Wes Bush's Linkedin Analytics

Our implementation program has hit $100k+ MRR in just six months, and we're on track to triple our client base by year-end. And to make that happen, we're looking for a systems rockstar. If you were ever wanted to run a fast-growing SaaS consultancy (without starting one yourself), keep reading... Most operations professionals follow a predictable path: ☑ Optimize existing processes ☑ Execute someone else's vision ☑ Get pigeonholed as "the process person" ☑ Hit a career ceiling below true leadership After 10 years, what do you have? Experience implementing other people's ideas, limited strategic input, and a skill set that looks remarkably similar to thousands of other candidates. But what if you could go from operations to running an entire business in just 12-36 months? We're looking for an Operations Manager who wants to become our General Manager - someone who can transform our implementation program into a scalable machine that delivers consistent results for our clients. This isn't your typical operations role: • Instead of optimizing existing processes, you'll build systems from the ground up. • Instead of being an order taker, you'll shape the future of ProductLed. • Instead of being limited to operations, you'll follow a clear path to full P&L responsibility. You'll actually impact our ability to serve more clients. This role has a clear leadership path: ☑ Operations Manager (first 9 months) ☑ Head of Operations (9-18 months) ☑ General Manager with full P&L responsibility (12-36 months) This role is ideal for you if: • You see operations as your path to running an entire business • You obsessively simplify systems and eliminate unnecessary steps • You embrace AI and no-code tools to automate repetitive tasks • You can solve novel problems quickly without becoming a bottleneck We've helped 400+ SaaS companies generate over $1B in self-serve revenue. Now we need someone who can help us scale our impact further. Ready to fast-track your path to general management? Apply directly through the link in the comments.

After 265 episodes, I'm revamping the ProductLed Podcast.   Over the last 6 years, we've had top SaaS thought leaders like April Dunford, Leah Tharin, Kieran Flanagan, Sean Ellis, Chris Walker, and Jason Fried on the show.   Now, I'm shifting gears to focus exclusively on product-led founders who've scaled from 0 to $10M+ ARR. We'll dive deep into their journeys, uncover the strategies and tactics that worked, and share their biggest mistakes.   We recently interviewed: ☑ Marie Martens and how she scaled Tally to $2M ARR and 500k users with just 5 team members - fully bootstrapped. ☑ David Zitoun and how he scaled Submagic to $1M ARR in 3 months with just one marketing channel. ☑ Esben on how he bootstrapped Userflow to $5M ARR with just 3 employees   Next up, we have Adam Robinson on how he scaled RB2B to $5M ARR in 13 months with just 6 team members.   My goal is to make every episode a masterclass in scaling a product-led company.   I'm only interviewing SaaS founders that have a product-led company and value building wildly profitable companies, have a lean team, and are rapidly scaling.   As we gear up for the next season, I need your help:   Which product-led founders should I interview?   Tag them in the comments below!

6 signs you’re building a wildly profitable product-led SaaS 👇 1) You have an EBITDA % target Whether that's 30 or 50%, you set a target and stick to it. You are disciplined in allocating resources so that you can grow while maintaining great profit margins. Alex Turnbull, who maintains 47% EBITDA at a 5M run rate recommends going through every expense on your P&L and ensuring it passes the "coffee test" (aka would you spend your own money on this expense if it was coming from your own pocket). High EBITDA gives you leverage to reinvest, withstand market swings, and grow without outside pressure. 2. You’re scaling revenue, not headcount A growing team doesn’t always mean a growing business. The most efficient SaaS companies figure out how to scale revenue without bloating their org charts. Adam Robinson recently shared RB2B's hiring philosophy on the ProductLed Podcast: "We literally declared, 'We're not hiring anyone until we're above $10M,'". This forces you to focus exclusively on what matters. 3. You always know your biggest bottleneck Most founders spend their days putting out fires and doing a lot of busy work. They spread themselves thin and invest their energy in a bunch of different projects. Great founders focus on the biggest constraint blocking their growth and attack it. And identifying your core bottleneck is half the battle. 4. You’re running smarter experiments, not more experiments Great teams aren’t distracted by shiny ideas. They design every experiment with the purpose of fixing the most critical bottleneck in the business. It's not always a low effort, high impact experiment. You have a diversified portfolio of experiments you run to attack your biggest bottleneck. 5. Your product is the best solution for a specific user The riches are indeed in the niches. Instead of trying to serve everyone, the most profitable SaaS companies focus relentlessly on solving one user’s problem better than anyone else. That's how Tally beat Google Forms and Typeform in a crowded market. 6. You’re stacking distribution advantages Even the best product won’t sell itself without the right distribution strategy. You have to make yourself impossible to ignore whether that's through: ☑ A founder brand that drives trust and visibility. ☑ Early-mover advantage on new platforms (think Shopify App Store). ☑ Integrations and partnerships that keep users locked in. The best founders obsess over distribution. First they test which channels work best for driving more ideal customers. Then they hire a channel specialist to max out that channel. These six signs are what separate the flashy from the durable SaaS companies that will win in 2025. ------ P.S. If you're a product-led SaaS company (>$3M ARR), we'll add at least $1M in self-revenue in 12 months or you get your money back. We only have two spots. Shoot a DM before they're gone.

