SheTrailblazes

SheTrailblazes helps ambitious women future-proof your career whether you rise in the boardroom or build your own.

We help women choose the path forward, without waiting for permission. You can rise into executive leadership with Leadership Edge or leave the grind behind and launch a profitable business with Founders Edge. 

1. Leadership Edge Program helps women in tech fast-track their next promotion and become the obvious choice for leadership. Not by working harder, but by becoming strategic partners to executives and driving undeniable impact.

2. Founders Edge program helps women ditch the corporate and build a profitable business.

The Results:
🔥 98% lead innovation, surpassing revenue goals by 10x
🔥 4.8x more likely to be recognized by leadership
🔥 82% earn multiple promotions
🔥 25% build profitable business from day 1

We’ve helped 1,500+ women at companies like Meta, Netflix, Uber, LinkedIn, Visa, and Amazon to achieve their career goals.

Ready to accelerate your career? Let’s chat.

👉 To get promoted, learn more: https://www.shetrailblazes.com/leadership-edge-program
👉 To ditch corporate to build your profitable business, learn more: https://www.shetrailblazes.com/founders-edge-program

Founder

PMDojo

We help Product Teams to think bigger, move faster, and drive business impact.

At PMDojo, we deliver custom training and coaching that’s immersive, practical, and immediately actionable—tailored to how your company works. I help product teams build strong product thinking, sharpen their commercial mindset, and deliver real business results through hands-on programs designed to transform how they operate.

We specialize in shifting execution-heavy, feature-focused teams into innovative, strategic powerhouses that drive growth, innovation, and measurable impact.

I’ve had the privilege of working with product leaders from Netflix, Amazon, Meta, and other industry leaders to redefine what’s possible in their roles.

Ready to transform your team? Let’s chat!

🔔 https://www.pmdojo.me/pmdojo-for-teams

Founder & CEO

My role as a Fractional Product Executive is to work with Founders and Product Leaders on solving challenging product, business, and growth problems. My goal is to help teams deliver impact through innovation and build strong product teams and set you up for long term success.

I share patterns and anti-patterns I have observed in my experience working with and advising startups, growth-stage companies, and larger, more traditional companies on what it takes to move forward and succeed. 

I love both to get my hands dirty as a Product Executive, or support your team as an advisor and coach.

Advisor & Fractional Chief Product Officer

Women In Product

Leadership Coach

Outpace

As a founding coach, at Outpace, I help accelerate the career of ambitious tech professionals (product, engineering, sales, marketing and customer success) through 1:1 coaching and guided learning. I also help to inform product innovation and build community across the Outpace's ecosystem.

Scale Founding Coach Advisor

PowerToFly

I’ve joined PowerToFly, a 360-degree diversity solution, and the leading international diversity platform, as a virtual event speaker, hosting ongoing talks and workshops. PowerToFly’s mission is to fast-track economic equity by upskilling and connecting underrepresented talent to roles in highly visible sectors, and providing tools and support for them to thrive.

Speaker

RebelBase

Advisor

Spark To Substance

Spark To Substance is an innovation company based here in Vancouver BC. ​We work with entrepreneurs & growth stage companies to build, scale and grow cross functional innovation frameworks, collaboration and outcomes.

​Our mission is to unlock the potential in every individual so that we can collectively solve complex problems of today and tomorrow.

Expertise:

Innovation | Business Growth Consulting | Product Management Coach | Design Thinking Workshops | Fractional Product Executive | Product Discovery | Design Sprints | Service Sprints | Customer Experience

VRIFY

Interim Chief Product & Technology Officer

Function Point

General Manager/President

Director of Growth (Product, Design, Marketing)

Part of Function Point's Executive Team - responsible for leading, coaching and developing a team of Product Managers and UX Designers. Own & set the overall product strategy, direction and overall product roadmap to transform Function Point's workflow management software. Set and defined a lean framework for customer & market discovery and product delivery to build a team that embodies high quality and is operationally excellent. Worked closely with the CEO to completely rebuild the product development teams including product Managers,  UX & Development. 

Work with the CEO to help shape overall business strategy and growth drivers and in turn align product strategy with business strategy. Collaborate cross functionally to align and bring together all the teams towards shared business and product objectives. Storyteller at Function Point about the "possibility of future".

