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Christopher Hardy

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The human brain is a crazy place, And there are two things that fascinate me most about product and growth marketing. First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization—so you’re optimizing for something that is both rational and irrational. I apply the same thinking in product marketing that I also apply in leadership, because whether you’re connecting with consumers or with your team, you’re connecting with the fun irrationality of their logic—in order to bring ideas together, influence an outcome, and also optimize and scale for future growth. "Outside of work" I serve in critical operations at The River Food Pantry, an organization committed to providing food, resources and faith to build a stronger community. I've found that giving my best efforts in building myself up to be strong enough to handle long hours of physical labor tied in with a love for sales and marketing to be quite the whombo combo when it comes to being a top producers.

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