ClickUp

Head of Social Marketing at ClickUp:

🔹 Strategic Leadership: Oversee the development and execution of ClickUp's global social media strategy, ensuring alignment with the company's business goals, brand identity, and voice.

🔹 Team Management: Lead a dynamic social marketing team, fostering creativity and innovation, while ensuring efficiency and consistency in our messaging across platforms.

🔹 Content Creation & Curation: Collaborate with creative teams to produce high-quality, engaging content that resonates with our audience and amplifies the ClickUp brand.

🔹 Analytics & Performance: Regularly monitor, analyze, and report on social media KPIs, driving continuous optimization of our campaigns and ensuring maximum ROI.

🔹 Community Engagement: Cultivate and nurture ClickUp's online community, fostering positive interactions, addressing concerns, and turning users into brand ambassadors.

🔹 Cross-Functional Collaboration: Work closely with other departments such as PR, Content Marketing, and Product to ensure a unified brand message and to leverage synergies.

🔹 Trendspotting & Innovation: Stay ahead of the curve by continuously monitoring social media trends, tools, platforms, and best practices, adapting our strategies accordingly.

(Founding Member) Head of Social Marketing 

As Head of Influencer Marketing, I'm responsible for:

- Finding creators who best represent ClickUp 
- Growing long term meaningful relationships with Thought Leaders
- Creating content for social media and ads
- Driving new users to the platform via social media
- Empowering creators to use ClickUp
- Discovering new creative ways to show off our platform

Head of Influencer Marketing / Founding Member

At ClickUp, I'm responsible for: 

-Driving high quality, high performing, engaging and innovative marketing while also contributing to overall agency thought leadership
-Managing and growing Partnerships with other companies
-Driving organization-wide social media efforts, stay on the leading edge of trends and technologies and advocate for new approaches that advance the department and its goals.
-Find ways to further enhance the branding of a ClickUp, as well as develop a marketing plan through analysis of current market data and trends.
-And most importantly, make shit go viral

Senior Brand Strategist/Founding Member

Elevator Studio

As VP of business development, I oversee worldwide sales of Elevator's marketing solutions and event management. Elevator is the market-leading influencer marketing company spending over 60 million a year on influencer posts. We have clients like Oracle, BET, Fashion Nova and many more. "We make brands famous!"

I joined Elevator with a strong technology sales foundation. Working in business development my entire life, I started ClickUp's sales team from the beginning and dramatically grew ClickUp's national footprint. Prior to this I started multiple sales teams for Social Media companies and started my career at the tech giant company Cvent.

Vice President Of Business Development

ClickUp Project Management

Clickup is a privately held project management application service provider based in Palo Alto, California. Clickup's primary product is an online tool for project management and work collaboration.

This role's main responsibilities include:

-Increase renewal rates and reduce churn
-Expand revenue in accounts through cross-sell and up-sell
-Influence future lifetime value through higher product adoption, customer satisfaction, and overall health scores
-Drive new business growth through greater advocacy and reference-ability
-Define operational metrics for team
-Establish system for tracking metrics
-Drive company-wide definition of ideal customer

Chris will still manage the Enterprise Sales Team focused on providing customer experience solutions to companies with revenues greater than 5 Million as well as the client success team who helps these customers.

Vice President of Sales/Customer Success

Clickup is a privately held project management application service provider based in Palo Alto, California. Clickup's primary product is an online tool for project management and work collaboration.

Chris is tasked with growing the Enterprise Sales Team focused on providing customer experience solutions to companies with revenues greater than 5 Million. He continues to speak to all of our high profile clients while also growing our entire sales/internship teams. As a senior management team member reporting directly to the CEO, he is responsible for the success of our sales team members as measured by revenue and new sales bookings.

Vice President of Sales

Mango Technologies, Inc

Mango Technologies, Inc  provides software solutions that drive better customer experiences while reducing operational costs. Currentley Mango Technologies, Inc is the parent company for both ClickUp and Mimri.