I recently interviewed Adam Robinson on the ProductLed Podcast about how he grew RB2B from $0 to $5M ARR in just 13 months with only 5 people.   His approach to validation and finding PMF before building is seriously worth studying.   Here's how their journey panned out:   1) Adam discovered a goldmine when his post about letting go of their VP of Sales and SDR team generated unprecedented engagement. He realized there was massive pain around sales efficiency. 2) He pivoted his entire content strategy toward B2B revenue leaders, consistently posting about their challenges. 3) He posted content about ABM and website identity, adding in his footer: "DM me if you want to close the loop on ABM and get website identity at the person level." This generated hundreds of inbound requests. 4) Between October 2023 and March 2024, Adam and their former COO Santosh Sharan conducted nearly 300 discovery calls. Instead of pitching their solution, they asked: "How are you using website identity right now? How is that information getting to your reps? What do they complain about?" 5) Almost universally, these sales leaders reported: "They all say they want to know who the person is." This validated they'd found a real pain point. 6) Their first test was incredibly simple: emailing a spreadsheet of visitor data. It flopped. No one was willing to pay $495/month for it. 7) The breakthrough came when they pushed visitor data into Slack with headshots and LinkedIn URLs. This created instant "wow" moments as people realized they could see who was on their website in real-time. "I started walking around to parties, and I'd pull out my phone and be like, 'these people are on my website right now.' And they were just like, 'What? You can't do that!'" 8) When they launched, they had a HUGE waitlist of users eager to try the product.   Now, they've FINALLY hit $5M ARR in just 13 months with only 5 team members.   And a big part of their success can be attributed to validating demand BEFORE building product.   Validation isn't a linear process. It's messy, iterative, and never truly finished.   You have to be willing to put in the reps and focus on the "not-so-sexy" work before you think about scale.   Check out the full episode if you want to dive deeper into this topic (link in the comments 👇)

500+ registrations, 40% show up rate and LOTS of great feedback! Our live workshop w/ Pedro Cortés yesterday has been a big hit. In just 90 minutes, we helped SaaS founders and marketing teams build launch-ready homepages that were guaranteed to convert better than their existing ones. As you can see, the reviews speak for themselves. "High value packed content, actionable steps, tools and clear implementation for when you are at this stage." "One of the best workshops I have attended. And the worst (I mean the best) part? It was free." "I underestimated how much ChatGPT can do for us, when it's properly developed by a professional." If you missed it, you have two options: 1. Purchase the recording + slides ($27) 2. Get the free mini-version this Sunday by subscribing to my newsletter. Both the links are in the comments below 👇 P.S. It was also worth nothing that 52% of the attendees have joined at least one of our previous workshops. Shows that we're doing something right :)

"Wes, do these free workshops drive any business for you?" Not now. But I'll keep running them anyway. Here's why… Our data shows that 97% of buyers want a try-before-you-buy experience. Yet only 28% of B2B SaaS companies actually offer one, and of those, only 7% create a great experience for their users. This disconnect creates a massive opportunity for SaaS companies to build a product-led growth motion. Easier said than done. Since the road to success with PLG is hard, most companies stick to the traditional sales-led motion. Here’s what I’ve noticed: Our best clients already have a successful product-led business generating at least $3-5M in self-serve revenue. The problem is that there aren't many companies at this level. So I see two paths forward for growing our business: 1. We could become experts at targeting every last one of these product-led companies and offer our services to them. 2. Or we could make the road to getting your first $1M in self-serve revenue much easier. At which point, you'd understand we know what we're talking about and are the right growth partners to help you scale to $10M and beyond. I strongly prefer the second approach. That's why I’m investing thousands of dollars into each workshop. It’s not just slides and a boring presentation. For every workshop, we’re creating AI tools and bringing experts to make implementing PLG easier than ever before. We're on a mission to democratize PLG - to make it easier, more accessible, and simpler to execute. Because when you succeed with PLG, maybe then you'll think of us.

