Vaughan Broderick

Future-state Thinking Newsletter

Join 4,105+ community getting weekly tips via email and social. Gain actionable business & personal growth advice that will help you thrive in disruption. 👉 Subscribe here: https://vaughanbroderick.com/newsletter/

🔥 Highlighted Testimonials

“I can’t believe this is free! The amount of information he offers and the depth of his insights are things you’ll be hard-pressed to find elsewhere. If you’re interested in innovation and fostering a future-oriented culture in your business, you HAVE TO subscribe and save all of his posts. You’ll want to go back to them."
- Adriana Tica, Founder, Marketing Strategist

"I hate receiving emails only to be sold to, and I hate it when senders only remember they have an email list when they want to sell to you. Enter Vaughan's 'Future State Thinking' newsletter; one of a handful of emails I actually look forward to receiving each week.  It's always brimming with insight and resources that spark the old grey matter. More importantly though, you get an insight into how Vaughan's skillset could help you, and how highly he values both paying clients and free subscribers.  I mean, if you don't sit down with your coffee to read it on the morning it hits your inbox, what even are you doing with your time?!"
- Lucy Patterson, Design thinking and business Coach

"We live in a world where technology is evolving at a fast pace. Without innovation, our business's future is not looking bright. Luckily, I found Vaughan's Future-State Thinking newsletter and was amazed by the value he provides for free. It became a must-read for me every week."
- Gabe Marusca, Founder, Nomad Solopreneur

Writer

🚀 Customer Discovery, Value Proposition and Business Model Validation

👏 Highlighted Testimonials:

"Vaughan’s advice around design thinking, innovation and strategy provided direction when needed. Vaughan’s understanding and communication around customer-centric design were vital to the success of my commercialisation project."
- Matthew Cowan, Senior Lecturer, University of Canterbury

“Vaughan has been an inspirational mentor and advisor to me. He shows decisive leadership with clear insight and guidance on innovation and design thinking. He is ready with strategic thinking and collaborative brainstorming. It has been an invaluable journey working with him!”
- Allison Joubert, Franchise Owner

"Vaughan’s design thinking expertise has truly enabled our startup founders to better understand their customers'  and take a step forward in their innovation journey."
- Lisa Martin, Programme Manager, UC Centre for Entrepreneurship

I advise early-stage founders and CEOs on customer discovery, problem identification, value proposition and business model design and validations. Startups/clients include:

Beyond Dispensing - Centralising and automating the assembly of medicines.

Ceratec Innovations - Transforming the screening and diagnosis of Type 2 Diabetes.

Cloudcell Ltd - Helping medical researchers find the root cause of anything.

Cogniscents - Olfactory enrichment to help adults improve cognitive functioning.

Colour Me Safe - Allergy tracking platform.

Stride Boot - Revolutionising the 'Moon Boot'

Rohi - Women's wellness and lubricant products using bee venom

Mimikau - Revolutionary on-animal nitrogen reducing technology

Narix FSD - Rural fire drone swarming technology.

Gladfield Malt - Space saving device to compact and ship dry material goods.

Startup Coach

A design thinking and innovation firm helping bold CEOs and founders grow their companies, their leadership and their teams.

🔥 Highlighted Testimonials:

"The experience was so positive and impactful for us that we have asked Vaughan back on numerous occasions to assist us with designing services.  His expertise in design thinking coupled with an engaging personal style makes him a valued member of the team that is transforming our organisation." 
- Nick Scott, General Manager, Service Delivery, Brackenridge

"Vaughan facilitated our value proposition workshop as we were at a loss as to how to get started. Vaughan skilfully challenged our thinking through a range of activities and questioning, and we left the workshops feeling a sense of clarity, newfound enthusiasm and collective understanding. We would not hesitate to use Vaughan again in the future.” 
- Sara Luckman, Strategy Manager, NZ Young Farmers

"The group greatly appreciated the interactive nature of the program combined with the opportunity to think and reflect on how the practices and skills developed would benefit the public sector and challenges with which they are grappling. Thanks Vaughan, hopefully we can repeat this next year." 
- Dr. Chris Vas, General Manager Food Innovation Precinct, Western Australia

Founder

University of Canterbury

Teaching innovation by design to business masters students

🔥 Highlighted Testimonial:

"Until this course, I always viewed myself as a good Manager in someone else's business. Now, I know I can go back to my home country and start my own business."
- Mepham, UC Business Masters Graduate

Lecturer - Innovation by Design

Designing, connecting and delivering world-class idea validation programmes.

