TrueTraction AI

Founder & AI Whisperer

chickpea

Founder

Whimsifull

admyt

Partner

3 Way Marketing

Co-Owner

Phonefinder

Pepaminthippo

Owner

e Best Buy Beds

Marketing Manager

💰 TikTok & Google Ads for 7-figure e-commerce businesses

Most founders know they must adopt AI — but are overwhelmed and not sure where to start.

Too many tools. Too little time. Zero clarity.

I help non-technical founders and CEOs to:

→ Cut through the AI noise
→ Install one high-impact system
→ Save 20+ hours a week
→ Build an AI co-founder that thinks like they do

Most founders waste months chasing tools. My clients learn how to harness the power of one simple tool!

If you’re ready to free up your time, make clearer decisions, and scale without growing your team, I’d love to connect.

👉 DM me "AI" if you’re ready to see how it works.

“Prompt engineering” sounds intimidating.

Most teams hear the phrase and think it’s some overly technical, insider skill reserved for data scientists.

Then they sit down for a session.

They realize it’s actually about communication.

About clarity.

About structuring your thinking.

So AI gives you an insane advantage.

In last week’s session with Forensic Pathology Services (FPS), we went deep.

From:
→ Zero-shot
→ One-shot
→ Few-shot
→ And meta prompting

To:
→ Chain-of-thought.
→ Multimodality.
→ Understanding how an LLM works.
→ And the anatomy of a perfect GPT-5 prompt.

By the end, the energy in the room was off the charts.

Their questions proved they weren’t just absorbing tricks.

They were starting to think differently.

When you see the lightbulb switch on and a team realizes AI isn’t magic, it’s method.

When they stop guessing and start structuring.

It’s one of the greatest feelings: watching smart people suddenly realize how much power they’ve been leaving on the table.

AI doesn’t reward the person with the most tools.
It rewards the person who learns how to communicate with intelligence.

---
Ready to empower your team with AI? Let’s talk.
Overwhelmed by AI?
Not on my watch!

Devin Karpes 🧠

Helping Founders Install an AI Operating System - Save Time, Think Clearer, Scale Smarter

When employees are shocked their company didn’t make them pay for an AI training, you know you’re doing something right.

This week I had the privilege of running a full AI strategy session for the entire team at Quality Media.

An insanely forward-thinking client of mine that continues to impress me with how boldly they’re embracing change.

This isn’t just any company.
→ Inc. 5000.
→ One of the fastest growing in America.
→ A leadership team with the courage to go AI-first.
→ And a culture that actually invests in learning before chasing tools.

That combination is rare, and it shows.

Their team didn’t just show up, they leaned in.

They asked smart, tough questions.

They challenged assumptions.

They connected the dots between strategy and execution.

And when an employee literally said,

“I can’t believe you guys didn’t charge US for that,”
it summed up the entire vibe of the session.

That’s the kind of reaction you get when leadership understands that AI isn’t about quick wins. It’s about empowerment. When you give your people the right skills, the ROI compounds across every department.

Lee, Lauren and Scott, you guys are truly inspirational. You’re not just adopting AI, you’re embedding it into the DNA of your company.

That’s what separates the companies that talk about transformation from the ones that actually do it.

Moments like these remind me exactly why I do what I do. Because equipping teams with AI isn’t about tech.

It’s about confidence.

It’s about growth.

It’s about belief that they can thrive in this new era.

And it’s about giving people the tools to actually enjoy their work more while driving results that matter.

Thank you for letting me be part of your journey. To everyone at Quality Media, your energy and curiosity were electric.

Your engagement made the room come alive and turned what could have been a “training” into a turning point.

This is purpose.
This is impact.

ChatGPT just got lapped.

Gemini image generation feels nothing like what OpenAI offers.

This is conversational Photoshop at scale.

You upload an image.
You tell it what you want.
It keeps the integrity.
It just works.

In my test, I went from:

→ Editing the text on my cap
→ To adding a smile
→ To changing outfits, backgrounds, and even cars
→ To blending myself into a Mercedes SL 300 Gullwing on Cape Town’s coastline

Every tweak kept me intact. Every shadow looked native.

Something ChatGPT has always struggled with.

Watch the walkthrough.

Then try it yourself on Gemini 2.5 Flash under “Create Image.”

Overwhelmed by AI?
Not on my watch!

chickpea-la

whimsifull

apv-media

Talks about #animation, #marketing, #personalization, #entrepreneurship, and #productdevelopment

If you’re bad at prompting,
you’re bad at leading people.

The skill is the same.

Only difference is AI won’t fake smile and pretend you made sense.

When you lead a human, you:
→ Explain the goal.
→ Share the background.
→ Clarify priorities and constraints.

When you prompt an AI, you:
→ Explain the goal.
→ Share the background.
→ Clarify priorities and constraints.

If you can’t do that?
Congratulations!
You suck!

Yes, a great team should be able to take initiative.

BUT

Even the best people in the world can’t read your mind.

If they succeed without clear direction,
it’s in spite of you, not because of you.

AI doesn’t coddle your bad communication habits.
It hands you back exactly what you put in.
Which, if you’re vague, is usually garbage.

If your “brief” sounds like:
→ “You know what I mean”
→ “Just make it pop”
→ “Do it like last time but better”

…then you don’t have a leadership style.
You have a guessing game.

