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Justin Jay Johnson

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I’ve been blessed with adversity. From nearly dying at birth as the first ever ECMO baby at Children’s Memorial in Chicago, to having 34 surgeries after another near death snowmobile accident, to growing up blue collar in construction and being the first one in my family to graduate college, blessings upon blessings helped prepare me for life as a leader once I entered the workforce. What’s enabled me to not only survive but thrive is leveraging this adversity to my advantage to fuel my endless pursuit to make an impact on the world. My inner BEAUTIFUL SAVAGE if you will. My approach to life has lead to many successes, failures, and learnings on my journey. My mission is to help tech sales professionals live life on their terms which is why I created the Beautiful Savage Sales Academy. BSSA is a destination for tech sales professionals to go to learn what it takes to be elite at their craft, master their conscious, and how to navigate their career. The results are driven through 1-1 coaching, group training, robust coursework, and community. Want to join? Shoot me an email at jjj@justinjayjohnson.com Here's the official overview of who I am: Justin Jay Johnson has worked with thousands of tech sales professionals from Salesforce, Google, IBM, and many other top tech companies to increase their commissions, earn promotions faster, and ultimately live life on their terms leveraging the profession of tech sales. With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and “Sales Assembly”. He’s also the author of the future best selling book O to Club: Everything you need to know to get to President’s Club. As a Sales Coach, he can help any Tech Sales Professional struggling with performance to increase their results through utilizing his rapidly growing Beautiful Savage Sales Academy

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Justin Jay Johnson's Best Posts (last 30 days)

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If you don't know me I'm Justin Jay Johnson, and I’m building something big! I’m looking for a full-time video creator who can film, edit, and post my content across Instagram, TikTok, YouTube, and LinkedIn. This isn’t a “take a few pics and call it a day” kind of gig. I need someone who lives and breathes content and knows how to make sales, business, and personal brand videos hit hard. What You’ll Be Doing:  ✅ Filming and editing. Be my personal content sniper, shooting and cutting videos that are clean, fast-paced, and engaging. ✅ Posting and optimizing. Know when and where to post, what hooks work best, and how to maximize reach. ✅Repurposing content. Take long-form videos and turn them into killer short-form clips, reels, and carousels. ✅Analytics and growth. Keep an eye on engagement, track what’s working, and help refine the content strategy. Who You Are: 👉 A recent film grad or early in your career with mad video skills. 👉 You know how to edit for social, add captions, and make cuts that keep people watching. 👉 Based in Ft. Lauderdale area and can film in person. Remote editors need not apply. 👉 Skilled with editing tools like Adobe Premiere, CapCut, and/or DaVinci Resolve (After Effects would be a huge asset)   👉 Fast-moving and thrive in a high-energy, no-BS environment (we’re a small team, autonomy is vital) 👉 You get social media. Like, actually get it. You know what performs and what flops. 👉 Hungry, creative, and ready to build something real with me. What’s In It for You: 💰Competitive starting salary with potential for bonuses and promotions 🔥 Work directly with me and grow with the brand 🙌 Full creative freedom to test ideas and see what works 🚀 Front-row seat to the business, sales, and branding world This is an opportunity to build a personal brand from the inside out. If you’ve got the skills and the drive, let’s talk. Apply or email me at jjj@justinjayjohnson with your portfolio! Let’s make some noise. Who’s in? Are you not this person, my content has helped you? If so I have a MASSIVE ask of you 🙏 Please share this post with your network. We're growing fast and I'm looking for a SAVAGE social media person to join our team ASAP! Thanks in advance for your help! #hiring #socialmedia #content #marketing #werehiring Lesley Klose Mason Davis Damjan Sutanovac Monica Hammond Will Aitken


    38

    Salesforce dropped a crazy study a few years ago that found sales reps spend less than 30% of their time actually selling That is a mind-boggling low number and huge reason why less than 30% of reps across industries are hitting quota If 2/3 of your time as a rep is spent not doing revenue-generating activities, you're in trouble And there's a disconnect for lots of reps who think certain activities are revenue-generating when they aren't Exhibit A - finding people to call Don't get me wrong, finding leads is a CRUCIAL skill But it isn't actually selling So the goal is to understand revenue generating activities and structure your calendar accordingly


