Clay

Help your RevOps and growth teams go from campaign idea to outreach in minutes. First, maximize your data coverage with 75+ enrichment tools and our AI agent. Then, use AI to craft the perfect outreach.

Partner and Creator

Maildoso

Strategic Advisor

onalgo

Vice President of Sales

Licenseware

The app ecosystem that provides licensing insights on the spot. 

Identify false and accidental usage, prevent audit exposure and fix issues before they become real problems. 

My goals include (but are not limited to):

- Conduct outbound prospecting and lead generation
- Qualify leads and schedule product demos for customers
- Build and foster client relationships through personalized contact and demonstrated understanding of client’s requirements
- Assist with building our sales strategy in the region
- Attend relevant events for lead generation
- Coordinate with product and marketing
- Coordinate with account manangement team for developing the right sales collateral

Sales Development Representative

PastPay

Grow your eCommerce revenues with BNPL. Get your payments instantly while allowing your B2B customers to pay with flexible terms.

Full Cycle AE doing all the sales. Cold outbound in SMB, Mid-Market and Enterprise in Romania, Slovakia and Slovenia by my own sales playbook.

 - Source my own pipeline from Sales Nav and Apollo
 - Run discovery and demo calls, and develop a custom value prop. 
 - Document everything in Hubspot.
 - Contract negotiation and proposals.
 - Collaborate across teams to drive a better experience.

Account Executive

Creatopy

I focus on understanding clients' requirements and helping them increase performance through ad design and ad delivery. My aim is to ensure advertisers become more efficient.

- Conduct outbound prospecting and lead generation
- Qualify leads and schedule product demos for customers
- Build and foster client relationships through personalized contact and demonstrated understanding of client’s requirements
- Assist with building our sales strategy in the region
- Attend relevant events for lead generation
- Coordinate with product and marketing
- Coordinate with account manangement team for developing the right sales collateral

Upwork

Upwork is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

- Conduct outbound prospecting and lead generation
- Qualify leads and schedule product demos for customers
- Build and foster client relationships through personalized contact and demonstrated understanding of client’s requirements
- Assist with building our sales strategy in the region
- Attend relevant events for lead generation
- Coordinate with the customer success team for integrations and support
- Coordinate with our content marketing team for developing the right sales collateral

Business Development Specialist

DeckRobot

I focus on understanding clients requirements and helping them to drive through PowerPoint transformation. My aim is to ensure consulting business becomes more content-centric, eliminating any manual formatting and design through powerful AI technology.

- Conduct outbound prospecting and lead generation
- Qualify leads and schedule product demos for customers
- Build and foster client relationships through personalized contact and demonstrated understanding of client’s requirements
- Assist with building our sales strategy in the region
- Attend relevant events for lead generation
- Coordinate with the customer success team for integrations and support
- Coordinate with our content marketing team for developing the right sales collateral

Qult Sensorial Branding

Qult Sensorial branding is creating olfactive branding experiences for a wide range of premium clients including Gucci, Cartier, Armani, Rolex, and Dior . With an olfactory branding project, you have the opportunity to enhance your brand identity by communicating your values through a personalized fragrance.

- Identify and qualify companies and contacts suitable for prospecting efforts, using MEDDPICC/BANT methodologies
 - Recruit, hire, and train the sales team. Managing Sales process and planning monthly resources to ensure proficiency.
 - Tech stack Sales Navigator, CrunchBase,  Hubspot, hunter.io, phantombuster.com, anymailfinder, 
 - Develop sales campaigns based on company's offerings, plan the SDR/customer journey.
 - Plan, coordinate and weekly follow up on the process. A/B Testing , sales sequences and automation.
 - Involved in forecast process and long term planning.
 - Exploring new business opportunities through partnerships.

Business Development Manager

SMUGGLER shop

- Recruit, hire, and train sales team
- Set sales goals, compare performance to goals, and adjust goals as needed
- Assess current team processes and procedures, identify opportunities for improvement, and implement them
- Develop individual quotas and assign tasks for each team members
- Provide detailed and accurate sales forecasts
- Coach, mentor, and provide feedback to team members
- Foster a competitive yet collaborative team environment

Sales Development Manager

Outbound Sales Specialist | SDR/AE for SMB and MidMarket SaaS in marketing, finance, and IT

Great sales expertise in software sales, mostly in marketing and financial tech. Been working with different industries including retail, construction, furniture, agriculture, and horeca.

Building exceptional knowledge and relationships in those industries.

Well-versed in managing the full sales cycle. Most frequent persona: C-level, VP, Directors, and managers.

Great listening skills, empathic and a natural problem solver. Customer obsessed.
10+ years of experience in building relationships with cross-functional colleagues on internal or external teams

AI has changed GTM forever. 