Impact Innovation Lead

Guest Coach - Executive MBA

Guest Speaker - MBA & Entrepreneurship Programmes

Helping students and startups to utilise design thinking and lean methodologies to problem-solve, develop, validate and implement innovative ideas.

Mentor - Innovation & Entrepreneurship

Chartered Accountants Australia and New Zealand

Authoring training content on Business Models, Value Propositions, Pitching & Storytelling, Strategy and Creative Problem-solving using a design thinking approach

Author - Strategy and Creative Problem-solving

Te Whatu Ora Waitaha Canterbury

Helping public sector organisations use design thinking to collaborate, innovate and create more insight driven, human-centric organisations.

+ Design thinking projects
+ Workshop facilitation
+ Design research
+ Prototyping and testing

Design Thinking Coach

Brackenridge Services Ltd

Helping to reimagine, redesign and implement service and system change to meet regulatory requirements, exceed client and stakeholder experiences and outcomes. So far, we have redesigned the assessment and transition process for individual service offerings that have resulted in reduced lead time, improved quality, reduced risk and increased customer experience and outcomes.

Key Responsibilities:
Co-designing service and innovation
Stakeholder engagement and communication
Amplifying the voice of the customer
Change leadership and embedding new ways of working

Change and Innovation Project Manager

Consulting in the social services sector as part of my MBA (and post-graduation), I am leading the digital transformation of Life Storybooks for young people in care. This project requires multi-stakeholder management, the development and maintenance of key relationships across all levels, meeting and surpassing key project deliverables and the development of effective change leadership implementation strategies.

The project necessitated the effective use of design thinking, lean and change leadership methodologies to manage various stages of the project and included the establishment of the additional project supporting elements such as foundation and design principles, organisational structures and development specifications.

Innovation Project Manager

Sabbatical

Taking a year off to travel with my family provided a great opportunity for many amazing experiences together. The most valuable part was how we developed personally and as a family when confronted with challenges and obstacles that required adaptability, problem-solving, teamwork and coping skills.

World Traveler

Broderick Consulting Ltd

Broderick Consulting was in the business of helping clients achieve their financial goals. I founded and grew a successful business serving hundreds of clients throughout New Zealand until a successful sale was executed.

Founder and Adviser 

Focus Financial Group

Three like-minded entrepreneurs combined to learn from each other and help more clients achieve their goals.

Partner - Mortgage and Insurance Broker

Innovation coach helping you & your organisation thrive in disruption | Teaching proven practical methods to help people innovate | UC MBA | Follow for posts about startups, innovation & leadership

Vaughan has advised 100s of executives and founders both as an independent consultant and an innovation coach.

He helps people innovate and validate business ideas across corporates and startups.

Here's a few projects he's done:
• Authored creative problem-solving and strategy content for the CAANZ training platform
• Founded and grew his financial advisory firm for 12 years until it was acquired in 2018
• Design thinking Coach for multiple projects in the social services and health sector
• Coached 50+ startup founders to test and validate business ideas
• Guest speaker to multiple MBA and Startup Programmes
• University Lecturer to Business Masters Students
• Coached 20+ CEOs on innovation and strategy
• Led workshops with 100s of people

Now he shares lessons from these experiences online.

These lessons have grown a 4,105+ community getting weekly tips via email and social.

Followers gain actionable business & personal growth advice from someone who's learnt the hard way so you don't have to.

Vaughan is on a mission to help 1 million executives & their teams thrive in disruption.

If you want to learn more, join him on his journey:

→ Join Future-state Thinking Newsletter: https://vaughanbroderick.com/newsletter/
→ Follow him on Twitter: @theVBroderick

Research Associate

Co-authoring academic research papers on innovation and design thinking.

How to avoid 9 cognitive innovation stoppers

Our 🧠 tries to take shortcuts which risks innovation. 

While there are many cognitive biases.

These are the ones that I've seen over and over again on innovation projects.

They're the ones that I've been caught out on too.

You'll aways have bias.

But the more you are aware.

The more you can prepare.

And not waste countless hours heading down the wrong path.

👋 If you liked this follow me Vaughan Broderick 

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#innovation #designthinking #startups #cognitivebias #leadership

How to avoid 9 innovation stoppers

The biggest thing I hear around entrepreneurship is...

...that it's too difficult to start

All you need is 

• A problem people care about
• A problem you care about
• A few ways to get going

At the Women's Entrepreneurship Day Organization (WEDO) / #ChooseWOMEN#ChooseWOMEN we explored easy ways to start innovating and testing business ideas.

Thanks to Catherine van der Meulen for the opportunity to share design thinking in a fast-paced 1-hour workshop.