    34

    “No way in hell am I getting to my number” I had to say those words, as embarrassing as they were At a local coffee shop with my VP of Sales, Jamie Cosgrove at Salesforce, I was defeated - Halfway through the year - 15% to quota - Pipeline thinner and thinner But I'll never forget his response "So, what are you going to do about it?" Shocked out of my ever-loving mind, I blurted back, "what do you mean?" He paused for a second "You're anchoring your success only to the scoreboard, and because the scoreboard isn't where you want it to be, you're now looking for ways to justify your lack of results...What are you going to do to change your situation?" Still in shock, I just responded, "Okay. Let me get back to you” For the rest of the day I was thinking, what the hell? Doesn't he realize how bad my territory is? How I'm being asked to increase output by almost 500%? But as the day went on, it finally clicked Fault and responsibility aren't the same thing Territory, accounts, decision makers, market signals... None of that was my fault But it WAS 100% my responsibility to find a way to get to my number So I tore apart my old dashboards and built new ones Ones that only showed metrics within my control - Calls and emails - Meetings booked - Opportunities created I got obsessed Jamie called my BS and forced me to look in the mirror Oh....and I got to my number that year, 5x-ing my territory’s ACV from the year prior Here's the lesson Sometimes the scoreboard won't go your way Control what you can control And the scoreboard will take care of itself Go burn it down 👊


    25

    This is the dirty little secret, backed by data from Carta, when tech startups are using a shiny equity package to recruit you to "join the rocketship" On a 4-year vesting schedule (which is industry standard), you've got a 1 in 10 chance of actually getting to that lucrative exit Most employees don't make it 2 years, let alone 4 Plan accordingly Make damn sure you run the numbers forward and backward that they're spoon feeding you Ask the hard questions and take careful note of how they answer them 90% of startups fail If you want to be on the boats that make it out, it requires a lot of work and vetting Don't be fooled 👊


    26

    There are 3 reasons why you wouldn't be willing to work a 100% commission-only sales job 1. You don’t believe in your solution 2. You don’t believe in your company 3. You don’t believe in yourself Could be just one of these things Could be all 3 Take a re-assess of where you are now and honestly ask if you're in the best situation for your own success It's a great gut check Only you can rewrite your own story Make it one worth living 👊


    21

    If you're starting your Monday planning for the current week, you're losing out and here's why While you may feel productive doing planning activities in the morning, you're actually the opposite Your adrenal glands are hardwired to be more active in the mornings So, you should be leveraging your own biology to attack the hardest parts of your day first thing Things like - Call Blocks - Hardcore Email Prospecting - Pipeline advancement And saving the strategic planning for the end of your day to set yourself up for a successful following day Give it a shot if you don't operate like this already


    21

    10-year old me had a hole in my throat, and after the accident, doctors told me I’d never do many things that I loved ever again - Speak - Eat solid food - Play sports And now I... - Speak to people for a living - Eat 4000 calories a day - Compete in powerlifting Life will stack the odds against you It's not a matter of "if", it's a matter of when and how Many people give up when that happens, but I'm here to tell you how worth it it is when you push forward If I can do it, so can you 👊


    23

    It's not that hard to make 6 figures in sales anymore It's actually become pretty easy to be mediocre and get to that 6 figure salary But if you want to sniff $250k? $500k? $1 mil? You won't get close to those numbers without falling in love with self-development In tech sales, the only way to chase those big numbers is getting better and better at bringing in more revenue for your company And there is only one way to do that Up-skilling Out-hustle everyone around you, and you'll get there Trust me 👊


    32

    What would you do if your boss added a weekly exercise quota into your KPI's? Curious to see how this would be received Here's my two cents as a sales leader One of the pillars to perform at your best is energy management and optimization And the science is clear People that exercise regularly have better energy, lower stress, and live a healthier life In essentially every area of life exercise is a massive win, including your performance at work One of the things I coach on at Sales Rep Accelerator is how to be a high performance human being, not just a high performer at work And exercise is a non-negotiable I don't think it would be unfair to have an exercise goal/quota for people on your team Everyone wins - The team - The business - The person on and off the dashboard Curious for thoughts Let me know in the comments 👇


    30

    When you die, people will miss your funeral because "something came up" Stop caring about what other people think, and go for broke You only get once shot at this thing called life Don't hold back on your dreams because of someone else's opinion 👊


      36

      10 years ago I took a 3-day seminar learning the 7 habits of highly effective people, and it changed my life If you're feeling overwhelmed, stressed, or just burnt out I recommend doing this 15-minute exercise, called the Eisenhower Matrix 1x a quarter Super simple and here's how to do it WHAT: The Eisenhower Matrix is a productivity, prioritization, and time-management framework designed to help you prioritize a list of tasks or agenda items by first categorizing those items according to their urgency and importance. WHY: We're busier than ever being asked to do more with less which means if we don't master this skill then we're ultimately setting ourselves up for failure HOW: At the beginning of every quarter I sit down and look at my calendar and ask these questions about everything on my calendar: 1. What would be the downside of me not doing this activity? 2. If I had this time back what could I do with that time? 3. Is the gain of #2 greater than the pain of #1? These questions help you start to box answers into the matrix you see in the image. Important doesn't always = urgent. Pro tip #1 - if you don't have a clear answer to #1 then I'll bet the answer means you can get rid of it. Pro tip #2 - communicate you're doing this with your boss and solicit feedback from them. They can be a great ally here to help you protect your time and it could help you avoid a landmine by being proactive with them. This helps prevent me from always being busy, but not being productive I do this 1x a quarter because meeting creep is very real I'm able to free up 5-8 hours a week by doing this Give a try and let me know how much time you free up Good luck out there


