Dani Woolf's Linkedin Analytics

My name is Dani Woolf. I've spent the last 15+ years running digital marketing and demand generation departments for high-growth B2B technology startups. In 2018, I joined the cybersecurity industry and discovered the way marketing is executed in other verticals does not work in the security space. I realized marketers talk about pursuing customer research but don't do it, foregoing customer-led growth models which burns through budget, stunts growth, and upsets buyers. So, I created Audience 1st, a modern customer research agency, to help customer-obsessed go-to-market teams in growth-stage cybersecurity companies quickly and cost-effectively get access to true buyer insights, cut the guesswork, gain and retain loyal customers. Want to chat? I’d love that. 🔥