Entrepreneurship Programmes

Helping students and startups to utilise design thinking and lean methodologies to problem-solve, develop, validate and implement innovative ideas.

Mentor - Innovation & Entrepreneurship

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Focus Financial Group

Three like-minded entrepreneurs combined to learn from each other and help more clients achieve their goals.

Partner - Mortgage and Insurance Broker

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

I've started 3 businesses, 2 failed.

(big leaps, not smart starts)
 
Today, I've coached 75+ startups
Today, helped 135+ MBA's and execs
Today, co-authoring a book on practical innovation
Today, building my next startup
Today, get to work with some of the most talented people around
 
But what you don't know is:
 
37 years ago, I dropped out of my last year of high school
21 years ago, I was struggling and lost my drive
6 years ago, I was at a career crossroads

So, now I'm sharing my journey with you

Sharing daily insights to help anyone
→ Unlock their genius

Follow me for daily posts about Innovation, Entrepreneurship and Mindset.

Let's do it! 🧠 + 🚀

Vaughan is a design thinker, innovator, entrepreneur and coach who writes at vaughanbroderick.com/newsletter. 25+ years business. 2x Founder. 5+ years innovation. 29,715+ receive tips via weekly email & social.

There are 2 ways I can help you get started:

1) Subscribe to my FREE newsletter. Everyone talks about how important innovation is but no one shows us how to do it in the real world. That's where Future-state Thinking comes in, the newsletter for innovators, doers, & high performers. Published weekly on Wednesday 6:45am NZ
**Join via my featured section**

2) Book a FREE 45 minute strategy call to identify the most significant opportunity to create innovative outcomes for your business and receive personalised, practical next steps.
**Book via my website or DM me**

Talk soon,

Vaughan

Research Associate

Co-authoring academic research papers on innovation and design thinking.

Learn lifelong skills in under 60 mins.

9 LinkedIn essentials you can do in a day.

The most successful people learn skills that transcend industries, crises and cycles.

That is how you become in demand no matter your age or current occupation.

Build these skills and future-proof your career,

Here are 9 most useful:

1) How to Think Strategically
https://lnkd.in/gdFwtMst

2) Critical Thinking
https://lnkd.in/gW2Cky5h

3) Cultivating a Growth Mindset
https://lnkd.in/g3V5Wsqz

4) Developing Your EQ
https://lnkd.in/gdNk3rWX

5) Public Speaking Foundations
https://lnkd.in/g3ZJiPBU

6) Strategic Negotiation
https://lnkd.in/gtT-Ut9S

7) Listen to Lead
https://lnkd.in/gqGRj72b

8) Thinking Creatively
https://lnkd.in/gkBWycXF

9) 10 Habits of Great Problem-solvers
https://lnkd.in/gsaG67cK

Growth binge all done?

Which one was your favourite? Or what one are you trying next?

Repost ♻️ to help your network to help them learn lifelong skills

Follow Vaughan Broderick 🦆🌳 and subscribe to my newsletter here: https://lnkd.in/g2DuKRRP

Inspired by Chris Donnelly’s post - Get a further 9 here: https://lnkd.in/gP9mpM5t

#designthinking # innovation #leadership #entrepreneurship #growthmindset

Vaughan Broderick 🦆🌳

The Design Thinking Guy | 2 x Founder | Author | Follow for daily posts on innovation, entrepreneurship, mindset & my journey

No alternative text description for this image

We talk about building 'a culture of innovation'. But how do you do that?

Here's the innovation hierarchy of needs 👇

Over the last several years I've been living innovation.

On reflection, I've:

- Read 40+ books
- Helped 35+ leaders
- Learned from others
- Coached 75+ of teams
- Facilitated many workshops
- Had countless conversations
- Innovated products and services
- Supported large and small businesses
- Worked in complex sectors like social, health and agriculture

Here's what I believe,

Sustainable innovation boils down to these 7 main factors:

• Strategy
  The strategic direction that supports the vision and competitive goal
  
• Org. Design
  Legitimacy and power combined with the right roles and accountabilities
  
• Leadership
  Leadership that has the ability to inspire, and enable teams while removing blockers
  
• Systems & processes
  To be supported with ways to collaborate, get funding, build an innovation portfolio, reduce risk, make decisions and measure success
  
• Tools & techniques
  A set of proven tools that enable you to understand problems, create, teast and grow ideas

• Capabilities
  The mindsets and skills for Discovering, Understanding, Creating, Testing, Resourcing and Implementing
  
• Ecosystem
  An eco-system that is open and supports exploring many ideas through partnerships, programmes, networks and stakeholders
  
• Culture
  A culture that nurtures activities and behaviours for optimising what’s working and exploring new opportunities

For me, innovation culture and sustainable innovation is an output of a well designed system.

