April Dunford's Linkedin Analytics

I am an experienced startup executive with a deep interest in how companies bring new offerings to market and get them into the hands of customers that are willing to pay for them. I have deep expertise in Market Positioning and have launched 16 products into market. I have experience creating new markets, expanding markets and positioning new products in existing established markets. I've held executive roles in a series of successful startups as CEO, COO, and VP Marketing. I've also held executive roles at global companies such as IBM where I launched and grew a new product division. I've done fundraising for several startups, and have worked through acquisitions both on the buy and the sell-side. I have acquired a SaaS business and have been an angel investor in several startups. I am the author of two books. My best-selling book on positioning "Obviously Awesome - How to Stand out in Noisy Crowded Markets," and the recently released "Sales Pitch - How to Build a Story to Stand Out and Win."