Morgan J Ingram

AMP Social

AMP Social is a LinkedIn Revenue Engine for B2B sales teams.

We enable CROs and sales leaders to turn LinkedIn into a consistent pipeline channel using outbound strategy, content creation, and AI-powered workflows.

If your team is “active” on LinkedIn but not booking meetings we fix that.

Founder and CEO

Luster

GTM and Content Advisor

Champify

Cold email volume has doubled and response rates are down 40% in just the last 2 years. Outbound selling is becoming less and less efficient for most GTM teams.

However, most companies have built 1000s of fans who are knowledgable, familiar, and supportive of their solutions. Before Champify, it's been impossible to tap into those fans at scale to drive new business and prevent churn.

Champify provides an innovative way to help GTM teams sell more effectively, without spending so much time on inefficient and frustrating cold outreach.

Content Advisor

Cognism

What I am doing:

- Helping amplify the Cognism brand with content 
- Working with the marketing team to produce video content
- Developing a YouTube show 
- Webinar series for SDRs

Cognism is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, helping sales teams to grow and scale across all levels of the sales process.

Creative Advisor / Content Creator 

Sales for the Culture

Sales for the Culture is a non-profit, communal movement of Black tech sellers, for Black tech sellers.

We exist to make sure that Black people are attracted to, empowered in, enabled for and included by the tech sales profession.

From the VP at the $3B company to the SDR who got hired last Friday, we are building the community that we need so that we don’t have to run alone anymore.

Co-Founder

1UP Formula Podcast

On this podcast I talk to founders, hustlers, creators and innovators about their personal 1UP Formulas, ie what they do outside of work that makes them successful in their lives and careers

Audience: Young professionals who are looking to level up in their career and are hungry, smart, innovative, and willing to try out new things to break through the noise when it comes to their professional and personal life.

Creator

Sales Impact Academy

Sales Impact Academy is a go-to-market learning platform providing a continuous live learning solution for high-growth technology companies.

VP, GTM Talent and Development

Sell Better by JB Sales

What a beautiful journey this was from being the first sales trainer hired to seeing the team scale to 15 people before I took the next steps in my journey. 

Much respect to John for being not only a great mentor but a great friend throughout my time at JB Sales (now Sell Better)

When you are asked to take a leap, sometimes you might be afraid to do it. However, it might be the best thing for you to do. 

As a full-time sales trainer and content creator here are some things I accomplished: 

- Trained Salesforce, Google, Slack, Zoom and Snowflake 
- Hosted and participated on 100+ webinars 
- Introduced video prospecting workshops for clients
- Contributed to over 10m+ in pipeline
- Closed 4m in pipeline. (ACV was 20k)
- Executed public workshops globally in EMEA Canada and North America to expand revenue for the business

Director of Sales Execution and Evolution

The SDR Chronicles

The SDR Chronicles provides motivation, tactics and skills for all aspects of your SDR Journey. As a SDR myself, this channel provides advice from someone who is in the same role and deals with the same struggles.

Morgan Ingram Liberates

Public Speaker

Turning B2B Influence into Pipeline | CEO @ AMP

My journey wasn't always smooth.

In 2016, I was just another SDR trying to figure out prospecting.

Then I discovered something that changed everything...
Outbound + content = consistent pipeline.

- 4× LinkedIn Top Sales Voice
- Trained teams at HubSpot, Snowflake, Google, and top SaaS companies
- Built a system that generates pipeline fast using LinkedIn

But here’s what I noticed:

Most B2B teams use less than 20% of LinkedIn’s pipeline potential.

That’s why I built AMP Social and the 5C Social Selling System to fix it:

↳ Clarity on your ICP and message
↳ Connection with the right buyers
↳ Conversation starters that get replies
↳ Commenting that builds visibility and trust
↳ Content that drives pipeline

It’s not “outbound or content” anymore.

It’s both, integrated and orchestrated.

We help B2B sales teams turn LinkedIn from a “nice-to-have” into a #1 channel for meetings.

Ready to grow?

Here are 3 ways to get started:
↳ Download the LinkedIn Pipeline Accelerator Playbook in the featured section
↳ DM me with questions
↳ Book a meeting with me on our site

Not ready yet? Follow for daily insights on LinkedIn strategy, sales tactics, and content that converts.