What do you think?

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#innovation #designthinking #strategy

Happiness isn't something that you get.

It's something that you do.

80% of people are unhappy with their lives.

They are chasing the outputs rather than focusing on the inputs.

Purpose doesn't have to be something grand.

It can be exactly what you love right now.

And,

It can change over time.

But, it's important to start.

Answer these 5 questions:

1) Who you are?

2) What are you supremely qualified to teach others - right now?

3) Who do you help?

4) What do those people need?

Most importantly,

5) How do they change as a result?

There you have it.

You've just crafted your Minimum Viable Purpose.

In under 5 minutes.

This is what you can share with the world.

This is how you can serve others.

This is how you find happiness.

What's your MVP? 
Share in the comments.

Based on and credit to Adam Leipzig and his TedTalk - How to know your life purpose in 5 minutes

Repost ♻️ to help your network find their MVP and happiness.

Follow Vaughan Broderick 🦆🌳 for more.

#innovation #designthinking #purpose #growthmindset #leadership

Every organisation must prioritise innovation. 

But which type should take precedence? 

Jeroen Kraaijenbrink (give him a follow) created this interesting matrix with four categories of innovation to provide clarity.

Innovation fundamentally involves introducing something novel. This 'something new' can apply to a range of aspects of a business. 

The first is the inward-outward axis. Outward-oriented innovations are primarily aimed at the market, introducing something new for customers. Inward-oriented innovations focus on transforming the organisation itself.

The second axis differentiates Operational innovations, which are generally technical, tangible, and centred on practical work and output, from Strategic innovations, which focus on the organisation's overall functioning and value creation.

This results in the following four types of innovation:

Product Innovation: The most recognised form of innovation, involving the alteration, improvement, or renewal of an organisation’s products and/or services, or the creation of new ones.

Process Innovation: Typically driven by efficiency and quality improvements, this type enhances the daily operations of the organisation. It can apply to any process.

Business Model Innovation: A newer category, concentrating on transforming how the organisation creates and captures value, often through new revenue models.

Management Innovation: Though less commonly known, this is vital. It involves innovating how an organisation is structured, managed, and led, frequently implying decentralisation.

All four types are essential and interconnected in an innovation portfolio.

Consider questions such as: Do you have enough initiatives in all quadrants? And, Which type of innovation should you prioritise?

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#innovation #designthinking #leadership

Many teams suck at constructive accountability.

Here's how to have hard conversations and care for your co-workers:

"Say what you mean without being mean"

A simple formula.

So, why is it so hard for people to hold each other accountable yet to preserve the relationship?

Ego?

Values?

Worldview?

Confidence?

Maybe all of it.

Having a structure to lean on is a powerful way to create a safe space and build confidence.

That's where Radical Candor comes in. A framework to take a step forward and help others deliver their best work.

More than that, it's being kind to everyone involved.

Try Kim Scott's 3 step approach:

1) Ask for feedback
- What’s working and what to stop
- Maybe you’re the one in the wrong

2) Give feedback
- What’s working and what to stop
- Tell people when their work isn’t good enough

3) See how it lands
- If being dismissed, increase directness
- If they are sad or angry increase caring 
 and stay curious

The benefits:

1. Create a culture of Compassionate Candor

2. Build a cohesive team

3. Achieve results collaboratively

Ultimately, it's about helping others 'do great work, without acting like a jerk'.

Have you tried using compassionate candor?

Inspired by and credit to -  Kim Scott ‘How to lead with radical candor’ YouTube Video

Repost ♻️ to help your network to have courageous conversations

Follow Vaughan Broderick 🦆🌳 for more.

#designthinking #innovation #growthmindset #leadership

Growth is activated by words and actions.

3 myths about growth mindset...

Carol Dweck explains (HBR) what people often get wrong about a growth mindset:

1) You've always had a growth mindset.

Reality - People have a mix of both fixed and growth mindset that is always evolving.

2) Focus on the effort.

Reality - Outcomes matter. Focus on the effort, learning AND progress.

3) Thinking makes it happen.

Reality - You need to take action to support your thoughts, like changing the language and the support systems to encourage risk-taking.

So remember, you need both thinking and action to achieve growth.

What would you add?

Inspired by Justin Wright 

Repost ♻️ if you liked this and help your network build a growth mindset.