United Nations Women Aotearoa New Zealand UC Centre for Entrepreneurship Lisa Martin

It's never too late to reinvent your career 
 
Here's my journey to reinvent mine: 
 
- Midlife crisis at 47 
- Took ownership 
- Let go of the past 
- Told loved ones 
- Sold the business 
- Took a sabbatical 
- Identified my core 
- Started studying 
- Learned new skills 
- Got new mindset 
- Found mentors 
- Helped others 
- Met new people 
- Said yes to more 
- Shared successes 
- Started writing 
- Doubled down 
- Embraced the future 
 
Was I scared when I started? YES 
 
Did it suck at times? YES 
 
Here's what's happened in 4 short years: 
 
- Teach design thinking to Masters students  
- Impacted the social services sector 
- Helped redesign health models 
- Coach innovation to MBAs 
- Lead startup programmes 
- Guest speaker invites 
- Help CEOs get clarity 
- Facilitate workshops 
 
I believe that through the process of ownership, curiosity, courage, failure, and collaboration anyone can reinvent their direction and find happiness. 
 
Hope that helps you. 
 
PS. Thanks to everyone who's helped me on this journey 
 
PPS. I'm NOT a life coach. But if you want to know more, DM me. 
 
👋 If you liked this, repost this to your network and follow me Vaughan Broderick for more like this. 
 
#innovation #designthinking #leadership #strategy #startups

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7 signs that you have the right innovation culture: 

1. People of all backgrounds proactively generate ideas

2. People take intelligent risks and are open to failure

3. People are transparent and there is a free flow of ideas and communication

4. People put their hand up when they need help or make a mistake.

5. People want to develop continually themselves

6. People are adaptable and respond well to  change and ambiguity

7. People work across functions and look for win/wins

👋 If you liked this follow me Vaughan Broderick 

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#innovation #leadership #designthinking

The problem with having a great business idea is that you believe it is.

Yes, as an innovator or entrepreneur you need belief.

But, what you need more is evidence that other people believe in your idea too. 

Here are 5 important groups of people you need to indicate belief:

1) The people that ask you when they can get access to your offer

2) The people that want to give you something of value for the thing you have built

3) The people that tell other people

4) The people that want to help you improve it

5) The people that have changed their behaviour to start using it

Believe in your idea.

Just build your belief off evidence that others believe in your idea too.

👋 If you liked this follow me Vaughan Broderick 

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#innovation #startups #designthinking #designsprints #workfromanywhere

graphical user interface, text, application

Everyone wants the cheatsheet to successful innovation -👇

Here are 10 steps:

1. Find a problem you care about
2. Explore from all the angles
3. What's the real problem 
4. Generate lots of ideas
5. Design the vision
6. Build the MVP
7. Craft a story
8. Test in market
9. Use feedback loops
10. Launch, measure, iterate and scale it

Save time, money and stress by finding out if you're on the right path early.

P.S. I used to do it the old way too, until I found a smarter, faster approach

_____

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#innovation #designthinking #designsprints #leadership #strategy #startups

No innovation? Build your people.

Innovation doesn't always come from fancy gadgets or groundbreaking technology.

Often, it's your team that holds the secret. 

In a world obsessed with the next big thing, we often overlook the most essential component - our people. 

Their minds, their perspectives, their potential. Everyone in your team has an abundance of ideas and talents waiting to be realised.

So, how do we unlock this potential? 

• Invest in their growth. 
• Encourage curiosity. 
• Foster a culture of continuous learning. 
• Empower them to take risks and voice their thoughts. 

Remember, a company that values its people, values innovation. 

Next time you're looking for a breakthrough, don't look out; look in. 

Your next big idea could be sitting right across the meeting room. 

It's time to build people, not just products.

👋 If you liked this follow me Vaughan Broderick 

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#innovation #startups #designthinking #leadership

Want to accelerate change?

Grab this guide to fast-track your response.

Innovation (and most business goals) means trying to:
• Make more money
• Reduce expenses
• Increase efficiency
• Make more impact
• Add more value
• All of the above

Which means something will change.

The BIG difference between past change and current change is pace and complexity.

1) Create Urgency

People may not see the need for change, so help them understand why change is important and why we need to act now. Appeal to heads and hearts.

2) Build the Coalition

Form a guiding team that is ready for the challenge and has a diverse range of skills from all levels such as domain knowledge, analytical thinking, creative thinking, communication and leadership.

3) Design the Strategy

Strategy is the choices you make to be different from your past and design a desired future. This will require a strong motivating vision, clear choices, actions and behaviours that are tied to the Big Opportunity.

4) Enlist an Army

For large-scale change, people have to feel that they ‘want to versus have to’. Give people choice and permission to act.