The sales department can run itself

Sounds wild? It’s already happening. 

AI agents are about to completely change how we look at sales.

They can already handle tasks humans hate.

→ Data entry.
→ Prospect research.
→ Automated outreach.
→ Social media engagement.

This tech is not perfect, but it's learning at a huge speed. 

Here are 10 AI sales agents you can implement today.

1. Artisan: Automates the entire SDR function.
3. Common Room: Helps you find the right signal for each prospect
4. Claygent: Scrape, summarize and analyze data at scale
5. Induced: Orchestrating repetitive browser tasks.
6. Relevance AI: AI Agents that scale expertise
7. 11x: AI SDR - Digital workers, human results
8. Octave: Research ICP, and generate highly personalized copy
9. Extrovert: Social relationships with leads at scale
10. Bardeen: AI copilot for GTM teams.

Would you already start implementing AI agents in your business?

Alex Baldovin

Lead generation for B2B with cold email | Clay expert.

GTM AI tech

My offer generated $0 in the first 4 months. 

It got pretty intense: 

I lived from my savings. No prospects. No income. 

Story time. 

After 8 years of employment, 2 of freelancing, and interim jobs, I needed change.

I was done with hustling, client work, and grinding. 

In the meantime, I watched others become successful on LinkedIn.

They attracted clients. They built authority.

It looked so easy.

I had to make a decision:

1. Go all-in on outbound sales.
2. Or keep being an employed SDR.

I didn't want to go back to being employed. So I gave myself 4 months

No job, no distractions, and no cashflow.

Nobody online knew me and I had zero credibility, so: 

→ I started working on my icp
→ I started looking at other lead-gen agencies
→ I applied to work for them, so I can learn the in's and out's

I became obsessed with making my business work.

It took me 4 months to get my first client:

Then I signed another client. Then 3 more.

After a while, I couldn't keep up with the demand. 

It finally worked.

I had created an effective sales strategy. One that was fun to execute.

It takes time, but guess what? that's all you have. 

Don't know where to start? 

→ Have an offer
→ Send an email

Solve your problem first and sell the solution.

I started 2023 with:

- No job
- No clients
- No money
- No career plans
- No LinkedIn presence

I had my health, shelter, and support system.

Now, I'm signing off 2025 with:

- My own lead-gen business
- 3 incredible clients
- Over $10k monthly recurring revenue
- Ambition and motivation to grow

I still have my health, shelter, and support system.

Absolute whirlwind but wow...

2025 you beauty.

I got laid off from 3 start-ups for lack of budget, or restructuring. 

My chances of landing other jobs dropped significantly

People thought I was job hopping, and..

Most never bothered to ask about my story. 

But I had good reasons!

(some of them offered to hire me back)

So I'm calling agency owners, founders, and hiring managers:

We live in a world of:

→ Layoffs
→ Micromanagement
→ Untrained managers
→ Return to office mandates

Behind every job change, there is a story.

Instead of sending the rejection email, ask for the story.

And make a fair decision.

Because perfect candidates don't exist.

With this mistake, you're probably killing your strategy

(as well as your motivation and revenue)

Focusing on outcomes rather than the process.

→ We need to find 20 clients now
→ We need +20K of MRR next month
→ We need a 20% increase in retention

Those are good objectives. You need them.

But you can't leave the meeting without a plan.

Objectives → Action Plan → Execution

Without a proper plan, you will:

→ Test all the latest 'hacks'.
→ Try new tactics all the time.
→ Forget you tried them, try again.

You'll get to a point where you are so confused that you don't know what's wrong. Is it the offer? Is it the messaging? Is it the weather?

Last week someone told me: 

"Alex, your outreach sounds like engineering"

I said "Yes it's all about frameworks, processes, and systems"

After 2 years of trial and error and 100+ projects, I found them to be my best allies. 

And choosing the right tech for it makes all the difference. 

Woodpecker.co has been my greatest ally because they are all I need for cold email in one space. 

Warm up inboxes → Find leads → Send cold emails → all in a dedicated agency panel.

So here's my advice to anyone in charge of generating revenue:

1. Define objectives
2. Map all the steps
3. Plan the execution
4. Track, stay in control

And if you need the right frameworks, I'm here to help you.

"I need to learn Clay" 

How many times have you said this to yourself? 

You probably:

→ Signed up for a free trial and stared at a blank table
→ Searched "Clay" on YouTube and found Eric and Patrick's videos
→ Said: "I'll never be as good as these guys" and gave up before even trying.

Yes, the reality is that it takes practice to learn Clay. 

