Sara McNamara's Linkedin Analytics

Becoming AI-literate is no longer optional in RevOps and MOps. It’s the difference between being having a job in a few years and...maybe not having a job in a few years. At least, not a high-paying, rewarding job. 🫥 I wrote about my takeaways from Scott Brinker and Frans Riemersma's State of Martech report in the lastest edition of The Marketing Operations Strategist, and one of the biggest confirmations I found was that we are going to see more AI adoption and less team members to execute on that vision. Forget about hiring a big ops team (did that ever *really* exist for us???), now you'll be expected to spend that money on tools and AI to enable you. I started my AI education journey using a paid ChatGPT account and Datacamp. Datacamp helped me understand how AI works in a larger sense, and taught me the ethics and limitations. Experimentation with ChatGPT and tools like Clay and Zapier have further rounded out my experience. Basically: if you're in ops, start tinkering around! Don't be replaced by AI, be empowered by AI: 🗨️ AI agents can help us manage documentation creation and easy-to-answer internal tickets 🗨️ AI can do research and first-draft messaging for our sales and marketing teams 🗨️ AI can help us look at our data and identify trends or areas of concern we should look into 🗨️ AI can help us with writer's block when it comes to strategical challenges, ideation challenges 🗨️ With MCP, I am hopeful that AI can help automate even more low-level, day to day tasks for us, like managing integrations or flagging errors in martech and salestech What AI can't do: 🚫 Build the trust and relationships that you can 🚫 Be creative and problem-solve at the level you can 🚫 Be as proactive and looking-around-the-corner as you can 🚫 Make sure your human customers feel valued throughout the customer journey 🚫 Hell, AI even struggles with taking more than 1-step direction most of the time These are the areas you can shine as a human partner. I don't think we need to be scared of AI, I think we need to embrace it...just like we embraced automation. Like Karen Steele said in her recent webinar with Progress, we've been through a lot of change over the years...we'll adjust to AI too. These are all just my opinion....curious to hear other opinions as well.👂 #marketing #sales #marketingoperations #revenueoperations

How many times you have had a sales rep DM you "someone, in California, from your company was on our website...was it you? If not, who was it???" 😆 🫠 ✋ Raise your hand if you've been victimized by legacy ABM platforms 🤣 #ABM #ABMfail #marketing #sales #revenueoperations

In 2025, we simply *cannot* afford to have one FT admin per tool in RevOps. We need tools that can empower us, not weigh us down with more stuff to manage. That's why I'm a big fan of Zapier -- and yes, I am an ambassador, but I can explain exactly why Zapier stands out. Most AI tools: ❌ Need to be re-auth'd every 2 seconds ❌ Cost a fortune ❌ Need a full-time admin/to be prompted manually Zapier AI just works, and it works around the clock without intervention. 😍 Over ✨216 million✨ AI tasks have already been powered on Zapier — they aren’t new to this. At Vector 👻, even our non-technical team members are building powerful automations with it. Here’s why I keep coming back to Zapier over the shiny flavor-of-the-week new tools: 🧠 The ecosystem: nearly 8,000 apps, no brittle connections 🤖 The AI: I’ve built agents for lead scoring, email replies, chatbots, and more 📈 The ROI: no $50K/year contract or required-technical-admin to get value Remote even automated 28% of their IT tickets on Zapier. A team of 3 is supporting....1,700+ employees. This gives me hope, we need to start using AI Agents for support tickets in Marketing Ops and RevOps! 👇 I’d love to hear what you’ve built. Any cool AI + Zapier automations lately? Do you use Zapier? #sponsored #ad #ZapierPartner #marketingoperations #revenueoperations

Where is the lie? 🤣

Email drives more revenue than social, search, and paid ads combined, but most teams don't understand how to master email sender reputation and end up fumbling the bag. This week's edition of The Marketing Operations Strategist will be focused on all things email -- how to manage email sending reputation, deliverability, consent, and more. I'll include 2 templates, my overall deliverability guide and an email marketing consent guide. All of this, for free, and no, you don't need to comment PDF to get it....though the algorithm (and I, and others who could benefit from the content) would appreciate it 😅🫠 Be sure you don't miss it -- sign up for the newsletter here: https://lnkd.in/g8-a4ipC