5) Enable Action

Allow people to freely work across boundaries, collaborate with others and break down outdated norms. Eliminate legacy metrics, ways of working and language.

6) Get Early Traction

Pick a meaningful project to begin. Get success, circulate the win and continue to build with the next project. Show people it is possible and beneficial to change.

7) Be Relentless

Once you have some momentum, the biggest challenge will be regression. When times are tough, people will fall back into the old and more comfortable ways. Maintain momentum and accelerate.

8) Reinvent Culture

Change takes time and perseverance. Spend time to grow your people and communicate clearly. Embody the new way in actions, words and spaces.

There is no innovation without successful implementation.

Future-proof your organisation with an approach suited for today's complexity.

_____

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I'll include a free high-res version of this and much more in my newsletter

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#innovation #designthinking #leadership #strategy #startups

"We keep moving forward...because we're curious..."

Innovation starts with a simple attribute that everyone can develop, yet we make innovation sound complicated.

In today's newsletter I shared with smart readers like Gabe Marusca the secret to real innovation.

When 53% of Asia Pacific CEOs (PWC) believe their business model will not survive the decade.

What are they doing to respond?

They are spending more time on reinventing.

They are investing in technology and efficiency.

But looking deeper,

They are developing their people.

When all is said and done, the number 1 thing we can do to build a sustainable and competitive business is to build our people.

The simple step of encouraging curiosity helps to free our minds from BAU.

To see what isn't seen.

To own what isn't ours.

To go where others don't.

That's the secret to real innovation.

That's where it starts.

What do you think?

👋 If you liked this follow me Vaughan Broderick 

You can join Gabe and others reading my newsletter deep dives here:
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#innovation #designthinking #leadership

Strategy is about looking at the horizons and making better choices. Here's how to make better choices 👇
 
We've all been there. Sitting through hours of planning sessions to craft a powerful document.

The reality is, that approach won't cut it today. 

Problems are complex.

And the world is moving too fast
 
Here are a few do's and don'ts: 
 
DO: 
1. 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗼𝗽𝗲𝗻 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲: A healthy conversation thrives on diverse viewpoints.  
 
2. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗰𝗵𝗮𝗻𝗴𝗲: Be agile and adaptive.  
 
3. 𝗘𝗺𝗽𝗵𝗮𝘀𝗶𝘇𝗲 𝗽𝘂𝗿𝗽𝗼𝘀𝗲: Align your strategy with clear company values.  
 
DON'T: 
𝟭. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗮 𝗿𝗶𝗴𝗶𝗱 𝗽𝗹𝗮𝗻: A 10-year strategy isn't effective in a rapidly changing world. Stay nimble and adjust as needed. 
 
𝟮. 𝗜𝗴𝗻𝗼𝗿𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸: From customers to employees, use their insights to improve your strategy.  
 
𝟯. 𝗥𝗲𝗹𝘆 𝘀𝗼𝗹𝗲𝗹𝘆 𝗼𝗻 𝗱𝗮𝘁𝗮: Gut feelings and intuition matter. Data-informed decisions are essential, but don't forget the human element. 
 
Remember, a successful strategy doesn't come from a one-size-fits-all approach. 

Customise it to fit your business and culture yet allow it to emerge. 
 
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗼'𝘀 𝗮𝗻𝗱 𝗱𝗼𝗻'𝘁𝘀?  

𝗦𝗵𝗮𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! 👇 

👋 If you liked this follow me Vaughan Broderick 

P.S. I talk more about this in my latest newsletter issue. You can sign up here:
https://lnkd.in/g2DuKRRP
 
#strategy #innovation #leadership #designthinking

Hit a business roadblock? 

Skip the detour and take the expressway. 

Here's how:

Innovation Sprints.

Imagine being able to map a process, understand users, generate ideas, prototype solutions and test a business idea with your target market in hours not months.

Now, consider the common alternative. Brainstorming sessions that extend indefinitely, scoping a long list of requirements, building a business case, developing a product, testing and validating, then launching only to fail.

Next time you're at a crossroads, remember this. 

The road less traveled isn't always the right one. 

Sometimes, the expressway, the Innovation Sprint, is the path to success.

Have you tried an Innovation Sprint?

👋 If you liked this, repost this to your network, follow me Vaughan Broderick and subscribe to my newsletter:

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#innovation #designthinking #designsprints #leadership #strategy #startups

If I could think of one quote that sums up why corporate innovation fails, it would be this...

'𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘬𝘴 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥, 𝘣𝘶𝘵 𝘯𝘰 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘬𝘴 𝘰𝘧 𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘩𝘪𝘮𝘴𝘦𝘭𝘧.' - Leo Tolstoy

For things to change, somebody somewhere has to change.