But you're not alone. There is a huge demand in the market, because, to be honest

You can make a boatload of money if you master:

→ Inbound-led Outbound
→ News-led Outbound
→ Sales Enablement
→ Account Research
→ Social Signals
→ Outbound
→ HR

Today, my brother ⛳ Michael Saruggia shared a 7-day free course on becoming a successful clay operator. 

In the course you will get:

→ Cheat sheet to Clay Without Credits
→ The Clay Operator Newsletter Access
→ 7-day course to become a Clay Expert
→ My Top Performing Cold Email Scripts
→ How to Build AI Agents with Clay & Make

Want access? here's the link → https://lnkd.in/dSCbi_7v

Most cold DMs fail, here’s why:

→ Too many messages are generic. 

They only mention a name and a company. There’s no real connection to the person or their problems.

→ Poor targeting is a huge issue. 

Many senders fail to research their prospects. If you sell lead generation services to someone who doesn’t need them, you’re wasting your time.

→ Self-centered messages hurt your chances. 

Starting with “I’d love to…” is the worst. It’s not about you. It’s about your prospect. Focus on them.

To get a response make your DM:

→ Relevant
→ Personal
→ Trigger-based
→ Straight to the point

but also:

Create FOMO. Mention trends or tools that their competitors might use

Use a soft CTA. Encourage a conversation without being pushy

Make an assumption about their needs

Look at their LinkedIn page

Understand their business

Don’t push for a deal

Do your research

I partnered up with Ivan Grinevich to help you improve your cold DM game. 

Apply these rules → start real conversations → see better results.

Follow us for more social selling & outbound tips!

Ivan <> Alex

How I find real buying intent.

(Step by step process)

Researching accounts is not easy.

Trying to find a real reason someone could buy.

But there are a ton of ways to do it easier.

So I wanted to break down the top buying signals and how to find them.

One way to do it is with Lusha 

You can sign up for a free trial here → https://lnkd.in/d9VVpsZn

Instead of manually researching, just add a company's website & it’ll find all the info for you.

So you can focus on doing what you do best, selling!

Buying intent <> Lusha

“My cold email doesn’t work”

This is what I hear from all my clients at the beginning of the call.

But, here’s how I help them fix it:

1. Define your product/service really well.

→ Make an accurate description
→ 3 to 5 points on differentiated value
→ Have a status quo, capabilities and challenges
→ Describe customer benefits and cost of inaction.

2. Define your persona.

→ What’s their primary responsabilities?
→ What’s their primary pain points?
→ What’s their key objections
→ What’s their key concerns
→ Common job tittles

3. Discover how people are using your product/service

→ Define at least 3 scenarios
→ Define at least 3 desired outcomes
→ Design a short description of how they connect

4. Use references/ case studies

→ How they make, save money
→ How they use your product/service
→ How they benefit from the product/service

Now you have you’re ready to start prospecting. 

You got your demographics, hypothesis and ideal customer profile defined. 

You have everything you need to create a list, messaging and enrichment. 

You don’t need to send 10.000 emails/day. 

You just need:

→ A good email infrastructure
→ A clearly defined persona
→ A personal and relevant email.

Need help creating a tailored process for you and your sales team?

Comment “Cold Email” and send me a connection request

P.S. Was this process flow helpful? 

♻️ Repost to help your network grow

I've been asked at least 3 times a week. 

"What is the best way to learn clay?"

If you're trying to educate yourself, you'll probably:

→ Find Eric and Patrick's tutorials on YouTube
→ Find other expert tutorials on Linkedin
→ Go to Clay's Slack community

But the reality is that it takes practice to understand the possibilities

And get hands-on experience. 

Today, my brother ⛳ Michael Saruggia shared a 7-day free course on how to become a successful clay operator. 

In the course you will get:

→ Cheat sheet to Clay Without Credits
→ The Clay Operator Newsletter Access
→ 7-day course to become a Clay Expert
→ My Top Performing Cold Email Scripts
→ How to Build AI Agents with Clay & Make

Want access? here's the link → https://lnkd.in/dQsFDXmH

Reaching inbox with cold email in 2025 was a true headache for me. 

That's why I partnered with Maildoso. Let me explain:

I kept hearing that you need to diversify the ESPs to win

1. Have Google mailboxes
2. Have Microsoft mailboxes
3. Have custom SMTP mailboxes

Depends on your persona's demographics to find which providers work best but..

Having all 3 is not going to break the bank and it keeps you're deliverability stable. 

Choosing the SMTP was a bit dificult, but I knew what I needed:

→ Transparency with the inbox placement tests
→ Automated domain and mailbox setup
→ Cheap domains and mailboxes
→ Easy integrations

Maildoso had them all, and also fast and reliable support. Thanks to CS team, lol!

