Cory Bray

Founder + Managing Director

CoachCRM

The first platform for driving the coaching. plans, activities, and results that create winning teams.

Follow our company page for updates. If you want to work with us, please send me a note. Will be hiring for all roles in 2022.

Co-Founder

ClozeLoop

ClozeLoop is a revenue strategy firm. We drive performance for Management, Sales, Customer Success and Sales Enablement in the fastest-growing companies on the planet.

If you want to get to know us better, a great next step is to read our books on Amazon. Here is a link to all of them: ClozeLoopBookstore.com.

Co-Founder & Board Member

2.12 Angels

The Highest value-add to founders per dollar invested.

We do 2 Zoom meetings. You get our decision the day after the second Zoom. At 12:00p PT. We are called 2.12 for that reason. We cut $100,000 checks in pre-seed / seed companies, Enterprise / Cloud only. We don't lead rounds. We are focused on North America.

Partner

Sales Playbooks: The Builder's Toolkit

A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else.

Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.

Co-Author

Sales Development (Book - Published 2018)

This book is THE GUIDE for sales development representatives (SDRs) who are looking for a job, trying to improve their performance, or thinking about future career opportunities!

Amazon Link: https://www.amazon.com/dp/1979107947

FREE ON AUDIBLE (if this is your first free book): https://www.audible.com/pd/Business/Sales-Development-Audiobook/B07934V438?asin=B07934V438&ref_=pe_1542220_127106600

The Sales Enablement Playbook

https://www.amazon.com/dp/1546744762/

As of 1/2/18 it was rated 5.0 stars on Amazon with 40 reviews. 

In The Sales Enablement Playbook, sales veterans Cory Bray and Hilmon Sorey provide insights into creating a culture of sales enablement throughout your organization. This book provides a series of stand-alone chapters with frameworks and tactics that you can immediately implement, regardless of company size or industry. Whether you are a sales executive, sales practitioner, or a non-sales executive looking for ways to impact growth, The Sales Enablement Playbook will help you identify your role in a thriving enablement ecosystem.

If you are in sales or work with sales teams, you'll probably find actionable insights in this book.

Buy it and expense it!

Sales Enablement Society

Founding Member

Ravel Law

I was recruited to Ravel to build out sales and marketing, and later customer success. Prior to my arrival, there were no sales reps and no marketing personnel, which created a very exciting opportunity to build these departments from the ground floor. 

We accomplished a lot at Ravel. We signed a large number of customers, including several marquee accounts. Our marketing team enabled us to have conversations with over half the accounts in our target market. We designed a customer success playbook to drive renewals and upsells. Infrastructure was put into place to provide for scalability including systems (Salesforce, HubSpot, etc.) and business processes. We grew our “business side” team from me to 8, and I have many new life-long friendships. 

Ravel was a great experience, but toward the end of my tenure I felt a calling to start a company that will have a lasting impact on the world. Enter ClozeLoop.

Head of Sales

Birst

I worked on a short-term Sales Enablement project for Birst's Product Strategy team.  My goal was to take incredibly complex use cases and distill them down into simple, digestible, and powerful messages for use by the sales and marketing teams.

Product Strategy Contractor - Sales Analytics

CorSource Technology Group

In July 2013 my former firm, Ateli Consulting, joined forces with CorSource in order to realize mutual synergies related to our Business Intelligence (BI) efforts.  

I led our BI sales team (including all Sales Enablement responsibilities), and within 10 months we went from never having closed a BI deal to winning Birst’s Partner of the Year award from a field of 50 partners.

Head of Business Intelligence Sales

If you're in sales leadership or oversee sales leaders, check out what we're building at CoachCRM.com. Also subscribe to the Sales Management Podcast on Apple or Spotify where I release episodes multiple times a week!

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