Horizon Peak Consulting

Helping enterprise technology companies bring a human touch to data-driven digital marketing for faster customer growth.

CEO, Principal Consultant, and Senior Conversion Content Writer

Verity Advertising Group

In-person events are back. Verity geofenced ads reinforce your brand's presence while you're connecting face to face. 

Verity Advertising Group helps technology companies reach their audiences with hyperlocal digital ads. The Verity Precision Method boosts brand visibility and results in sky-high clickthrough on ads across 100,000+ mobile apps and websites.

CEO and co-founder

Showcase Workshop

Technical Copywriting Specialist (consultant)

Hewlett-Packard

•	Manage all communications for Americas Sales Operations Order to Cash Center of Expertise team
•	Write communications such as: internal memos, bulletins, web content, newsletters, PowerPoint presentations
•       Manage content for all AMSSO websites
•	Act as editor for all AMSSO communications written by other colleagues
•	Provide usability testing for HP-internal tools and customer-facing sites

Communications Lead

Managed communications for commercial web storefront team, including:
•	Creating and managing content for all related intranet pages
•	Producing internal company emails, newsletters and presentations
•	Assisting in the production of support videos, including scriptwriting
•	Writing and editing internal copy

Acted as point person for Microsoft MDA compliance for commercial storefronts.

Communications and MDA Compliance Lead for Web Merchandising Team

•	Developed and managed promotional assets and web spaces for products within HP’s Public Sector store
•	Managed relationships with creative agencies and worked with them to create landing pages, banners, demos and other web assets
•	Wrote promotional copy for landing pages, banners and email campaigns
•	Used HTML, JavaScript and Photoshop to make edits to code and graphics to support the promotional process
•	Gathered and interpreted metrics using Omniture tool, and put together presentations of results
•	Performed as the lead troubleshooter for web merchandising team, working with IT and support to solve tool and site issues
•	Managed several microsites for internal and external customers, including 3D Showcase and Awards pages
•	Served as communications lead
•	Managed implementation of Microsoft MDA requirements for SMB and Public Sector online stores

Web Merchandising Lead

GlobalWrites

•	Developed and managed website content with team of writers
•	Wrote post content, feature copy and banner copy
•	Wrote and published social media posts
•	Created banners and feature images using Photoshop
•	Maintained style guide
•       Worked on freelance projects for clients in a writing, editorial and project-management capacity

Copy Director and Writer/Editor (Contract)

Self-employed

Freelance writing for individuals and businesses.

Freelance Writer

Walter Drake

•	Assisted in the purchasing and merchandising process for the Walter Drake catalog, Homewares catalog, Easy Comforts catalog, Walter Drake Christmas catalog, and Walter Drake website
•	Proofed/edited catalogs before print
•	Managed database of product information, vendor information, and competitive analysis
•	Managed product and vendor information
•      Wrote/edited advertising copy for 4 catalogs and website

Assistant Buyer/Copyeditor

Idea Integration

	Managed HP Public Sector E-business client relationship and account with $90,000/mo budget.  Responsible for resources and budgets for associated projects and programs. 
	Managed production of all web elements (landing pages, banners) for Public Sector online store promotions.  Managed production of E-newsletters, E-catalogs, and E-magazines.  Drove a 433% year-over-year revenue increase in Q3 05.
	Served as analyst for HP Public Sector web metrics, marketing campaign analysis and user experience reporting.  Provided recommendations and feedback to enhance performance of the campaigns.
	Identified and managed project risk through project assessments and status reviews.

Account Executive

	Led team of 6 category managers.  
	Managed content for multiple online stores.  
	Managed partnership between HP and Microsoft which resulted in $750,000/mo average revenue.
	Drove revenue increase and assisted B2B sales in association with product managers, account managers, eBusiness Consultants, and sales managers.  
	Managed projects such as splash pages, redesign, and creative media introduction.  
	Marketed product launches and promotions on eCommerce sites; designed page layout, marketing text, and images.  
	Assisted with end-user testing projects with TNS Research and metrics acquirement.

Category Manager Team Lead

I help founders, owner-operators, business leaders and their companies write like humans, for humans. My firm, Horizon Peak Consulting, helps B2B tech companies reach audiences with resonant, high-performing editorial content and campaign copy.

Never in the history of humanity has *being human* been a differentiator. And yet … here we are. Even before generative AI came along, there was a mass movement toward writing for algorithms instead of human readers. 

The result is that EVERY leader and EVERY company is starting to sound the same. And audiences don’t know who to trust. (I should know. I have a master’s degree in this stuff.)

