Customer Camp

Stop Guessing. Start Growing.

You've got big plans and zero time to waste. You know that deeply understanding your customers is the ultimate growth hack and you want to be more customer-focused, but actually doing it can be pretty tricky. That’s why we created Customer Camp.

At Customer Camp, we help frustrated teams figure out where to focus so they can make better decisions and market smarter. Learn more: www.customercamp.co

CEO & Lead Trainer

Katelyn Bourgoin

I help startup teams figure out what triggers customers to buy so they can sell more stuff. Sometimes people hire me to speak about that. If you're looking for speakers for your next event, let's connect.

Keynote Speaker

Volta Labs

I'm delighted to help startups coming through the Volta Cohort program.

Board Member - Volta Cohort

Vendeve

Vendeve is a VC-backed peer-to-peer mentoring platform for women entrepreneurs. As the founder and CEO, I oversaw every aspect of the company's development from ideation and concept validation through to product development and fundraising. Vendeve launched in July 2015 and is the result of a major product pivot. 

• Called the "LinkedIn for women entrepreneurs" by Forbes and Inc Magazine
• Grew a global community organically  
• Featured in regional and international media including TV, radio and web/print publications (e.g. Forbes, Inc., Huffington Post, Flare, TechVibes)
• New Business of the Year Nominee

CEO & Founder

RedRiot

RedRiot is a strategic branding agency that specializes in guerrilla marketing. RedRiot started as a freelance business in 2010. In under 3 years it grew from a one-woman operation to one of Halifax's most recognized branding agencies. We won international awards and reeled in clients like Target and Holiday Inn.

RedRiot incubated our original tech product, Swapskis (later became Vendeve). RedRiot closed it's doors in 2014 so our team could focus on scaling our startup.

• Won local and international awards for our work
• Secured clients like Target and Holiday Inn
• Grew team to 9 full-time employees

Founder & Senior Brand Strategist

The Fork Project

The Fork Project is a full-service restaurant consulting firm. As Halifax's only full-service restaurant consulting firm, The Fork Project stood out in a sea of generic marketing and PR firms. We worked with local and international clients. 

The Fork Project was successfully acquired in Jan 2014 after less than two years in operation.

• Worked with local and international brands
• Helped clients reduce food cost by up to 30% while doubling and tripling revenues
• Successfully acquired in under 2 years

Revolve

Revolve is a branding agency comprised of inspired individuals who understand that brand is more about culture and behavior than logos and advertising.

I have a unique interest in brand development, so Revolve was a perfect fit.

Accounts Coordinator

Progress Media Group

In March 2010, Progress Media Group was set to host their 2010 entrepreneurial conference. I partnered with the team in the weeks leading up to the conference. 

I was responsible for all PR/communications tasks relating to the 'Face2Face' networking conference and the 'Best Places to Work' award ceremony. 

In addition to logistical planning, I also commissioned a social media campaign and oversaw all media relations proceeding the events.

Communications Coordinator (internship)

"The Customer Whisperer" 🧠 I help marketers discover the hidden reasons why customers buy so they can become... un-ignorable

Do you know *exactly* which customers to target or what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice.

My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."

I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more.

That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff.

I founded Customer Camp because I was sick and tired of watching smart people struggle.

We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

Trends and tactics come and go. Channels change. But understanding buyer behavior is forever.

I’m a marketing strategist and I charge $750 for a 1-hour strategy call.

If you think that’s a lot, read this:

I’ve worked in marketing for 13 years.

Over the last 12 years, I’ve built businesses spanning marketing, tech, restaurants, and education.

As an entrepreneur, I regularly work 55-hour weeks (or more) toiling away in my business.

Today, I spend at least 20 hours each week creating *free* content and engaging with my audience across LinkedIn, Twitter, and my newsletter.

This helps showcase my experience and drives traffic to my website.
A tiny portion of those people book strategy calls.

Let’s do the math:

55 hours per week of hands-on experience
x 50 weeks per year
x 13 years
-————
= 35,750

I’ve spent 35,750 hours building my marketing and business skills.

My clients can tap into that knowledge for a whole hour for just $750.

That feels like a fair deal, right?

If you’re an experienced marketer like me then chances are that you’re shaking your head in agreement right now—you get it.

Well... I’ve got news for you:

If you wanna get paid for the expertise you’ve spent years earning, there’s actually a better way.

