Why We Buy 🧠

Wanna know what makes people tick, click, and buy? Learn buyer psychology. 

Why We Buy is a free newsletter that demystifies buyer behavior so you can market smarter. 

www.learnwhywebuy.com

Founder

UNIGNORABLE

It’s 2025. People want to buy from people—not faceless brands. We help entrepreneurs build personal brands that build their business.

Co-Founder

Volta Labs

I'm delighted to help startups coming through the Volta Cohort program.

Board Member - Volta Cohort

Vendeve

Vendeve is a VC-backed peer-to-peer mentoring platform for women entrepreneurs.

• Called the "LinkedIn for women entrepreneurs" by Inc Magazine
• Grew a global community organically  
• Featured in regional and international media including TV, radio and web/print publications (e.g. Forbes, Inc., Huffington Post, Flare, TechVibes)
• New Business of the Year Nominee

CEO & Founder

RedRiot

RedRiot is a strategic branding agency that specializes in guerrilla marketing. RedRiot started as a freelance business in 2010. In under 3 years it grew from a one-woman operation to one of Halifax's most recognized branding agencies. We won international awards and reeled in clients like Target and Holiday Inn.

RedRiot incubated our original tech startup, Vendeve. We stopped taking on clients in 2014 so our team could focus on scaling our startup.

• Won local and international awards for our work
• Secured clients like Target and Holiday Inn
• Grew team to 9 full-time employees

Founder & Senior Brand Strategist

The Fork Project

The Fork Project is a full-service restaurant consulting firm. As Halifax's only full-service restaurant consulting firm, The Fork Project stood out in a sea of generic marketing and PR firms. We worked with local and international clients. 

The Fork Project was successfully acquired in Jan 2014 after less than two years in operation.

• Worked with local and international brands
• Helped clients reduce food cost by up to 30% while doubling and tripling revenues
• Successfully acquired in under 2 years

Revolve

Revolve is a branding agency comprised of inspired individuals who understand that brand is more about culture and behavior than logos and advertising.

I have a unique interest in brand development, so Revolve was a perfect fit.

Accounts Coordinator

Progress Media Group

In March 2010, Progress Media Group was set to host their 2010 entrepreneurial conference. I partnered with the team in the weeks leading up to the conference. 

I was responsible for all PR/communications tasks relating to the 'Face2Face' networking conference and the 'Best Places to Work' award ceremony. 

In addition to logistical planning, I also commissioned a social media campaign and oversaw all media relations proceeding the events.

Communications Coordinator (internship)

“The Customer Whisperer” 🧠 I reveal the hidden reasons why people buy | 58,000 smart marketers read my newsletter on buyer psychology

You wanna understand why customers *really* buy, right? I can help.

Here's the skinny: I built an audience of 280,000 smart people and grew my businesses from $0 to 7-figures. And I did it without a big team or a financial safety net (and as a new mom). 

How? 

By learning buyer psychology.

When you figure out what makes people tick, click, and buy... it’s easier to:

→ Sell more stuff
→ Attract better customers
→ Make more money, more predictably
→ Look like a genius to your clients or team

I don't peddle "hacks" or "quick tricks". And I won't promise you can 10X your growth in 30 days while working 10 hours a week from the beach. (We both know that's B.S.)

But if you're ready to stop guessing and start growing...

Here's how I can help:

________

1. Join 63,000 smart people who get my weekly newsletter

Why We Buy 🧠 is the free buyer psychology newsletter. Forbes says it's one of the "top marketing newsletters"

Subscribe today for $0 (and get a surprise gift)

https://learnwhywebuy.com/wwbnews/

________

2. Uncover the "ouchy" problems buyers will pay to solve—in just 4 minutes

My AI-powered Ouchy Pain Finder bot helps you uncover the deeper, “ouchier” pains your buyers are struggling with so you can craft copy that converts.

Get the bot free:

https://learnwhywebuy.com/ouchy

________

3. Craft copy that converts using 26.5 science-backed techniques 

Wallet-Opening Words is the conversion copywriting playbook for busy people. Ditch bloated courses and learn how to make tiny copy tweaks that drive BIG sales.

Write smarter copy that converts:

https://learnwhywebuy.com/wow

________

4. Get your business in front of 280,000 smart marketing geeks

I work with a select few brands for win-win-win partnerships across my newsletter (63,000 readers), LinkedIn (87,000 followers), and X (137,000 followers).

