Robyn Hatfield 📊's Linkedin Analytics

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact. Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country. Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth. I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates. - My strength? Bridging the gap between strategy and execution. - I use data to answer the questions that actually matter. I use data insights to move the business forward. - I build cross-functional alignment that helps big initiatives clear the finish line. - I help teams unlock insights that lead to better decisions, stronger performance, and more revenue. 🛠️ Tools & Certs I’ve put to work Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it. 📬 [email protected] 🔗 robynhatfield.com