Marc Thomas's Linkedin Analytics

Everyone wants to grow their SaaS and you’re no exception. You’ve got the vision of the lifestyle you want You think that making your SaaS a success will get you there But here’s the thing: Growth is stagnant You’re trying all the playbooks. You’re trying to buy growth but you’re burning through cash It feels like you change direction every week There’s no focus to your growth and it feels like no channel is going to work Why are we so obsessed with running the same playbooks? Why is everything we do in SaaS growth safe? Because if you do something different and you get it wrong, you’re going to be seen as a failure You’re afraid. It’s normal Most SaaS companies don’t work. Most marketing leaders don’t last long It’s safer to stick to the norm. It’s safer to stay in your lane At least that way, you can’t be seen as a failure when you fail. It’s just normal And this isn’t just about acquisition. It’s about the whole lifecycle Common story: We want to make more money from our paying users but we don’t want to charge them more? Why? Because we’re worried they’re going to churn When I was a founder I felt exactly the same I was constantly worried about what it would look like if I failed to build a company And to avoid that, I tried to do everything not to fail I built a product that no-one really wanted and then added features whenever it looked like a big enterprise user might buy from us But we ended up with a confusing product with confusing positioning and confusing messaging Every marketing channel was painful and we consistently missed growth goals Sound familiar? You’re not alone Fear is causing you to stall. Let’s turn that fear into fuel