Wynter is a B2B message testing platform founded by Peep Laja. 

When smart B2B brands want to get more demos and signups, they use Wynter to help strengthen their messaging.

Wynter is currently looking for marketing executives to become research participants.

You participate in messaging research and get paid for your feedback.

You can earn $45-$100 depending on the survey length for literally 2-7 minutes of effort.

(That’s up to $857 per hour)

It’s a super low-key commitment.

You don’t need to tweet incessantly or set up a website or spend hours and hours creating free content to attract prospects.

Just sign-up for free and wait for opportunities to come to you.

It’s the perfect side hustle.

Apply here: https://lnkd.in/enMWEmnQ


#growth
#marketing
#sponsored

Remember: we buy from people that we know, like, and trust

Most marketers obsess about being known but being liked and trusted is where the real magic happens

It’s International Women’s Day

I have one simple request:

Please stop expecting us to work like we’re not mothers…

To mother like we don’t work…

To do the lion’s share of domestic duties…

And maintain insanely unrealistic beauty standards on top of it all.

We’re tired.

Geeky Brain Fact 🧠

Studies show that ads using averted gazes lead to more attention toward the product and more memorable ads. 

That’s because humans are hardwired to notice faces.

And when you see eyes looking over at something else, you look too.

Try it yourself:

We just moved into a new house and you won't believe what I found in my attic...

🔻

You're reading this post right now because I used an "open loop" to hook you and create mental tension.

Open loops capture attention and can help keep people engaged.

When used correctly, people will keep scrolling or click on your post or ad.

OK. But what did I really find in my attic?

🔻

Nothing.

I don't even have an attic.

I just used another open loop to get you to keep reading.

But now you feel tricked.

That means I created "clickbait"—and people hate clickbait.

How can you avoid creating clickbait that annoys people? 

(As I'm sure you've caught on, that last line was another open loop)

🔻

Make sure you always close the loop 

Deliver the answers you promised and relieve the mental tension you created.

Your audience will happily go on with their day and you'll earn a reputation for creating quality content worth consuming

(As I hope I just did)

🔻

Did you enjoy this post?


#marketing
#copywriting
#buyerpsychology

Sick of writing LinkedIn posts and tweets that get ignored?

Here’s a trick:

1. Find 3 viral posts from people in your niche (or even better, your own post)

2. Scan the comments for questions or surprising takes to inspire your own content

3. Create content answering those Qs, sharing real examples and your POV — don’t forget to craft an un-ignorable hook

4. Publish

5. Success (usually)

Have you tried this approach?

P.S. this post was inspired by a question someone asked about coming up with content ideas 

#linkedin
#marketing
#unignorable

I sat down yesterday to work on my newsletter growth strategy…


While eating breakfast with my toddler…

Here are my notes 😆

(Luckily I made mental notes—exciting stuff to come)

If a marketer says something “doesn’t work” all that means it is that it didn’t work *for them*

Ignore the hype

Find what works with your audience and double-down 

Do you agree?

#marketing
#growth
L

Success stories are really just stories from people who failed a bunch and didn’t give up

Remember that

Trust is the currency of business

(This person doesn’t get it 👇)

Reminder for marketers and creators:

Sharing shocking facts, figures, and stories is a surefire way to capture people's attention.

But just because something goes viral doesn't mean it drives sales.

Attention ≠ Intention

#marketing 
#buyerpsychology

I’m not great at math but I’ll do this math all dang day!

Stop scrolling. You need to see this.



#marketing
#unignorable
#buyerpsychology

A little Monday morning motivation:

Do you agree?


#growth
#marketing
# #motivation 

Fear is a powerful motivator

The best marketers know how to tap into our fears—like our FOMO—while positioning their content as a solution to fight our fears

This Twitter thread hook by Codie Sanchez is a great example

The 1st line is a punch in the face—the 2nd is your lifeline

So good 👏

#growth
#marketing
#buyerpsychology

Wanna create viral content that actually positions you as an expert?

Focus on creating novel content. Why?

We’re more likely to share novel content.

2 reasons why:

→We get social currency

It makes us look like we’re smart and in the know

→ Practical value

We may also feel like we’re helping others by sharing useful information that isn’t well-known.

#growth
#marketing 
#unignorable

Taplio

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