Director Of Products (Product Management & Design)

Neurio Technology Inc.

Head product management at Neurio, a small cleantech start-up that builds smart home energy monitor and home energy consumption analytics software. 

Led efforts cross functionally to establish the function of market focussed product management. Defined the practice of validating concepts via rapid prototyping and qualitative/ quantitative research before development. Led efforts to validate Neurio's product market fit business challenge

Director Product and Design

Founder @ PMDojo | Ex-Atlassian | Product Leadership Coach | Keynote Speaker | Community Builder | Mom 👩‍👦🐶

More women deserve a seat at the table. But being in the room isn’t enough; we need to lead it.

With 24+ years in tech from startups to hyper growth companies like Atlassian; I’ve held executive roles (GM, President) leading teams, driving innovation, and scaling businesses.

I built SheTrailblazes to help women in tech move from execution to leadership faster (in company boardrooms or start their own profitable business), and PMDojo to transform product teams into strategic powerhouses.

The results:
✅ 93% of SheTrailblazes members earn multiple promotions
✅ 25% of SheTrailblazes members have built profitable business from day 1
✅ PMDojo teams are 3.8x more likely to secure resources and 4.8x more likely to be recognized by leadership

I’ve worked with leaders from companies like Meta, Netflix, Uber, LinkedIn, Uber, Visa, Amazong, Walmart, Cisco and others to redefine what’s possible.

DM me if you want to connect.

Learn more:
For women in tech: https://www.shetrailblazes.com
For product teams: https://www.pmdojo.me/pmdojo-for-teams

6 women on LinkedIn every senior woman should follow and why:

I've learned throughout my career by studying others who were 10 steps ahead of me.

Here are 6 inspiring women you can learn from:

1. Maya Raichoora - Nike's first mental fitness trainer.

She didn’t let her debilitating chronic illness at 15 stop her and now serves global brands like the LEGO Group, American Express, and PwC. Maya built "the Nike of mental fitness" by teaching visualization techniques that help people "think, feel, and perform like the top 1%."

Learning: How to transform personal challenges into professional authority.

2. Sara Blakely- Built Spanx from $5k into a billion-dollar brand.

She created shapewear with sheer resilience and rewired how I think about failure and resourcefulness. Blakely turned every "no" into market research, visualized success in obsessive detail, and solved problems others couldn't see.

Learning: How to turn everyday frustrations into scalable opportunities.

3. Janet Truncale- First woman to lead a Big Four firm

As EY's Global Chair and CEO, she built influence across cultures, geographies, and power structures that weren't designed for her. Truncale mastered the art of scaling leadership while staying connected to the work that drives real results.

Learning: How to build credibility while championing change without losing your seat.

4. Sol Rashidi, MBA- First Chief Data & AI Officer at IBM

With 10 patents and the distinction of helping IBM launch Watson, Sol has held C-suite positions across Fortune 100 companies. She's Forbes "AI Maverick & Visionary of the 21st Century" who helps bridge the gap between AI hype and business results.

Learning: How to translate complexity into commercial value for others.

5. Codie A. Sanchez Sanchez- Master at business acquisition

She's teaching a new approach to wealth building by focusing on acquiring "boring" businesses with serious cash flow potential. Codie is rewriting the playbook on financial independence through unconventional paths.

Learning: How to identify overlooked opportunities that create lasting wealth

6. Mel Robbins- lawyer turned best-selling author and psychology expert

Mel built a global platform by turning behavioral psychology into practical tools. The "5-second rule" and "Let Them Theory" are frameworks that help you reclaim control when everything feels stuck.

Learning: How to translate complex insights into simple, actionable tools that create real change.

These women didn't just climb existing ladders. They rose by positioning themselves efficiently. 

If there’s one takeaway from these women, it’s this: discover your vantage moat and double down on it.

Who are the women you follow/learn from? 
Let me see your top picks.

#women #inspiration #linkedin #learning #work

Bosky Mukherjee

Women hire me to get promoted or build their own company | 2X Founder | Ex-Atlassian | Founder @ SheTrailblazes

99% of productivity advice is written by men for men. Let me share what actually works for women

Not a newsflash but, women don't have the same energy levels every single day of a month.