Want more info? 

Apply here: https://learnwhywebuy.com/advertise


________

Are you still here?

Let's connect ❤️

You can be world-class and still invisible. Just ask Joshua Bell, one of the world's top violinists...

In 2007, Joshua Bell played his $3.5M Stradivarius violin for 45 minutes in a Washington, D.C. subway station.

Only 7 people stopped to listen.

The same musician who sells out concert halls at $500+ per ticket made just $32 from subway commuters. 

Thousands of people walked by without even noticing him.

The brutal truth? Your expertise is worthless if people can't recognize it.

How you *package* your expertise matters. Like a lot.

If you're posting consistently but not landing clients, here's how to fix this:

1. Create content for buyers (not peers):

Maybe other musicians would have recognized Joshua's subway genius, but his potential customers walked right by.

Stop bending over backwards to impress your peers and start speaking to your buyers. That means ditching the jargon (yes, even the smart-sounding stuff).

I do this in my own business. Technically, I write a newsletter about "behavioral economics"—but you'll rarely hear me use those words.

Instead, I talk about "buyer psychology". Why? Because my audience understands it. The PhD experts might cringe, but my 63,000 readers get it immediately.

—
2. Position yourself strategically:

Joshua commands $500+ tickets at Symphony Hall but earned $32 in a subway. Same talent, completely different context.

Are you making it crystal clear what problem you solve, who you help, and when they need you? If your audience has to guess, you're easy to ignore.

—
3. Look the part:

In concert halls, Joshua wears formal attire on an elevated stage. In the subway, he looked like a random street performer.

Don't make the same mistake. Your LinkedIn photos, banner image, and videos should amplify your positioning. 

Fun fact: Todd Herman, one of the world's top business coaches, doesn't need glasses but wears them anyway as part of his personal brand 'uniform'. Why? Because people automatically perceive glasses-wearers as smarter and Todd wants to be seen as an expert.

(Before you ask, yes. I actually need my glasses.)

—
4. Showcase your credibility:

Concert-goers know Joshua's reputation before hearing a note. In the subway, he was anonymous.

Even brilliant experts make this same mistake. Don't assume people know you're an expert. Share your wins. Brag about client results. Display those hard-won credentials.

Yes, humble-bragging can feel cringe. (Trust me, I know). And yes, it works. (Again, I know).

—

The most talented violinist in the world went from earning tens of thousands per performance to street performer wages. All because he ignored the fundamentals of perception.

Don't be the Joshua Bell of your industry—brilliant but ignorable.

How much is poor packaging costing YOU?

Katelyn Bourgoin 🧠

The Buyer Psychologist | Sell more using science (not guru B.S.) | 63,000+ marketing geeks read my free newsletter

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"That person isn't even a real expert—how are they growing on LinkedIn so much faster than me?"

I hear this complaint constantly from brilliant consultants.

They sit back and watch in disbelief as less experienced people build their audience faster.

Here's the uncomfortable truth: 

That "less qualified" person is winning BECAUSE their expertise is limited.

It’s not like they don’t want to sound impressive. They just think their Intro to 101 insights are groundbreaking.

What feels like a revelation to them—the kind of thing they can't wait to share—you know is actually pretty basic stuff.

But basic is exactly what your target buyers often need.

Because your buyers aren't experts. 

They're just people trying to solve a problem, and they need someone who can explain what's going wrong in a way that finally clicks.

Meanwhile, you're over here adding layer upon layer of nuance. Caveats. Sophistication.

You know too much to keep it simple.

Every time you draft something clear, your FOBO kicks in (aka "Fear of being Obvious »).

You add complexity because you're worried a peer might think it's not "expert" enough.

(I catch myself doing this constantly—I'll write something direct, then overcomplicate it because I'm afraid it sounds too basic.)

Real talk?

This is your status anxiety dressed up as quality control.

You're afraid to dumb it down because you want to prove to peers that you know your shit.

But your ideal buyers don't need to be impressed by the depth of your expertise—they need to feel like you understand their challenges and can help them.

So you have a choice...

Create content that earns nods from your peers (who will never hire you)... OR create content that attracts clients.

One feeds your ego. The other will feed your family.

Now I want to ask you a tough question (and you need to answer honestly):

Are you creating for peers or for your clients?

Are you a content-led growth nerd?
I’m hiring 👀

For the last 5 years, I’ve run Why We Buy solo with a team of talented contractors.