Today’s audiences have become blind to canned communication, deaf to formulaic content, and suspicious of robo-writing. (See my posts on “the replicant effect.”)

This problem is even more pronounced in the B2B technology sector, where complexity is the name of the game.

So how do you solve the problem without hiring an army of copywriters?

➡️ You focus on building trust. 

When you focus on building trust through your content, you put the relationship with your customer front and center. *And they feel the difference.* They pay more attention. And they remember you.

This is what I help founders and owner-operators achieve through my coaching and consulting. And it’s what I help tech marketing teams achieve through my firm’s copywriting and content writing services.

If you put the customer relationship first — if competence, integrity and connection matter to you — let’s talk.

Contact me here on LinkedIn or at https://www.horizonpeakconsulting.com/contact.

I find myself using the word "baffled" a lot lately.

It's a fun word to say. Try it! Also, it encompasses my perpetual state of bemused confusion quite well.

I went to graduate school just as AI was on the rise, so I got the opportunity to deeply study how it was impacting human-to-human communication. For three years now, I've watched the research and reports roll out -- on what AI can do well and what companies are choosing to use it for.

When you look at those reports side by side ... well, you would use the word "baffled" too.

Why would you pay hundreds of thousands of dollars for technology that costs your company millions in lost revenue? (Not to mention a terrible Glassdoor rating.) But then shrug your shoulders at AI that costs a fraction of that, and enables your sales team to sell twice the product?

I'm baffled. 

So when I talked to Meridian recently about their AI-powered CRM for private markets, I got excited. Automatically enriched company and contact data? Now THAT is a use case I can get behind. 

Other founders I've recently talked to doing work I think will actually HELP companies? Question Base turns your Slack into a searchable knowledge base. Emergent Methods products help you find news sources *and vet them* so you're publishing valid information in your content. Bast AI is proving that AI can and should be explainable and traceable; and improving healthcare outcomes by augmenting provider expertise and giving patients a better experience.

Along with all of the negative disruption, there is some really cool stuff happening in AI. My hope is, now that the revenue hit has happened, companies will turn away from replacing humans and toward *enabling employees*.

As always, I'll be watching the reports ...

Jessica Mehring

Senior copywriter and content strategist | Author | Communications educator | Helping enterprise tech differentiate, connect and convert

It's the end of the year. HOLY MOLY. Have a burning copywriting project you need to check off your list? DM me.

AI won't create a “knock it out of the park” draft on the first try. The real skill is iteration — giving clear feedback and knowing when to stop refining.

Plan for 2-3 rounds per section, minimum. We break down the process (and what good follow-up prompts look like) here:

Open article: Iterating AI drafts: A practical guide for marketers by open.substack.com

Iterating AI drafts: A practical guide for marketers

AI drafts often fall apart halfway through, and the culprit is usually a weak outline (or no outline at all).

If you're using AI for drafting, a detailed outline is what keeps it focused. Without one, you could be fixing structural problems in your draft for hours.

Here's what a good AI outline looks like.

Open article: How to write content outlines that AI can actually follow by open.substack.com

How to write content outlines that AI can actually follow

Over the last two months, I've been publishing a workshop series (in written and audio formats) entitled Writing for Self Discovery on my personal Substack.

I can't even tell you how fun it's been.

The focus is part reflection, part creative writing, and the blend of the two makes my nerdy little soul sing. And finding *just* the right short stories to include in each lesson has been an absolute delight -- and it's brought back my love of literature analysis. (I finally appreciate Hemingway. 😆)

If that sounds interesting at all, you can read the intro here:

Open article: Workshop: Writing for Self Discovery by jessicamehring.substack.com

person writing on brown wooden table near white ceramic mug

If you want usable drafts from AI, start with good sources — and structure them clearly before you ever open a chat window.

We break down exactly how to work with sources in the latest post in our step-by-step series on making AI a useful part of your content process.

Open article: Structuring inputs and source material for AI drafting success by open.substack.com

Structuring inputs and source material for AI drafting success

On Peak Content today, I address last week’s explosive Martech article. If you’re a marketer feeling disheartened by the current trends, this article will give you hope — and direction.

Open article: It’s not a marketing crisis — it’s a communication reckoning by horizonpeak.substack.com

boy singing on microphone with pop filter

It’s not a marketing crisis — it’s a communication reckoning

Your AI draft is done. But if no one can find it, does it matter? Optimization isn't necessarily the “fun” part — but it's the process that makes your content actually visible online. 

Here's the 15-minute review that determines whether anyone sees what you wrote.

Open article: How to optimize your AI-drafted content for both search and AI citations by open.substack.com

How to optimize your AI-drafted content for both search and AI citations

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