The National Institutes of Health research shows productivity takes a 33% hit during certain phases of women's cycles. It is nearly 9 days of lost productivity per year. 

That’s keeping aside women in perimenopause or menopause who probably get affected differently.

But instead of fighting against this and acting on advice not meant for you, what if you worked with it? 

Here's how to optimize work around your natural rhythms:

1. Focus on reflection and planning.

Energy, focus, and productivity levels are at their lowest during menstruation. Use this time mostly for strategic thinking, reviewing data, and planning upcoming projects.

2. Tackle your biggest challenges.

The increase in estrogen can increase your energy and motivation. That means this is your week to get things done.

3. Go public and present.

This is an 'outward' phase where you may feel more courageous to discuss your work or give presentations. It’s best utilized if you have meetings, networking events, and more during this time.

4. Focus on completion and details.

It’s best to prioritize tasks that require attention to detail, analytical thinking, and follow-through, such as data analysis and administrative work.

The key is to stop trying to be equally productive every single day. 

Now, I know you can’t just go to your manager and say this week you won’t be taking any calls.

But you can:

- Track your patterns for 2-3 mos using any cycle app.
- Notice when you naturally feel sharp vs. scattered.
- Go ahead and design your schedule to follow.

This is how you can work smarter by understanding your biology instead of fighting it.

Have you noticed monthly shifts in your energy levels?

#productivity #women #natural #optimization #work

She sold her engagement ring, maxed out her credit cards, and worked 9 yrs without a salary.

Let me share how Vicky Tsai built TATCHA, a skincare brand rooted in centuries-old Japanese rituals into a $500M global empire.

→ In 2009, Vicky was battling severe dermatitis and burnout from a high-pressure career. A trip to Kyoto changed everything.

→ There, a modern-day geisha introduced her to a slower, more intentional way of caring for the skin and the self.

→ She returned to the U.S. inspired, sold most of what she owned, and launched Tatcha from her mother’s garage in San Francisco.

→ She took no salary for 8 yrs, reinvesting every dollar back into the brand to not chase trends but to embrace timelessness.

→ The first product was Aburatorigami blotting papers, inspired by geisha beauty. Their signature formula, Hadasei-3™, was developed at the Tatcha Institute in Tokyo.

→ In 2016, Tatcha even appointed a Zen monk as Director of Mindfulness, infusing spirituality into skincare.

→ Every potential partner and professional told Vicky that Asian beauty “wasn’t aspirational” in the U.S. market.

→ While everyone else passed, SEPHORA believed in Tatcha's early potential. Sephora and QVC made Tatcha a mainstream success.

→ It became one of the fastest-growing women-led companies in America and in 2019, Unilever acquired them for a reported $500M!

What's so interesting about this story is Tatcha's purpose which goes beyond profit.

Tatcha doesn’t just sell skincare, it now funds futures.

Through the Beautiful Faces and Beautiful Futures initiative with Room to Read, the brand has supported over 11 million school days for girls around the world.

All because Vicky made a calculated bet on her own conviction by saying goodbye to Wall St. and starting a business.

The reason why I’m sharing this story is that I hope more entrepreneurial women realize how Vicky didn't quit to chase a dream. 

She quit to solve a problem she understood better than anyone else. That's how you leverage your expertise strategically.

What’s your ‘why’ that keeps you going? 
Drop a comment.

#business #entrepreneur #women #strategic #success

Senior women think 'being strategic' means speaking up more. Here's what it actually means.

I coached a director who was frustrated about being overlooked twice for promotions.

She said, I did everything right:

- I share my ideas in every meeting
- I'm always contributing to strategy discussions.

That's all good but these are all operational solutions and that's the issue.

Strategic thinking isn't about speaking up more.

It involves 3 key shifts:

1. Systems thinking > task thinking.

Strategic minds think about the ripple effects, while operational minds focus on executing 1 thing efficiently.

2. Pattern recognition > problem-solving.

A strategic thinker can spot trends, connections, and consequences before they become obvious.

3. Outcome focus > activity focus.

Strategic thinking cares about long-term goals while operational thinking focuses on day-to-day things.

Most senior women are great at..