I’m proud of what we’ve achieved:

→ 63,000 newsletter readers
→ 138,000 followers on X
→ 88,000 followers on LinkedIn
→ Millions in revenue from 1000s of happy customers

Now I’m ready to hire our first Head of Content & Growth to get us to the next level.

I’m looking for someone with experience growing media and education companies (aka. you’ve done this before and you’ve got “receipts”). You can see what's working, multiply it, and build the systems so we stop leaving growth on the table.

You'll get:

→ A proven audience that already knows and trusts the brand
→ Products that convert (we're profitable, not hoping to figure out monetization)
→ Real autonomy - Direct access to the CEO, authority to test ideas, budget to experiment
→ Clean slate - You get to help us build the systems and growth engine to take us to our next stage of growth.
→ Good pay and bonuses - When we grow, you get paid more with performance-based bonuses

This is a full-time role with preference given to Canadian applicants.

Get all the details here and see how to apply here: https://lnkd.in/e8rCaaUw

—
P.S. If this role isn’t for you but you know someone who should apply, share this with them. I’ll give you $2500 if we end up hiring the person you refer.

Here are a few links to our stuff you can share with them:

Newsletter archive: https://lnkd.in/e25-cRVz

Website: https://learnwhywebuy.com/

X profile: https://x.com/KateBour

—
P.P.S. No DMs, please. You must follow the application process to be considered.

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Security Verification | LinkedIn

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Talks about #growth, #marketing, #unignorable, #buyerpsychology, and #behavioralscience

The Creator Economy has peaked. Everyone can create now. I believe "The Thinker Economy" comes next...

Because when creation becomes effortless, original thinkers are rare.

Scroll LinkedIn right now. 

I bet your feed is full of content that reads well, but says... nothing.

A sea of polished posts that could've been written by anyone (or anything).

Creating content used to be hard. You'd spend hours wrestling with an idea, unsure of what you really want to say, but getting closer with each revision.

Finally, you'd finish, mentally spent but satisfied.

With AI, it's now effortless.
Type a few words, get a post.

But in our race to produce more—to build more, to do more— there's a problem few people are talking about:

When we outsource thinking, our minds get lazy.

Every time something feels hard, we hand it over to AI. And that's dangerous. 

Your brain is like a muscle—stop using it and it atrophies.

Writing is thinking. And when we rely on AI to think for us, we're training ourselves NOT to think. 

Most people will take the easy path...

They'll happily let AI do the thinking for them.

Which means the ones who wrestle with ideas, challenge assumptions, and develop their own perspectives will stand out like never before.

Use AI. Just don't forget how to think.

Because in this new economy, you won't win by outworking everyone. You'll win by outthinking them.

The people who think in public will get rich.

Are you ready?

In 1950, Betty Crocker almost went bankrupt. 
They made baking a cake *too* easy.
AI companies are making the same mistake.

Here's what happened:

Betty Crocker launched the first instant cake mix in 1947. Just add water and bake. It was revolutionary. It should have been a massive hit.

It flopped.

Housewives rejected it. The cake was "good enough". But it wasn't theirs.

Baking was something they took pride in. A way to show love for their family. Adding water didn't feel like baking—it felt lazy.

So Betty Crocker's team did something counterintuitive. They made it harder.

They required bakers to add an egg...

Sales exploded.

—
This is the IKEA effect in action.

Studies show that we value things more when we've contributed effort to creating them. The effort creates emotional investment, which creates perceived value.

Did adding an egg make the cake taste better? Yes, it probably did. But that wasn't all...

Housewives could add sprinkles, their own icing, and special spices to make an instant cake feel more homemade.

The cake was better. And housewives *felt better* about serving the cake.

—
Fast forward to today.

Most AI companies are building the "just add water" version of their products.

Type a prompt → get final output. Fast. Efficient. "Good enough".

They think users want instant results.

But what people actually want is to make it *theirs*—to layer in our thinking, our taste, our expertise.

That hollow feeling you get from one-shot AI outputs? You're not being snobby.

Your brain knows two things:

1. You didn't really make it
2. It's not as good as it could be if you'd added more to the process

—
The lesson?

The best AI tools won't eliminate your effort. They'll eliminate the tedious parts while letting you add your egg—and your icing, your sprinkles, your magic.

Your expertise is what turns "good enough" into "actually good."

Smart companies get it. The rest? RIP.

P.S. Are you suddenly craving cake, too? 

