ProductLed

We help you build a successful product-led business.

Start with our free ProductLed Assessment 👉 productled.com

CEO & Founder

ProductLed Podcast

Each week I interview a top product-led leader and unpack "how" they built a successful product-led business.

Host

Product-led coach helping founders scale from 6 to 8-figures in product-led revenue. Author of the bestselling book, Product-Led Growth.

Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.

Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. You need to let people try before they buy. Product-Led Growth is how you turn that approach into an executable business strategy.

Wes is on a mission to 100x the number of product-led companies and build a $1B+ portfolio of product-led companies.

To make it easy for any company to become product-led, Wes created the ProductLed System™️ as a simple way of helping companies holistically implement product-led growth from the ground up with great success. 


Want to grow faster with product-led growth?

Get Started Below

👉 productled.com

You’ll never have success with PLG if:

・You think of it as some magic pill.
・You don’t have your entire team onboard.
・You’re not willing to invest enough time and resources.

There are dozens of areas you need to work on before you fully become product-led.

Think:

→ Building a winning strategy
→ Conducting user research
→ Choosing the right model
→ Optimizing user flows
→ Identifying bottlenecks
→ Changing pricing
→ Building capabilities

These all take time.

You can’t simply test it out for 1-2 months and arrive at a conclusion.

Having a long-term mindset is the first and most important thing to have success with PLG.

That’s also why:

Product-led companies are hard to start, easy to scale.

Sales-led companies are easy to start, hard to scale.

Wes Bush

I’ve been talking to a lot of people about their career goals.

So many want to make that big switch or pursue things they’ve always wanted to.

But they never end up taking action.

That’s largely because of fear of failure, rejection, or being judged.

Here’s some controversial advice that I apply to my own life:

Use death as a motivator.

Most of you reading this post have less than 30,000 days left.

When you truly grasp this, it puts everything in life into perspective.

In fact, I have a death clock on my phone.

It serves as a reminder to:

→ Take more risks.
→ Have fewer regrets.
→ Lead a more fulfilling life.

There’s one thing I know for sure:

The pain of regret is worse than the pain of failure.

This is your sign to make that big leap.

I’ll keep hammering this for another 10 years:

Downloading a resource =/= buying intent

Craig Hewitt has been driving tons of qualified sign-ups for his SaaS

…without heavily investing in SEO.

It’s the same tactic that’s being used by several other SaaS companies to capture high-intent traffic.

The answer?

Free tools that complement your main product.

Here are a few examples:

→ Shopify’s business name generator
→ HubSpot’s website grader
→ Ahrefs’ backlink checker

You’re providing immediate, tangible value and tons of exposure to potential customers.

The more relevant your free tools are to your core product, the better your chances are of attracting ideal customers at scale.

This doesn’t imply that SEO is irrelevant.

The tools need to be discovered via search in the first place before you use them.

However, it’s a great way to stand out because most SaaS companies primarily focus only on SEO, paid search, and LinkedIn.

Would love your help with a stat for my upcoming book!

Forrester published a report titled "Death of a B2B Salesman" in 2016.

It stated that 3 in 4 buyers want to self-educate vs talk to sales.

It's been a long time since the report came out, and there's been a clear shift in buyer preferences as well.

The rise of PLG companies in the past decade only confirms the assumption.

I'd like to know if the data is still similar or if buyers are leaning even more toward self-education.

Please vote for your preference below.

Would be awesome if you could repost it so that it reaches a wider audience, and hopefully has enough statistical significance ♻️

Helping product-led companies beat sales-led companies

Wes Bush is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.

His vision is for every company to have a free product experience that enables them to serve before they sell. 

Wes created the ProductLed System™️ as a simple way of helping companies holistically implement product-led growth from the ground up with great success. 

Want to grow faster with product-led growth?

Get Started Below

👉 productled.com

Taplio

Wes Bush's Linkedin Analytics

Wes Bush

What is Wes talking about?

Who is engaging with Wes

Wes Bush's Best Posts (last 30 days)

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Wes Bush

What is Wes talking about?

Who is engaging with Wes

Wes Bush's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Wes Bush's Linkedin Analytics

Wes Bush's Best Posts (last 30 days)