- execution
- process optimization
- and getting things done

But to advance to VP roles, you require both operational and strategic thinking.

To help my client move forward, I gave her 3 frameworks:

The "So What?" Framework

For every idea you share, focus on its impact on the business, competitive position, and long-term implications. At Director level, you can make a different by framing ideas in a way that connects to revenue, risk, or competitive positioning.

The 10-10-10 Rule:

Before making recommendations, think about the impact of your decisions in 3 timeframes: 10 minutes, 10 months, and 10 years. This helps you balance immediate needs with long-term goals. I call this executive horizon scanning.

The Pattern Recognition Framework:

Rather than just solving the immediate issue, look for patterns and trends that connect to broader outcomes. This way you can anticipate future developments and make more informed decisions.

With practice, she added strategic thinking as a skill on top of operational excellence.

That same year she bagged her dream VP role because she was seen as someone who can handle future development.

So, tell me. 
Have you tried being a strategic thinker at work?

#strategic #thinker #promotion #mindset #executive

“Mom, can we talk?” 🥰 
That’s how so many of our conversations with my son begin...

Sometimes it’s about school, sometimes about friends, and sometimes about the harder stuff.

T (my 11-year-old) and I just recorded our very first episode of "Mom, Can We Talk?" on Spotify.

It's a micro podcast where we share some real conversations we’re having.

This one felt especially close to home because it’s about conflict. 
The kind that happens between us, with friends, at school… 
and how big it can feel in the moment.

We don’t have neat answers but we’re figuring it out together. 
And I think that’s what made this episode so special.

♻️ Please repost, and maybe have a “can we talk?” moment of your own. 🙌 🥰 

Spotify: https://lnkd.in/g8wVXJTf

#podcast #motherhood #workingmom #parenting

I’ve spent years working alongside high-achieving women leaders, founders, and working moms.

Women run leadership and board meetings at 2pm…
then sprint to school pickup at 3.

We stay up all night caring for a sick child…
then show up the next morning to inspire our teams.

I’ve been there too...pouring into everyone else until I was running on empty.

That’s why, after six months of planning (and years of dreaming), 
I’m creating something I wish I’d had access to:

🌸 SheTrailblazes - Women Who Rise Retreat 🌸
 📅 December 5, 2025 | San Francisco

This is NOT another conference or a networking event.

It’s one day in person retreat for 30 women leaders and founders to:
1. Pause the grind and the giving
2. Recenter your energy and nervous system
3. Step back into the leader you were always meant to be

Each session is carefully designed to give you tools and strategies you can actually use immediately to rediscover what you crave and how to get there.

Every time I’ve been in a room of ambitious women, something inside me shifts at a cellular level.
 
Breakthroughs happen that no book, no podcast, no talk and no amount of solo work can ever create.

The venue I am booked exudes luxury and tranquility because every woman deserves that.

And the most powerful part? Walking this journey with 30 other women leaders and women founders, who are ready to rise together.

Imagine closing out 2025 not drained, but reset.
Your leadership, your ambition, your goals in alignment.
This is the retreat I wish I had access to in my life.

And I am so honored and excited that I now get to create it for this incredible group of 30 women.

♻️ Tag or share this with the woman in your life who always gives her all and deserves this kind of pause.

#womenleaders #retreat #leadership #womenfounders #workingmoms #womenintech

These days, most conversations about AI sound the same:
 XYZ job is dead. Here’s a vibe coding hack. Here’s the newest model.

But what rarely gets said is this: 
In the age of AI, the messy human side of leadership matters more than ever.

Because at the end of the day, leadership isn’t just about tools or scripts. 
It’s ALL about people.

 It’s about what we do when the pressure is on, when fear, uncertainty, and frustration run high. 
And right now, those emotions are higher than ever.

Recently, I ran a quick poll with senior leaders:
✅ 97% said they have “leadership scripts.”
❌ Almost none use them in the moment.

Why? 
Because just like AI prompts, scripts can give you the illusion of certainty.

But when the stakes are high, reality doesn’t follow a script. 
You don’t have time to stop and think: Which one should I use?

You respond in the moment. On the spot.