—
👋 I'm Katelyn, and I help entrepreneurs build unignorable personal brands using science (not guru B.S.)

Wanna grow your reach, reputation, and revenue? Join 63k smart people who get my Why We Buy 🧠 newsletter

If someone promises to teach you an “easy way to make money”…

Chances are you’re *their* easy money.

There are no easy businesses. 

It's all hard in different ways. 

But it's still worth it.

Agreed?

I said what I said


If you’re not willing to wrestle with an idea and work through the shitty drafts to get to something real… you’ll often stay stuck

Writing is thinking

Make time to think

Agreed?

You don’t own your audience

(No, not even your email list)

Your audience’s attention and trust is earned day after day

There are few shortcuts—it takes work

So while you can’t own your audience, you can work to own *an idea* in their minds 

Own the right idea and… you win

Do ya feel me?

Want to hear something crazy? I'm consistently featured on lists of top entrepreneurs to follow... 

But I usually have the smallest audience of everyone else on the list.

I'm named alongside smart folks like:

👉 Justin Welsh
👉 Codie Sanchez
👉 Alex Hormozi
👉 Sahil Bloom

These folks have 5X and even 30X larger audiences than I do.

What does this tell you?

It's not just the size of your audience that counts. 

It's the *size of your ideas*.

Wanna become unignorable? 

Stop stressing about hacking the algorithm and posting every day on every flipping platform.

Start sharing ideas you can own.

Own the right idea, and you can own the solution in your target buyer's mind.

So what's stopping you?

My personal brand messaging feels messy right now. And weirdly? I’m embracing it.

It’s actually intentional.

Here’s what’s happening: I’m considering shifting away from being known as “the buyer psychology expert” as I go all-in on UNIGNORABLE, my personal branding studio.

I’m actually looking to sell Why We Buy or bring in someone to run it.

(It generates $40k-60k a month pretty predictably now without big launches, so it’s finally in a place where I can step back.)

My new (old) focus?

Helping big-brained experts build personal brands that build their business.

I’ll still talk about psychology and behavioural science, but more specifically about how it relates personal branding.

At UNIGNORABLE, we’ll work 1:1 with our clients to help them find, shape, and share their first “ownable idea” (think: James Clear’s “1% better each day” or Codie Sanchez and “Get rich building ‘Boring Businesses’“)

If you’ve been following me for awhile, you may have seen my test posts about ownable ideas.

And because I’m in testing mode my content feels... all over the place.

As a positioning and messaging nerd that looooooves consistency, this hurts my soul. But, I know it’s the smart move.

I’m testing angles. Trying out new copy. Seeing what lands and what falls flat.

I’m essentially using my 285K audience as a free focus group.

And it’s working.

Since I began talking about ownable ideasl, my DMs are flooded with people asking how we can work together.

It’s given me validation that there’s demand for our new service, and we’ll take on our next 5 beta clients in October.

My “messy” messaging is actually part of my strategic pivot.

—
If you know you want to make a shift in your business too, don’t wait for perfect clarity.

Perfectionism is often just procrastination in disguise.

But don’t just jump into the new thing at full speed and blow up your current business either. (I’ve done that. Don’t recommend.)

Start by clarifying your personal brand strategy.

Then test it publicly.

The messy phase isn’t a bug.
It’s the feature.

Eventually you’ll find what works and double down.

But in the meantime… embrace the mess.

Deal?
–
👋 I’m Katelyn, and I help entrepreneurs build unignorable personal brands using science-backed persuasion techniques (not guru B.S.)

Wanna grow your reach, reputation, and revenue? Join 63k smart people who get my Why We Buy 🧠 newsletter

Here’s what the gurus don’t want you to know. The world’s best growth hack is…

Clarity.

Without it, you’ll chase every opportunity or get stuck in analysis paralysis spinning your wheels. 

Get clear about:

- what problem you solve
- who you serve
- when they’d need your solution
- why it’s different (that buyers care about)
- the ONE thing you want to be known for 

Everything else gets easier. 

But clarity isn’t a place you suddenly arrive at all at once.

You won’t find clarity in a 5 page strategy document or brainstorming session.

Those are important, but they’re not the destination—they merely give you a direction. 

*Real clarity comes from engagement*

Watching
Listening
Testing
Selling

These are the actions that drive real clarity. 

And cash follows clarity. 

Do you feel clear yet?