This Wednesday, I’m hosting a free workshop where we’re going to rewrite your homepage to help you get more signups. If your homepage converts less than 3% of users into signups, you are losing customers every day. You don’t need more traffic, you need a homepage refresh. ​That's why on Wednesday, April 23rd at 11:30 AM EST, I’m teaming up with Pedro Cortés, SaaS copywriting pro, to host a 90-minute live workshop where you'll: ☑ Craft your irresistible offer (we'll use it to outline your new homepage) ☑ Design a homepage that increases conversions by 10% (minimum) ☑ Plus, leverage an AI tool to implement everything (no need to be a pro copywriter) By end of the 90 mins, you’ll leave with a launch-ready homepage draft. Our process works. We've helped companies like PromoTix double their paying customers with the same traffic by optimizing their homepage messaging. See you on Wednesday. P.S. Bring your product, marketing, and sales team for best results. P.P.S. If you’d like some feedback on your new homepage on the live workshop, just let me know in the comments and make sure you show up live. I can’t guarantee we’ll pick your company but we can try our best to help you out.

I’ve realized that I’ve been running Alex Hormozi’s playbook before I even knew who he was. Over the last 6 years, I've invested over $500,000 and thousands of hours creating PLG resources. And I've given away (almost) everything for free. Sound familiar? It should if you follow Hormozi. Here are some of the crazy things I've done in the last 6 years: ☑ Gave away 3 books (including "Product-Led Growth" with 100K+ readers) ☑ Turned down major publisher deals like Wiley for my third book (so I could give it away) ☑ Ungated our high-production Masterclass that cost a small fortune ☑ Produced top-tier research reports and ungated them ☑ Hosted free workshops and gave away custom GPTs Total investment? Over half a million and thousands of hours. Some people think I'm crazy. Here's my reasoning: 1/. I believe you need to buy into our process before you ever consider our services. 2/. If you don't get results from our free content, we're probably not a good fit anyway. 3/. In a market where 97% of buyers want try-before-you-buy, I need to practice what I preach. We give away the secrets for free and charge for the implementation. While it’s definitely about building goodwill, it's also about pre-qualifying at scale. When Hormozi gives his frameworks away, he's identifying who can execute. The ones who implement successfully become ideal candidates for Acquisition.com's investments at a higher revenue stage. Similarly, our data shows our highest-value clients are already at $3-5M in self-serve revenue. But that pool is limited. By democratizing PLG, I want to help hundreds of companies implement our frameworks and reach that benchmark. When you focus on genuinely helping people win, the business follows naturally. Some call it karma. I call it the right way to build trust.

The fundamentals of building a great product-led SaaS will ALWAYS remain the same. After helping 400+ SaaS companies scale, here's my list of 15 evergreen principles: 1) Solve a painful problem better than anyone else. You can win even in saturated markets by solving a problem better than anyone else. (Eg: Tally) 2) Focus on time-to-value as your most critical metric. How quickly users experience their first success predicts their entire journey. 3) Align your pricing with the value your customers receive. When customers win more, you should win more. 4) Create a straight line to value, not a maze. Eliminate every unnecessary step between signup and value realization. 5) Deliver core value before asking for payment. Let users experience meaningful success before pulling out their credit card. 6) Treat your product as your best salesperson. Your product should do the heavy lifting of showcasing value, not your sales team. 7) Focus on user success, not just user acquisition. Acquiring users who fail is worse than not acquiring them at all. 8) Design with the assumption that no one will read the manual. Intuitive experiences win over comprehensive documentation every time. 9) Make your customers feel smarter, not overwhelmed. Users should feel empowered by your product, not intimidated by it. 10) Build small, measure impact, then iterate. Ship valuable changes frequently rather than massive releases rarely. 11) Design your business for word-of-mouth from day one. The strongest acquisition channel is enthusiastic users telling others. 12) Create a culture of customer obsession, not competitor obsession. Your competition is user indifference, not other companies. 13) Invest in capabilities that create sustainable competitive advantages. Build at least three hard-to-copy moats whether that's your user experience, pricing strategy, or speed of execution. 14) Make strategic tradeoffs, not compromises. Choose what to excel at and what to ignore, rather than being mediocre at everything. 15) Understand your forever promise and constantly get better at solving it. Become the best at delivering on your promise and never stop educating your users along the way. Onboarding never ends. Signing off, Wes