Valuable things that many people don’t realize they can ask for (for free!) with martech or salestech vendors: 1. Extra free user seats for admins or integrations. Stop paying for an integration user!! Their payment model is typically based on revenue/value generation per seat, and you aren’t using an integration seat in a revenue generating way. This also applies to free user or limit increases during M&A btw — it isn’t permanent and it’s an effort to keep that vendor, so ask for their help with some temporary free raises. 2. 6 month contracts or free POCs to start. This is a harder sell, but if it’s a high ticket software you can typically talk them into at least a 6 month paid POC. The rate may be a bit higher, but it’s still cheaper for you and gets everyone aligned around the goals you want to drive in the 6 months (people tend to be slower if they know they have a year). 3. For your CSM to come to a quarterly meeting with a presentation based on how well you’re using the product, which features you aren’t using but should be, and the vendor’s product roadmap and plans on how to leverage the new features. Basically: push your CSM to really help you proactively manage the tool…too many people don’t give the CSM this chance or are too territorial. Hell, in a tight ops org, I’ll take all the help I can get. 🤷🏼‍♀️ 4. To become a part of their customer advisory board or chat with their product team. They can’t do this for everyone, but if you spend a decent amount and are actively managing the product, they’ll likely be interested in your feedback and you can, in turn, be an advocate for your company’s needs with the product (basically, help push for specific new features your company desires). 5. To comarket with the vendor! If you’re looking to get your name and expertise out there, many vendors are thrilled to have you speak with them at an event and will typically put paid promotions behind it. This is less common now, but vendors used to also be willing to pay for travel and the conference would typically waive ticket fees as a speaker. It’s a really cheap and fun way to get exposure way above your budget range! 6. For warm intros with other customers or peers in your industry! AEs in the GTM software space are typically pretty well connected and can help you with warm intros to peers at other companies, which can be great not only for your own networking but also to compare notes on how they’re using the product (this is especially helpful if you have a weak CSM). These are my pro tips, but I’m sure there are others out there and I’d love to hear them! 👂

Imagine instantly seeing relevant qualification data -- like how many ads a company is running, which ad vendors they're using -- even the exact ads themselves. No more guesswork. No more manual digging. And you can layer in even more: like what complementary software they use. All stitched together automatically, saving you hours of research. 🕵 You can see all of this when you use Clay, Adyntel, and BuiltWith. A great play is to use Vector 👻 to identify anonymous website visitors, enrich the visitors with relevant company/demographic/firmographic data, and then serve all of that data on a silver platter to sales in Slack. 🧑‍🍳 Btw, this doesn't only apply to ad info -- the power of Clay, IMO, is that you can pull in so much data from different vendors -- plug and play! Should I make a Clay table template of this that you can copy and paste? 🤔 #Claypartner #IworkatVector #Iwashonestlyjustexcitedtosharemynerdexperiment 😆

If you've been here for a while, you may remember -- years ago, I had this marketing and revenue operations podcast, where I discussed the hot topics of the moment and gave career advice. Should I restart it? 🤔 Or perhaps a YouTube channel? Also, what topic(s) would be the most exciting to you?

"iT's tOtAlLy fInE tHaT tHe bRanD nEw cMo 'dOeSn'T uNdErStAnD tHe vAlUe oF mArKeTo' aNd wAnTs tO rIp aNd rEpLaCe wItH pArDoT bEcAuSe 'iT's fReE' i'M tOtAlLy fInE, it'S ToTALly FinE!!!!!!!" 😂 #marketing #sales #marketingoperations #revenueoperations

Hi, we launched something new at Vector 👻 today!!!!! It's the coolest thing I've seen in martech in a while. 🥹 We call it Funnel Vision™ — contact-level funnel visibility built for a *real* GTM motion. It’s like having x-ray vision into your marketing funnel, showing you: • EXACTLY which individuals are showing intent 👁️ 👄 👁️ • WHERE each person sits in their buying journey 👁️ 👄 👁️ • WHAT precise action to take next 👁️ 👄 👁️ (Needless to say, I'm obsessed 😍) But forreal: For years, B2B marketers have been flying blind with legacy ABM tools that only tell you when a COMPANY is in-market, not which actual humans are doing the buying. "Great, this company's showing intent...but WHO should we actually talk to? What should we do?" 🫠 Or the cringey DM "Hey Sara, I saw someone at [huge company you work at] was on our site...was it you? If not you, do you know who I should follow up with??? Pretty please?????" 😬 Funnel Vision eliminates the guesswork by giving you two dimensions of visibility: 🔍 Intent Stage: Where they are in their purchase process 🔍 Lifecycle Stage: How engaged they are with your brand Our beta customers are already loving it. 🥲 Check it out here: https://lnkd.in/egJgEvKg

Why wait 6 sprints when you can build it yourself in 60 seconds? 🤯 Crazy, how you can use a tool like Vercel v0 to create a UTM builder in seconds...and you can customize it for your business really easily! No devs needed. Gets me excited about how easy it now will be to create self-service tools for GTM users... 😍 (And no, this isn't sponsored...just geeking out 😅 and thought it could be useful to others!)

This is why I tell my marketing ops mentees/students to avoid trying to learn every #martech tool 😅 🫠 You've gotta just learn 1 tool in each category, then shift as you need to for each org you work for. It's easier if you learn the most complex tool right off the bat, because then any of the competitors are a piece of cake to learn. For example, MAPs: Start by learning Marketo, then Pardot and HubSpot are pretty easy to pick up. Anyways, Scott Brinker's annual state of martech report just dropped and it's my favorite marketing ops study out there. Link in comments to check out the rest!

