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Nathan Perdriau
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Blue Sense Digital helps produce better financial outcomes for eCommerce businesses. We partner directly with operators to identify and tackle their biggest growth challenges. Our firm offers both strategic advisory and performance marketing services. We’re trusted by the likes of: · Conni · Abi and Joseph · Lash Jungle · GlamSwag · Part&Parcel · Kings of Neon · My Happy Helpers To produce better financial outcomes, we believe that it’s important to understand: → the economics of a successful eCommerce business → the acquisition model that makes the most sense for your business → the interplay between marketing, finance, and operations And to be able to execute thoughtfully across both performance marketing and conversion-rate optimisation. We primarily help businesses in the following 3 verticals: · Consumer Packaged Goods · Home & Living · Hobbies & Recreation We believe in providing education and profit-focused resources to help eCommerce businesses of all sizes to grow. We’d encourage you to capitalise on this commitment by exploring the following channels: https://www.youtube.com/@bluesensedigital https://www.youtube.com/@Blues-Brothers-Podcast And to meet directly with our co-founder, Sebastian: https://calendly.com/bluesensedigital/exploratory We promise to honour your time.
Check out Nathan Perdriau's verified LinkedIn stats (last 30 days)
- Followers
- 4,602
- Posts
- 8
- Engagements
- 1,018
- Likes
- 405
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Nathan Perdriau's Best Posts (last 30 days)
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The State of eCommerce in Australia with Angus Cowan. → eComm community groups → Information monopolies stifling differentiation → Highest ROI activities of founders → Anti-agency narrative Full video in comments below.
Your ROAS looks good, but your bank account isn’t actually going up. We’ve put together a video so that you can troubleshoot it yourself - for free. Here’s what you’ll learn: → Exactly how to structure your Meta account for profit, not revenue. → How to set in-platform targets that align with profit contribution. → How to manage the account by looking at the P&L. Video in comments below.
Highly recommend.
🦾Valentin Kuznetcov
D2C Financial Cohort #2? 👀 Time for a new (and better) iteration of my coaching program. Last year, I launched my first cohort, and it seemed to have added value to 8 amazing D2C operators. Why did they all decide to sign up for the program? Because they wanted to understand finance beyond the basic concepts (like ROAS, Net Revenue, Gross Margin, etc.) And safe to say, they all walked away with their minds blown and new ideas for how to build a more financially sound business. I will tag them all to provide their feedback, if they are open: Spiros Petrou Bepi Jones ACA Andrew Hassard Konstantinos Sioutos Tomas Alonso Rehor + 1 Tommaso Pieretti Moamen Ibra How will this cohort be different? I will be adding a lot more financial frameworks / models and spending more time with 1:1 sessions. The program will run in March, but the final date will be chosen closer to the end of February. For more details, check out the link in the comments 👇 Excited to see you all take up the program 👊 #finance #d2c
How do you structure the org chart of a D2C eCommerce business? No one gets this right. So we made a video on this ft Angus Cowan. Link in comments below.
Video live with Austin LeClear going through the best Google Ads structure for eCommerce. Linked below.
This creative calculator tells you EXACTLY how many creatives you need to launch to hit your revenue targets. Here’s how it works: → You download the calculator for FREE → You spend 5 minutes inputting your Meta Ad data → It tells you exactly how many creatives you need to be testing to hit your targets We used this on a client to plan out Feb's creative volume - and it worked. When you know an ad accounts: 1. Average spend rate of an ad, AND 2. Average high performing hit rate... The math just works. Comment ‘creative’ and I’ll send you the calculator below. For eComm brands-only.
We've put together a value-packed eCommerce course covering: → Meta Ads (3 hours) → Google Ads (2 hours) → Finance Course (3 hours) → Growth Course (2 hours) The first 5 eCommerce brands get free access. After that it becomes paywalled. Reach out if interested. (eCommerce businesses ONLY) PS: Video live on BSD Youtube running through what's in it.
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