"If you love PLG, why don't you lead client engagements anymore?"   A prospect asked me this question last week.   Truth is, I haven't thought much about it. I've been too focused on building something bigger than what I could achieve alone.   FYI, I've been doing hands-on, client-facing work for over 8 years.   And I've generated some incredible results along the way. Over $1B in self-serve revenue is not something I take lightly. I don't think anyone can claim such results either.   But I care less about being the go-to-PLG expert and more about democratizing PLG.   This requires me to build a world-class team.   I have to hire the best PLG operators and create systems where PLG excellence becomes standardized and repeatable:   - Investing heavily in team training - Developing structured frameworks anyone can follow - Building operational systems that ensure consistent results - Growing the next generation of PLG leaders (we're hiring, btw) It's a humbling transition.   The learning curve is steep. When I implement PLG, I see results much faster and get the dopamine hit of a job well done. When scaling a team, progress feels maddeningly slower because the results are often more intangible than launching an onboarding funnel or a new homepage.   But you can't deny the math.   As an individual, I might help a dozen companies every year. But with an elite team, we can 10x the impact.   However, I see so many companies trade off quality for scale when making such transitions.   There's absolutely no way we're going to do that. We've interviewed over 100 candidates over the past few months. And we're not going to settle until we find the very best.   This path is uncomfortable.   Building great teams and systems requires different skills than PLG implementation. But that discomfort is the price of growth.   Playing bigger means doing things you haven't done before.   For 2025, our goal is to help 100 SaaS companies generate at least $1M in self-serve revenue.   And for the first time, we're running an offer where we GUARANTEE at least $1M in additional self-serve revenue. There has never been a better time to work with us.   To make this ambitious goal happen, we're hiring an Ops Manager and a Head of Product Growth.   This is probably one of the best opportunities you'll come across to make substantial impact and learn a TON along the way. Apply using the link in the comments 👇

I’m hosting the 2nd annual SaaStock Austin CEO pickleball tournament on May 14th! It's a fun way to network outside the usual conference setting. Last year we had Nathan Latka, Esben Friis-Jensen, Todd Watson, Jeff Mains, Gavin Wade and about 20 other epic CEOs join us. I’m looking to do it all over again! Just bigger and better. 🙌 Never played before? No problem. Pickleball is easy to pick up. If you're interested, drop a comment or DM me. I'll share more details on exact time and location as we get closer to the event.

There's a dangerous misconception about self-serve products floating around LinkedIn.   The belief that self-serve products let you avoid customer conversations is misleading.   Truth: Great self-serve motions require MORE customer understanding, not less.   When customers aren't forced to talk to you, you need deep insight into:   • What they're ACTUALLY doing in your product (not what they say they're doing) • Why they're getting stuck (support tickets become your bible) • What outcomes they're truly seeking (beyond feature requests)   Case-in-point: Adam Robinson and Santosh Sharan conducted over 300 discovery calls while building RB2B. And they just hit $5M ARR in less than 13 months with only 5 people.   In traditional sales, customers tell you what they need because you're forcing everyone to hop on a call with you. In self-serve, you must become an archeologist - digging through data, behavior patterns, and yes, still having conversations with users who'll speak with you.   The best product-led companies I work with obsess over user behavior.   - They track every step of the user journey. - They analyze every support ticket for patterns. - And they absolutely still talk to customers - they just don't force every user through that funnel.   Self-serve doesn't mean avoiding customer conversations.   Rather, it's about creating a product so good that conversations become optional, not mandatory.

Most product and growth professionals follow a predictable trajectory: ☑ Build features at one company ☑ Launch experiments with limited scope ☑ Fight for resources and executive buy-in ☑ Measure modest improvements ☑ Repeat at the next company After 10 years, what do you have? Experience with a handful of company contexts, a collection of incremental wins, and skills that look remarkably similar to thousands of other candidates. But what if you could gain 10 years of transformative PLG experience in just 2? We're looking for a Head of Product Growth to work directly with our portfolio of ambitious product-led SaaS companies. This isn't your typical growth role: • Instead of one product, you'll architect growth strategies across multiple successful SaaS platforms. • Instead of battling for buy-in, you'll work with founders who are already committed to PLG. • Instead of incremental gains, you'll drive substantial business transformations. • Instead of theory, you'll implement our proven ProductLed System. One of our clients, Alex Turnbull (CEO of Groove), put it simply: "Implementing the ProductLed System has been a game-changer for Groove." This role is ideal for you if: ☑ You have experience scaling product-led motions ($1M+ ARR) ☑ You thrive working across diverse business contexts ☑ You're equally comfortable with strategy and hands-on execution ☑ You're excited about helping companies unlock exponential growth We've helped 400+ SaaS companies generate over $1B in self-serve revenue. Now we're building a dream team to scale our impact further. Ready to lead the future of PLG? Apply directly through the link in the comments.

Announcement: We JUST rolled out a new offer for product-led SaaS companies.   After helping 400+ SaaS companies generate over $1B in self-serve revenue over the past 8 years, we're doing something crazy this month...   We're partnering with just 2 SaaS companies and guaranteeing at least $1M+ in self-serve revenue within 12 months. Or you get your money back.   No BS, no "we'll try our best".   But an actual revenue guarantee because that's what matters.   Why are we so confident?   Because we've cracked the code on what actually works in PLG. It's not just slapping on a free trial. It's not hiring a bunch of new specialists.   It's implementing the complete ProductLed System™ that addresses both your go-to-market motion AND your organizational structure.   However, we can only onboard 2 companies this month. And I'm not just saying that for fake scarcity.   Our team is hands-on, and we only take on partners we're confident we can deliver exceptional results for.   This means:   1) You've already found PMF 2) You're NOT a sales-led company undergoing a big transition 3) You're doing at least $3M in ARR   If you're serious about becoming the obvious choice in your market through PLG, DM me before the two spots are gone.   P.S. No additional headcount required - we'll work with your existing team to make this happen.

Founder: "We need to implement PLG. Our competitors are all doing it." Me: "Great! What does PLG mean to your organization?" Founder: "It means adding a free trial to our product. We're going to give users 14 days to try our software." Me: "I see. And what happens after you launch this free trial?" Founder: "Well, users will experience our product, see how great it is, and then upgrade." Me: "That's the goal. But let me ask you - have you identified who your ideal user is?" Founder: "Of course! We're targeting marketing professionals at mid-size companies." Me: "Great. And what does success look like for those users when using your product? What's the 'aha moment' they need to experience during that trial?" Founder: "Hmm... I guess we haven't really mapped that out specifically." Me: "And if they don't immediately see value, do you have a plan to help guide them to that value?" Founder: "Well, we'll send some emails I suppose..." Me: "Here's the thing...PLG isn't just about adding a free trial. That's only the surface level. The companies that succeed with PLG build an entire organization to support it." Founder: "What do you mean?" Me: "Think of PLG like an iceberg. The free trial is just the visible tip. Below the surface is your strategy, understanding your ideal user, designing an intentional model of what to give away for free, crafting an irresistible offer, creating frictionless onboarding, implementing powerful pricing, tracking actionable data, establishing a growth process, and building an elite team." Founder: "That sounds... complicated." Me: "It's not simple, but it is systematic. When you implement PLG as just 'a product thing' rather than a company-wide initiative, you're setting yourself up for failure." Founder: "So what should we do instead?" Me: "Start by building a strong foundation. Define your strategy, identify your ideal user, and design an intentional model. Then you can work on your offer, onboarding, and pricing to unlock self-serve customers." Founder: "I thought PLG was supposed to help us scale faster, not give us more work." Me: "That's the irony. Done right, PLG helps you work less with more impact. But you have to build the right foundation first. Otherwise, you'll end up like the majority of the companies that half-ass PLG and wonder why they're not seeing results." Want to implement PLG the right way? We've helped 400+ companies to date and have generated over $1 billion in self-serve revenue. If you're doing $1M+ ARR with at least 3 employees, have launched a PLG motion, and want to become the obvious choice in your market, shoot me a DM.