"we should include marketing ops/revops [in this planning conversation]" 🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹🥹 wishing this kind of org for all of my ops friends out there 💝

If I had to select just 4 vendors at gunpoint for a SMB martech/salestech Mount Rushmore right now, it'd have to have: HubSpot, Clay, Excel/Google Sheets, and Zapier. HubSpot: the easy-to-use CRM and MAP 🧡 Clay: the heavy-hitter data enrichment, data cleansing, AI research tool 🤖 Excel/Google Sheets: because we can't live without them for data 🗒️ Zapier: IMO the most robust iPaaS out there, integrate just about anything 🫡 Do you agree? What would you include? How about this -- ❤️ if you agree, otherwise comment your take if you think my choices suck 😅 #marketing #sales #marketingoperations #revenueoperations

So...Litmus just got acquired. If you’re a customer, you’re probably wondering: What’s going to change? Will it get better? Worse? Slower? And most importantly: Do I need a backup plan? 😅 If any of that hits close to home, here’s a reminder: You haven’t known true pain until you’ve built a beautiful marketing email…only for Outlook to absolutely wreck it. 😭 It looks perfect in the MAP builder. Tested in Gmail -- looks clean. Looks perfect on mobile. Then you look at the Outlook render or test...  🧨 CTA buttons disappear  🧱 Margins blow out  🌚 Backgrounds invert Suddenly you're googling "Outlook white lines fix 2024" and sweating bullets about hitting the "send" deadline. Ease of use is one of my favorite things about Knak -- you can no-code build, test, and deploy emails that look great across platforms. So Litmus, plus a BUNCH more. You can even sync them across marketing automation platforms and Figma! You don't have to try to shuffle around code or worry your templates will break the second you try to edit anything. Think of the reassurance, not to mention the endless hours you'd save...to build on a platform, instead of a house of cards. So if the Litmus news has you side-eyeing your email stack... You’re not alone. And yes, there is a better way. 😮‍💨 BTW: Would love to hear your stories about email rendering...it seems like a badge (or scar) of honor that many of us in ops share. 👇 #KnakPartner #sponsored #marketing #email #marketingoperations 🎨 credit: Andy Gilhooley

This has been almost 2 years in the making, as I've gotten to know Joshua Perk 👻, fallen in love with the product, and gotten to know the team -- I'm SO excited to be going back in-house and joining Vector 👻 as their Revenue Operations & GTM Strategy Lead! What I'll be focused on (and sharing all of my learnings along the way!): RevOps in HubSpot (and more) 😍 GTM Engineering in Clay and Zapier (and more) 😍 Voice of the customer & thought leadership content 😍 Super dope Vector on Vector experiments 😍 Advising on product (I don't advertise this a lot, but I've advised for companies like Salesforce, Drift, and more 🤓) 😍 I highly recommend checking out Vector...we've got some really cool contact-level (!!!) ad and website visitor deanonymization, as well as contact-level intent offerings -- with more and more coming quickly! (When Josh and Nick Masters gave me a preview of our upcoming release, I told them that they must be messing with me because it is SO GOOD. 🤩) Go to vector.co and sign up for free contact-level website deanonymization and intent to check it out yourself! The dopamine hit of seeing exactly who's on your site (not just the company) is real. 🥰 👻

Most companies don’t have a RevOps problem...they have a spaghetti data problem. 🍝 Data is disjointed and all over the place. 👉 Intent tools don’t match to CRM 👉 Ads data doesn’t align with lifecycle stages 👉 Product data isn't integrated into GTM tools 👉 Race conditions incorrectly overwrite data 👉 Integrations aren't set up correctly 👉 Tracking is missing, leading to misleading attribution 👉 Sales says the lead “wasn’t qualified” but you can’t prove it either way You can’t fix strategy if the data glue is broken...you’ll just get stuck reacting. In my first 30 days at Vector 👻, I'm focused on a lot of data cleanup: 🧹 Cleaning up dupes 🧹 Cleaning up broken race conditions 🧹 Cleaning up/enriching/standarding incomplete/incorrect data 🧹 Stitching product and GTM data together 🧹 Setting up 360 view of customers This will make it so the conversation can be "where can we double down?" instead of "why is it broken?" That's the difference between being a reactive order taker and a strategic partner. 🖤 Have you done any fun data cleanup recently? 😅 #marketing #sales #marketingoperations #revenueoperations

🎁 I've thrown just about everything I know about email deliverability into this Notion doc. Years and years of managing email deployments, setup, campaign operations management, from SMB to Enterprise orgs...all braindumped into a doc. 😮‍💨 Why should you care? Because in MOPs, SOPs, RevOps....if we can't get our GTM Teams' emails landing in the direct inboxes of our prospects, we are....in big [REDACTED] trouble. Email is one of the highest ROI channels, we can't afford to screw it up. This guide will help ensure you don't screw it up! Check it out here and please let me know if you find it helpful or if you have any feedback: https://lnkd.in/egqkET84 #marketing #sales #email #marketingoperations #revenueoperations

is it just me or are some of the posts on here lately kinda?????????????????????????????????????????????????????????????????? ???????????????? = (mostly written by AI? and posing every statement as a question? 😬)

Me, boarding the jet back to HubSpot after surviving 48 hours in Pardot, Eloqua or SFMC: