Stefan Smulders 's Linkedin Analytics

In 2019, my bank account hit $0 for 15 months straight. While building Expandi, I worked from a friend's garage, couldn't afford experienced devs, and watched my family eat dinner without me. They called me an "overnight success" when we hit $10M ARR. That "overnight success" took 10 years. → Failed first SaaS (burned $500k VC money) → Felt depressed for months → Built a lead gen agency from scratch → Took zero salary for 15 months → Now serving 15,000+ customers at $10M/year All without spending a single dollar on ads. What drives me today: I'm obsessed with helping founders bypass the painful lessons I learned. Every week, I share unfiltered insights about: - Building bootstrapped SaaS without VC money - LinkedIn strategies that actually convert - The dark side of founder life nobody talks about - How to scale from 0 to $10M ARR (the real way) My content is raw. Sometimes controversial. Always honest. Because success isn't about overnight wins. It's about who survives the longest nights. The scorecard: 🏆 SaaS Bootstrapper of the Year 2024 📈 Bootstrapped to $750k+ MRR 🎙️ 75+ podcast appearances 🌍 Spoken on stages from Amsterdam to Austin 👨‍👩‍👦 Proud dad to Steef (who keeps me grounded) Currently building the future of LinkedIn automation while trying not to miss bedtime stories. Follow for weekly content about LinkedIn strategy, SaaS growth, and the reality of entrepreneurship. Feel free to say hello. 👋