Being "good at AI" won't save your job.   AI proficiency is table stakes now, not a career moat. The "you'll lose your job to someone who uses AI" narrative misses the bigger picture.   Greg Shove recently made a point that stuck with me:   "The first to be laid off will be people who define their worth by outputs (reports, code, content) instead of outcomes (revenue, efficiency, growth)."   This distinction matters.   Many jobs define themselves around inputs:   - Graphics designers make pretty designs - Developers ship code - Marketers launch campaigns All are becoming commoditized by AI.   Junior designers, developers, and marketers have little chance to stand out when AI can already outexecute them. And AI capabilities will only grow in the next 3-5 years.   This isn't about everyone becoming growth marketers or salespeople. Not every role drives revenue directly. It's about understanding where your work fits into the bigger picture.   We live in an age of abundant inputs. Success now comes from orchestrating these inputs to achieve specific outcomes.   To survive, stop focusing on what inputs you create and start focusing on how you can orchestrate these inputs to achieve specific outcomes.

Most SaaS companies follow a predictable pattern: start sales-led, then try to add PLG later. What they don't realize is they're signing up to pay a hefty "PLG Tax" down the road.   This happens because companies build their entire product foundation around having humans guide users - sales demos, implementation calls, and customer success check-ins.   The product never needs to explain itself or deliver immediate value because humans fill those gaps.   Then reality hits. High CAC, slow growth, and seeing product-led competitors scale faster forces them to reconsider. But by then, the tax comes due:   → Product teams struggle to simplify onboarding that assumed human guidance. → Pricing and packaging become harder to adjust as current customers have many different packages. → Many features that were built for enterprise customers aren't necessary for most customers. → The current team you have lacks the capabilities to do PLG well. I spoke with a founder who built PLG-first from day one. This was their take:   "Building with a self-serve mindset forced us to solve the hard product problems early instead of papering over them with sales and support."   When you start with PLG, you're forced to:   ☑ Strip away unnecessary complexity ☑ Design for immediate value delivery ☑ Build intuitive flows that don't require human guidance For early-stage startups, validating PMF should still come first.   But understand this: every month you operate without PLG principles, you're accumulating technical and design debt.   And most companies don't recognize how much this debt has grown until they try to compete with product-led competitors who can acquire customers at a fraction of the cost.   The cost of delaying PLG is more than you think.

After the incredible response we've gotten last week, I'm UNGATING the State of B2B SaaS report. There's no need to comment anything. If you've missed it, here's the TDLR; We analyzed 446 validated B2B SaaS companies over the last 6 months to understand what truly drives success in 2025. The result is a 28-page report with tons of insights that's guaranteed to change the way you approach strategy and growth. To be honest, some of the findings even surprised me. Here's an overview of what the report contains: ☑ How self-serve revenue impacts performance ☑ 9 critical growth blockers strangling your company's potential ☑ Performance patterns by growth stage ($100K-$500K, $500K-$4M, $4M+) ☑ Strategic recommendations for companies across different growth stages ☑ A 4-Phased implementation framework to put these insights into action and a LOT MORE! Shoutout to Harshith Varma for the brilliant data analysis and Missy Boscay for bringing these insights to life with all the beautiful visuals! If you're serious about scaling your B2B SaaS in 2025, this is your essential playbook.

I just hit 35,000 followers on LinkedIn.   Firstly, thank you. My goal has always been to share posts that make product-led growth easy for anyone to implement.   Moving forward, I want to focus more on sharing the stories of product-led founders who are building highly profitable companies.   Not just the highlight reel. I want to share the good, the bad, and the ugly.   If you know anyone I should be talking to, please drop their name in the comments. Would really appreciate it    Happy Easter weekend y'all!   P.S. Here's an irrelevant photo because I've heard that's what the algorithm cares about.

So Zoom crashed yesterday and left everyone scrambling...   Meanwhile ClickUp acted FAST with a pop-up promoting their Chat and SyncUps feature as a backup plan!   Surprisingly, major players like Google and Slack didn't capitalize on the opportunity.   This is why I love watching how scrappy teams respond to these moments.   Did anyone else notice brands taking advantage of Zoom's outage yesterday?