I've put them to the test, and only used their mailboxes for a February campaign. 

This is what I achieved.

How I use Maildoso to turn leads into clients

Deliverability is a nightmare today.

There's no other way to put it.

Let me explain:

Every week I send 1000s of emails

The moment I see a pattern, something changes. You never know when something will perform, or for how long it's going to last.

Google → Google
Google → Microsoft
Microsoft → Microsoft
Microsoft → Google

I was in trouble, and didn't know how to fix this problem.

But a couple of months ago, my friends told me about Maildoso, a cold email infrastructure provider.

Here's how I use it.

1.⁠ ⁠Buy 10 domains and create 40 inboxes.
2.⁠ ⁠Use a warm-up provider for 3 weeks.
3.⁠ ⁠Build a list and have a great offer.

How it works for me:

→ I stopped worrying about landing in the inbox.
→ I stopped doing DNS records manually.
→ I save more than 60% on cost.
→ I land 4-6 meetings weekly.

February was my best month ever. I closed 3 new deals worth 8k MRR.

If you want to become an outbound pro and have similar (or better) results, Maildoso started their coaching program.

You'll get access to training materials, campaign audits, and weekly webinars.

They share an insane value.

Find everything you need to know here → https://lnkd.in/db8dKahq

Coaching program

Cold outreach alone won't take you far. 

Let me explain:

If you rely 100% on emails and DMs to solve your pipeline problem:

→ You won't establish trust
→ You won't build any credibility
→ You won't create a relationship

Trust me, I tried it for a couple of start-ups and failed miserably. 

Reaching out of nowhere, with 0 contact from the brand or the founder

Only to get 2-3 meetings/week. 

That wasn't working. 

But then, I pivoted on Linkedin - and chose a different strategy:

→ Created content to build reputation and presence
→ Created content to show the world what we offer
→ Created content to generate more leads every week

At least, that was the plan.

I've learned it took months to do it:

I started with text posts, then I added visuals, and then I added carousels. 

Then I made a list of ideal customers who were active on LinkedIn and followed them, to engage whenever they post. 

And now - Every time I've sent a cold email to them

The likelihood of them replying was 80% higher because they were familiar with my name.

I used to spend a ridiculous amount of time for prospecting

Especially if I had to experiment with filtering and triggers.

Spoiler alert - I figured it out. 

What I was doing before:

→ Heavy manual process to find prospects
→ Hard to get accurate data and triggers
→ Wasted resources on wrong fits

List building was a challenge at every step. 

Spend too much time researching, sorting, and validating contacts that don’t match icp

That needed to change. 

So I looked into a couple of solutions, and I’ve found that Lusha has a feature that might help.

They have an  AI recommendation feature, and here’s how it works:

1. Analyze interactions, learn and refine recommendations.
1. Every time you reveal contacts, the algorithm learns it. 
3. You let Lusha send you tailored leads every day. 

Now:

Do I sit back and relax? No. 

I still prospect every day, building better and better lists. 

Having AI backing me up and sending me suggestions helps me substantially.

Give it a try here → https://lnkd.in/dxw3nNmZ

Here's how I get POSITIVE replies:

(works best with active people on LinkedIn)

→ Make a list of 100 people that fit your ICP 100%
→ Follow them on Linkedin and engage with their content.
→ Send them a DM after a couple of days, refer to their topics.
→ Create a Li sequence just for them. Use Clay to personalize. 
→ Experience the 60%+ reply rates. 

Now I know what you're thinking. 

"this is high effort, I don't have time for that"

Luckily, you can use AI. (the right way)

You will only need 3 tools. 

1. Clay - Data enrichment.
2. Extrovert - Linkedin nurturing.
3. Prosp.ai - Linkedin sequencing.

Want to learn how to implement this strategy and get the highest reply rate? 

Comment "Reply rate" and let's have a chat.

Last week, I started working with a new client.

It was all good.

→ Smooth onboarding on email infra
→ Defining the objectives and key results
→ Building the lists, starting the segmentation

But when I started validating the emails, from a list of 5k I got left with 3k.

"Oh man, this is not good"

I normally use 2 data providers and a separate validation tool, but this list seemed to need some extra help.

I dived into other data solutions and found Icypeas. They solved the problem, and found (roughly) 800 more emails.

Not a lot of people are talking about them on LinkedIn, but they are integrated with Clay and it was easy to test them.

When I researched them, they made claims about:

1. Being affordable and accurate.
2. Having the best email discovery.
3. Catch-all verification.

Like, most data providers do. But they are closer to reality.

Icypeas is a data provider that can deliver reliable data, and you should try them out.

You can also use their API for automation with n8n or Make, to build custom workflows.

You should give them a shot.

Taplio

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