      35

      Unconventional way to jumpstart your upcoming week, especially if you work remote Instead of working from home tomorrow, try working out of a coffee shop, library, or shared office space Your environment matters more than you think Putting yourself in a different setting will help different parts of your brain fire Which in turn... -Unlocks creativity -Increases productivity -Gets you into a flow state faster When I feel flat, I do this to change up my environment and get back into a flow state Works like a charm If you already do something this let me know what in the comments 👇


      35

      A few years back, I watched (in shock) someone buy nearly $200 Jordan shoes for $5 I walked up and asked him how he got them for a fraction of the typical cost Here's what he said 👇 “I just kept coming back and offering $5. Eventually, they got tired of me, and gave me the deal to get me to go away” Sometimes, just being annoyingly (but pleasantly) persistent is what it takes to break through When all else fails, just keep at it 👊


      37

      Light bulb moment my wife and I had trying to pick out a movie recently We scanned our options and a new release came up that we had never heard of It had two famous actors in it, but I was skeptical because these actors make some pretty bland movies I won't say who they are... *cough* Die Hard *cough* Grease We watched the trailer, and it actually looked intriguing so we decided to spend the $7.99 to rent the movie Within 5 minutes it was red flags galore - cheesy lines and dialogue - crummy acting - super predictable plot - mediocre production I said to myself, "Ok give it a little more time to see if this turns around" 20 mins later I turned to my wife, "What do you say we turn this off and watch The Office? We'll enjoy that more than this" She quickly agreed, and we decided to eat the $7.99 loss to watch a show we knew we'd enjoy The episode we picked was one we've seen 20 times (When Pam's mural was vandalized) But we still enjoyed ourselves much more What if you are me BUT instead of watching a terrible movie you're at a terrible company or work for a terrible leader? Should you wait til the end of the movie or cut your losses? Here's my advice... Cut your losses and find a movie that's better for you - A mission you're passionate about - Coaching and development - Leaders that care about you - A great product you enjoy Don't waste your life in a movie you know is terrible Your time here is too valuable Take the risk and look for something better Now, who's got good movie recs? 👇


      37

      Layoffs can happen to you even if you're a top performer, but there are 3 things you can start doing today to give yourself employment security First the proof that layoffs come for everyone Tech layoffs by year: 2020 - 119,585 2021 - 24,761 2022 - 243,952 2023 - 429,608 2024 - 237,666 Layoffs aren't going to stop because most companies have no clue what they're doing I know A players personally that have made several president's clubs but were laid off Did they forget how to sell? Absolutely not They were at the wrong place at the wrong time And now they have a stain on their resume because their leadership didn't know what the hell they were doing Job security is a fairytale Employment security is what matters And here's 3 things you need to do to make sure you have it 1 - Own your growth Your company will never develop you as fast as you want to be developed Invest 5-10% of your income into developing your skills "Well Justin I'm making 150k right now so I need to invest 15k?!?!" YEP If you have a degree you've already dropped 6 figures on learning And how much of that do you use today to help you make more money? NONE Warren Buffett said "The more you learn, the more you earn" So you need to never stop investing in yourself 2 - Find The Savages If you want to be in the top 1% you have to go find them Because iron sharpens iron And you become who you're around So find a community where the best of the best are And figure out a way in By being around them you'll be forced to raise your game And it will increase your net worth Because your network is your net worth When I have an role that I'm hiring for would I rather hire a stranger or someone I know that's a Savage So the best roles are going to people that are connected first because it's a lower risk In the community I run, people are constantly asking for recommendations for companies and roles And that's where you want to be The places with the inside access 3 - Rise The Tide The people that refuse to engage on someone's "Laid off" post Are the same people that stand up right when the plane lands They don't care about others and it's obvious Bad things happen to good people That's life So if you see someone post on social Take 5 seconds to like and comment on their post It exposes them to everyone in your network And could be the difference between them feeding their families or not Someone I knew a few months back posted about being laid off I knew this person is a killer so I took 10 minutes to share their info with my network 60 days later I get a text that they landed a better job with higher pay All I did was what I would want someone to do for me if I was in a tough spot Care So be the light for someone else and the universe will reward you