→ Speaking & partnerships: aneesh@wishlygroup.ca

Founder and Chief Edutainment Officer (CEO)

At AMP, we’re not just a media company - we are your strategic partner in revolutionizing B2B GTM Production. We craft immersive video content and design unforgettable event activations, bridging the gap between your brand and potential clientele.

Our Mission:

To transform traditional organizational interactions, eliminating outdated marketing practices and cold outbound methodologies. We're creating narratives that resonate, producing visual stories that capture attention and foster genuine brand connections, drive revenue, and solidify trust in today’s dynamic customer interaction landscape.

Specialties:

B2B Media Production: Crafting tailor-made media solutions designed to captivate your B2B audience and elevate your brand presence in the market.

Immersive Video Production: Designing and executing video content that speaks volumes, ensuring your message is conveyed powerfully and memorably.

Event Activations: Orchestrating events activations that drive booth traffic and acquire new customers 

Revenue Generation through Media: Implementing media strategies that don’t just tell stories but drive tangible results, enhancing your ROI through strategic media planning and production.

Brand Connection and Trust Building: Nurturing authentic brand relationships, steering your audience through their buying journey with content that validates and enhances brand trust.

I went to Sedona for the weekend to disconnect. I came back with my true calling.

(If you've never been... go. It'll change how you see everything.)

But this isn't about the red rocks or the views.

It's about what happened on Cathedral Rock that clarified my true calling. 

See, everyone talks about "following your passion." That's cool and all. But as I reflect on everything, it's not enough. 

For example, I am very passionate about video games yet I don’t think that is what my true calling is even though I would cook anyone in NBA 2k26. 

Anyways, real talk I believe we all should go on a journey to find our calling. There's a difference. It pulls you rather than you pushing it.

So I've been working on a new mission statement. Not just for AMP Social, but for my life:

"We make elite sales simple, human, and scalable with soul at the core."

Here's where this statement got tested.

I'm coming down Cathedral Rock, exhausted as heck, ready to hit the next trail. But something told me to stop and sit on a rock next to this random group.

Two women asked what I do. I opened my mouth to say “Yeah, I do sales and social selling”.. Yet I decided to take a different route and share what my mission statement was. 

They looked at each other and smiled then said:

"That's the most beautiful statement I've ever heard."

At that moment, everything clicked.

We're in a world where sales teams are losing their humanity. Drowning in tools and AI talk almost every single day.

Which I understand because I stopped posting about sales for a while because I was not connected to it anymore. 

But sitting on that rock, sharing my faith, talking about elevating souls not just sales...

I felt an evolution of what I normally talk about. 

The soul in selling.

Here's what I know now:

You can crush your number AND keep your soul.
You can master the tools AND stay human.
You can build pipeline AND build people.

But it starts with knowing your true calling.

Not your KPIs. Not your territory. Your calling.

Mine is helping you be human while keeping the soul at the core. 

Actually, scratch that.

It's helping you sell in a way that ELEVATES your soul.

Have you found your calling?

P.S. Have you ever hiked Sedona before?

Morgan J Ingram 

LinkedIn → Pipeline. For B2B Teams That Want Results | CEO @ AMP | Creator of LinkedIn Revenue Engine™

20 rules that took me from the worst SDR in SaaS to hitting above my target.

(Save this for later)

 1. Time block all your activities
 2. Track what's working weekly
 3. One thoughtful post per week
 4. Document your wins and process
 5. 10 cold calls before 8am local time
 6. Be the best student in the company
 7. Pick up the phone it will only help you
 8. Build Sales Nav lists of past customers
 9. Study your customer stories in and out
10. Video messages over templates every time
11. Create content about your buyer's problems
12. Share what you're learning, not what you're selling
13. Attend events or local events to hear the buyers talk
14. Your LinkedIn profile speaks to buyers, not recruiters
15. Read all your messages out loud before you send them
16. Send 100 manual messages before touching automation
17. Take one skill from a top performer and add it to your toolbox
18. Comment on 5 prospect posts daily (real thoughts, not "great post!")
19. Find one AE to work directly with to understand the business and feed them good meetings
20. Email your executive team and ask what's the one thing that a rep at this org does not do that you would love to see then do that thing

Being an SDR was the most humbling and valuable experience of my career. 10/10 would run it back if I had to make a choice.