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#innovation #designthinking #ductri #growthmindset #leadership

The toughest part of strategy isn't deciding what to do.

It's deciding how you will decide.

Why?

Because you'll let someone down.

You'll have to make tradeoffs and choices.

Too often we jump from the aspirations to the activities without spending enough time deciding on the criteria.

The criteria is how you will respond, now and when something happens.

Skipping this part means a lack of clarity and hiding in 'busy work' rather than being intentional in our actions and choices that move us in the desired direction.

The how is what makes strategy sticky.

Here's 4 key questions to help you design your sticky strategy p̶l̶a̶n̶:

1) Why do we exist?
• What is our purpose?
• What is our uniqueness?
• How do these guide our choices?

2) Where are we now?
• What are we great at?
• What are our values and principles?
• What do we want to keep or change?

3) Where do we want to be?
• What does great like like?
• What's our North Star?
• Measuring based on indicators of change

4) How will we get there?
• What are our 3 top priorities?
• What will we start, stop or change?
• What's missing?
• How will we respond when things change?

Want to avoid making a list of things (plan) and create clarity, coherence and commitment (strategy)?

Inspired by and credit to Alicia McKay

Tomorrow, on Future-state Thinking, we're talking about how you implement strategy that sticks.

The email goes out at Wednesday 6:45am NZT / Tues 3:00pm EST. Join our community of change-makers getting sharper about business every week: https://lnkd.in/g2DuKRRP

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#innovation #strategy #designthinking #leadership

The struggle with strategy often isn't why, how and what.

It's who.

Strategists come in various forms, each with a unique approach to shaping their organisations. Some have a wealth of knowledge or brimming with ideas, while others prefer to engage their teams or maintain the status quo. Which type resonates with you?

Jeroen Kraaijenbrink's insightful article identifies five distinct types of strategists:

𝟭) 𝗧𝗵𝗲 𝗞𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Strong and independent, these leaders have a clear vision for their organisation's future. They are capable thinkers with a forward-looking approach.

Strengths: 
They have strong, well-founded ideas about where to take their organisation in the coming years and are often correct in their assessments.

Weaknesses: 
They can lose touch with the rest of the organisation, setting high expectations that may lead to frustration among team members.

𝟮) 𝗧𝗵𝗲 𝗦𝗲𝗿𝘃𝗮𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Preferring a participative or democratic approach, these strategists value input from others rather than defining the strategy themselves.

Strengths: 
They excel in creating harmony, engagement, and commitment, fostering a shared strategy with a sense of ownership among team members.

Weaknesses: 
Their reluctance to share their own vision can lead to perceptions of weakness or indecisiveness.

𝟯) 𝗧𝗵𝗲 𝗘𝗹𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Often with decades of experience within the organisation, these strategists value continuity and may hesitate to embrace new developments.

Strengths: 
They have a strong sense of history and continuity, focusing on the organisation's existing strengths rather than chasing trends.

Weaknesses: 
They can be defensive and may lose touch with internal and external changes due to their emphasis on tradition.

𝟰) 𝗧𝗵𝗲 𝗣𝗿𝗶𝗻𝗰𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Embracing change and innovation, these strategists are a source of creativity and enthusiasm, constantly identifying opportunities for transformation.

Strengths: 
They are adept at spotting new opportunities and motivating others to innovate.

Weaknesses: 
They may frequently change strategies without fully implementing them, leading to a lack of follow-through.

𝟱) 𝗧𝗵𝗲 𝗝𝗼𝗸𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁
Lacking a clear strategic direction, these individuals struggle to make decisions or take action, often prioritising humour and popularity.

Strengths: 
Their shortcomings may inspire others to step up and take on strategic leadership roles.

Weaknesses: 
Their lack of a clear strategy and ineffective execution can hinder organisational progress.

Are you a King, a Servant, an Elder, a Prince, or a Joker Strategist?

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Credit: Jeroen Kraaijenbrink (be sure to give him a follow)

#innovation #strategy #changemanagement

Want build innovation capability to combat disruption?

3 ways to reinvent as you grow your team.

Ultimately, you need all 3 to build a thriving organisation.

Innovation 1 - Look internally at what operations you can optimise.

Systems, processes, ways of working can all be optimised to maximise the output and profitability.

Problem is, you're vulnerable to disruption.

Don't stop there,

Innovation 2 - consider where you can expand your existing business models and value proposition into:

• Different markets
• New distribution channels
• Sometimes a new product or service.

This keeps you competitive and buys you time.