Does your content get claps... but not clients?
Here's why:

You're copying what course creators and coaches do...

But you sell high-ticket services.

That's why it isn't working.

Look, I’ve worked with hundreds of brilliant consultants and agency owners who all had this same problem.

They’d share detailed case studies, step-by-step tutorials, their best tips… and wonder why their DMs are filled with people looking to  “pick their brain” instead of hiring them. 

I pushed them to rethink their content strategy. Less teaching, more proof. Less “here’s how” and more “here’s why you have a problem.”

Discovery calls would start rolling in within weeks.

The shift? They stopped creating “Expert content” and started creating “Authority content”.

Here's the difference:

Expert content says: "Let me teach you how to do this."

It's packed with 'how-to' breakdowns, which positions you as an educator.

The result?

You attract people who want to learn from you, but may never hire you.

—
Authority content says: "Let me *show you* I've mastered this"

It takes a stand and demonstrates your rebel POV on the work. It's heavy on proof (e.g. client wins, your own results), and teases your problem-solving process (without giving away your secret sauce).

The result?

You attract people who buy into your worldview and want to hire you.

—
It's ok to teach sometimes...

(I enjoy teaching)

But if you want to be seen as an authority—and get paid like one—you need to *show more than you tell*.

You don't need to give everything away to prove you're good at what you do.

You just need to show that you've done it... and can do it for them too.

Can you see the difference now?


—
👋 I'm Katelyn, and I help entrepreneurs build unignorable personal brands using science (not guru B.S.)

Wanna grow your reach, reputation, and revenue? Join 63k smart people who get my Why We Buy 🧠 newsletter

I never wanted to be an influencer.

I don't even see myself as a “creator”.

I'm an entrepreneur.

I love building things. I love solving problems.

I built an audience to solve my own problem: obscurity. 

After all, people can't buy your stuff… if they don't know you exist.

Building an audience isn’t vanity. It’s strategy. Act accordingly. 

Ok?

I (foolishly) shut down my profitable agency because I was sick of the feast-famine cycle.

I started a tech company instead. Surely that would be easier, right?

Wrong. I went bankrupt.

But let me back up...

--
In 2010. I founded my branding agency, RedRiot. 

My vision was crystal clear: we'd be the only agency in Eastern Canada that specialized in guerrilla marketing. 

Guerrilla marketing was new, it was gutsy, and I was obsessed with it.

The wee problem? I was new to business and had zero contacts. Finding clients was haaaaard.

So I got clever...

I used some black hat SEO to rank us for keywords like "marketing agencies Halifax." (No one was searching for "guerrilla marketing" back then)

And it worked. Leads started rolling in from Google.

Except these weren't people who cared about guerrilla marketing.

They were typically small business owners with tiny budgets. They didn't understand what made our approach different. They didn't want what I actually wanted to offer.

They just knew they needed "a marketing agency." 

And I had bills to pay, so I said "yes" to every project anyway...

Want us to build a website? Sure. 
Need social media content? We got you.

Every project was different. Our clients were cheap. And I was burnt the F out.

So I did the only thing that felt logical at the time: I decided to blow up my agency and start a tech company.

How hard could that be, right? 

Turns out... VERY hard. 

As I soon learned, SaaS was way harder than selling services.

--
Looking back, I know what I should have done differently...

I should have built my personal brand. 

I could've created content that showed my ideal clients why guerrilla marketing was the future. I could've pre-educated and pre-qualified potential clients through content.

My personal brand would've done the heavy lifting before we ever talked.

Instead, I convinced myself that building an audience was just an ego play. But that was my own insecurity talking. It wasn't true.

--
If you're running a service business today, don't make the same mistake I did. 

Don't blow up your current business searching for an "easy" business. (There aren't any.) 

Start creating content and sharing your rebel POV on your industry. Figure out what you want to be known for and double-down.

Build an audience who buys into your ideas *first* and shows up ready to hire you.

Your personal brand isn't vanity. It's strategy.

It's the difference between chasing clients and making them chase you.

So what's stopping you?

--
P.S. This pic is from one of the cool guerrilla branding projects we did back then. We helped our vodka client create the world's first double-label and create an insider brand for true vodka lovers. Cool, huh?

Grow | LinkedIn

Marketing tactics, channels, and tech change rapidly…

People don’t.

The best marketers find new ways to evoke old emotions.

It’s that simple. 

(And that hard.)