It could be your customers

It could be your team

It could be you

Visualise who they are and wrap effective support around them

Your future self will thank you

Yesterday smart people like my friend Adriana Tica learned about how to help people adapt to a new world

You can sign up and read it here: https://lnkd.in/g2DuKRRP

👋 If you liked this, repost this to your network, follow me Vaughan Broderick and subscribe to my newsletter:

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1 week to go!

🔥 Congratulations to all the Founders who presented at the All Pitch Event. You were fantastic!

🙌 Well done to the finalists.

🎉 Looking forward to seeing you all at the Showcase and Finale!

#innovation #startups #designthinking

View company: UC Centre for Entrepreneurship

Finalists are confirmed for the HealthTech Challenge Showcase and Awards Evening!! Huge thank you to our judges on the day for making the tough decisions and congratulations to everyone who presented!

Finalist innovations include Virtual Reality based solution for Multiple Sclerosis rehabilitation, new age moon-boot, early warning system to detect patient deterioration, or again, a fragrance based solution to improve memory.

We cannot wait to hear from all of these amazing ventures, Tickets are going fast so get in quick!

https://lnkd.in/gEFK4S2U

ChristchurchNZ | Smart Christchurch | The Arts Centre - Christchurch | University of Canterbury | UC Business School

#innovation #HealthTech #Startup #UCE #ucnz #UC150 #entrepreneur #innovation

𝗬𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗻𝗲𝗲𝗱 𝗿𝗮𝗱𝗶𝗰𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝟮𝟬𝟮𝟰.

Try these tips:👇

• Uncover what your customers need

• Connect on emotional and social levels

• Remove friction and improve experiences

• Focus on your core (your excellence)

• Design better value propositions

• Increase offerings over time

• Co-create for win/win

Businesses that thrive in 2024 and beyond will be the ones that learn the most about their customers and iterate at pace.

What would you add?
____

👋 If you liked this, repost this to your network and follow me Vaughan Broderick for more like this. 

#innovation #designthinking #leadership  #startups #designsprints

What a way to finish our 10-week Validator!

The HealthTech Challenge 2023 has surfaced an incredible range of ideas. 

During the programme the 17 Founders explored their idea, challenged their thinking and have grown their business idea into a tangible market offering. 🔥

We’re looking forward to seeing the positive impact they will make on the health sector and the lives of our community.

🙌 Congratulations to the 8 Finalists and to the Award Winners Angelica Lawson Matthew Calvert Amir Moeinzadeh Catriona Savage

You've all done an amazing job. It's been a priviledge to lead the 2023 Cohort on behalf of UC Centre for Entrepreneurship.

#innovation #startups #designthinking 

Put your sunnies on, because the future of HealthTech in Ōtautahi is SHINING BRIGHT! 😎

Eight finalists pitched their technologies to a packed house at the peak of the HealthTech Challenge last night 📈

Once just ideas, their innovations went through a 10 week Validator with mentorship and education. Now they are on track to commercialisation and to improve outcomes for our health system and wellbeing for whānau and communities.

Congratulations to Angelica Lawson and the team from Ceratec Health for winning the grand prize! 🏆 Their technology allows Type 2 diabetes risk assessments to be carried out in the comfort of people's own homes.

Three other innovations were also presented with awards:

🏅 Emerging Product Award, which went to Flexfit for their newly designed superior brace that redefines preoperative care for people experiencing Carpal Tunnel Syndrome
🏅 Emerging Technology Award, taken out by Rehabi Games for their pioneering VR-based exercises for Multiple Sclerosis rehabilitation
🏅 Sustainability Award, awarded to Stride Boot, a wearable medical device worn on the lower leg and foot to help people recovering from ankle and foot injuries or surgeries.

Thanks to our partner UC Centre for Entrepreneurship for taking the innovations to the next level 🆙

Ōtautahi's HealthTech sector already has some muscle 💪🏽
Last night added some mass ➕
Let's keep growing talent to support Aotearoa’s long-term health and wellbeing and generate economic prosperity in Christchurch 💓

Read more about last night's innovations 👉🏽 https://lnkd.in/gJt7BSbK

 Smart Christchurch
#christchurchhealthtech #healthandwellbeing #growninōta

Growth comes from putting yourself out there. 

The UC Centre for Entrepreneurship team has visiting our colleagues at QUT in Brisbane to connect, share and learn about entrepreneurship mindsets and processes.

Thanks to Rowena, Glen Murphy , Vibhor Pandey and the Team for the conversations and insights you shared.

#innovation #entrepreneurship #startup #leadership

Taplio

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