Justyna Ciecierska's Linkedin Analytics

I coined the Marketing Waiting Room™ concept after noticing a big problem: startups often sink huge budgets into funnel-based strategies, making them believe they can “capture” and “nurture” leads into buyers. But the opposite is true. THERE IS NO FUNNEL. Instead, buyers fall into just two groups and you can’t control when they move from one to another: 1. ACTIVELY THINKING ABOUT BUYING 2. NOT ACTIVELY THINKING ABOUT BUYING Marketing to these groups needs completely different approaches: GROUP 1: focus on creating a memorable impact (mental availability) to ensure your brand sticks in their minds. GROUP 2: make sure your product is easy to find and purchase. This shift in perspective is what makes Marketing Waiting Room™ so impactful. The mistake many startups make is applying tactics designed for ready-to-buy audiences to people who aren’t there yet. It’s like trying to sell a leash to someone who’s just thinking about getting a dog. They’re not ready, so your efforts fall flat—and your budget goes to waste. The Marketing Waiting Room™ program solves this by creating a strategic, omnipresent marketing ecosystem where you claim a mental space in your future buyers’ minds. This keeps your brand top-of-mind when they’re not ready to buy and seamlessly activating when they are. It avoids the unrealistic and inefficient idea of trying to “push” prospects through the stages of a funnel. Instead, it focuses on meeting your future buyers where they’re most likely to pay attention.