Here's the reality,

53% of CEOs believe their current business models will not survive the next decade.

That's why, you must explore the third type:

Innovation 3 - massively changing your business models by: Searching for completely new value propositions to provide new growth and protection from disruption.

The key is to build the mindsets, capabilities and culture to operate across all three.

And to lift our heads from looking inwards to exploring outwards.

That takes vision and courage to risk going against the status quo.

That is innovation.

Repost ♻️ if you find it useful

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Based on and credit to: Strategyzer and Clayton Christensen

#innovation #leadership #strategy #designthinking #entrepreneurship

Critical thinking tips I know at 53 (I wish I knew at 23)

Learn these to cut through the noise and make better choices.

Critical thinking is carefully and logically deciding what to believe or do.

It will help you to make the right choices,

Regardless of what others say or do.

It is literally a superpower for change-makers.

Just like any skill you need to practice.

To start, you need to question your assumptions and realise that you're the one who might be wrong.

But, that's just the beginning.

Train yourself in all 15 ways to grow your critical thinking ability.

That way, the next time you're confronted with information, you can be more than sceptical, you can navigate your way to better decisions.

What would you add?

Credit to Carl Davidson Research First Nikita Treg, HBR and Helen Lee Bouygues

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#innovation #leadership #designthinking

12 visuals to inspire innovation at your company.
 
(A must see for leaders and employees)
 
Images by Roberto Ferraro 
 
1. Creativity
→ Creativity needs to be nurtured. Don't engineer your day for output, engineer it for cognitive rest.
 
2. Problem awareness
→ Your team are closest to customers. They have a a rich source of insight and expertise.
 
3. Embrace diversity
→ Diverse perspectives, skills and attributes bring greater value to the project than than an echo chamber.
 
4. Have compassionate conversations
→ Breakthroughs lie in the interactions we have with the people at the centre.
 
5. Avoid collaboration killers
→ Enable the structure to support the mindsets and activities needed.
 
6. Inspire people
→ The lone innovator is a myth, you need a team of high-performers to bring ideas into the world.
 
7. The future is already here
→ Engage with extreme users or non-users for hidden insights.
 
8. Fail smart
→ Intelligent failure at the frontier is what creates new value. That means you'll make mistakes and that should be expected. 

9. Run experiments
→ Increase investment in the fidelity of your experiments as you learn more. Get things in the hands of your customers using rapid experiments.
 
10. Feels like play
→ Celebrate successes and failures. Normalising smart risk-taking should be an evry day thing.

11. Discovering blindspots
→ Challenging assumptions and dropping the ego is best done by getting feedback directly from the people at the centre.

12. Change leadership
→ Implementing can be the toughest part. Use a simple strategy to help support the people involved to adopt new ways.
 
Which one do you like the most?

🧠 Repost ♻️ this to help your network to innovate.

Roberto Ferraro - Innovation

Want to stay focused & achieve your goals?

Choose what NOT to do.

We only have so much time and energy to move the needle on our ambition.

Focus is critical.

But, how do you choose?

Leverage these six models to get clarity on what is high-impact and what will waste your time:

1. Six Thinking Hats
- Surfaces depth of information.
- Applies critical thinking.

2. Second Order Thinking
- Considers the longterm consequences.

3. Post Implementation Review
- Continuously improve and refine what you work on.

4. PMI
- Score each upside and downside
- Determine what the result means

5. Effort / Impact Matrix
- Prioritise effort on easy wins and long term projects.

6. The 80 / 20 Rule
- Apply effort to areas that will give the maximum result.

Avoid a lack of focus.

Regain your time and energy for maximum results.

Decision-making is about getting clear on what you will do and what you won't.

🔥 Say no to time sucks.

Repost ♻️ to help your network choose what to focus on.

Follow and subscribe to my newsletter 🔗 in bio: Vaughan Broderick 🦆🌳

#innovation #designthinking #strategy #leadership #entrepreneurship

Are you leading people through change?

Support both hearts and minds.

Change can happen fast, but transitioning through change can be slow.

When trying to change, we typically define a future state, compare it with the current state, and look to bridge the gap as fast as possible. 

This doesn't work.

Significant change is emotionally complex and experienced differently by each person.

Change entails loss, affecting relationships and dynamics. It generates uncertainty, anxiety and various emotions.

Despite wanting to shortcut the process, it's essential to navigate the emotional state of your team. 

The process is predictable, with people undergoing similar emotional steps during change (although at different rates).

For those leading change, understanding this emotional process is crucial. 