Chris is tasked with growing the Enterprise Sales Team focused on providing customer experience solutions to companies with revenues greater than 5 Million. He continues to speak to all of our high profile clients while also growing our entire sales/internship teams. As a senior management team member reporting directly to the CEO, he is responsible for the success of our sales team members as measured by revenue and new sales bookings.

Head Of Business Development

Cvent

• Mentor a team of new and experienced sales professionals to achieve and surpass individual and department goals.
• Coach, mentor, provide feedback and improve the skill set and productivity of the team.
• Identify, innovate and execute business ideas to improve division goals and targets.
• Initiate, manage, take ownership of strategic dialogues with other teams, including Marketing, Technology, Client Services and other division heads.
• Facilitate on-boarding and training for new associates.
• Assisting in implementation of strategic goals and tactical planning for our sales organization.

Team Lead, Sales Development

I monitor Cvent's premiere meeting planner clients and many more to ensure return on investment and customer satisfaction. I assist with specific projects and trainings for the team, while assigning work to the other employees on the Escalation Team.

Senior Sales Associate, Client Success

I help clients to understand how to use our software. I reach out to clients and assist them in using our software. If I see a fit for marketing, I pass these clients on to the proper sales contact. I help clients get set up for trainings or edit their profile etc.

Sales Associate, Cvent Supplier Network

Beverly Media

Managed Social media for Influencers. Helped them grow social and link with brands for promotion. Managed actors, professional athletes, and many other high profile clients.

Eventually linked with Spin Social to offer analytics and automated posting. Exited the company in 2014 and both were bought out!

Manager of Business Development

SPIN Social Media

Ran analytics and automated posting for clients social media. Sold the technology to Hootsuite and closed the company.

Business Development

Verizon Wireless

Sold all Verizon products while opening and closing the store. Worked off hourly pay plus commission.

Sales Manager

College Media Solutions

Sold advertising for Virginia Tech through the Collegiate Times and VT network.
Took care of a client list and made sure they were always pleased.  Worked off commission by ads sold.

Account Executive

People person from a small town. Working hard to better myself everyday and will take on every project I have time for.

The #1 thing I'm excited about in 2024?

It's not some hot new startup...

It’s creating content.

I gave my SaaS Social Playbook at the SaaSiest event in Sweden.

You’re probably thinking: “Likes don’t mean anything!”

Yes, but hear me out.

Content has 0 business impact… until you find your groove.

Since ClickUp started creating on TikTok, we’ve had customers who hadn’t talked to us in ages suddenly come back.

They were some of the top companies in the world, and they reached out because they saw the videos and liked it.

Quality content has the power to:

• Bring in new customers
• Win back old ones
• Make current customers love you more

And what makes it even better is that it compounds over time. You build LEVERAGE.

Create just 1 YouTube video a month and you’ll have a media machine that engages, educates, and converts new users ‘til the end of time.

I’ve been doubling down on content creation this year, and I suggest you do the same.

TikTok, LinkedIn, or YouTube – just give something a try.

Think about it:

25 million impressions through ads costs an arm and a leg. But with organic, you get the same while having fun, building skills, and without spending $1.

It’s a no-brainer opportunity, so don’t sleep on it.

P.S. What's one piece of content you can create this week to get the ball rolling?

Chris  Cunningham

Four reasons we made LinkedIn our priority at ClickUp:

→ Despite it's flaws, it's very versatile. You can do videos, carousels, texts, texts and images, articles, communities -- it really does have it all. Plus, it's where business is already happening, so, for B2B, I really can't think of a better platform.

→ Engagement is growing. More and more people are coming to LinkedIn on a daily basis, engaging with creators and brands, learning new things, getting entertained and amused the same way they'd do in an office.

→ There's room for vulnerability, directness, and openness. Sure, there's a balance to have there. But all in all, people on LinkedIn are just happy to see you trying to be your best self. And there's nothing more likeable than someone who is real and honest with their struggles (and successes!)

→ There's no scare of LinkedIn going away (like there is in the case of, say, TikTok.)

Founding Member ClickUp - Head of Social Marketing

How does LinkedIn promote authenticity and vulnerability?