Here’s the point:
The better your communication,
the more your team’s initiative actually shines.

Clarity doesn’t limit them, it frees them.

Prompting is leadership.

Every unclear input is a wasted output.

Every lazy brief is a tax on your time,
your team’s energy,
and your results.

Lead well, prompt well, and stop making everyone around you play psychic.

---
Overwhelmed by AI?
Not on my watch!

I help founders like you unlock the true power of AI to make running your business easier!

I fired my brain for 48 hours.

It was terrifying.

Two days.
No decisions made by me.

What to eat.
What emails to send.
What tasks to do next.

All decided by AI.

No veto.
No “but I feel like…” arguments.

Here’s what happened.

It reorganized my entire week without asking me first.

It slashed my to-do list in half.

It gave me 6 hours I didn’t know I’d lost.

And then it got uncomfortable.

It made calls that felt wrong… but worked better.

It ignored things I swore were urgent… but weren’t.

It exposed just how much of my day is built on habit, not strategy.

By the end, I had to admit something.

I’ve been micromanaging my own brain.
Badly.

The shock wasn’t that AI could run parts of my business.

The shock was how much better it got when I stepped aside.

Most of you will never try this.

You’ll keep control.
Until control becomes your bottleneck.

---
Overwhelmed by AI?
Not on my watch!

I help founders install their AI Operating System

BREAKING: ChatGPT Projects just got a serious upgrade.


If you are like me, Projects are the feature you use the most.
I do not just treat them as folders to stay organized.
I use them as real workspaces.

All the context.
All the files.
All the instructions.
Together in one place.
Already powerful.
Now even more so.

Projects now have Project Only Memory.

Before, ChatGPT memory pulled from your whole account.
Inside a project, that meant random info could sneak in.
Answers got messy.
Focus slipped.

Now you choose.
→ Keep memory inside just that project.
→ Or let it use your whole account memory.

Clear context.
Clean answers.
No bleed.

How to turn it on.
Create a new Project.
Click More Options.
Select Project Only Memory.
(Old projects cannot be changed.)

One small setting.
Big impact.
Perfect if you juggle clients, campaigns, or experiments, like I do every day.

Video walkthrough below.

Overwhelmed by AI?
Not on my watch!

95% of companies are getting zero return from AI.


That’s the headline out of MIT this week.

Tech stocks tanked.
Investors panicked.
Executives pretended to be shocked.

But let’s be honest…

Buying AI tools and expecting them to magically transform your business is like buying a gym membership and wondering why you don’t have abs.

→ No system.
→ Poor briefing.
→ No workflows.
→ No ownership.
→ No clear metrics.
→ Underutilizing AI’s potential.

And here’s the truth:

The single most valuable AI skill isn’t coding, or fine-tuning, or building fancy agents.

It’s the ability to communicate with an LLM so well that your thinking scales.

If you can brief a machine with the same clarity you brief a high-performing team, you unlock:

↳ Faster decisions
↳ Measurable ROI
↳ Clearer strategies

If not, you’ll just be adding to that 95%.
AI doesn’t fail.
Implementation fails.
Leadership fails.
Communication fails.

Want ROI from AI? Install my full AI Operating System that unifies your tools, workflows, and decision-making.

Are you a founder overwhelmed by AI?
Not on my watch! Let's talk!

“We’re behind on AI.”
I hear this every week.

But you’re not behind on AI.
You’re behind on discipline.

Discipline to slow down.

Map how your business actually runs.

And build AI as the foundation and not an add on.

Instead, here’s what most are doing:
→ Too many disconnected tools
→ Endless subscriptions collecting dust
→ Contractors duct-taping broken processes

I’ve seen companies spend over $200k a year on this mess.

And what changes?
Nothing.

Still the same bottlenecks.
Still the same wasted headcount.
Still the same leaders drowning in tasks.

A real AI operating system is different.

It:
→ Saves every team member time
→ Speeds up leadership decisions
→ Cuts low-value roles
→ Pays for itself in one quarter

That’s the bar.
If you’re not hitting it,
you don’t have a system.
You just have logins.

And that’s the actual mistake.
Buying more tools instead of fixing the work.

AI done right isn’t flashy.
It’s structural.
It frees people.
It accelerates growth.

That’s the outcome.

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The future belongs to founders who build AI into the bones of their business.

Overwhelmed by AI?
Not on my watch!

You're drowning in tiny tasks.
Anthropic just put Claude directly into Chrome to take them off your plate.

Not a new app.
Not another tab you'll forget about.
Inside the browser you use every day.

But...
You’ll need to be on the Max plans starting at $100 to try it.

So why should you care?

→ You live in Chrome all day.
→ Your research and forms eat hours you never count.
→ This is not about prompts. It is about cutting wasted work.
→ Your time is too expensive to waste on clicks.
→ The browser should be working for you, not the other way around.

The browser wars have begun:

→ Perplexity has Comet.
→ The Browser Company has Dia.
→ And OpenAI is said to be next.

AI has moved from “helpful tool” to “default teammate.”

If you want to test where this is going, the waitlist is here:
https://claude [dot] ai/chrome

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I help founders install an AI Operating System so running your business is easier.

Overwhelmed by AI?
Not on my watch!

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