Use this graphic combined with a robust change model (like Kotter's 8-step or the Heath Brother's Switch) to remind yourself that change requires understanding, and compassionate treatment of people.

Credit: based on William Bridges - Managing Transitions

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#leadership #changemanagement #innovation #designthinking

The biggest mistake I made when innovating was this:

I started solving the problem.

Does this sound familiar?

It's common. But, it's the wrong move.

Here's why:

Ego often drives us towards quick fixes informed from our beliefs and knowledge. We want to show progress, demonstrate our capabilities and help others straight away.

But too often, this rush leads us to address symptoms rather than root causes.

This not only wastes resources but also fails to deliver meaningful impact.

The key is to pause, set aside our egos, and deeply understand the problem first. 

Here's how to discover and understand the real problem:

𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 
• Build empathy for people using compassionate conversations
• Deeply understand the context using field observations
• Look to comparable contexts for inspiration
• Gain insight & understand the real problem

By investing time in defining the problem accurately, we open the way for better solutions to emerge.

Solving the right problem before solving it right is not just a strategy - it’s a mindset. It requires humility and a willingness to learn.

Have you seen this play out? Let me know in the comments.

Tomorrow, on Future-state Thinking, we're talking about how Why Ego is the Enemy of Innovation and How to Overcome It

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#designthinking #innovation #ductri

VUCA feels like you've got no control. 
 
Here's how to respond and thrive 👇 
 
VUCA, means Volatility, Uncertainty, Complexity, and Ambiguity. 
 
It depicts our unpredictable landscape 
 
Volatility is the speed and extent of change. 
 
Try this: 
• Monitor industry trends and market dynamics regularly. 
• Develop agile strategies to respond swiftly to changes. 
 
Uncertainty is the confidence level in predicting the future. 
 
Try this: 
• Invest in scenario planning to anticipate various future outcomes. 
• Build sense-making capabilities to respond as informations emerges. 
 
Complexity is the number of diverse, interconnected factors. 
 
Try this: 
• Streamline processes and focus on key priorities. 
• Foster collaboration and communication to manage interconnected factors. 
 
Ambiguity is the lack of clarity in interpreting information. 
 
Try this: 
• Generate hypotheses and experiment to learn. 
• Encourage open communication to reduce misunderstandings. 
 
VUCA is here to stay but it doesn't mean you can't have a strategy. 
 
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#innovation #leadership #strategy #designthinking #culture

Here's why maximising your output is a bad move.

Procrastination provides space to be creative.

Space lets you use more of your brain.

Space allows for divergent thinking.

Space nurtures more and better ideas.

The problem is,

If we have no boundaries, nothing gets done because the instant gratification monkey wins.

But,

If we have no freedom then it's all panic and frenzied action in a race to the end.

Many of the most creative minds thrive in the 'originals' space.

That's the 'somewhat procrastination' but highly creative space.

Originals have included the likes of:
• Leonardo de Vinci taking 16 years to paint the Mona Lisa
• Martin Luther King iterating his speech as he delivers it
• Warby Parker considered 2000 names before launching

The thing to remember, is that originals are human too - they feel doubt and fear.

The difference is that they operate on:
- idea volume
- fresh eyes
- failure

“Originals are nonconformists, they are people that not only have new ideas, but take action to champion them.” - Adam Grant

So, remember to give yourself space to be creative.

You might just come up with your next business idea or innovation.

What is your favourite way to be creative?

Based on and credit to Adam Grant's TedTalk - The surprising habits of original thinkers. Credit also to Tim Urban

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The silent obstacle to innovation: 

It's not a lack of ideas.
It's not limited resources.
It's not new market entrants.

It's this:

Your ego might be holding you back.

Here's how it happens:

1) Ignoring feedback: When we believe we know best, we stop listening to the most important voices – our customers.

2) Falling in love with our ideas: We become stuck on our vision, forgetting that success hinges on solving real problems, not just our pet projects.

3) Refusing to pivot: Ego makes it hard to admit when something isn't working, delaying necessary course corrections.

Here’s how to break free from this trap:

↳ Stay humble: Talk to your customers before you even start building. Understand their needs deeply.

↳ Focus on impact: Identify genuine pain points and test your assumptions. Solve problems that truly matter to the people.

↳ Stay curious: Explore continuously. Iterate based on insights and learning regardless of the phase.

Remember: Ego-driven decisions rarely solve the core problem.

A solution that genuinely solves a problem is formed from deeply understanding the people at the centre of the problem.

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This image was generated using AI and is intended for illustrative purposes only.

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