Why is LinkedIn considered ideal for B2B interactions?

Connor Rodriguez

My biggest struggle as a Head of Social?

Working on my personal brand.

I'm quite busy doing the ClickUp socials (I plan and outline almost each post myself), so I find it hard to find time for posting on my own profile.

My second biggest struggle?
Hitting multiple ICPs for ClickUp.

Between project managers, ops managers, marketers, and everyone else using ClickUp, it's sometimes hard to hit the right percentage of posts for each. 

We try, but sometimes it can be challenging.


How important is personal branding for professionals?

How can I create ideal customer profiles?

One little-known fact about me is I'm an ordained minister.

I did nine weddings for my friends, actually.

I love being part of people's love stories. And I love public speaking.

...Which is quite funny, considering I used to stutter as a kid and public speaking is now one of my biggest goals.

I still get nervous sometimes. 

But when I am on stage and have a story to tell, I feel that nothing can stop me.

How does public speaking impact personal growth?

What are the duties of an ordained minister?

What impact can childhood stuttering have on public speaking?

SaaSiest Day one in Sweeden has been nothing short of amazing. I'm HYPE to close it out tomorrow with my Saas Social Media Playbook!

Unreal work Daniel Nackovski Thomas Sjöberg - 

Events are 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱. Let us simplify the process for you. 

Join Lisa Schulteis and Joshua Johnston as they break down their strategies for orchestrating successful events using ClickUp. 

Interested in discovering the secrets to streamlined event management? Comment "𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸" below and I'll send our done-for-you playbook to you!

What impact can efficient event management have?

Are you still trying to figure out how to build your LinkedIn page?

It's not rocket science, but you have to be smart and consistent with it.

That's how we built it with ClickUp.

So let me know in the comments which brand's LinkedIn page is your favorite.

Tag them in the comments.

Building your Linkedin company page

I just finished speaking in San Diego and now off to Austin Texas to speak at SaaStock!

Who's around and who needs tickets? Comment or DM I have a few extra to give away!

“Churn” is the scariest word in SaaS.

Why? Simple:

Companies fail when customers leave. At ClickUp, we make sure they’re taken care of.

Here are 5 proven strategies we use reduce churn: 


1. Going above and beyond with customer service

Most companies do the bare minimum.

When customers say “Hey, this was a mistake. I want a free month.”
Their standard response is “Sorry, I just can’t do that.”
Because if they help, they’d lose money.

But 5 minutes later… that customer is GONE.

At ClickUp, we go above and beyond if there’s ever an issue. We empower our customer service reps to say “Yes”.

Yes, we will fix that.
Yes, we will refund you.
Yes, we will give you a free month.

We'd rather lose money in the short term and keep the customer long term. 

It's always worth it.


2. Staying ahead of red flags

Customers who churn follow similar patterns.

Whenever someone is:

- Using ClickUp less than they used to.
- Starting fewer new projects.
- Decreasing their users.

That’s an immediate red flag, but it’s also valuable information.

Because when we understand our customer’s problem…

We can help them overcome it.


3. Innovating consistently

When AI blew up a few years ago, ClickUp was hard at work. 

Thousands of companies were building AI tools. But  We didn’t want our customers to go to another tool for AI. So we were the first company to launch an AI Project Manager. 

SaaS is EXTREMELY competitive.

The key is to innovate and add value for customers consistently. Because if our customers see a shiny new tool elsewhere, they’re going to jump. They need to trust that we’re going to build all the cool new things. 

And we build that trust by…


4. Involving customers

ClickUp has a tool called Canny.

It lets people upvote features they want us to work on.

And we listen. 
And we share what we’re building. 
And we communicate when they can expect these features honestly.

We built ClickUp for our customers, but they’re part building ClickUp too.

And when they feel heard…

They stay.


5. Building a great product

But above everything else… 

If the product is good, they enjoy it, and they understand how to use it, they'll stay with you.

At Click Up, we make sure that

• Our product is great.
• It gets the results it promises.
• Customers have every resource they need to succeed.

That’s the foundation for EVERYTHING.

And the rest takes care of itself.


