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Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity. **Crystal’s Certifications and Expertise:** - MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management - Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes - Sales Training: Programs designed with a direct tie to business KPIs - OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities - GTM Strategy Development: Building go-to-market plans that deliver quantifiable results - Change Management Leadership: Leading organizational shifts with a focus on data and results - Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance - Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams. - AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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