It taught me how to hunt when times are good. More importantly, it taught me how to hunt when times are rough.

And trust me if you're building your own thing or in sales in general times will get ROUGH.

These 20 rules aren't theory. They're battle scars turned into a playbook.

Take them. Test them. Make them yours.

Then come back and tell me which one changed your game.

P.S. Which rule stands out the most to you?

I turned 6 months of customer data into a full outbound campaign in 6 seconds.

No cap.

Look, I think most AI product updates are all hype and make things more complicated. But I'm 3 days into Apollo's AI Assistant and I'm buzzing about how this is going to change how I acquire business at AMP Social and how people do outbound. 

This thing actually works.

Apollo's AI Assistant can take any manual outbound task, research, or messaging and amplify it to the next level. 

Instead of fluffing around, let me show you exactly how I created an entire outbound campaign using plain English:

• Uploaded customer data → asked Apollo’s Assistant to find lookalike patterns
• Built targeted lists based on real buying signals
• Created LinkedIn and email messaging based on my brand voice / preferences
• Sent LinkedIn connection requests to similar people 
• Set up automated workflows to keep pipeline flowing

You literally just tell it: "Find companies like my best customers and create outreach campaigns."

Boom. Done. Emails, LinkedIn requests, follow-ups.. all locked in. 

This is what I've been doing manually for years. Taking case studies, analyzing patterns, building lists, creating sequences.

What took me hours now takes seconds.
Read that again... seconds. 

The future isn't about grinding through data for hours. 

It's about letting AI handle the boring stuff so you can actually sell. 

P.S. How do you use AI in your outbound work?

My Creators HubSpot Media Brand trip experience to INBOUND slapped this year. What I loved most about it was learning from creators nailing it on YouTube, which opened my eyes to new ways to do content.

I got schooled on:
• YouTube strategies I've been sleeping on
• Instagram optimization without losing your soul
• LinkedIn moves I hadn't even thought of

Now I'm feeling recharged on a whole new level.

However, the biggest highlight for me was going to a WNBA game and watching Paige Bueckers go absolutely nuts.

She was hitting fadeaway pull-ups and crossovers almost every time down the court. Low-key, she might be better than Caitlin Clark.

I said what I said.

The magic of creator trips isn't the content tips, though. It's building real friendships with people who get this creator life.

HubSpot always brings the right people together. Every conversation sparked a new idea that you best believe I'm bringing all that fire straight to you. Take Opus Clips, I thought I knew about it pretty well, but other creators showed me how to use the AI function to grab specific moments I'd been missing. Immediately told my team we needed a new process based on what I saw. 

If you want to level up your creator game like Paige levels up her crossover, grab HubSpot's creator toolkit with all the plays you need: https://lnkd.in/efVqDJzn

Don’t hate, just create. 

P.S. Who's better... Caitlin Clark or Paige Bueckers? This debate needs to happen.

#HubSpotMediaPartner

Remember when I told you about getting ghosted by 127 prospects? Here's the exact framework that fixed it (and what Samantha McKenna and I are teaching live on Sept 23rd)

The problem with 99% of sales emails:
They follow the "Hope all is well" formula that prospects delete without reading. I mean heck, I am deleting them without reading. 

What actually works:

1. The Observation Hook
Don't: "I see you work at [Company]"
Do: "You just hired 12 new SDRs. That's some aggressive growth for Q4"

2. Context That Matters
Don't: "We help companies like yours"
Do: "When teams scale that fast, onboarding usually becomes the bottleneck"

3. The Pain Point Bridge
Don't: Jump straight to your solution
Do: "Curious, how are you handling ramp time with that many new reps?"

Sam has the elevated version of this which is her "Show Me You Know Me"... and it gets 13x higher reply rates.

Different styles yet still get to the same conclusion being human and not sounding like a robot.

Which is why we decided to teach you how to get booked instead of cooked like I did as an SDR.

On September 23rd (tomorrow) Sam and I are:
• Breaking down our best performing frameworks
• Live redlining YOUR actual emails
• Sharing the psychology of why this works
• Giving away our template library to selected emails

Want your emails redlined live?
Register and submit your worst performer.

Link: https://lnkd.in/enJ9Mawc

P.S. Should I wear my chef hat tomorrow on the call?

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