That’s why, when Christine Perfetti and Melissa Appel invited me to join as a speaker for the summit on Maven on leadership in the age of AI, I didn’t hesitate. 

I said yes, because this is the conversation we need.

My talk is called “Leadership Scripts vs. Messy Reality in Corporate.”

It won’t be a lecture with boring slides. 
It’ll be real and interactive; an honest look at what happens when all the “leadership scripts” we’ve been told to follow fall flat.

Because in real life, senior-level decisions don’t come down to perfect phrases. 

They come down to psychology:
1. Who has the power to shift the room?
2. Who will spend political capital on you?
3. What impression lingers after you’ve left?

I’ll share stories from the leaders I coach, the companies I advise, and my own mistakes, why scripts often fail us, and what to build instead.

Grab your spot here: https://lnkd.in/dy2j7mzs
It's happening on Sep 30th.

Curious: what’s one “leadership script” you were told to follow that didn’t work in real life?

♻️ Hit REPOST to help spread the word about this amazing summit.

Someone asked me why I only work with women via SheTrailblazes and I told them it's because of this:

One might think that focusing on women limits my opportunity but the truth is quite the opposite.

Specialization created clarity, impact, and results I wouldn't have achieved with a broader approach.

Being in corporate for 16 yrs, I know:

- Women face specific advancement challenges.
- Most of the advice given to us doesn't help us navigate strategically at work.

So, when I support senior women exclusively, 3 things happen:

1. We address the real obstacles.

We work together to understand "why" senior women are feeling gaslighted, ignored, disrespected etc. We start from shared understanding and move straight to solutions.

2. The room becomes a lab for what’s possible against all odds.

Representation creates permission. When women see other women leading as CXOs or building businesses, it rewires their brain. It changes what feels possible.

3. We build from strength, not deficit.

Women always nail collaboration and systems thinking. My job isn't to make women think/perform like their male counterparts. It's to show them a way to nurture their abilities into executive influence.

The most transformative part of my work is watching senior women realize they don't have to choose between staying safe from layoff and advancing to executive roles.

Ambitious women with shared purpose and infectious energy push each other higher and support without reservation.

This focus of working ONLY with women doesn't exclude anyone.

It simply ensures I help people who absolutely need my expertise.

P.S. Do you have a support system of your own?

#women #exclusive #opportunity #expert #coaching

I tell senior women in Founder's Edge Program not just to look for passion to start a business. Here's why.

The myth that's killing women's businesses: passion equals profit.

Research shows 35% of startups fail because they create something the market doesn't need.

See, I know passion is an incredible fuel, but it's also a terrible navigator.

It gets you started but won't keep you profitable.

The nuance I see over and over again in coaching: women often start with: I love this, I should turn it into a business. 

Men more often start with: I see a gap and no one’s doing anything to solve it, I should fill it. 

Both approaches can lead to businesses but notice the framing. 

One keeps you busy and motivated. 
The other keeps you in business. 

That difference is subtle, but it changes everything.

The sweet spot is where identifiable consumer demand meets the feasibility of satisfying that demand. 
That's where 3 things intersect:

- What you're naturally good at (your unfair advantage)
- What people want enough to prioritize (wants drive urgency)
- What people will actually pay to solve (interest ≠ intent ≠ purchase)

That's why I teach senior women to validate their idea before they invest savings and sanity using these 3 ways:

1. Talk to potential customers first.

Conduct interviews with your target market segment or have coffee chats on LinkedIn. Ask about their motivations, current solutions, and willingness to pay.

Don't ask if they'd use your service. Ask what they're currently doing to solve it.

2. Test demand before you build.

Create a simple page describing your solution. Share it with people who have already shown interest in an alternative. See if people actually sign up for more information.

3. Start small and focused.

Pick 1 specific problem for 1 niche group. Be it starting with residents in bay area or New York or your city. Once that works, you'll have a blueprint to expand further.

Your passion matters, but to be a businesswoman is to know the market reality.

Successful entrepreneurs, like Sara Blakely and Amy Thomson, started with problems they noticed, validated the demand, and were passionate about the solution they could create.

Passion projects are wonderful but profit comes when you treat them as businesses, not just dreams.

What problem have you noticed that no one's solving?

#passion #problemsolving #business #women #aim

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