      45

      There's a right and a wrong way to do end of month discounts. Here's how I'd handle it if I were trying to get a deal in The typical playbook for reps, often encouraged by leadership Rep calls buyer before end of month 👇 Rep: "Hi Mrs. Buyer, I just got off the phone with my VP, and we're willing to offer a 20% discount if you can just sign with us by Friday. Think you'll be able to do that?" Prospect: "Send over the proposal and i'll talk to my team" One of 3 things happens 1. Rep loses the deal to a competitor 2. Rep gets ghosted 3. Rep wins the deal eventually with more concessions, discounts, and rarely "before Friday" It rarely works because you're not partnering with them You're just negotiating against yourself... - Lowering your status to your buyer - Showing you don't have control to your leadership - Wasting your time because it rarely works Here's what you do as soon as the deal becomes real Building a step in your mutual success plan that includes discussing the levers that matter when structuring an agreement And in that meeting cover the following: 1. What levers are available to discuss in the agreement Common examples: Volume Commitments Payment Terms Contract Duration Pricing Tiers Bundled Services Service Level Agreements (SLAs) Flexibility and Scalability Termination Rights Audit Rights License Usage Renewal Terms Data Security and Privacy Vendor Support and Maintenance Data Ownership Compliance and Auditing Escalation Clauses Non-Compete and Exclusivity Clauses Service Credits Renegotiation Clauses 2. Learn what they care about in an agreement based on the levers above Pro tip - They will say everything, so you'll need to ask for the top 3 and then rank them 3. Seek specific asks They'll have asks in mind Get them out on the table for the top 3 levers they care about 4. Share what's important to you based on maximizing your comp plan Example talk track if you make the most money on multi year deals: "Our business is highly focused on long term predictability so with the discount request you have they will request at least a 3 year commitment instead of a 2 year based on what I've seen in other deals. Would you have an issue with that?" 5. Trial Close "Assuming we're a fit, If we're able to get you (insert request) would you be able to execute an agreement by X date?" 6. Get it in writing Nothing is real till it's in writing so say this "I can't promise anything but what I'll need in order to seek the discount from leadership is something in writing stating that if we give you that you'll sign by X date. Any issue with me doing that?" This helps you align with what they care about most and makes sure you're not negotiating against yourself. It will help you win more deals and improve your ability to forecast when a deal is coming in


      48

      I had bad imposter syndrome when I got hired as an SDR at Salesforce. Here's how I got over it to be named "SDR of the Year" 1. Work with what You've Got I grew up working construction, with no corporate experience I didn't know my head from my ass on a sales floor What I did know was hard work When I was asked in my interview how I felt about cold calling, I said what I believe "Cold calling isn't hard work. Hauling concrete in the hot sun in Louisiana is hard work" Don't stress over the skills you don't have yet at the beginning Figure out what you DO have, and lean into it 2. Replicate then Iterate I didn't know jack about sales, but I could copy people who were good at sales So, I made it a point starting on day 1 to sit down with every top performer known on the team for being the best at a certain skillset I absorbed those skills like a sponge: - Call talk tracks - Email copy - Process and strategy You can't be the best if you don't learn from the best 3. Ruthless Self-Development The first time I spent money on sales coaching, I was $100k in debt Why? Because I realized that my company wasn't going to go all in on my development If I wanted to not just be good but great, I had to own my own development And I still practice this every single day, even if it's a simple YouTube video on a skill I don't yet have If you want to be great (or in my case get over imposter syndrome), you have to go the extra mile when others aren't willing If the average rep is making 50 dials a day, don't leave until you make 70 Input leads to output Then as you're grinding it out, upskill, upskill, upskill None of this is rocket science, but it's rare to find people who ruthlessly commit to all of the above I'm living proof that when you do, it all works out 👊


      44

      Most reps drive me up a wall by making this simple mistake If you want my attention, you have to show up with value from the outset Messaging leads with bland, vague language that screams sales-y is not the way But this is a good thing for you It means it's never been easier to stand out from the crowd and LEAD with value Show up with specifics and a point of view for how you can maximize value from day 1 Lead with them, not you Then watch how much more you'll win on the dash And also be fulfilled by helping your people


      56

      I got promoted to AE in 6 months at Salesforce because I averaged 476% quota attainment as a BDR And I was not talented in the slightest I just learned how to leverage data to create a simple repeatable process to crush a BDR quota It's called the 5x8 prospecting framework You can start using it today to achieve similar results Here it is in detail 👇


        81

        “You’re the reason people kill themselves” “Marlboro man go f*** yourself” “get your voice fixed clown” ^Real messages I get since I've been putting myself out there building my sales academy “You gave me my confidence again” “You helped me close my biggest deal ever” “You helped me double my income” ^Also real messages I get from people I’ve coached So if the price I have to pay to help people transform their careers is dealing with some keyboard warriors 10/10 I’ll make that trade


          57

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