Stefan Smulders 🦸‍♂️'s Linkedin Analytics

𝗠𝘆 𝘀𝗶𝘀𝘁𝗲𝗿 𝘄𝗮𝘀 𝗰𝘂𝘁𝗲. 𝗦𝗵𝗲 𝘀𝗮𝗶𝗱, '𝗢𝗵 𝗺𝘆 𝗴𝗼𝘀𝗵, 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗻 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀.' '𝗢𝗵,' 𝗜 𝘀𝗮𝗶𝗱, '𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴𝗲𝘀𝘁 𝗻𝗶𝗴𝗵𝘁.' 𝗜'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗮𝘁 𝗶𝘁 𝗳𝗼𝗿 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 My “overnight success” is a decade in the making 🤪 𝗢𝘃𝗲𝗿 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼, 𝗜 𝘄𝗮𝘀 𝗮 𝘁𝗼𝗽 𝟭% 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻 𝗮𝘁 𝘁𝗵𝗲 𝗱𝘂𝘁𝗰𝗵 𝘆𝗲𝗹𝗹𝗼𝘄 𝗽𝗮𝗴𝗲𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. I was making decent money 💰 But I craved more. So one day, I decided to take the leap of faith and start my own business. Took $𝟱𝟬𝟬𝗸 𝗩𝗖 𝗺𝗼𝗻𝗲𝘆 Burned out of cash before launch 🥹 Felt depressed for months 𝗕𝘂𝘁 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 —> When your down to nothing, GOD is up to something. So eventually focussed on my obsession with website visitors. As I couldn't write a single line of code. Partnered up with a “𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗠𝗮𝗴𝗶𝗰𝗶𝗮𝗻.” 🪄 my co-founder Glenn 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗶𝗻 𝟮𝟬𝟭𝟱, my second SaaS as a side hustle It Identified anonymous B2B website visitors. Steady growth but just a ‘nice to have software.’ It did not solve ‘real customers’ pains’. 𝗦𝗼 𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝗶𝗻 𝟮𝟬𝟭𝟳, my lead gen agency It was ‘love at first sight’. 🫶 Scaled it through the roof Pushed back due to crappy 3rd party automations 🤯 𝙄𝙣 2019 𝙄 𝙨𝙩𝙖𝙧𝙩𝙚𝙙 𝙙𝙚𝙫𝙚𝙡𝙤𝙥𝙞𝙣𝙜 𝙢𝙮 𝙤𝙬𝙣 𝙖𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙎𝙖𝙖𝙎 𝙖𝙣𝙙 𝙩𝙤𝙤𝙠 $0 𝙝𝙤𝙢𝙚 𝙛𝙤𝙧 15 𝙢𝙤𝙣𝙩𝙝𝙨. We had no money to rent a professional office. (𝘄𝗼𝗿𝗸𝗲𝗱 𝗳𝗿𝗼𝗺 𝗮 𝗳𝗿𝗶𝗲𝗻𝗱'𝘀 𝗵𝗼𝘂𝘀𝗲). We couldn't pay for experienced devs. Every day was a hustle, but we never gave up 𝗜𝗻 𝟮𝟬𝟮𝟬 𝘄𝗲 𝗿𝗲𝗮𝗰𝗵𝗲𝗱 $𝟯𝗠 𝗔𝗥𝗥 In 2021 we reached $6M ARR Achieved all with $𝟬 𝗼𝗻 𝗽𝗮𝗶𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Today this SaaS makes $720𝗸+/𝗺𝗼. Outstanding outcomes demand outstanding sacrifices. 𝗛𝗮𝗿𝗱 𝘁𝗼 𝗯𝗲𝗮𝘁 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝘄𝗵𝗼'𝘀 𝗱𝗼𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗼𝗻'𝘁. 👇 𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗹𝗶𝘁𝘁𝗹𝗲 𝗯𝗶𝘁 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲 🚀 I bootstrapped Expandi in 2019 with my co-founders ($8𝙈/𝙮𝙚𝙖𝙧 𝙣𝙤𝙬) 🇳🇱 I'm based in the Netherlands 📈 I love anything marketing related 👨‍👩‍👦 I'm a proud husband and father 𝗙𝗮𝗰𝘁𝘀 🔥 100% bootstrapped 👉 Serving +15K paid customers 🏆 Feat. #33 on Latka in 2023 🚀 Grow from 5 to 60 colleagues in just 32 months 🎙️ 75+ Podcast Interviews 🕴 5 public speaks on International stages 𝗠𝘆 𝗴𝗼𝗮𝗹 𝗳𝗼𝗿 𝟮𝟬𝟮𝟯: Keep building a team I can trust to make decisions when I'm not around. 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐚𝐲 👋