Expertise ≠ Authority


Experts know their stuff.
Authorities are *known* for their stuff.

Wanna stop chasing clients?

It's not just about what you know. 
It's about who knows what you know.

Get known. Get the bag.

Gurus will sell you the dream… while hiding the drudgery…


No business is easy
Every business has hard stuff

The secret is finding the business model where the hard stuff plays to your strengths

Don’t chase “easy”

(You’ll never find it) 

Chase hard but worth it 

Agreed?

How do you know you’ve found an ownable idea? When strangers become your brand police.

Storytime...

When we launched UNIGNORABLE back in 2022, I plastered that word everywhere—my posts, my emails, my bio.

Then something crazy happened...

A Twitter follower gifted me the domain beunignorable dot com. He’d been sitting on it for years, but said, “it clearly should belong to you”. So sweet, right?

Then competitors began using “become unignorable” or “build an unignorable personal brand” in their own marketing.

And when they did... my inbox lit up with messages like:

“Hey, did you see so-and-so is using YOUR word?”

At first? Seeing peers use my lingo to promote their own stuff stung. It felt like stealing.

But then I realized... this was actually a good thing. Once the copycats show up, you know you’ve struck gold…

You’ve got the makings of what I call an “ownable idea”.

--
An ownable idea is a compelling, sticky concept that becomes synonymous with you—think “Start with Why” or “Document, Don’t Create.”

(I don’t even have to tell you who said these because you already know, right?)

For consultants and agencies, your ownable idea might be your signature framework, contrarian take on your industry, or a one-line methodology.

The right ownable idea can catapult your business.

(UNIGNORABLE made $1M in 2 years as a side gig)

--
Here’s how you know you’ve nailed it:

→ People credit you when borrowing your language or concepts
→ Competitors start using watered-down versions
→ Strangers tag you when they spot copycats

And most importantly?

You know you truly “own” an idea in your target market’s mind when business flows directly from it—a client waitlist, speaking gigs, referrals.

You stop chasing leads. Because they buy into your idea and start chasing you.

--
I believe every smart entrepreneur has a money-making ownable idea locked in their head. They just don’t know what it is yet.

I won’t B.S. you… claiming your first ownable idea is scary.

You’re taking a stand and making a bet on yourself.

But here’s what’s scarier: staying invisible while less experienced people with clearer ideas win your dream clients.

One sticky lil’ idea could change everything.

Are you ready to find yours?

–

👋 I'm Katelyn. I help entrepreneurs build unignorable personal brands using behavioral science (not guru B.S.) 

Wanna grow your reach, reputation, and revenue? Join 63k smart people who get my Why We Buy 🧠 newsletter

Too many entrepreneurs chase followers when they should chase mindshare with ideal buyers.

It’s not about how many people follow you…

It’s about *who trusts you* to solve their problem

Creating mass appeal content to get lots of followers will feed your ego

But creating content for buyers will feed  your family

Smart marketers don't just target specific buyers.
They target specific *moments*.

I'm talking about the real-life trigger events that flip a buyer from "not interested" to "I need this NOW!!"

Not long ago, uncovering those triggers was a major lift.

You'd launch expensive surveys, schedule 1:1 customer interviews, and still end up weeks (or months) behind the truth. By the time you spotted the pattern, the moment had already passed.

Today? The internet is basically one giant, always-on focus group.

Customers broadcast their wins with your product, their gripes with you and your competitors, and the quiet wishes they don't share with sales reps—all in real time.

If you're not tapping into this stream of insight, you're choosing to stay blind.

Here's one way to start listening:

Mine online reviews for insights.

That could be your own reviews OR your competitors' (muhaha!)

You're not just looking for what people complain about (though that's gold). Look for the emotional language customers use when they're frustrated, delighted, or ready to switch.

Those trigger events that led them to buy? 
↳ Those are perfectly timed campaign ideas

Those dominant pain points? 
↳ Those struggles inform your positioning

Their emotional phrases? 
↳ That's your sales page copy

Yup. Review mining can legit feels like cheating because the insights you unearth soooooo helpful.

Your buyers are talking. Are you listening?

––

P.S. Review mining is powerful but...

It's just 1 of 4 methods for tracking customer sentiment covered in Brand24's new 'Data-driven Marketing' ebook (along with 12 other strategies that don't waste your time).

Wanna learn faster so you can grow faster? 

You'll wanna get your hands on this ebook.

I'll drop a link below.

Taplio

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