Those are our 5 main strategies!

…But here’s a little bonus tip we’re using to reduce churn at ClickUp.


6. Having a great social presence

Customers are less likely to leave like they feel connected with you. That’s why we’re going all in on content creation.

We figure that if our customers are

• Learning from us
• Laughing with us
• Connecting with our stories

They’ll genuinely enjoy following us–and not just because of our product.


It’s not the main factor for reducing churn, but it can definitely help.

P.S. What’s one thing you do to give your customers unparalleled value?

How can having a great social presence help reduce churn?

What are some ways to go above and beyond with customer service?

The biggest mistake in social media right now?

Status quo posting.

People post just to post or because someone told them they have to post every day.

Or they post carousels because someone told them that's the key to success.

Social media is about being creative and authentic.

It's about being genuine to yourself, not whatever's trending.
When you master that, you're mastered social. 
It really is that easy.

♻️ Reshare this if you work in social media.

How important is creativity in social media?

Why is authenticity crucial in social media?

What impact do carousels have on social media success?

Which one is your favorite scheduling tool for posting on social media?

We've been experimenting with Dash Hudson and Vista Social, but we used Social Sprout for the longest time.

All three are great, but right now we need a tool that helps us schedule, gather data, and allows the team to respond.

Any recommendation?

Let me know in the comment section. 

What is the significance of using scheduling tools for social media posting?

How important is data gathering in social media management?

Why is facilitating team responses crucial in social media engagement?

Scheduling social media tools

If I had to pick three LinkedIn accounts I think all social media people should follow, it would be:

→ Chris Donnelly: he does the best and most engaging infographics and visuals
→ Devin Reed: he is genuine, he doesn't care about the Likes, he just cares about saying what needs to be said
→ Almost Friday Media: their content is just great, hands-down hilarious, creative, and engaging

There's a lot of talk on TikTok being banned, but here's my unpopular opinion about it: it won't.

First of all, the discussion isn't revolving around the good reasons (i.e., actual data privacy.) It's political, more than anything. Which is precisely why I believe it won't happen.

If it does happen, it's not the end of the world.

People love TikTok not because they have an affinity for it in particular. They love it because it gives them quick dopamine hits -- and right now, no other short-form video app does that better than TikTok.

If TikTok does get banned, you can move platforms. 

The game stays the same: give people quick value, education, or entertainment, in a digestible format. 

Reels and Shorts can be just as good as TikTok -- your core competency is not where to click on which button, but making people stop when they stumble upon your videos.


Here’s the one thing everyone in a SaaS company wants from you when you’re in social media: to add to their fire.

But here’s what you should do instead: 

Learn how to say “No.” Sure, accolades, Forbes mentions, and awards are great. But most times, your audience isn’t that interested in all that.

So, before you hit “schedule” on that new PR stunt, think again. 

Does it: 
→ Inform 
→ Educate 
→ And/or entertain? 

If not, think again and push back. 

It’s part of your JD.

OK, I'll tell you a secret: I don't have a favorite brand page.

Most social media people do. 

They know exactly what they like, whether that's Duolingo or Wendy's or some small company few have heard of (yet.)

I don't have one. I follow a lot of brand pages and creators, but I don't have one favorite.

And that's OK. Just as it's OK to be ecstatic about whatever some brand's putting out on social.

There's no one-size-fits-all to this. 

It's just whatever makes you most engaged and motivated.


I don't think leadership has anything to do with accolades and praises.

I think you can (and should!) get those without being in a leadership position.

For me, leadership is about challenging yourself to dig deeper, be better.

I learned that from my father. He had a tire shop and a produce shop. For him, leadership was all about being good to people. He was overly nice to customers, and that's what made his leadership and business style so special.

Moving up the career ladder isn't "leadership." 
It's ambition, and it can be great and rewarding, but it doesn't warrant a good leader. 
It warrants someone who wants to move up.

Real leaders move up as a result of their entire work philosophy, focused on doing better every time.

How can kindness be a key aspect of leadership?

How does ambition differ from true leadership?

What defines a unique business style in leadership?

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